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Pattern-finding in qualitative data - a 17 steps procedure of making data analyzable
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. (Marknadsföring)ORCID iD: 0000-0003-3323-907X
2013 (English)In: Confronting contemporary business challenges through management innovation / [ed] Vrontis, D; Weber, Y; Tsoukatos, E, Marseille: Euromed Press (EMRBI) , 2013, 1804-1820 p.Conference paper, Published paper (Refereed)
Abstract [en]

I have examined or tutored some 500 bachelors theses and some 100 masters theses at several Swedish universities.

Over the past 20 years Swedish secondary school graduates has become less and less apt in mathematics, Mullis, et al. (2009). Due to this development university students mostly chose to make qualitative studies, irrespective if this is the best choice to study the research question on not. Most of them don’t even make good qualitative studies. After analysis of the requirements of what is needed, Prahalad’s (2006) ‘sandbox of innovation’, I have developed an abductive method for analysing qualitative data to help the students to get good use of their empirical material, a well-grounded theory, in contrast to the inherent deductive nature of grounded theory. It is suitable for studies based on interviews, focus groups and observations.

As the dataset grows, the method becomes cumbersome, which I don not consider is a big problem, as big qualitative datasets would preferably be analysed by non-parametric statistics, rather than the iterative interpreting qualitative method I suggest here. The method has so far been used to advantage by students in some 15 bachelor and master theses. I also discuss the limitations of the method. 

Place, publisher, year, edition, pages
Marseille: Euromed Press (EMRBI) , 2013. 1804-1820 p.
Keyword [en]
Presentation and analysis of qualitative information, interviews, focus groups, observations
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-15334ISI: 000338727100106ISBN: 978-9963-711-16-1 (print)OAI: oai:DiVA.org:hig-15334DiVA: diva2:650084
Conference
6th Annual EuroMed Conference of the EuroMed-Academy-of-Business, Cascais, Portugal, Sep. 23-24, 2013
Available from: 2013-09-19 Created: 2013-09-19 Last updated: 2014-11-10Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf