hig.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Customers Perspective of a Non-Reward Referral Marketing.: A Case Study of OnePlus Smartphone Manufacturer.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study.

Method: A quantitative data collection of the students in University of Gävle was conducted with Google forms. The data were then transcript to SPSS (Statistical Package for Social Science) for analyzing, the results were in mean value, standard deviation and cluster analysis. 

Result & Conclusions: The research concludes that product quality factor is most essential for a functional non-reward referral system. But also what consumer behavior does a company have to create in their customer, in order for such a system should work.

Suggestions for future research: A qualitative research from both a company and its customer in an open-ended interview, to have a deeper understanding and insight of a non-reward referral system.

Contribution of the thesis: Having limited theoretical literature on referral marketing without rewards, this thesis contributes to fill that gap by making an addition to existing literature on referral marketing. It also shows what a new firm can do to acquire new customers through cheap marketing.

Place, publisher, year, edition, pages
2016. , 54 p.
Keyword [en]
Non-reward referral marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-21291OAI: oai:DiVA.org:hig-21291DiVA: diva2:908597
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Presentation
2016-01-18, University of Gavle, 08:00 (English)
Supervisors
Examiners
Available from: 2016-04-28 Created: 2016-03-02 Last updated: 2016-04-28Bibliographically approved

Open Access in DiVA

fulltext(1694 kB)147 downloads
File information
File name FULLTEXT02.pdfFile size 1694 kBChecksum SHA-512
d2dfeffbccd4bfa5a6d7293e6a0649573f39c34db3f5d5b2142a84c8e3215e85a1e0b32efdc1c537e397f59aa6b6c26333746082629969c898c5e5dbb98a6e79
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Lubwama Muhamad, Sebisubi
By organisation
Department of Business and Economic Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 147 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 251 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf