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International services marketing strategies: customer attitudes towards cashfree banking
Nilvander, Frida
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
2013 (English)
In:
5th Annual EuroMed Conference of the EuroMed Academy of Business: Building new business models for success through competitiveness and responsibility, Marseille: Euromed Management , 2013, p. 1827-1828
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Marseille: Euromed Management , 2013. p. 1827-1828
Keywords [en]
Services marketing, customer acceptance, payment services, marketing strategy, cultural differences, marketing mix content
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hig:diva-17932
ISI:
000320606900178
OAI: oai:DiVA.org:hig-17932
DiVA, id:
diva2:762197
Conference
5th Annual EuroMed Conference of the EuroMed Academy of Business, 4-5 October, 2012, Montreux, Switzerland
Available from:
2014-11-10
Created:
2014-11-10
Last updated:
2018-03-13
Bibliographically approved
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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