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  • 1.
    Fremont, Vincent
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Eklinder-Frick, Jens
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Åge, Lars-Johan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Osarenkhoe, Aihie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Interaction through boundary objects: controversy and friction within digitalization2019In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 37, no 1, p. 111-124Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects.

    Design/methodology/approach

    The empirical setting consists of two organizations that are trying to enhance their competitive advantage through digitalization. During the process of data collection four different boundary objects were identified. The study illustrates how these boundary objects were characterized in terms of their modularity, standardization, abstractness and tangibility. This paper provides an analysis of how respondents perceived that the development of these boundary objects affected the creation of novel resource interfaces, and the resulting friction and controversy between new and old structures.

    Findings

    The study concludes that within a producer?user setting a focal boundary object will take on tangible and standardized properties, and the interaction process will expose friction in terms of both power struggles and resource incompatibilities. On the other hand, a boundary object?s modularity gives the actors central to the interaction room to maneuver and avoid resource incompatibilities and the development setting will hence be characterized by controversies.

    Originality/value

    The analysis indicates that the way individuals perceive boundary objects is central to interaction processes, answering calls for studies that investigate the role of objects within subject-to-object interaction.

  • 2.
    Sundström, Agneta
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Ahmadi, Zahra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Market and innovation orientation typology: proposition and illustrations2016In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 34, no 3, p. 376-393Article in journal (Refereed)
    Abstract [en]

    Purpose – The purpose of this paper is to develop a typology based on the market orientation (MO) and innovation orientation (IO) of firms, and to illustrate the extent to which public housing companies (PHCs) fit into this framework.

    Design/methodology/approach – A qualitative study of 11 PHCs in central Sweden was conducted to classify their positions in the typology. Interviews with semi-structured and open-ended questions were used to collect the data.

    Findings – Four PHC types were identified by combining high and low MO and IO. This study offers insights on the importance of combining MO and IO. The overall findings show that MO and IO combination is not static and must be handled according to context. The MO-IO typology developed could be tested in a quantitative study on a larger sample of public or combined public and private housing companies.

    Research limitations/implications – An empirical study comparing public and private housing companies on the basis of the proposed typology in relation to economic contingencies in the environment would further knowledge in this area.

    Practical implications – The current study gives managers an indication of their position in the typology, which can be used as a tool for improving performance.

    Originality/value – This paper describes PHCs within a proposed typological framework.

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