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  • 1.
    Aarenstrup, Roger
    University of Gävle, Department of Business Administration and Economics.
    Improvements in Organizational development2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim of this study was to investigate the relation between innovation and system complexity, and suggest improvements for an organization to handle innovation and complexity better.

    Method: The analysis was based on theoretical models about organizational structure, development models and knowledge management. The models were selected to highlight theoretical extremes rather than practical usefulness to avoid practical obstacles in the theoretic evaluations. The work progressed as a strategy development flow based on a model including four phases; analysis, objectives and recommendations, options and Implementation.

    Result & Conclusions: To significantly improve how complexity and innovation are managed it isn’t sufficient to focus on improvements in one part, such as processes. Organizational goals, external environment, organizational structure, development model, knowledge management and internal culture have to be considered and balanced to achieve significant improvements. For the organization studied it was clear that there was a difference in the official description of the organization and how it worked in practice.

    Suggestions for future research: Metrics are important to measure value and improvement. Balanced metrics describing how well an organization is adapted to its goals and environment is an area for future work. The effect of Model-Based design on organizational structure is another interesting topic for further research.  

    Contribution of the thesis: The recommendations and objectives developed in this study can be used to improve an organization with respect to both internal and external environment.

  • 2.
    Abangma, Ferdinand Enoayuk
    University of Gävle, Department of Business Administration and Economics.
    Recognition of Brand Equity and Advertising in the Banking Industry in Cameroon. Case study Citibank N.A.: MBA-thesis in marketing2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. A telephone interview was conducted to explain the different aspects that constitute the recognition of brand equity and brand awareness of Citibank N.A-Cameroon in addition to its ads.

    RESEARCH QUESTIONHow can Citibank N.A, Cameroon subsidiary, measure the level of its brand equity from its brand awareness?

    RESEARCH APPROACH/METHODOLOGYIn order to answer the research question and achieve the research objective established for this research, a structured research method was required. In this research a qualitative research approach was applied to suit the content of the research. A telephone interview was conducted to give a qualitative view of this research.

    FINDINGS AND CONCLUSIONSAwareness (aided, unaided), contributes to the recognition of brand equity. In the empirical part of the thesis brand recognition and awareness can be facilitated by Citibank-Cameroon subsidiary being participative in its social corporate responsibility plan to develop the community by planting trees and organizing football competition every summer holidays. This brand strategy has been used for several years to keep a positive brand image of the bank.

  • 3.
    Abbas, Wasim
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Chaudhry, Saqib Mehmood
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Analyzing the Disruption Factors of Emerging Markets: A Case Study of Pakistani Telecom IndustryHuawei in Pakistan2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A free and flexible business environment attracts international organisations to those markets that have big growth potential and high profit margins. To penetrate emerging markets is of great interest to any international organisation. The situation gets more intense if it is in the field of telecommunications. Telecommunications (telecoms) and information technology (IT) are generically known as the information and communication technologies (ICT) industries. ICT is one of the fastest growing industries in the world and is also considered among the biggest markets in terms of customer base, growth and profitability. The competition is very high in such markets, so relatively unique, attractive and extraordinary business strategies are usually practiced by these companies. The situation may create an atmosphere of upheavals and uncertainties in such markets. Extraordinary or unethical business policies can not only affect the business of other organisations, but also has some after-effects on societies and the mindset of target nations and market ethics. Organisations are very much engaged with society and work in the social environment, therefore the socio-cultural components is of great importance when designing business strategies. Exploring the facts about emerging markets and by analysing the case of Chinese company Huawei in the Pakistani telecom market, this thesis gives investigates and assess the success factor of this Chinese company. This thesis highlights the upheaval factors of emerging markets, by analysing the role of cultural interests and the mindsets of target nations for organisations planning their strategies

  • 4.
    Abdi, Asal
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi. University of Gävle, Department of Business Administration and Economics.
    Laic, Daniella
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi. University of Gävle, Department of Business Administration and Economics.
    RE/MAX Sverige: En studie inom marknadsföring2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vårt syfte är att ta reda på vilka marknadsföringsstrategier och marknadsföringsmodeller som föreskrivs i teorin, som RE/MAX använder sig av i Sverige i dagsläget samt att komma fram till vilka marknadsföringsverktyg som de kan utveckla för att vinna större marknadsandelar.

  • 5.
    Abdulkadir, Muna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Bozhko, Kristina
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Driving university towards change and innovation: Impact of national culture and environmental factors2014Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: To investigate the impact of national culture on the process of managing change and innovation in the sector of higher education and identify what kind of environmental factors could produce a moderating effect on the cultural impact.

    Method: Inductive method and qualitative approach were used. With the purpose of collecting qualitative data, 15 in-depth semi-structured interviews were conducted with employees of Faculty of Education and Business Studies in University of Gävle, Sweden.

    Results & Conclusions: The study suggests that any innovation is a change, while change is always a process and, thus, should be managed as such. Authors draw attention from the process of management of innovation itself towards managing through manipulating by such an influencer as national culture. At the same time authors point out that not everything can be explained on the basis of culture providing a range of potential factors that can strongly moderate the impact of culture.

    Suggestions for future research: Current research is limited by the choice of country, sector of economy, number of studied cases, etc. Investigation of cultural impact on change and innovation management in universities of other countries or the choice of another economic sector would open opportunities for further research.

    Contribution of the thesis: During the study the authors verified a part of the suggested hypotheses demonstrating the strength of the impact that national culture produces on management of change and innovation. Moderating effect of different environmental factors such as employee’s age and position within organizational structure, governmental policies in the sphere of higher education, type of organizational structure and type of leadership, was demonstrated. Authors come up with implications of managing the process of change and innovation through manipulation of cultural impact.

  • 6.
    Abraha, Desalegn
    et al.
    Högskolan i Skövde.
    Hyder, Akmal S
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    From industrial networks to strategic alliances or vice-versa2009In: International Journal of Business and Emerging Markets, ISSN 1753-6219, Vol. 1, no 4, 361-386 p.Article in journal (Refereed)
  • 7. Abraha, Desalegn
    et al.
    Hyder, Akmal S
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    The service firms' establishments in developing countries2000In: Journal of Euromarketing, ISSN 1049-6483, Vol. 9, no 1, 57-86 p.Article in journal (Refereed)
  • 8.
    Abraha Gebrekidan, Desalegn
    et al.
    Högskolan i Skövde, Skövde.
    Osarenkhoe, Aihie
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Awuah, Gabriel Baffour
    Högskolan i Halmstad, Halmstad.
    Relationships and networks in the processes of establishment of firms in transition Economies: The case of Scandinavian firms in eastern and central Europe2006Report (Other (popular science, discussion, etc.))
    Abstract [en]

    Focus on the particular entry mode a firm uses to enter a new market, rather than the process of establishment dominates in extant literature. To fill this void, we apply an establishment process model developed from the network approach to illuminate the web of relationship forms embedded in the establishment process of two Scandinavian firms as they attempt to establish themselves in transition economies. In one case, the results show that Statoil’s process of establishment in Estonia was less time- and resource-consuming because the firm drew support from significant actors in their network of exchange relationships. In the second case, a lack of home and host country support for Scania in Croatia resulted in an arduous and costly process and less stable position in the market, with the firm’s position changing several times as different problems cropped up. In light of the findings from the two cases, theoretical and practical implications for managing the establishment process are discussed.

  • 9.
    Abrahamsson, Pege
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hedlund, Johan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Valutariskhantering: En omotiverad kostnad eller ettvardagligt behov?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Vårt syfte med detta arbete är att undersöka hur två stora företag i Gävleborgslän, med betydande del av sin verksamhet på export, hanterar de valutarisker som uppstår. Företagen som vi valt att granska är Sandvik och Korsnäs som båda är tillverkande företag inom industrin.

    Vi kommer sedan att jämföra hur respektive företag har valt att hantera sina risker och belysa de skillnader och likheter som dessa två företag har i sitt arbete med valutarisker. Slutligen ämnar vi jämföra det empiriskt insamlade materialet med den teoretiska referensram som finns inom det valda ämnet.

    Metod: Vi har valt att använda oss av en kvalitativ metod när vi insamlat data. Insamlingen har främst skett via samtalsintervjuer på respektive företags huvudkontor. Kompletterande information har insamlats via mejlkontakt med våra respondenter. De teorier vi har använt behandlar främst valutarisker och metoder för valutarisker.

    Resultat & slutsats: Slutsatsen från vårt arbete visar att de företag vi studerat har insett betydelsen av valutaexponering men bara ett av företagen har valt att aktivt arbeta med riskhanteringen. Vi vill dock poängtera att båda företagen tagit ställning till hur arbetet med risker ska hanteras.

    Förslag till fortsattforskning: I vårt arbete visar vi en bild av hur två företag hanterar sina valutarisker och exponeringar. Det kan vara intressant att undersöka detta ur ett större perspektiv. En djupare studie med fler företag kan göras. I vår studie sker jämförelsen mellan två industriföretag. Att göra jämförelsen med ett företag inom ett annat segment, t ex dagligvaruhandeln eller telekombranschen, finner vi intressant.

    Valutariskhantering: en omotiverad kostnad eller ett vardagligt behov?

    Uppsatsens bidrag: Vårt arbete ger ett bidrag till exporterande företag för att få en uppfattning om olika sätt att hantera sina valutarisker. Uppsatsen kan även användas av Sandvik och Korsnäs för att få reda på hur två studenter anser om deras arbete med valutasäkring.

    Nyckelord: Valutarisk, valutasäkring, valutaexponering, valutahantering, derivatinstrument, terminskontrakt, optioner.

