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International services marketing strategies: customer attitudes towards cashfree banking
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2013 (English)In: 5th Annual EuroMed Conference of the EuroMed Academy of Business: Building new business models for success through competitiveness and responsibility, Marseille: Euromed Management , 2013, 1827-1828 p.Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Marseille: Euromed Management , 2013. 1827-1828 p.
Keyword [en]
Services marketing, customer acceptance, payment services, marketing strategy, cultural differences, marketing mix content
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-17932ISI: 000320606900178OAI: oai:DiVA.org:hig-17932DiVA: diva2:762197
Conference
5th Annual EuroMed Conference of the EuroMed Academy of Business, 4-5 October, 2012, Montreux, Switzerland
Available from: 2014-11-10 Created: 2014-11-10 Last updated: 2014-11-10Bibliographically approved

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Nilvander, Frida
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
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  • nn-NB
  • de-DE
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Output format
  • html
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