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Bostadsspekulantens köpbeslut: En kvantitativ studie över bostadsspekulantens beslutspåverkan
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
The essay/thesis is partially on sustainable development according to the University's criteria
Abstract [sv]

Bakgrunden för denna studie är problematiken kring beslutsfattande. Tidigare forskning visar att en individ dagligen fattar en mängd medvetna och omedvetna beslut. Dessa beslut faller sig olika utefter vilka erfarenheter, preferenser och känslor individen har och hur detta påverkar individen vid köp av dyra sällanköpsvaror. Syftet med studien är att identifiera faktorer och personlighetstyper som influerar köparens beslut gällande dyra sällanköpsvaror.

Abstract [en]

The aim of this study is to identify factors and personality characteristics influencing the buyer's decision regarding expensive durable goods. The findings suggest how to apply knowledge and awareness of the decision process in on-site presentation to improve the efficiency of the selling process from the sellers’ perspective.

Place, publisher, year, edition, pages
2015. , 48 p.
Keyword [en]
Personality Profiles, Rational decision-making, Social decision-making, Emotional decision-making, Real estate agency industry
Keyword [sv]
Personlighetsprofiler, Rationellt beslutsfattande, Socialt beslutsfattande, Emotionellt beslutsfattande, Fastighetsmäklarbranschen
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-19274Archive number: FE1: 41/2015OAI: oai:DiVA.org:hig-19274DiVA: diva2:809397
Subject / course
Business administration
Educational program
Real estate brokering
Supervisors
Examiners
Available from: 2015-05-26 Created: 2015-05-03 Last updated: 2016-01-05Bibliographically approved

Open Access in DiVA

fulltext(2013 kB)115 downloads
File information
File name FULLTEXT01.pdfFile size 2013 kBChecksum SHA-512
342e0e846d6f728f61dde9c5a896f724746784f1444138b61a4115c5bc796b8b192959d689bb1769827208802962a94d825d042a6539caf9947db4cfa58e0589
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf