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International services marketing strategies: customer attitudes towards cashfree banking
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
2013 (English)In: 5th Annual EuroMed Conference of the EuroMed Academy of Business: Building new business models for success through competitiveness and responsibility, Marseille: Euromed Management , 2013, p. 1827-1828Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Marseille: Euromed Management , 2013. p. 1827-1828
Keywords [en]
Services marketing, customer acceptance, payment services, marketing strategy, cultural differences, marketing mix content
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-17932ISI: 000320606900178OAI: oai:DiVA.org:hig-17932DiVA, id: diva2:762197
Conference
5th Annual EuroMed Conference of the EuroMed Academy of Business, 4-5 October, 2012, Montreux, Switzerland
Available from: 2014-11-10 Created: 2014-11-10 Last updated: 2018-03-13Bibliographically approved

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Nilvander, Frida

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CiteExportLink to record
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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
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  • Other style
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Language
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Output format
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