  • 10.
    Abramsson, Mattias
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Vikström, Johan
    University of Gävle, Department of Business Administration and Economics.
    Finns det för få fastighetsvärderare ur de offentliga aktörernas synvinkel?2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Inom fastighetsbranschen finns det ungefär 100 000 yrkesverksamma. Denna bransch står inom de närmaste åren för stora pensionsavgångar. En av de yrkeskategorier som kommer att påverkas är fastighetsvärderare. I dagsläget finns det ungefär 600 yrkesverksamma fastighetsvärderare. Genom ett antal offentliga aktörer som är verksamma inom fastighetsmarknaden, vill vi belysa frågan om de anser att det råder brist på fastighetsvärderare. Vi har valt att i denna studie särskilt granska och studera Gävle kommun och dess fastighetsbolag, Gavlefastigheter.

     

    Metod: Vi har med empirisk forskning, som bedrivs med företrädesvis kvantitativa och kvalitativa metoder, utfört denna studie. Data har samlats in genom intervjuer som sedan sammanställts och analyserats både utifrån de resultat vi fick in men även genom transaktionshandlingar som vi tagit del av ifrån Gavlefastigheter. Resultaten redovisas i löpande text. 

     

    Resultat & Slutsats: Resultaten vi fick fram visar på att ur de offentliga aktörernas perspektiv upplever alla utom en att det finns ett tillfredställande utbud av fastighetsvärderare. De offentliga aktörerna gör inte många fastighetstransaktioner och de anlitar bara fastighetsvärderare vid unika och komplexa objekt. Fastighetsvärderarna kommer att påverkas av pensionsavgångarna. Det i sin tur kommer inte, ur de offentliga aktörernas synvinkel, påverka efterfrågan av fastighetsvärderarnas tjänster.

     

    Förslag till fortsatt forskning: Vi har i denna studie valt att belysa vår problemformulering utifrån ett antal offentliga aktörers synvinkel. Det skulle vara intressant att göra en liknande fallstudie utifrån fastighetsvärderarnas egen sida, men även utifrån de privata fastighetsägarnas sida.

     

    Uppsatsens bidrag: Vi har med denna studie bidragit med att påvisa att de offentliga aktörerna inte anser att det finns för få fastighetsvärderare och att anlitningen av dem sker i mindre omfattning.

  • 11.
    Absi, Lina
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Leino, Matilda
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Innovationsförmågans påverkan på goodwill2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this paper is to examine the extent of goodwill that can be explained by the capacity for innovation in Swedish listed companies.

    Introduction: Goodwill is an intangible asset and occurs in connection with acquisitions. In recent years, the record received a great importance and it gives also an expression of the future economic benefits. Goodwill is difficult to define because the item may contain, for example, customer relationships, trademarks, good reputation, etc. In the current situation, innovation is an important factor for companies and has great significance for economic growth and innovation capacity of firms should have an impact on the goodwill value of the entry.

    Method: A quantitative study has been made in this paper. Through the database Retriever data was collected from the largest listed companies. An elimination was made for those companies that had not provided data that was required for the study. Through the statistical program Minitab was two regression models were conducted and analyzed.

    Conclusion: Our conclusion is that the two dimensions of innovation studied, patents and research and development, Large Cap both have a positive explainationary power on goodwill for Large Cap. For Mid Cap there no significant effect appears. For Small Cap patent has a weak impact on goodwill, while research and development showed no impact.

  • 12.
    Ackerstierna, Eva
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Dagens arbetsmiljö för tjänstemän i norra Virginia, USA: en studie av ett amerikanskt företag.2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Describe a working climate a young professional can expect to face with a company in Northern Virginia, USA. Examine working conditions and the working environment through perspectives such as gender, culture, and leadership.

     

    Method: Qualitative research where one case study has been performed for collecting empirical data. Inductive logic and a constructivist approach have been used as strategy for parsing data.

     

    Result & Conclusions: There is a paradox between working hours and flexibility. Professionals work significantly more hours than stipulated in their job descriptions. The appropriate number of working hours is a gray zone issue and there is unspoken demand to stay and work late, especially at the higher levels within the organization. Finansa appears to be a flexible and understanding employer but only when missed hours are made up and added to with extra hours. The result is a false sense of employment security. There are no written contracts of employment and a manager and/or employer can fire you whenever they want to and without any reason. In addition, employees can leave the company without further notice. Finally, another important dimension to the work environment of the young professional is diversity. This is a demographic reality of professional life in Northern Virginia and it can present a significant challenge. It is extremely important for young professionals to understand that cultural differences influence the work environment; others may not think and act as you do and basic assumptions about conduct may differ greatly across cultures. The key for success in this diverse environment is to understand it exists in the workplace and to take action based on that knowledge. Tolerance of personal differences with co-workers is essential. Understanding how different ethnic groups deal with time, relations and environment could be the decisive key for success in the professional setting.

     

    Suggestions for future research: To perform a deeper study about working hours. To investigate how many hours white-collar workers in the US work outside stipulated working hours and how many hours they spend on volunteer hours. The gray zone of working hours is a large uninvestigated reality.

     

    Contribution of the thesis: Increase the understanding of challenges a young Swedish professional faces when working abroad and in particular with a company in Northern Virginia, USA.

  • 13.
    Ackerstierna, Eva
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Serviceerbjudande: En jämförelse av skola och omsorg mellan Sverige och Virginia (USA).2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: My topic is based on my own experiences from living in the USA for a few years.  Eventually, I realized the differences between our cultures were greater than my expectations. With three children in school you are thoroughly exposed to the education system and it is natural to make comparisons. This study is a comparative assessment of services offered in the areas of education and child-care. The aim for the study was to describe and evaluate service offered to families in Sweden and Virginia by using theories in marketing and service management. The primary aim is to highlight and discuss where is the best place to live.

  • 14.
    Adebäck, Julia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Ludvig
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Påverkar äktheten i socialt ansvarstagande den finansiella lönsamheten i företag?: En kvantitativ studie av 280 europeiska bolag2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Todays’ companies are facing an increased demand from society that they need to shift their priorities from just making money to being socially responsible. Due to the increased demand, the importance of the concept Corporate social responsibility (CSR) has also increased in the last decades. A popular branch in prior CSR studies has been to investigate if CSR-investments affects the Corporate financial performance (CFP) which has shown conflicting results. However, previous research has identified an authentic gap between what companies are promising and what they implement in reality. Therefore the aim with this study is to investigate how authentic investments in CSR, with regard to how a CSR committee and consistent CSR, influence corporate financial performance (CFP).

    Method: The study is based on the philosophy of positivism with a hypothetical deductive approach. Secondary data has been collected from Thomson Reuters Datastream with a quantitative approach. A longitudinal design has been used where data has been collected over a period of six years and the final sample has been processed and analyzed with regression analysis in IBM SPSS.

    Result & Conclusions: This study shows that companies’ financial performance is higher in the presence of a CSR-committee, which indicates that a company by engaging in authentic CSR-activities gets a higher financial performance. Management preferences to communicate the company's social responsibility results in a better financial performance due to a better relationship with the stakeholders

    Suggestions for future research: Suggestions for future research may investigate how the consistency of companies CSR is influenced by the new legislation over a longer period of time. Since the CSR-committee is influential for the financial performance we would also like to see further studies involving factors that might weaken or strengthen this relationship.

    Contribution of the thesis: From a theoretical perspective this study contributes to the accounting literature by investigating the relationship between financial performance and authentic CSR motives. From a practical perspective this study can be of interest for companies that are planning to implement a CSR-committee since this is an influential factor for the financial performance.

  • 15.
    Adebäck, Sara
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Norman, Sofia
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Innovationsförmågans påverkan på varumärket: En vindlande resa om redovisningens svårighet att informera om det mest väsentliga2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Developing an strong brand is a way for companies to stand out of the crowd, which today is necessary to conquer on the competitive market. The brand value is one of the most important assets in annual reports, but there are difficult to estimate an reliable value. It depends on the fact that the brand value is affected by few different factors, including innovativ-eness. Due to the thesis background the purpose enunciate: The purpose of this thesis is to investigate it there is a correlation between companies brand value and innovation capacity.

    Method: We have done a secondary data analysis, with help from the database Retriever. The combination of faint information and lack of quality in Retrievers capacity it contributed that we had to use semi-structured interviews as an complement to full follow the purpose. The paper per- form at Stockholm Nasdaq OMX and included de 250 largest companies that at least had one registered brand value. Companies with inapplicable data for the purpose of the study was elimi- nated. As a final the data was analysed by dint of linear regression, Pearsons correlation analysis, and interviews thru ”well-grounded theory”.

    Result & Conclusion: The result of the study indicated that there are positive relation between brand value and R&D. The complemented interviews contributed that the authors observed diff- erences between practitioners and researchers on the perception of between essential accounting information and the opportunities to provide principles to circumvent the recommendations. The conclusion of the study is that companies brand value are positively affected by the innovativeness.

    Suggestions for future research: Due to the lack of resources and qualitative database it wasn’t possible to satisfy the purpose of the study. Consequently our suggestion for future research will contain the recommendation to do the study on another stock exchange.

    Contribute of the thesis: Mainly this study contributes to illuminate the fact of accounting information: companies doesn't inform sufficient information to increase knowledge for there own business innovativeness and immaterial assets. Which can be seen as a problem. Second contribute comprises that there is, hence small or implicit, relation between brand value and their companies innovativeness at the researched companies. Consequently the results gets difficult to draw general conclusion from.

