hig.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Hälsobudskap i hälsotidningar: En kvalitativ innehållsanalys
University of Gävle, Faculty of Health and Occupational Studies, Department of Occupational and Public Health Sciences.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study was to categorize and analyze articles in health magazines, how health messages about health is being described. Using a qualitative content analysis the researcher answered the aim by three research questions: What kind of health messages about health factors do the magazines describe? Do the health magazines talk about risk factors for unhealthy behavior? What kind of commercial messages do the magazines provide? The result from the content analysis showed that health magazines presented social support, self-esteem, acceptance, equality and strategies as health factors. They tried to change readers’ perceptions to get a healthy lifestyle. They presented norms, traditions, perspectives, unrealistic body ideals and unhealthy behaviours as risk factors, in relation to consequences.  Also, today's view on healthy ideals was described as a risk factor. The commercial health messages that were analyzed were food products. They were presented with information on how the products were produced, their health benefits for the body and how people would feel when the product was consumed.

Some of the text was difficult to interpret the meaning of. This may cause confusion when assessing if the health messages being presented in the magazines are of a good quality or not.

Keywords: Public health, health messages, health magazines, health factors, risk factors 

Place, publisher, year, edition, pages
2015. , 21 p.
Keyword [sv]
Folkhälsa, hälsobudskap, hälsotidningar, friskfaktorer, riskfaktorer
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
URN: urn:nbn:se:hig:diva-19640Archive number: SGHPK-2015-2OAI: oai:DiVA.org:hig-19640DiVA: diva2:821127
Subject / course
Public health science
Educational program
Health education
Supervisors
Examiners
Available from: 2015-06-15 Created: 2015-06-14 Last updated: 2015-06-15Bibliographically approved

Open Access in DiVA

fulltext(664 kB)131 downloads
File information
File name FULLTEXT01.pdfFile size 664 kBChecksum SHA-512
b0aa414ad89a98d90479397239e3cb2fa69e24f8e64834f2a27ba19abaf8860008bf86b59bab454a1334457d0828c7087ac7e01bf8f8d3d9378abd6ccfc51137
Type fulltextMimetype application/pdf

By organisation
Department of Occupational and Public Health Sciences
Public Health, Global Health, Social Medicine and Epidemiology

Search outside of DiVA

GoogleGoogle Scholar
Total: 131 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 205 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf