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Är Instagram en pådrivande faktor till utvecklande av Ortorexi?: En kvalitativ innehållsanalys om hur flödet av bilder på Instagram påverkar unga kvinnors kroppsuppfattning, fysiska aktivitet och matvanor i relation till fenomenet ortorexi.
University of Gävle, Faculty of Health and Occupational Studies, Department of Occupational and Public Health Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study was to explore if young women aged 18-20 years experienced that Instagram affected their body image, their physical activity and their eating habits in relation to the phenomenon orthorexia. The method for the study was a qualitative content analysis based on semi-structured interviews with four young women with the age of 18-20 years old. The results showed that Instagram affected young women's body image, their physical activity and their eating habits. Primarily body image and physical activity were most affected, eating habits were less affected. The results showed that there were both a positive and a negative impact, but by far a negative impact. Respondents experienced feelings like anxiety and guilt when, for example, a training session did not go as planned or after they had eaten an unhealthy meal. Their mindset and emotions that came forward in the results were partly linked to the phenomenon of orthorexia. The young women were adversely affected by the pictures and videos on Instagram and also by other social media. They exposed themselves to develop mental and physical ill health. Society should consider prioritizing the young women to prevent them from falling into the mindset that is similar to the phenomenon of orthorexia. 

Abstract [sv]

Syftet med studien var att utforska vad unga kvinnor i åldern 18-20 år hade för upplevelser och erfarenheter om hur Instagram påverkade deras kroppsuppfattning, deras fysiska aktivitet och deras matvanor i relation till fenomenet ortorexi. Metoden för studien var en kvalitativ innehållsanalys baserat på semi-strukturerade intervjuer med fyra unga kvinnor i åldern 18-20 år. Resultatet visade att flödet på Instagram påverkade unga kvinnors kroppsuppfattning, deras fysiska aktivitet och deras matvanor. Främst var det kroppsuppfattning och fysisk aktivitet som påverkades, matvanor påverkades mindre. Resultatet visade att det både var en positiv och en negativ påverkan, däremot var det främst en negativ påverkan. Respondenterna upplevde känslor som ångest och skuld när ett planerat träningspass uteblev eller efter konsumtion av en onyttig måltid exempelvis. Deras tankesätt och känslor kunde delvis kopplas till fenomenet ortorexi. De unga kvinnorna påverkades negativt av flödet av bilder på Instagram samt andra sociala medier. De utsatte sig själva för risken att utveckla psykisk och fysisk ohälsa. Samhället bör överväga att prioritera unga kvinnor för att undvika att de hamnar i det tankesätt som liknar fenomenet ortorexi. 

Place, publisher, year, edition, pages
2016. , 28 p.
Keyword [en]
Public Health, Instagram, Orthorexia, Social Media, Body Image, Physical Activity, Eating Habits
Keyword [sv]
Folkhälsovetenskap, Instagram, Ortorexi, Sociala Medier, Kroppsuppfattning, Fysisk aktivitet, Matvanor
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
URN: urn:nbn:se:hig:diva-22062OAI: oai:DiVA.org:hig-22062DiVA: diva2:945813
Subject / course
Public health science
Educational program
Health education
Supervisors
Examiners
Available from: 2016-07-04 Created: 2016-07-03 Last updated: 2016-07-04Bibliographically approved

Open Access in DiVA

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CiteExportLink to record
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Citation style
  • apa
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Output format
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