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  • 1.
    Iggland, Anders
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Johansson, Dan
    University of Gävle, Department of Business Administration and Economics.
    En studie om Varumärken i media - Hur ska GävleTidningar förhålla sig till Arbetarbladet och GefleDagblad?2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    The purpose with the study is to examine the complex problem of brands, in a competition - and cooperation situation.

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