  • 16.
    Aenehband, Pardis
    University of Gävle, Department of Business Administration and Economics.
    Hur kan ledare motivera vardagsarbetet?: En fallstudie om Clas Ohlson2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    This bachelor thesis discus how store managers at Clas Ohlson motivate their co-workers at their everyday work.

    Motivation at work is essential, since engaging co-works makes the everyday routine work more effective. Otherwise that type of work can easily lead to unhappiness at the workplace which leads to less motivated workers, poor performance, even less motivated workers and this will start a negative circle.

    Other studies has shown that to in order to be pleased at a workplace and to keep qualified co-workers, the leaders needs to have knowledge in how they can use different techniques to increase staff motivation, but still motivation is not considered being an economic means of control. This has made me think about how leaders can motivate their workers at their everyday work.

    The questions at issue are:

    o How can leaders motivate co-workers in everyday work,

    o Which preferences the leaders consider control the individual motivation and

    o Which methods they can use to increase the motivation in the routine work.

    The purpose with this thesis is to study how leaders use their leadership to motivate workers to perform everyday work with more enthusiasm. To answer the question I have interviewed store managers at Clas Ohlson.

    In this thesis I have used a qualitative method, and I have compared relevant theories with the interviews I have done. Thus primary data has been gained through one-to-one interviews but also through mail interviews. Secondary data has its main source from literature studies, relevant to the subject but also articles from databases and Internet.

    The result I have concluded with this study is that a number of factors influence the co-workers motivation in everyday work. These factors are well communicated company goal, competence development, good personnel policy, strong company culture and reward of different kind which are influenced strongly of the store managers, but also management role and konwledge as leaders.

    I consider that Clas Ohlson has made use of all of these factors and my conclusion is based on the fact that workers in average stay longer at Clas Ohlson as employs than what they do in other retail stores.

  • 17.
    Agerhill, Madeleine
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Johan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Förvaltningsstrategier -   fyra värdeskapande perspektiv: En analys av fastighetsbolag i Sverige 2015Independent thesis Basic level (university diploma), 180 HE creditsStudent thesis
    Abstract [sv]

    SAMANFATTNING

    Titel: Förvaltningsstrategier - fyra värdeskapande perspektiv

    Nivå: C-uppsats i ämnet företagsekonomi

    Författare: Madeleine Agerhill & Johan Eriksson

    Handledare: Jens Eklinder Frick

    Datum: 2015 - februari

    Syfte: Syftet med vår studie är att utifrån de fyra indirekt värdeskapande perspektiven; finansiellt, kund, interna process samt innovation- och tillväxt, analysera hur fastighetsbolag utformar sina CREM- relaterade strategier.

    Metod: Uppsatsens primära data har samlats in genom semistrukturerade intervjuer med tio stycken personer från några lokala samt några av Sveriges största fastighetsbolag. Uppsatsen tillämpar sekundärdata i form av vetenskapliga artiklar, böcker och Internetkällor. Vi redovisar vårt inhämtade empiriska underlag och analyserar därefter empirins relevans gentemot den tidigare forskningen. För att uppnå en djupare förståelse för de indirekta värdena fastighetsförvaltning kan skapa bygger vi vår studie på en hermeneutik vetenskapsgrund.

    Resultat & slutsats: Vi presenterar konkreta exempel på hur fastighetsförvaltning kan generera indirekta värden till företags kärnverksamheter. Uppsatsen tydliggör att fastighetsbolagen själva kan dra stor nytta av att generera mervärde till sina kunder. Mervärde skapar nöjdare kunder vilket bidrar till starka och långsiktiga relationer. Långsiktiga kundrelationer skapar ett mer hållbart och starkare fastighetsbolag då de ökar sin konkurrensfördel på en utsatt marknad.

    Förslag till fortsatt forskning: Studien ger anvisningar för framtida forskning med särskilt fokus på Sverige. Framtida forskning skulle kunna analysera vilken påverkan de indirekta värdena har ur företagens synvinkel. Det skulle samtidigt vara intressant att analysera vilka värden som kan uttryckas genom fastigheten. Utstrålar fastigheten den bild som organisationer vill uppnå? Bidrar fastighetens utseende till värde för varumärken? Vilka verktyg finns tillgängliga för att stödja fastighetens varumärkshantering? Lärdomar kan då dras från forskningsområden som arkitektur, marknadsföring och beteendevetenskap.

    Uppsatsens bidrag: Genom att ta del av vår studie ökar läsaren sin förståelse för hur fastighetsförvaltning kan generera indirekta värden till företags kärnverksamheter. Studien påvisar vilka effekter och fördelar som finns med att betrakta de indirekta värdena vid utformning av förvaltningsstrategier.  Fastighetsbolag kan använda vår uppsats som ett konkret underlag för att avgöra vilka indirekta faktorer som påverkar kunders kärnverksamheter. Företag som använder sig av externa fastighetsförvaltare kan med hjälp av vår uppsats öka sin förståelse för de mervärden fastighetsbolag genererar.

    Nyckelord: fastigheter, förvaltning, CREM, indirekta, värde, kund.

  • 18.
    Aghester, Victor
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Gunnarsson, Alfred
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Användandet av mänskliga modeller i bostadsannonser: En undersökning gällande spekulanters preferenser2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med denna studie är att analysera spekulanters preferenser beträffande foton i en annons, för att skapa en förståelse för effekten av att använda sig av mänskliga modeller.   Metod: En experimentell studie med ett deduktivt synsätt där analyser av vetenskapliga artiklar och litteratur har utförts för att ge en god överblick av tidigare forskning. Insamling av empiri har skett genom en experimentell kvantitativ metod och enkätundersökningar. Vi har analyserat vårt resultat i SPSS och framställt deskriptiv statistik, korrelationsanalys, klusteranalys, faktoranalys och T-test.   Slutsats: Vår undersökning leder oss till slutsatsen att bostadsintressenter rent generellt är mer positivt inställda till en bostadsbild där mänskliga modeller exkluderas. Emellertid visar studien att det finns tre variabler vars högsta medelvärde uppmätts i experiment tre, nämligen hemtrevlig, insyn, och utsikt. Således gör vi konklusionen att en konstellation av en manlig och en kvinnlig modell vid marknadsföringen av en bostad, påverkar bostadsintressenters inställning positivt vad gäller dessa tre variabler.  Uppsatsens bidrag: Vårt bidrag till företagsekonomins och marknadsföringens forskningsområde är en ökad förståelse för hur mänskliga modeller inom bostadsannonsering påverkar intressenter på bostadsmarknaden. Vidare bidrar arbetet också genom att innefatta riktlinjer för branschen att rätta sig efter vid användning av modeller i sin marknadsföring av bostäder.

  • 19.
    Ahlin, Hanna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Bäck, Marcus
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Uppfattningen av krishanteringen vid en förtroendekris: En fallstudie av fackförbundet Kommunals kriskommunikation2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med studien är att öka förståelsen för hur kriskommunikation vid en förtroendekris används och hur förtroendeingivande kriskommunikationen uppfattas av allmänheten, med utgångspunkt från Image restoration theory.

    Metod: Studiens metoder består av en kombination av en kvalitativ innehållsanalys och en kvantitativ enkätstudie.

    Resultat & Slutsats: Det som kan synas i resultaten av innehållsanalysen är att kriskommunikationen vid en förtroendekris innefattar strategierna “korrigerande åtgärd”, “bakomliggande orsaker”, “goda avsikter”, “erkännande av fel”, “stöttande”, “minimera”, “fördel” och “enkel förnekelse”. De strategier som inte användes vid en förtroendekris var “skylla ifrån sig”, “olycka”, “differentiering”, “attackera den anklagande parten”, “provokation” och “kompensera”. Intressenternas uppfattning beror dels på målgrupp, användning av strategierna och mediernas inverkan. Mest förtroendeingivande ansågs “erkännande av fel”, “korrigerande åtgärd” och “kompensation”. Minst förtroendeingivande ansågs “enkel förnekelse”, “olycka”, “anklaga den attackerande parten” och “skylla ifrån sig”. Förberedande åtgärder har också upptäckts vara väldigt viktigt vid en förtroendekris. 

    Förslag på fortsatt forskning: Komplettera nuvarande studie med kvalitativa intervjuer med intressenter; Utföra ytterligare en fallstudie av Kommunal med fokus på det efterarbete och förberedande åtgärder som tillämpas för att undvika att hamna i samma situation igen; Komplettera nuvarande studie med en ostrukturerad innehållsanalys för att utläsa eventuella uttalanden från Kommunal som inte faller inom ramen för Image restoration theory.

    Uppsatsens bidrag: Studien ger organisationer en bättre helhetsbild av hur de ska kommunicera med allmänheten vid en förtroendekris, på allmänhetens villkor. Studien bidrar till att presentera ett heltäckande verktyg som kan vägleda dem att använda kriskommunikationen på ett sätt som dels minskar hotet mot organisationens rykte och dels bygger förtroendekapital hos intressenterna i ett tidigt skede.

  • 20.
    Ahlm, Matilda
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Sabina
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hur företag redovisar hållbarhetsinformation från sina underleverantörer: En studie på svenska börsnoterade företag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Questions about environment, human rights, social conditions and anti-corruption are a growing area of discussions in business. Because of this, it is not enough for companies to just think about the consequences of their own actions, or their direct suppliers, companies also have to take all the other companies in their supply chain into consideration. Therefore, the aim of this paper is to describe how companies report sustainable information from their suppliers. Further, the purpose is to examine which factors can explain the amount of information from suppliers and which information the companies choose to report. These factors are line of business, which have not been investigated before, and the previous investigated factor size.

