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  • 1.
    Lövblad, Mikael
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Bantekas, Apostolos
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    What Do You Expect?: The Effect of Psychological Contracts on Affective Commitment in Industrial Marketing Relationships2010In: Journal of Relationship Marketing, ISSN 1533-2667, E-ISSN 1533-2675, Vol. 9, no 3, p. 161-178Article in journal (Refereed)
    Abstract [en]

    Affective relationship commitment has in several studies been identified as a crucial factor in the longevity of business relationships. In this article, it is argued that affective commitment should be researched on the individual level rather than the organizational level and that relevant psychological processes need to be incorporated into theory in order to increase understanding regarding the dynamics of this aspect of relationship commitment. The psychological contract, a construct derived from organizational psychology, is tested as an antecedent to affective commitment in relationships between buyers and sellers in the market for industrial supplies in Sweden. The findings indicate that the relational orientation of the psychological contract, as well as the evaluation of the same, has explanatory value when related to affective commitment in business-to-business relationships.

  • 2.
    Osarenkhoe, Aihie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Byarugaba, Jotham
    Makere University, Business School.
    Service Quality Perceptions: A Case of Ugandan Telephony Users2012In: Journal of Relationship Marketing, ISSN 1533-2667, E-ISSN 1533-2675, Vol. 11, no 3, p. 149-171Article in journal (Refereed)
    Abstract [en]

    The potential disparity between expected and actual service quality (Gap 5) among telephony users was investigated. A sample of 262 mobile telephone users from 4 networks in Uganda were investigated. Pilot tests indicated that the instrument had good internal consistency, with all Cronbach's alpha reliability coefficients greater than .8 for both expected and actual service perceptions. Three focus group interviews were conducted. Structural equation modelling was used to test the theory through confirmatory factor analysis and goodness-of-fit tests. Goodness-of-fit tests established that the model did not fit the subsample data. The paired samples t test indicated that Gap 5 was nonexistent among telephony users in Uganda. Qualitative findings showed that Gap 5 existed among users of telephony services. Similar findings are not available for underdeveloped countries. This study should be replicated in countries that mirror the socioeconomic characteristics of Uganda. A methodological contribution through adoption of triangulation approach.

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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
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