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Företagens sociala ansvarstagande och dess inverkan på kunders beteende: En kvantitativ studie på sparbankskunder
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
The essay/thesis is mainly on sustainable development according to the University's criteria
Abstract [sv]

Titel: Företagens sociala ansvarstagande och inverkan på kunders beteende- En kvantitativ studie på sparbankskunder

Nivå: C-uppsats i ämnet företagsekonomi

Författare: Axel Svensson och Robin Stolt

Handledare: Agneta Sundström

Examinator: Jens Eklinder Frick

Datum: 2015 – juni

Syfte: Syftet med studien är att förklara och testa om det finns ett positivt samband mellan kunders beteende och sparbankernas arbete med filantropi, strategisk filantropi och Corporate Citizenship. Ett delsyfte är att beskriva vilka specifika aspekter av dessa CSR-perspektiv som påverkar kundernas beteende i störst utsträckning.

Metod: Studien utgår från en deduktiv hypotetisk forskningsansats och kvantitativ forskningsmetod. Data har samlats in genom enkäter vilka delats ut på tre olika sparbankskontor. Analys av data sker i programmet SPSS för att kunna undersöka sambandet mellan sparbankernas sociala ansvarstagande och dess inverkan på kundernas beteende.

Resultat & slutsats: Resultatet visar att positiv korrelation på en statistiskt säkerställd nivå föreligger mellan samtliga av våra testade CSR-perspektiv och kundernas beteende. Slutsatsen blir därmed att ett positivt samband mellan strategisk filantropi, filantropi samt Corporate Citizenship och kundernas beteende kan bekräftas.

Förslag till fortsatt forskning: Studien visar att ett samband mellan sparbankernas sociala ansvarstagande och kundernas beteende föreligger. Vi rekommenderar att fler analyser genomförs som bekräftar att det är sparbankernas sociala ansvarstagande som påverkar kundernas beteende och inte tvärt om vilket kan göras genom en regressionsanalys.

Uppsatsens bidrag: Studiens bidrag är att påvisa att det finns en positiv samverkan mellan kundernas beteende och sparbankernas sociala ansvarstagande.

Nyckelord: CSR, Filantropi, Strategisk filantropi, Corporate Citizenship, Sparbanker. 

Abstract [en]

Title: Corporate social responsibility and its impact on customer behavior -A quantitative study on the savings bank customers.

Level: Final assignment for Bachelor Degree in Business Administration

Author: Axel Svensson and Robin Stolt

Supervisor: Agneta Sundström

Examiner: Jens Eklinder Frick

Date: 2015 – June

Aim: The purpose of the study is to explain and test whether there is a positive correlation between customer behavior and savings banks' work with philanthropy, strategic philanthropy and corporate citizenship. A subsidiary aim is to describe the specific aspects of these CSR-perspectives that affect customer behavior to the greatest extent.

Method: The study is based on a hypothetical deductive research approach and quantitative research methods. Data were collected through questionnaires which are distributed in three different savings bank offices to be analyzed in SPSS.

Result & Conclusions: The result shows that positive correlation at a statistically significant level exists between all of our tested CSR perspective and customer behavior. It is therefore concluded that a positive relationship between strategic philanthropy, philanthropy and Corporate Citizenship and customer behavior can be confirmed

Suggestions for future research: We recommend that more analyzes are performed to confirm that there are savings banks' social responsibility that affect customer behavior, and not vice versa, which can be done through a regression analysis.

Contribution of the thesis: The study's contribution is to demonstrate that there is a positive correlation between customer behavior and the savings banks´ social responsibility.

Key words: CSR, Philanthropy, Strategic Philanthropy, Corporate Citizenship, Saving Banks

Place, publisher, year, edition, pages
2015. , 67 p.
Keyword [en]
CSR, philanthrophy, strategic philanthrophy, Corporate Citizenship, Saving Banks
Keyword [sv]
CSR, filantropi, strategisk filantropi, Corporate Citizenship, Sparbanker
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-19474Archive number: FE1: 52/2015OAI: oai:DiVA.org:hig-19474DiVA: diva2:817758
Subject / course
Business administration
Educational program
Business administration
Supervisors
Examiners
Available from: 2015-06-11 Created: 2015-06-05 Last updated: 2016-01-05Bibliographically approved

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