    The paper has a positivistic base and a quantitative method, and a deductive research approach has been applied. The paper’s empirical material are collected by annual reports and presented in charts and tables. The analysis has compared data to theories and previous research. The paper’s results indicate that most companies that include sustainability in their annual report also include their suppliers. There is a wide variation in the use of sustainability indicators for the companies who include their suppliers. Further, the results show that only one of the investigated factors can explain how the companies report sustainability information from their suppliers.

    Suggestions for future research is to investigate why some companies does not report sustainability information regarding their suppliers. Further, it would be interesting to study this in a few years, to see if any practice has been established regarding the companies reporting of sustainability information from the suppliers.

  • 21.
    Ahlm, Matilda
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Eriksson, Sabina
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hur företag redovisar värdeskapande genom The International <IR> Framework2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Society awareness of environmental issues has recently increased, which also led to the increase in demand for sustainability reporting. This has in turn resulted in the number of sustainability report becoming more and more recent. Sustainability reports are therefore usually very long and complex as the stakeholder’s needs are wide and large. Since these reports have not previously been integrated with the financial information of the company, this is something that should be done and therefore results in so-called integrated reporting. IR is a way for companies to report their value creation in the short, medium and long term. The purpose of IR is to expand traditional approaches to managing the various capital and business model that affect value creation. Based on this, the purpose on the study has been developed, which is to analyse how companies report value creation by applying the framework The International <IR> Framework.The study has a positivist point of departure and a major qualitative research strategy but with some quantitative elements in which a deductible research effort has been applied. The empirical material of the study has been collected from integrated reports and presented by diagram. The analysis has been carried out by data against previous research. The study's results show that business models affect the company's presentation of the value creation and that the International <IR> Framework is applied more and more when companies report a lot of capital. This result shows that it is in line with previous research and that the content element business model is a useful tool for reporting value creation. Suggestions for further research is to investigate why many companies do not link their business model with value creation though this study shows that the business model is useful tool for reporting value creation. Further, it would also be interesting to conduct a similar study when The International <IR> Framework has established itself and then study whether there are any significant differences.

  • 22.
    Ahlqvist, Christoffer
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Cambronero, Janya
    University of Gävle, Department of Business Administration and Economics.
    Drama på Jobbet?: Att använda dramapedagogik i företagsutbildning2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med vår uppsats är att undersöka hur dramapedagogik kan användas inom företagsutbildning, och att diskutera dess eventuella för- och nackdelar. Genom att använda oss av kvalitativa intervjuer och en workshop har vi sökt ta reda på hur människor i olika positioner uppfattar dramapedagogik.

    Metod och teori: De metoder vi har använt oss av är kvalitativa intervjuer med en dramapedagog, en personalchef och en medarbetare, en workshop med tio projektledare som fått göra värderingsövningar och rollspel samt en enkätundersökning. I teoriavsnittet har vi beskrivit dramapedagogik samt tagit fram fyra grundstenar för en effektiv företagsutbildning. Vi definierar dramapedagogik som en pedagogisk metod där fokus ligger på processen och deltagarnas egna erfarenheter. Det finns olika metoder inom dramapedagogik, de vi berör är rollspel, improvisation och värderingsövningar. De fyra grundstenarna för en bra utbildning är: motivation, improvisation och interaktivitet, minska kunskapstappet samt utvärdering.

    Resultat och slutsats: Samtliga intervjuade var överens om att lärande med hög grad av interaktivitet, då man får göra något, var den bästa formen av inlärning eftersom kunskaperna då satte sig djupare. Dessutom uppfattades dramapedagogiska metoder som roliga, vilket gav en positiv syn på utbildningsformen.Genom att använda sig av dramapedagogiska metoder kan de fyra grundstenarna tillgodoses, men man måste vara medveten om de nackdelar dramapedagogik kan innebära. Den allmänna kännedomen och förståelsen för vad dramapedagogik innebär är låg, och därför är det viktigt att de företag som köper in tjänsten och de som levererar den är tydliga med vad syftet är, så att deltagarna kan känna sig trygga. Dessutom kan metoden vara kostsam, då de grupper som utbildas endast kan ha en begränsad storlek.  Om man är medveten om dessa risker så kan dramapedagogik vara en mycket lämplig metod, då utbildningen uppfattas som rolig och personlig, deltagarna har stora möjligheter att relatera till sig själva och sitt arbete, samt kan vara aktiva under hela utbildningen.

    Uppsatsens bidrag: Vi hoppas att människor genom att läsa denna uppsats får en större förståelse för vad dramapedagogik innebär, samt nya uppslag och idéer till hur en lyckad företagsutbildning kan se ut.

  • 23.
    Ahlstedt, Magnus
    University of Gävle, Department of Business Administration and Economics.
    Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing: MBA-thesis in marketing2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company

    Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems.

    Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. Implementation should be initiated top-down in order to secure full organisational inertia. The approach should be holistic and tailor-made for each specific organisation. Users should fully integrated in development and implementation.

    Suggestions for future research: Supplementary work could be carried out in trying to quantify how a marketing information system affect the new product time to market and the strategic mismatch to real market development, hence the efficiency of such a system. Another question of interest is the organisational inbound resistance to change, how this resistance affect the implementation of a marketing information system and how to overcome the boundaries it poses.

    Contribution of the thesis:This thesis contributes with a general framework that sustains the implementation of a marketing information system. It answers the initial questions that a manager has, standing before the possible implementation of such a tool.

  • 24. Ahlström Söderling, Ragnar
    et al.
    Brunåker, Svante
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Lindhult, Erik
    McCluskey, Denise
    Do something different!: Entrepreneurship courses in management education2005In: Trading Wor(l)ds: rapport från RENT en forskningskonferens, Gävle: Högskolan i Gävle , 2005, 10-29 p.Conference paper (Other academic)
  • 25.
    Ahmadi, Zahra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Vi är lika: Kulturella skillnader och professionalism i internationella projekt2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: We are equal. A study of cultural differences and professionalism in international projects.

    Level: Thesis for Master Degree in Business Administration.

    Author: Zahra Ahmadi

    Supervisor: Lars Ekstrand

    Date: 2012-05

    The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.

    Method: The purpose of this study, I have chosen to use a qualitative approach. I have conducted interviews with people who work internationally within the company Sandvik and with teachers at the University of Gävle who have worked abroad with teaching. In order to depict how well educated people working in international collaborations, I have seen qualitative research method as relevant. When analyzing the material I have been based on the hermeneutic interpretation in order to elucidate and compare respondents' views on professionalization and the importance of understanding and managing cultural differences in an international context.

    Conclusions: The study shows that highly educated people have a major impact on communication with other people. Professionalism in an international collaboration that is characterized by complexity and knowledge, can thus affect both cultural differences andcommunication in itself. Although personal values differ between different national cultures in terms of language and different ways of working individuals try to adapt to each other in international collaboration. In most cases there are cultural differences that contribute to difficulties in co-operation once, but the study shows that highly educated people solve complexity by applying their knowledge of how problems can be handled. This requires that educated people are aware of the culture, way of interpreting meanings in different contexts, have insight on the institutional structures and rules. Professional people can thus both facilitate communication and leadership, which can contribute to a positive attitude to achieve the objectives of collaboration.

    Suggestions for future research: It may be proposed in the future, a comprehensive study of well-trained groups that meet in different countries. Quantitative can be used methods in both the public and private sectors. It is possible to conduct a quantitative study and compare with qualitative studies and draw conclusions.

    Contribution of the thesis: This study helps to get an attractive understanding of how educated people meet in both the public and private sectors in an international project. My theoretical contribution consists of knowledge in two professional international Swedish organizations. I complement and expand knowledge in the fields of culture and professionalism.

    Despite cultural differences, the professionals communicate regardless of the culture and society they come from. The study can be used by different companies to develop and improve the relationship in an international project. In addition, the study shows that educated people encounter respect and have easier communication than non-educated.

    Keywords: Culture, Communication and Professionalism

  • 26.
    Ahmadi, Zahra
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Sundström, Agneta
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    The market intelligence impact on strategic performance in declining markets2017In: International Journal of Applied Business and Economic Research, ISSN 0972-7302, Vol. 15, no 15, 457-473 p.Article in journal (Refereed)
    Abstract [en]

    This study examines how companies in declining markets operate in the context of market intelligence, responding to customer needs and applying them tostrategic performance. A quantitative survey was sent to 214 public housing companies. The results indicate that market intelligence creates commitment and is significant. A positive relationship was found between data gathering, dissemination, and responsiveness, which indicates that the companies comprehend market needs but companies have difficult to manage construction strategies that improve strategic performance. There was a low value of strategic performance; a link between market intelligence and the chosen strategy was not confirmed. Companies know what the market wants but base their decision on previous strategic performanceon economic conditions in the municipality instead.

  • 27.
    Ahmed, Javed
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Khan, Abdullah Al Mamun
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Influence of National culture on internal communication process. A study on universities in Bangladesh & Sweden.2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim of this study was to investigate how national culture influence internal communication of university.

     

    Methodology: A qualitative approach was chosen to conduct this research. Semi structured interview were taken. Interviews were taken by face to face, skype and phone call. Ethical approach was considered while interpreting the data.

     

    Findings:

    Our study showed that high power distance has negative impact on internal communication. We found that high power distance creates block between supervisors and subordinates to share information. Thus it creates barriers for effective communication flow and hinders organizations development. Our study also found that power distance is available in both countries but the degree of power distance is varied from one to another. In our study we also found that Individualism and collectivism has effect on internal communication. Our study showed that Individualistic or collectivistic decision making process of university effect internal communication of university in both countries. Previous study suggests that high power distance country tends to be a collectivistic country. Though the result is not always true. However, we found that true in our study.

