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Country of Origin Effect: Attityder till produkter beroende på en produkts ursprungsland
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Does a product's origin matter, in how the customer perceives and values the intended product? A most relevant question with regards to our now globalized and interconnected market. In this essay we intend to analyze the (co)variation between customer’s attitudes depending on the referent object’s origin. With regards to this we seek to carry out a comparative analysis between men and women to study whether the effects of Country of Origin (namely that the customer’s approach in purchases is affected by the origin of the product) matter.

In today’s research there seems to be a lack of legitimate and comprehensive explanations regarding this correlation. Therefore, with this study we strive to find answers to contribute to the research gap.

Place, publisher, year, edition, pages
2016. , 76 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-21385OAI: oai:DiVA.org:hig-21385DiVA: diva2:917087
Subject / course
Business administration
Educational program
Business administration
Supervisors
Examiners
Available from: 2016-05-24 Created: 2016-04-05 Last updated: 2016-05-24Bibliographically approved

Open Access in DiVA

fulltext(1316 kB)39 downloads
File information
File name FULLTEXT01.pdfFile size 1316 kBChecksum SHA-512
da6e595396b9cea11f4b7069dbd262e3161680dc042ace059f36c0aed54de35ad513b3a6868bc2931b5ac74e3cc88f486a004542d6909623b541ccb4d3c575d5
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf