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Cognitive Constructions of Low-Profit and High-Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs
Luleå University of Technology, Luleå, Sweden.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. Luleå University of Technology, Luleå, Sweden.
Hanken School of Economics, Helsinki, Finland; Luleå University of Technology, Luleå, Sweden.
2015 (English)In: Entrepreneurship: Theory & Practice, ISSN 1042-2587, E-ISSN 1540-6520, Vol. 39, no 5, 1083-1109 p.Article in journal (Refereed) Published
Abstract [en]

This study shows how the repertory grid methodology can be used to understand entrepreneurs' cognitive construction of business models and evidence of entrepreneurs' differential cognition of high-profit and low-profit business models. We show that entrepreneurs are more cognitively complex and more nuanced in constructing high-profit business models than low-profit business models. Furthermore, although they are perceived as meaningful, low-profit business models are characterized by relatively less clear cognitive constructions. This study suggests that the repertory grid technique may be useful for future research and entrepreneurship practice to understand the entrepreneurial cognition of business models. 

Place, publisher, year, edition, pages
2015. Vol. 39, no 5, 1083-1109 p.
Keyword [en]
strategic decision-making, venture growth, performance, complexity, perspective, managers, biases, antecedents, acquisition, perception
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-18444DOI: 10.1111/etap.12096ISI: 000360806100005Scopus ID: 2-s2.0-84940897908OAI: oai:DiVA.org:hig-18444DiVA: diva2:770248
Available from: 2014-12-10 Created: 2014-12-10 Last updated: 2017-12-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard-cite-them-right
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  • Other style
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Language
  • sv-SE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
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  • asciidoc
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