     

    Contribution: The study adopts employee centric approach to explore the effects of culture on internal communication. This is an important contribution to previous researches that focused on internal communication from different perspectives, inclusion of cultural differences on internal communication has added value to the research field. Moreover, this paper contributes insights in cultural differences as well as employee perspective and by doing so it suggests theorist and practitioners that how internal communication can relate to employee’s engagement in different cultural perspectives.

     

    Limitations: The major limitation of this study was that this study only focused on Hofstede’s power distance and individualism as cultural dimensions. Other dimensions were not focused. Another limitation of this study was the sample size. The sample size is too small to represent the whole population in regards to university perspective.

     

    Suggestions for further research: Additional qualitative or quantitative methods can be required to explore the findings in different aspects. The study focuses on the educational institute. The findings may vary in accordance with the different industry and sectors. The study provides the guidelines regarding the impact of cultural differences on internal communication. Future research could consider other important factors that may have profound impact on internal communication in different settings.

     

  • 28.
    Akin-Tepede, Oladipupo
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria: MBA-thesis in marketing2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. Data was also gathered throughquestionnaires for a total of fifteen drivers of different tricycle types on differentroute and a total of twenty passengers picked at random from Idewu Route,Liverpool Route and OAU campus.It was discovered under the lenses of relevant Green Marketing literature thatthe data supports some theoretical findings in their respective fields but alsocounters some other theoretic findings. It came to the conclusion that concept ofdominant demand, commercial stakeholders’ cooperation and effective qualityprogram advocated by some of the green marketing literature are very effectivemarketing tactics in the success of green tricycles adoption in Nigeria.

  • 29.
    Alam, Md Mahbub
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The impact of national culture on the organizational culture: Multinational companies doing businesses in developing countries2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: The impact of national culture on the organizational culture: Multinational companies doing businesses in developing countries

    Level: Final assignment for Master Degree in Business Administration (MBA)

    Author: Md. Mahbub Alam

    Supervisor: Dr. Ehsanul Huda Chowdhury

    Examiner: Dr. Maria Fregidou-Malama

    Day: 2017- May

    Aim: The aim of the study is to understand how national culture of Bangladesh is affecting the organizational culture of the multinational firms operating in Bangladesh. To understand the issue, Hofstede’s Cultural Dimensions are regarded as benchmark for analysis.

    Method: Qualitative study has been conducted whereby both primary and secondary data are used. Hereby, primary data have been gathered from ten employees of Grameen Phone a multinational working in Bangladesh. To collect data, face to face interviews has been conducted using Skype.

    Results & Conclusions:  Finding of the study is the MNCs integration with national culture with the view to sustainable business operation. It has been demonstrated that national culture affects the organizational culture in the form of employee participation, collective working environment, collaborative work efforts, and knowledge sharing through continuous communication.

    Suggestions for future research: Further investigations on national culture’s impact on organizational culture can be undertaken by making a comparison between MNC and a purely local firm. Additionally, an analysis on a large number of MNCs operating in host country can add value for further researches.

    Contribution of the thesis: To the theoretical model, this study makes contribution on the ground of understanding how MNC adapt their business with local culture where cultural sensitiveness is high.

    Managerial implications: MNCs can ensure collaboration, support, and teamwork among employees as part of their attempt to integrate with local culture. This study reveals that local employees can be used as means of cultural carriers by managers which can promptly address the cultural differences to be mitigated.

    Keywords: Multi-national Corporations (MNCs), National Culture, Organizational Culture, Uncertainty Avoidance, Individualism vs. Collectivism, Power Distance

     

  • 30.
    Al-Barwari, Mona
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Hamed, Zabi
    University of Gävle, Department of Business Administration and Economics.
    Enkelt, Snabbt & Rätt: En studie av Försäkringskassans omorganisation2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Arbetet syftar till att beskriva och analysera de interna effekterna av en omorganisation. Detta bygger på en kvalitativ undersökning då vi ansåg att den var den mest relevanta metoden för studien. För att kunna fördjupa sig i ämnet från nära håll och bygga undersökningen på åsikter från de internt berörda parterna. Vi använde oss av ett flertal organisationsböcker som innehåller teorier om förändring och förändringsarbete. Information till empiriska delen av arbetet är hämtad från intervjuer med personer på ledningsnivå men också med övriga medarbetarna. Vi hade dessutom en formell verksamhetsstrategi för förändringsarbetet till vårt förfogande som vi kunde utgå ifrån.  Slutsatsen blev att Försäkringskassans verksamhet var byggd för en annan tid och behövde förändras. Detta var inte lika självklart behov för medarbetarna som för ledningen. Många i personalen är emot förnyelsearbetet och främst p.g.a. sättet förändringen genomfördes på då det var ett toppstyrt genomförande. Idén om det nya systemet bygger på tre ord: Enkelt, Snabbt & Rätt.

  • 31.
    Albertsson, Andreas
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eliasson, Ulrika
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ledares hantering av sociala aspekter i en Lean Production-kontext2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med studien är att skapa förståelse för hur ledare i en Lean Production- kontext hanterar effekter på medarbetares arbetsmiljö och hälsa utifrån de sociala nyckelaspekterna kontroll, krav, social support och erkännande/belöning.

    Metod: Studien utgår ifrån en hermeneutisk vetenskapstradition och antar ett social konstruktionistiskt synsätt. Med en abduktiv ansats kopplas teori och empiri samman i en kvalitativ fallstudie. Studien är uppbyggd kring semistrukturerade intervjuer och observationer.

    Studiens bidrag: Studien skapar förståelse för hur ledare hanterar effekter på medarbetarnas arbetsmiljö och hälsa utifrån de valda nyckelaspekterna kontroll, krav, social support och erkännande/belöning. Den belyser även vikten av att balansera dessa för att åstadkomma en så effektiv hantering som möjligt. Studien uppmärksammar också effekter på ledares arbetssituation i form av hög arbetsbelastning, samt att det i studien finns ett upplevt gap mellan ledare och medarbetare gällande kommunikation och engagemang.

    Förslag till fortsatt forskning: Utifrån studien läggs följande förslag fram som exempel till vidare forskning: Hur kan ledare i en Lean Production-kontext hantera kommunikationen med medarbetare för att den skall fungera bättre, samt att beröm och feedback skall nå fram? Hur- och vem ska hantera effekterna som uppkommer på ledares arbetsmiljö och hälsa, i en Lean Production-kontext? 

  • 32.
    Alm, Pontus
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Fällström, Yrsa
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Den sociala entreprenörens karaktäriserande egenskaper2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    SAMMANFATTNING

    Titel:

    Den sociala entreprenörens karaktäriserande egenskaper

    Nivå:

    Kandidatuppsats, C-nivå, företagsekonomi, ledarskap och organisation

    Författare:

    Pontus Alm & Yrsa Fällström

    Handledare:

    Pär Vilhelmsson, Kristina

    Mickelsson,

    Elena

    Ahmadi,

    Maria

    Fregidou--‐Malama

    Examinator:

    Jens Eklinder Frick

    Datum:

    2015-06-02

    Syfte:

    Syftet med denna studie är att undersöka vilka karaktäriserande egenskaper

    som går att finna hos sociala entreprenörer.

    Problem och bakgrund:

    Sociala företag och socialt entreprenörskap är ett område som har fått undermålig

    uppmärksamhet i forskningen med betoning på drivande egenskaper hos sociala

    entreprenörer. Förståelsen för ämnet kommer med denna studie öka, och befintlig

    teori kommer att bekräftas eller motsägas.

    Metod:

    Undersökningen har en deduktiv ansats med en kvantitativ metod och

    deskriptiv samt analyserande statistik. Teoriunderlaget bygger framförallt på

    tidigare forskning inom socialt entreprenörskap men även på forskning inom

    traditionellt entreprenörskap. Analyskapitlet kommer att koppla tillbaka till teorin

    för att jämföra denna studies utfall med tidigare forskning.

    Resultat & diskussion:

    Denna studie bidrar med nya begrepp som karaktäriserar sociala entreprenörer i

    Sverige och som är grundade på de sociala entreprenörernas egenskaper. Studien

    stärker även tidigare forskning med enkätundersökningens utfall.

    Förslag till fortsatt forskning:

    Det har kommit förslag från en handfull respondenter att det bör göras en mer

    djupgående undersökning över vissa typer av organisationer. Eftersom denna studie

    har riktats till alla sociala företag enligt Sofisams register innebär det att

    organisationerna skiljer sig åt vad gällande bransch och företagsform. Då det finns

    bristfällig forskning angående könsskillnader inom begreppet risktagande för

    sociala företagare ges även detta som förslag till vidare forskning.

    Nyckelord:

    Socialt entreprenörskap, social entreprenör, entreprenör, socialt

    företag, tredje sektorn.

