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Hur blir man en attraktiv arbetsgivare?: Karriären, vägen till framgång!
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
How to become an employer of choice. (English)
Abstract [sv]

Syftet med studien var att undersöka om och hur löneform, möjlighet till avancemang samt företagets CSR-arbete påverkar potentiella arbetssökandes intentioner att söka en ledig tjänst. Studien genomfördes på studerande vid Högskolan i Gävle. 78 personer deltog i studien och genomfördes som enkätundersökning. Resultatet analyserades med multidimensionell skalning (MDS). Det analyserade resultatet visade på två dimensioner där samtliga tre faktorer tycks påverka attraktiviteten hos en arbetsgivare. Dock verkar möjlighet till avancemang och intern karriär vara den faktor som har störst inverkan på potentiella arbetssökandes intentioner att söka en ledig tjänst. Då alla tre faktorer kan ha påverkat attraktiviteten drog vi slutsatsen att alla tre faktorerna är viktiga när det kommer till att attrahera blivande medarbetare.

Abstract [en]

The purpose of the study was to examine if and how salary, career advancements and a company´s CSR activities influence potential jobseekers intentions when it comes to applying for a job. The study was conducted among students at the University of Gävle. 78 persons participated, and the study was conducted as a survey. Multidimensional scaling (MDS) was used to analyze the result. The result showed that all three factors may have had an influence over how attractive an employer was perceived by the potential jobseekers. However according to the result, career advancements seems to have had the greatest impact when it came to influence potential jobseekers intentions to apply for a job. Although all three factors may have proven to have influence on the attractiveness of the employer, therefor is our conclusion that all three factors are crucial when it comes to attracting future employees

Place, publisher, year, edition, pages
2015. , 16 p.
Keyword [en]
Employer branding, Salary, CSR, MDS, Career advancement
Keyword [sv]
Employer branding, Lön, CSR, MDS, Avancemang
National Category
Psychology (excluding Applied Psychology)
Identifiers
URN: urn:nbn:se:hig:diva-19687Archive number: SGPAK-2015-9OAI: oai:DiVA.org:hig-19687DiVA: diva2:822144
Subject / course
Psychology
Educational program
Human resources and labour relations
Supervisors
Examiners
Available from: 2015-06-16 Created: 2015-06-16 Last updated: 2015-06-16Bibliographically approved

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File name FULLTEXT01.pdfFile size 525 kBChecksum SHA-512
21fe6877cd5c69762baf4d8588d32f9047078197e0f4978d55c5275452e7e4d2e908999a830afc318081e762040a2f363474d76c44387ccdf42a04383e26d8d9
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Department of Social Work and Psychology
Psychology (excluding Applied Psychology)

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf