Given the proliferation of support technology for men entering parenthood in virtual forums this project’s aim was to explore a virtual forum exclusively for fathers and elaborate on gendered questions for men’s parenthood within that milieu. An archival forum study was undertaken using principles for nethnography. The categories presented in the results overall indicate that the online venue creates a privileged invisibility from experiences in “real life” gender relations. This suggests that both horizontal and vertical homo-social dimensions are present in the forum support/negotiations which occur among the forum posters, whereby issues of invisibility and entitlement in some cases take a central position. We suggest that being virtual invisible men entails participation in both a marketplace of opinions and a homo-social competition.