  • 33.
    Almesjö, Emelie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Cámel, Rebecka
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lärosätets betydelse för en fastighetsmäklarstudents framtid i en yrkesroll som fastighetsmäklare2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Abstrakt

    Titel:

    Lärosätets betydelse för en fastighetsmäklarstudents framtid i en yrkesroll som fastighetsmäklare Nivå: C-uppsats inom ämnet företagsekonomi med inriktning mot fastighetsförmedling Författare: Emelie Almesjö och Rebecka Cámel Handledare: Lars-Torsten Eriksson Datum: 17 september 2012 Syfte: Syftet med examensarbetet är att undersöka om ett lärosäte har betydelse för en fastighetsmäklarstudents framtid i en yrkesroll som fastighetsmäklare. Anledningen till att vi valt att undersöka detta är för att högskolorna i framtiden ska kunna få så många nöjda studenter som möjligt vilket förhoppningsvis kan leda till kompetenta fastighetsmäklare på marknaden. Metod: Vi har i detta arbete samlat in empiriskt material i form av enkätutskick till både registrerade och oregistrerade fastighetsmäklare. Efter insamlingen av det empiriska materialet observerade vi och försökte hitta handlingsmönster i de inkommande svaren. Vi har också använt oss av diverse litteratur samt internetkällor. Resultat och slutsats: Vi har i denna uppsats kommit fram till att ett lärosäte har betydelse för en fastighetsmäklarstudents framtid i en yrkesroll som fastighetsmäklare. Både lärare och högskolan kan påverka studentens framtid genom att erbjuda engagerade lärare, god skolmiljö och anpassa kurserna till det framtida fastighetsmäklaryrket. Förslag till fortsatt forskning: I denna uppsats har vi till största del utgått ifrån fastighetsmäklarstudenternas åsikter vad gäller fastighetsmäklarutbildningen. Det skulle vara intressant att studera vad Fastighetsmäklarnämnden har för syn på utbildningen, 4

    vad som ligger till grund vid införandet av de olika kurskraven etcetera.

    Uppsatsens bidrag: Vår förhoppning är att denna uppsats ska vara av stor betydelse för de högskolor som erbjuder fastighetsmäklarutbildningen. Vi hoppas också att arbetet kommer vara till nytta för Fastighetsmäklarnämnden och framtida fastighetsmäklarstudenter. Nyckelord:

    Fastighetsmäklarutbildning,

  • 34.
    Alouch, Mona
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ekbatani, Amir
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    CSR som en del av kommuners marknadsföringsstrategi för att stärka varumärket: En studie av kommuners arbete med CSR2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet är att skapa förståelse för hur kommuner arbetar med CSR och hur de använder detta som en del av sin marknadsföringsstrategi för att stärka varumärket.

    Metod: Studien syftar till att skapa förståelse för hur kommuner verkar inom ramen för CSR i syfte att stärka varumärket och utgår följaktligen från en kvalitativ metod med induktiv forskningsansats. Den empiriska datainsamlingen omfattar tio semistrukturerade intervjuer genomförda med verksamma personer inom en svensk kommun. Analys av den empiri som insamlats har utförts genom att relatera empiri till teori.

    Resultat & slutsats: I denna studie har det visats att kommunen definierar CSR och hållbarhet synonymt och arbetar med tre dimensioner av CSR på olika sätt. Det har även visats att kommunen gör prioriteringar gällande CSR både arbetsmässigt såväl som kommunikationsmässigt och väljer ut det innehåll som ska marknadsföras för att stärka varumärket.

    Förslag till fortsatt forskning: Framtida studier kan studera fler antal svenska kommuner och jämföra dess arbete med CSR och hur de använder detta för att stärka varumärket.

    Uppsatsens bidrag: Studien bidrar till en förståelse för hur kommuner arbetar med CSR och hur de använder detta som en del av sin marknadsföringsstrategi för att stärka varumärket utifrån ett teoretiskt såväl som ett praktiskt perspektiv. 

  • 35.
    Alp, Suleyman
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ekqvist, Alexander
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hur har revisorns roll förändrats över tiden i förhållande till lagstiftning gällande anmälningsplikt och revisionsplikt?2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel:

    Hur har revisorns roll förändrats över tiden i förhållande till lagstiftning gällande anmälningsplikten och revisionsplikten?

    Nivå:

    Magisteruppsats i företagsekonomi: Redovisning/Revision

    Författare:

    Alexander Ekqvist och Suleyman Alp

    Handledare:

    Arne Fagerström

    År:

    2014

    Syfte:

    Uppsatsens syfte är att beskriva diskussionen som finns och har funnits i samhället gällande revisorns roll och identifiera för- och motargument i koppling till tvingande institutionell påverkan på utformningen av revisorns roll över tiden. Vidare kommer uppsatsen även belysa hur utökade krav på anmälningsplikt och revisionsplikt har påverkat utvecklingen av revisorns roll.

    Metod:

    Det som är centralt i denna uppsats är tolkning av vad andra har sagt och uttryckt, uppsatsen har med andra ord sin utgångspunkt i hermeneutiken och den kvalitativa metoden sett utifrån ett företagsekonomiskt perspektiv.

    Resultat och slutsatser:

    Det är tydligt att revisorrollen anpassar sig mycket till tvingande instititutionell påverkan, rollen är mycket styrd av lagar och regler. Det har förts både för- och motargument i relation till lagförändringar gällande revisorns anmälningsplikt och revisionsplikten. I förlängningen har det visat sig att staten har via tvingande insititutionell påverkan tagit en plats som tillkommen principal till revisorrollen.

    Förslag till

    vidare forskning:

    I och med att det inte har samlats in primär data i form av personliga intervjuer i denna studie har det inte funnits någon information om hur bland annat revisorer och företagsägare ser på dessa frågor idag. Därmed kan det i en vidare forskning göras en undersökning genom t.ex. personliga intervjuer för att se vilka åsikter revisorer och företagsägare har angående dessa frågor år 2014.

    Nyckelord:

    Revisor, Revisorrollen, Revisionsrollen, Institutionell teori, Tvingande institutionell påverkan, Principal-agent teori, Revisionsteori, Argument, Dokumentanalys.

  • 36.
    Alsenlid, Angelica
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Forsbäck, Micaela
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Working Capital Management: En pilotstudie av svenska småföretag2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte:                  Working Capital Management handlar om rörelsekapitalstyrning och är enligt litteraturen av vikt speciellt för mindre företag. Anledningen är att deras kapitalstruktur består av en hög andel omsättningstillgångar och kortfristiga skulder. Working Capital Management innebär i stora drag att optimera rörelsekapitalet i företaget. Eftersom denna uppsats är en pilotstudie är syftet att göra en förundersökning om arbetet med Working Capital Management inom mindre och medelstora företag. Avstampet tas i forskningsfrågorna

    • Använder sig mindre och medelstora företag av Working Capital Management?
    • Känner de till begreppet?

    Metod:                Den vetenskapliga metoden är en deduktiv, kvalitativ forskningsansats. Primärdata samlas in via webenkäter som sedan analyseras och tolkas utifrån en kvalitativt och hermeneutisk ansats.

    Slutsatser:           Begreppet Working Capital Management överlag inte är något som de mindre och medelstora företagen vet innebörden av. Respondenterna anger att de inte använder sig av detta begrepp men svar på andra frågor motsäger detta då flertalet av de modeller och nyckeltal som ingår i begreppet ändock används. 

  • 37.
    Alstermark, Viktoria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Haddad, Reine
    University of Gävle, Faculty of Education and Business Studies.
    Skilda meningar gällande komponentavskrivningar - Instansernas argumentation gällande olika regelverk2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel:

    Skilda meningar gällande komponentavskrivning - Instansernas argumentation i olika regelverk

    Nivå:

    D-uppsats i ämnet företagsekonomi

    Författare:

    Viktoria Alstermark och Reine Haddad Handledare: Arne Fagerström

    Datum:

    2013 – juni

    Syfte:

    Syftet med studien är att undersöka hur argumenten i diskussionen kring komponentavskrivning tagit form i IAS 16, RR12, IFRS för SME samt K3. Studien syftar även till att undersöka vilka argument för- och mot som har varit aktuella vid införandet av avskrivningsmetoden för de olika regleringarna.

    Metod:

    Studien har genomförts med en kvalitativ och induktiv ansats baserad på sekundärdata. Analyserna har genomförts med hjälp av ett egenkonstruerat kodningsschema baserat på olika slags analysmodeller.

    Resultat och slutsats:

    Resultatet visar på att det finns skilda meningar bland instansernas syn avseende komponentavskrivning. De flesta instanser som har valt att uttrycka någon åsikt i frågan är negativt inställda till avskrivningsmetoden. Komponentavskrivningsmetoden anses vara komplex att tillämpa och har därför inte stöd från instanserna. Utifrån undersökningen kan slutsatsen dras att de instanser som valt att uttrycka en åsikt har gjort det i syfte att gynna sig själva.

    Uppsatsens bidrag:

    Studien kan användas av standardsättare i framtida fall gällande att införa komponentavskrivningsmetoden för flera företag. Utifrån kan de se en sammanställning av alla instansers åsikter kring avskrivningsmetoden, vilket innebär att de själva inte behöver göra en sammanställning och sparar därmed tid i övervägandet att införa metoden. Ett annat bidrag som uppsatsen genererar är till de olika instanserna som kan läsa uppsatsen och referera till den här

    undersökningen i det fall standardsättarna skulle komma på tanken att införa komponentavskrivning även för de ännu mindre företagen.

    Nyckelord:

    Komponentavskrivning, argument, K3, IFRS för SME, instanser, remissvar.

  • 38.
    Alsén, Elin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Moberg, Johanna
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Värderelevans och immateriella tillgångar: De immateriella tillgångarnas värderelevans för den svenska kapitalmarknaden2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: De immateriella tillgångarna är svårvärderade och diffusa tillgångar. Det har länge pågått en diskussion angående huruvida hantering av de immateriella tillgångarna påverkar värderelevansen och användbarheten av de finansiella rapporterna. Syftet med studien är att undersöka värderelevansen av de redovisade immateriella tillgångarna för kapitalmarknaden utifrån ett redovisningsperspektiv.

    Metod: Metoden grundas i Ohlson-modellen. Data från årsredovisningar har samlats in och sedan analyserats genom flera multipla regressioner och en korrelationsanalys. 

    Resultat & Slutsats:Resultatet av studien visar att det finns ett positivt signifikant samband mellan de totala immateriella tillgångarna och aktiepriset. Resultatet av denna studie visar således att de redovisade totala immateriella tillgångarna ger värderelevant information till kapitalmarknaden. Dock visar sig endast posterna FoU och patent vara värderelevanta för kapitalmarknaden när värderelevansen av de immateriella tillgångarna uppdelat i specifika poster undersöks.

    Förslag till fortsatt forskning:  Ett fåtal tidigare studier undersöker tillförlitligheten av de redovisade immateriella tillgångarna. Då tillförlitlighet precis som värderelevans är en av de fundamentala egenskaper redovisningsinformation bör besitta är det intressant att även undersöka hur tillförlitlig kapitalmarknaden anser att de redovisade immateriella tillgångarna är. Då tidigare forskning hävdar att det är svårt att mäta de immateriella tillgångarna på ett tillförlitligt sätt vore det relevant att undersöka om detta stämmer.

    Uppsatsens bidrag: Studien ger bevis för att de totala redovisade immateriella tillgångarna är värderelevanta. Det huvudsakliga praktiska bidraget med studien är att den kan ge intressenter en bättre förståelse för hur redovisningsinformation om de immateriella tillgångarna påverkar aktiepriset.

  • 39.
    Altabba, Abdulrahman
    et al.
    University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Development, IT and Land Management.
    Karlsson, Lina
    University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Development, IT and Land Management.
    A framework for implementing the VMI model in an MRO partnership2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose - The purpose of this paper is to investigate the feasibility of implementing the Vendor Managed Inventory (VMI) model in an MRO (maintenance, repair, and operations) partnership, and highlight its potential economic, environmental, and organizational benefits, as well as limitations.

    Approach - First, a comprehensive literature review was conducted on fields relevant to VMI. Second, empirical data was gathered from a single exploratory case study with Momentum Industrial, and its customer Stora Enso. Semi-structured interviews were used to gather data from the case companies.

    Findings - Results suggest that VMI results in benefits for the supply chain in general, such as reduced administration and inventory costs, improved service levels, reduced information distortion, and improved relationship among partners. For the particular case of VMI in an MRO partnership, improved service levels can be obtained by a reduced risk of production downtime for the customer. Moreover, the implementation of VMI has potential environmental benefits, such as reduced paper use, and higher transportation fill rate. Limitations of implementing VMI include the difficulty in system integration, and information sharing. Trust could be a potential issue that limits information sharing amongst supply chain partners. Moreover, the difference in organizational cultures and policies of partners should be taken into consideration.

    Limitations - The study is limited to opinions from one MRO customer in the paper and packaging industry. Even though the questions asked to informants in Momentum and Stora Enso tackled benefits to MRO customers in general, a broader image could have been achieved by interviewing customers from different industries. Moreover, the case companies do not currently adopt VMI in their partnership, so the case study results are based on what they think would be the potential benefits and limitations of implementing VMI in an MRO partnership.

    Practical Implications - This paper can serve as a guideline for logistics managers who are considering VMI in an MRO partnership specifically, as it provides them with the benefits and limitations associated with VMI. More generally, any company considering VMI can also benefit from the theoretical framework presented.

  • 40.
    Althén, Emelie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Rosenblad, Sandra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Granskning av varnade och avregistrerade fastighetsmäklare: Examensarbete i företagsekonomi2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
  • 41.
    Alund, Elin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Rahm, Sara
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Säljer manipulerade bilder bättre?: En studie om färgens påverkan på betalningsviljan2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The background to the chosen study is due to the limited research on colors effect on consumer’s willingness to pay. The research that has been done shows that colors affects humans, but there has also pointed out that further research should combine color and WTP.

    • The purpose of this study is to analyze how HSL affects consumer’s emotions of interior pictures in marketing and how it in turn affects consumer’s willingness to pay.

    Method: To complete the study, an experiment was conducted at a university in Sweden with 102 randomly selected respondents. The respondents were asked to answer a survey with three pictures in each. There were three different surveys with the same pictures, but in two of the surveys the pictures were manipulated and in one survey there was the original picture. Data collected was analyzed in SPSS where the results were presented as we later interpreted and analyzed.

    Result & Conclusions: The results show that HSL has an influence on emotions and especially when it comes to higher brightness and saturation. We have found differences that corroborate with the previous research but also differences that go against the previous researches. We also find that the manipulations increased the perception of how affordable the housing was experienced, and we could see trends that the willingness to pay was slightly higher on the manipulated pictures.

    Suggestions for future research: Our results cannot be generalized or used to falsify due to the small selection, research can replicate the study but with a larger selection. Further suggestion for further research:

    -          How does higher brightness and higher saturation in the same picture affect the consumers’              emotions?

    -          How dose hues affect willingness to pay?

     Contribution of the thesis: This study contributes to an increased understanding of how colors can affect feelings and how it in turn affects willingness to pay. Our contribution is also aimed to people working in marketing and how they should place great emphasis on good pictures in the marketing of housing properties. 

  • 42.
    Alvarsson, Johanna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Schjelderup, Hanna
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ett kundägt bolags separation av ägande och kontroll: En fallstudie på Länsförsäkringar Gävleborg2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim for this study is from an agent theoretical perspective generate comprehension of how the separation of ownership and control seems in a Swedish mutual organization as well as what consequences this leads to and what solutions the organization is working with. Method: The study is characterized by an abductive approach. The study takes the form of a case study aimed for research of a specific mutual organization. The collected data is a result of semi-structured interviews that has been analyzed with a thematic analysis.

    Result & conclusions: We anticipate both a large separation of ownership and control as well as a small one. The larger one is due to a scattered ownership that results in a greater extent of information asymmetry. The separation also tends to get smaller due to the establishment of the council, that the organization operates locally and due to the reinvests in the local community.

    Suggestions for future research: Suggestions for future research is to generate comprehension of which impact mutual organizations experiences from the fact that two parties, customer and owner, are held within the same individual.

     

    Contribution of the thesis: The theoretical contribution is to increase knowledge about mutual organization and their management of separation of ownership and control. The practical contribution is to distribute knowledge to the respondents as well as other stakeholders of the examined organization. Our ambition is also to increase interest for committed owners.

    Key words: mutual organization, Agent theory, separation of ownership and control, information asymmetry, conflict of interest

  • 43.
    Alvin Rydén, Henrik
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Revisorns självförtroende vid förhandling: en undersökning av olika faktorer med ett möjligt samband2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract [en]

    Title: The auditors self-confidence in negotiation

    Level: Final assignment for Bachelor Degree in Business Administration

    Author: Henrik Alvin Rydén

    Supervisor: Jan Svanberg

    Date: 2015-05

    Aim: The main thesis of this study is to describe what the relationship is between a number of factors that might be associated with self-efficacy in negotiation. These factors are transformational leadership, organizational identification, professional identification and distributive and integrative negotiation behavior.

    Method: The essay has a deductive approach to theory and develops several hypotheses which are then tested. The data collection is done by using questionnaires. The sample is based on 3 300 auditors in Sweden. The analysis of collected data is done using the computer program SPSS and several statistical tools: principal component analysis (PCA), correlation analysis and multiple linear regression.

    Result & Conclusions: Distributive negotiation behavior has, in part, a negative association with self-efficacy. The results thereby give some support for one the hypothesis even though it is not enough to provide an answer that would lead to an acceptance of the hypothesis. No findings within this sample suggest that the other constructs is associated with self-efficacy.

    Suggestions for future research: Efforts should be made to improve the sample using random principles instead of the convenience sample used now. In addition to the sample, there is uncertainty about the validity of one of the measurements of transformational leadership. This should primarily be the next step to see if the results from this study also are applicable outside the existing sample.

    Contribution of the thesis: This is one of the first studies made about self-efficacy with the auditor and negotiations as starting points. For that reason it should be viewed as a study that might point out directions for further investigations within the fields of self-efficacy and auditor and client negotiations.

  • 44.
    Amarsanaa, Bolor
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Anjorin, Joshua
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Mobile Marketing: Study of ICA - Correlation between mobile marketing and customer loyalty2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

     

    Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty

    Level: Master Degree in Business Administration

    Authors: Bolor Amarsanaa and Joshua Anjorin

    Supervisor: Ernst Hollander

    Date: 2012 – January

    Aim:

    Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? However, there is not much research done in this area, especially in finding correlation between mobile marketing and customer loyalty. Thus, this research aims to examine correlation between mobile marketing and customer loyalty.

    Method:

    Data collection methods included literature reviews, a questionnaire and interviews. These were analysed by hypothesising, comparing with theories, and the use of descriptive analysis, correlation, and other methods presented as discussions, tables, and charts.

    Results & Conclusions:

    The theoretical and empirical research findings show that customer loyalty is positively related with mobile marketing. Use of mobile marketing such as mobile application, mobile web and SMS can perhaps enhance customer loyalty by meeting the demand of customers; increasing interaction and communication with customers; and increasing customer satisfaction. However, due to the research limitations and due to the fact that mobile marketing is a relatively new field of study, it needs some more time and more extensive research to make a general assumption about relationship between them and the strength of such relationship.

    Suggestions for future research:

    For further research, more extended research with broader samples is essential. It will be also crucial to investigate how much of an effect mobile marketing has on customer loyalty by scrutinizing company’s cost and profit measurements of mobile marketing besides opt-in and opt-out measurements of customers.

    Contribution of the thesis:

    We hope that this research has scratched the surface to this new field of study and made an addition to existing theory. It also stirs up interests in the emerging research on mobile marketing’s untapped potentials.

    Key words:

    Mobile Marketing, Customer loyalty, mobile phone, customer satisfaction, communication with customers.

     

  • 45.
    Amborn, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Elgestad, Linda
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    JAK Medlemsbank och räntan: Ett räntefritt alternativ2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: JAK Members bank and the interest rate – An interest-free alternative.

    Level: Final assignment for Bachelor Degree in Business Administration.

    Author: Anna Amborn och Linda Elgestad.

    Supervisor: Maria Fregidou-Malama.

    Date: 2012-06-06.

    Aim: The study aims to investigate and analyze the JAK Members bank view of the economic system in general and the interest rate in particular, and examine if it is possible to borrow money without interest. We also highlight that there is a hidden interest rate in what we consume.

    Method: The method used is a qualitative method and the data was mainly gathered through three unstructured interviews with employees and involved people in the JAK Members bank. Materials for the theory section were collected from databases, articles and books.

    Result & Conclusions: The study suggests that JAK Members bank is what they claim to be, that is an interest-free bank. However, this depends on that the interest rate is defined as a work-free income i.e. an income that does not cover real costs. The study also shows that a loan in JAK Members bank will give a relatively high monthly fee which leads to a pretty high required income from the borrower.

    Suggestions for future research: The interest-free option is a relatively unexplored area which provides significant opportunities for further research. One of those unexplored areas is the interest share of the price of goods. To explore this area, we believe that it takes time because many companies seemed reluctant to disclose such information.

    Contribution of the thesis: The study has helped to gather information about JAK Members bank, their ideology and activities. It also helps to explain that there is an interest-free alternative to the conventional banks, and describes how this option works. The study thus provides an overall picture of the JAK Bank´s activities and highlights the disadvantages that interest rate brings.

    Keywords: Interest-free, JAK Members bank, interest rate, fees, loan costs, cooperatives.

  • 46.
    Amein, Aram
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Pontus
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ledarens kommunikationsstilar: Vilken påverkan har ledarens användning av kommunikationsstilar på de anställdas bild av ledarens prestation?2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Ledarens kommunikationsstilar: Vilken påverkan har ledarens användning av specifika kommunikationsstilar på de anställdas bild av ledarens prestation?

     

    Nivå: C–Uppsats i ämnet företagsekonomi

    Författare: Pontus Eriksson & Aram Amein

    Handledare: Per–Arne Wikström

    Datum: 2013-08

     

    Syfte: Syftet är att undersöka vilken påverkan ledarens användning av sex specifika kommunikationsstilar har på de anställdas bild av ledarens prestation. Vi ämnar öka förståelsen för dessa kommunikationsstilars betydelse för upplevd ledarprestation.

     

     

    Metod: Arbetet har utgått från en kvalitativ forskningsmetod. Informationen som samlats in utgör grunden för analysen och slutsatsen. Empirin är insamlad i form av tolv personliga intervjuer, med anställda på medelstora företag som har daglig kontakt med sin ledare. Med grund i problemformuleringen har valen gjorts i den teoretiska referensramen. Vetenskaplig forskning och litteratur som ansetts relevant har valts ut med bakgrund mot syftet.

     

    Resultat och slutsats: Denna studie har visat att en ledares kommunikationsstil påverkar de anställdas bild av dennes prestation. Det har också visats att en viss kombination av specifika kommunikationsstilar skapar en viss bild av ledarens prestation. Ledare som har kunskap för detta område skapar sig större förutsättningar för att effektivt kommunicera med sina anställda. Vi tycker att tillämpning av detta område i ledarskapsutbildningar tillför ytterligare dimensioner i lärandet om ledarskapskommunikation.

    Förslag till fortsatt forskning: Vidare forskning på detta område skulle kunna genomföras genom att utföra deltagande observationer på företag och styra ledarens val av kommunikationsstilar. Jämförelse skulle göras genom intervjuer med de anställda ett flertal gånger under denna period för att sedan sammanställa resultatet.

     

    Uppsatsens bidrag: Identifierat vad specifika kommunikationsstilar har för påverkan på de anställdas bild av ledarens prestation.

  • 47.
    Amin, Sohaib
    University of Gävle, Department of Business Administration and Economics.
    Gender inequality in the workplace: Banks from Sweden and Pakistan2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the study is to investigate the glass ceiling and the gender wage gap and reasons behind gender inequality in the banking sector of Sweden and Pakistan.

  • 48.
    Amiot, André
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Kroon, Filip
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Beslutsfattare i SMEs hantering av kapitalstruktur med avseende på kontroll & självständighet: En kvalitativ studie2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Previous research highlights the factors of control and independence as important for SMEs' choice of capital structure. However, their is a lack of research including decision makers which creates deeper understanding how and why decision makers in SMEs are affected.

    Purpose: The purpose of this study is to illustrate how decision makers in SMEs handle the problem of capital structure with regard to control and independence factors.

    Method: The study is based in an actor’s view with influences from hermeneutics and social constructionism. The research approach is abductive based on the shifting between theoretical and empirical reflection. The empirical material has been gathered through semi-structured interviews. The theoretical framework is based on previous research with regards on a constructive approach. The approach is to seek out the respondents' perspective on society and not objective facts based on a narrative analysis.

    Contribution: This study illustrates that control and independence affect decision makers during the investment process and in their choice of funding. The study suggests that decision makers refer to maintain control and independence by making decisions themselves and thus controlling the investment. The result highlights that speed and agility affect decision makers choice of funding with regards to control and independence factors. The study also highlights that decision makers in SMEs do not assume any set of capital structure and therefore differ from previous research. 

  • 49.
    Anadol, Fadime
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Frost/Nylén, Ingela
    University of Gävle, Department of Business Administration and Economics.
    Hållbarhetsredovisning ur ett institutionellt perspektiv2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Hållbar utveckling har i dagens samhälle blivit ett etablerat begrepp. Både politikerna och allmänheten arbetar aktivt för att uppnå hållbar utveckling i världen.

    I och med att samhällets intresse för en hållbar samhällsutveckling ökar har det lett till att företagen mer och mer börjat engagera sig för en hållbar verksamhetsutveckling där man försöker ta ett socialt ansvar. Intressenterna till företagen kräver att företagen redovisar mer relevant information när det gäller hållbar affärsutveckling. Denna typ av redovisning kallas för hållbarhetsredovisning.

    Hållbarhetsredovisning är av ett globalt intresse men vi har valt att avgränsa studien till att utifrån den institutionella teorin belysa vad som påverkar utvecklingen av hållbarhetsredovisningen i Sverige.

    Denna studie visar att de tre pelarna reglerande, kognitiva och normativa i den institutionella teorin gemensamt bidrar till utvecklingen av hållbarhetsredovisningen. Detta kan vi se genom att det har uppstått regelverk, riktlinjer som har påskyndat och påverkat våra värderingar, normer angående hållbarhet och hållbarhetsredovisningar.

    Det finns ett flertal riktlinjer, lagar, rekommendationer och förslag angående hållbarhetsredovisningar som olika organisationer har utvecklat. De riktlinjer som finns beträffande hållbarhetsredovisningar som har upprättats utav olika organisationer är bland annat GRI: s riktlinjer, DJSI, ISO 14001, EMAS och SA 8000.

    I Sveriges rikes lag finns det reglerat i miljöbalken vilka regler som gäller angående vår miljö. I FAR: s samlingsvolym finner man lagar och rekommendationer om hur hållbarhetsredovisningar ska utföras och granskas.

    I årsredovisningslagens sjätte kapitel framkommer det vilka upplysningar om hållbarhet som ett företag bör lämna i förvaltningsberättelsen.

    Hållbarhetsredovisningen är ett sätt för företag att legitimera sin verksamhet. Företagen kan på så sätt förbättra trovärdigheten genom att framföra detta i rapporter till intressenterna om hur de agerar i ekonomiska-, sociala- och miljömässigafrågor. En faktor som driver på denna utveckling är att intressenterna kräver information utöver den finansiella redovisningen.

  • 50.
    Andersen, Caroline
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eneqvist, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lägesrapport för integrerad rapportering: En kartläggning av 14 stora svenska företag2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Sustainability reporting is considered to have problems with a disconnection of financial and non-financial strategies, which IR intends to solve. Previous studies show that IR has been implemented disproportionately, and that the reports referred to as integrated, demonstrated a low IR-level. A possible explanation is a poor understanding of the relatively new concept. Large differences in the IR-level makes it difficult to get a clear picture of the actual implementation of IR. The purpose of this study is to identify the IR-level of large Swedish companies who self-declared their reports as integrated, and to provide practical examples on the basis of the IR framework. Finally, legitimacy theory and greenwashing is used to explain the results.

    Method: The process of the study has been abductive, and a qualitative strategy has been adopted. The design of the study is cross-sectional. The empirical data were collected through qualitative content analysis of 14 Swedish companies’ annual reports, selected through a purposive sample. Subsequently, data was acquired and analyzed using a coding frame, based on the normative framework. The data have been presented in tables and in narratives.

    Result & Conclusions: The study has shown that the companies indicate an uneven IR level, where companies have been most successful in strategic focus and future orientation, while a lower level is achieved within materiality and connectivity of information. This may be due to inadequate diffusion of the IR framework and/or due to greenwashing. The mapping thus shows that most reports are mixed rather than integrated.

    Suggestions for future research: To capture whether the transformation function is part of the companies’ IR, a qualitative case study of individual companies is proposed. Furthermore, a longitudinal study to see how the companies IR-level changes over time would be interesting.

    Contribution of the thesis: The most important contribution of the study is that the mapping provides practical examples for companies to consider, as well as filling the knowledge gap existing regarding the implementation of IR in Swedish companies.

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