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The impact of club card on store loyalty: An empirical study of a Swedish grocery retailer
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.

Place, publisher, year, edition, pages
2014.
Keywords [en]
loyalty, loyalty programs, customer loyalty, club card, behavioral loyalty, attitudinal loyalty, rewards, grocery retailer
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-16241Archive number: FE1:16/2014OAI: oai:DiVA.org:hig-16241DiVA, id: diva2:692700
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Examiners
Available from: 2014-02-12 Created: 2014-01-31 Last updated: 2014-02-12Bibliographically approved

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Sofia&Niklas(1464 kB)2103 downloads
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6246b0e7c96a478b0cf104d0ba4bce2e6c4492e83587e4ac7cfeb52eedb7fe51cc684a77fd06d8df23030b5f5aaafc4f18e497f0b667926dd1548f7acfab833a
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Department of Business and Economic Studies
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf