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  • 1.
    Öberg, Peter
    et al.
    Uppsala universitet, Dept Sociol.
    Tornstam, Lars
    Sociologiska institutionen, Uppsala universitet.
    Attitudes towards embodied old age among Swedes2003In: The International Journal of Aging & Human Development, ISSN 0091-4150, E-ISSN 1541-3535, Vol. 56, no 2, p. 133-153Article in journal (Refereed)
    Abstract [en]

    Messages in the consumer culture are often youth oriented, aiming at the prevention of the bodily decay associated with biological ageing. In gerontological discourses, this has been hypothesised to generate negative attitudes towards embodied ageing and old age. Studies about general attitudes towards old age show that younger respondents have more negative attitudes than do older respondents, and gerontological discourses also hypothesise a gendered ageism, with especially negative attitudes towards elderly women. The empirical study of embodied ageing among 1,250 Swedes aged 20-85 years contradicts these hypotheses. The results show rather positive attitudes towards embodied old age, especially among young and middle-aged respondents. Neither do the results unequivocally confirm the hypothesis of gendered ageism, which predicts considerably more negative attitudes towards old women than towards old men. One interpretation of the results is that, counter to many hypotheses, the consumer culture, with its new opportunities and roles for old people, may positively affect these attitudes.

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