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Sågverksstrategier: om överensstämmelser mellan produktion och marknadsföring
University of Gävle, Department of Technology and Built Environment.
2002 (English)Report (Other academic)
Abstract [en]

This study describes marketing strategies in Swedish sawmilling industry, and how these strategies are related to production strategies. Five sawmill companies of different sizes and degrees of refming wood to more valuable products, are analysed. Two different, but nearly related definitions of production strategies are applied to the companies. A third, very normative description isused to try to judge the companies' performances. The analysis and the conclusions are re-lated to current tendencies in the wood processing industry, where the sawmill industry is an important part. It was possible to identify and apply the definitions to the companies. The companies with relatively good economic performance showed better correlation between marketing and production strategies than companies with worse economic performance.

Place, publisher, year, edition, pages
Gävle: University of Gävle , 2002. , p. 33
Series
Working paper, ISSN 1403-8757 ; 21
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-19004Libris ID: 8854318OAI: oai:DiVA.org:hig-19004DiVA, id: diva2:788357
Available from: 2015-02-13 Created: 2015-02-13 Last updated: 2018-11-07Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • sv-SE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
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Output format
  • html
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  • asciidoc
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