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Att känna sig ett med märket: En kvalitativ studie på ett industriföretag om upplevelserna av mervärde i anställningen
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To feel compliant with the Employer Brand (English)
Abstract [sv]

Studiens syfte var att på uppdrag från ett industriföretag undersöka upplevelsen av mervärde i anställningen hos tjänstemän med en ledande position. Studien baseras på åtta intervjuer och analysen bygger på en grundläggande kvalitativ metod. Resultatet visade att respondenterna upplevde en stolthet i att vara en del av företaget och dess arbetsgivarvarumärke. Respondenterna upplevde att företaget erbjöd medarbetarna ett brett utbud av förmåner och utvecklingsmöjligheter. Chefen ansågs också bidra till upplevelsen av mervärde i anställningen. Respondenternas definition av en attraktiv arbetsgivare stämde till stor del överens med bilden de hade av sin nuvarande arbetsgivare. Trots detta visade resultatet att det fanns förbättringspotential gällande harmonisering av förmåner mellan affärsområden samt chefernas kommunikativa och informativa roll. Resultatet visade också att den interna rörligheten mellan affärsområdena kunde förbättras.

Abstract [en]

The purpose of the study was to examine the experience of value within the employment of officials at an industrial company. The study was based on eight interviews and the data were analyzed using a basic qualitative research. The result showed that officials experienced value in their employment and were proud of being a part of the company and the Employer Brand. The result also showed that the company provided a wide offering of benefits and opportunities to grow within the company. The heads also played an important part in experiencing value in the employment for the officials. The official’s definition of an attractive employer and their definition of the current employer were consistent, although there exists some improvement potential. This regards harmonization of benefits between different business areas and the communicative and informative role of the heads. The result also showed that the internal mobility within the company, mainly between business areas, could be improved.

Place, publisher, year, edition, pages
2016. , 30 p.
Keyword [en]
Employer Branding, Organizational behavior, The psychological contract, Management
Keyword [sv]
Employer Branding, Arbetsgivarvarumärket, Organizational Behavior, Psykologiska kontraktet, Chefskap
National Category
Psychology Work Sciences
Identifiers
URN: urn:nbn:se:hig:diva-22005OAI: oai:DiVA.org:hig-22005DiVA: diva2:944383
Subject / course
Psychology
Educational program
Human resources and labour relations
Supervisors
Examiners
Available from: 2016-06-29 Created: 2016-06-29 Last updated: 2016-06-29Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf