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  • 1.
    Ahmadi, Zahra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Moderating effects on the market orientation and strategic performance relationship in public housing2019In: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 14, no 4, p. 559-577Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this study is to examine how external factors moderate public housing companies’ market orientation and strategic performance relationship.

    Design/methodology/approach – The quantitative method was applied to data from a survey sent to 289 public housing companies in Sweden. A hierarchical, multicollinearity diagnostics–moderated regression analysis is used to test the research hypotheses.

    Findings – The results reveal moderating factors. The companies take several initiatives to inform themselves about customers’ needs and distribute the information within the company, but economic conditions, as well as market and technological turbulence in the municipalities, moderate the relationship between market orientation and strategic performance. Economic conditions make it difficult for public housing companies to strategically act based on market needs when making decisions and planning construction strategies (strategic performance).

    Research limitations/implications – This study is limited by focusing on public housing companies, a sector that differs radically from the open market. The study highlights the effects of moderating factors that are important for companies’ strategic performance and long-term construction strategies. From this limited focus, researchers might use the results to compare both similar and different market situations.

    Practical implications – The results of the study are useful for companies facing a similar market situation of external moderating constraints. The result might be used in future research related to the area in focus.

    Originality –This research adds new knowledge to market research by including the impact of economic conditions, which provide insight into how to develop and use market knowledge in real estate and public housing markets.

  • 2.
    Hyder, Akmal S.
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Abraha, Desalegn
    School of Technology and Society, University of Skövde, Skövde, Sweden.
    Institutional factors and strategic alliances in eastern and central Europe2008In: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 3, no 3, p. 289-308Article in journal (Refereed)
  • 3.
    Sundström, Agneta
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Chowdhury, Ehsanul
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Market-oriented CSR implementation in SMEs with sustainable innovations: an action research approach2020In: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 15, no 5, p. 775-795Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of the study is to identify and analyze critical mediating and moderating market intelligence challenges faced by the SMEs when implementing corporate social responsibility (CSR) based on an applied market-oriented business model (MOBM).

    Design/methodology/approach

    Focusing on developing CSR-integrated market intelligence, this study uses an action research method by analyzing four case studies. Data is collected through interviews, interactive and knowledge-sharing meetings and on-site observations. The study is part of a larger European Union project using the developed MOBM to follow the four companies' CSR implementation and learning process over a 14-month period. The action research includes seven meetings; between these, the researchers introduced the SMEs to different business focus areas, where CSR is a vital part of the MOBM.

    Findings

    This study shows that the SMEs are too technology-focused and have little initial idea of how to integrate CSR advantages for market intelligence into their internationalization. The MOBM model offers insights and knowledge on the strength and weakness of the internal organization to meet challenges in internationalization.

    Originality/value

    Via case study and action research, this study spotlights the challenges that SMEs face in the CSR implementation process and how they deal with those challenges to develop market intelligence competence internally. Instead of following a traditional research approach, the current study applies a CSR-based method where the SMEs go through a knowledge development process that originated from a theoretically designed MOBM.

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