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Service Marketing Problems and Strategies: Evidence from Business Consultants in Emerging Markets
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
The essay/thesis is partially on sustainable development according to the University's criteria
Abstract [en]

Aim: The purpose of this study is to create new insights for service marketing in emerging markets by investigating the applicability of the literature on problems (that stem from the unique characteristics of services) that occur during the service marketing process of business consulting companies, and the strategies to cope with these problems. Additionally, this paper intends to elucidate the extent to which the position on the emerging market spectrum was related to the problems (that stem from the unique characteristics of services) during the service marketing process, and the strategies to cope with these problems.

Place, publisher, year, edition, pages
2015. , 86 p.
Keyword [en]
Emerging Markets, Services Marketing, Business Consultants
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-18884Archive number: FE1: 24/2015OAI: oai:DiVA.org:hig-18884DiVA: diva2:784274
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Supervisors
Examiners
Note

Master Thesis Kevin Siemons & Henrik Steybe

Available from: 2015-02-25 Created: 2015-01-28 Last updated: 2016-01-04Bibliographically approved

Open Access in DiVA

Service Marketing Problems and Strategies: Evidence from Business Consultants in Emerging Markets(2677 kB)201 downloads
File information
File name FULLTEXT01.pdfFile size 2677 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf