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  • 1.
    Fregidou - Malama, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Leadership and Empowerment in Social Enterprises2017Conference paper (Other academic)
    Abstract [en]

    The aim of the study was to explore leadership in social enterprises. It examined how leaders in social enterprises operate by considering insights in their experiences and opinions on the importance of motivation and empowerment of employees. Qualitative data have been gathered using interviews with the leaders of five Swedish social enterprises and research observations. The result shows leaders motivate employees by giving them responsibility, indicating that they are needed and their opinion matters and increasing their self-confidence. Leaders in social enterprises construct a democratic empowering leadership that is context related and adapted to the qualifications of the workforce. They empower employees through delegating duties, supervising them when it is needed; supporting them by giving feedback and encouraging them through open communication, participation and team work. Research on leadership in social enterprises can contribute to the literature by providing an alternative model of successful leadership that empowers employees and seeing the person behind a situation. Leadership descriptors and how succesful leaders function is a vital ethical issue for the development of a democratic participatory leadership. The developed model can be useful for the sustainable development of Social Enterprises, the creation of value for stakeholders and to increase the welfare of the society. For future studies comparative research from the perspective of employees and social enterprises in other countries is suggested to observe aspects important and relevant for the empowerment of employees.

  • 2.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Current Challenges and Responses of European Cooperatives to a Globalizing World2006In: ISA 2006 XVI World Congress of Sociology, The Quality of Social Existence in a Globalising World, Workshop participation, RC 10: Durban, South Africa, 23-29 July 2006., 2006Conference paper (Other (popular science, discussion, etc.))
    Abstract [en]

    Despite the importance of cooperative business in local and world markets, empirical research addressing cross-border cooperative enterprises remains low. As cooperatives to be successful should contribute to local development and member democracy have cross-border cooperatives seen as a difficult process.

    This study concerns the Statute for a European Co-operative Society. The aim is to create an understanding of the problems and possibilities relating to the development of cross-border co-operatives in the European Union. A survey is made and an account of the explanations given by actors on the importanse of a Statute on EU-level. Interviews have been conducted to identify opinions on issues concerning the establishment.

    The following research questions are adressed:

    *How does a cooperative statute on EU-level affect the development and the conditions within the cooperatives?

    *What consequences does the statute have on the management, member democracy and the financing of the cooperative business?

    The results indicate the Statute is influenced by the praxis within the cooperatives and makes possible for the enterprises to adapt to local and national conditions. It is argued, the EU, should create homogenous criteria about the co-operative character and define cooperative identity to facilitate the development of cross-border cooperatives.

  • 3.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Do we need balance the power between women and men in co-operatives?2005In: The Future of Co-operatives in a Growing Europe / [ed] Rafael Chaves, José Luis Monzón, Yohanan Stryjan, Roger Spear, Simeon Karafolas, Universitat D Valéncia: CIRIEC-ESPANA , 2005, 1, p. 789-Chapter in book (Refereed)
    Abstract [en]

    This paper concerns women’s representation in co-operatives, identifies if women’s representation influences and contributes to co-operatives´ development and is based on secondary data and on interviews conducted with four women managers. The study carries forward the exploration of a link between representation of women and the character and structure of co-operatives. Relations between the members of co-operatives are meant to anchor cooperatives economic and social values in the political process. Legitimised actors interact in order to secure their view of reality. Women are considered to take into account social issues and want to get power without wishing to control others but influence a sustainable development. They are considered to have a holistic view and try to understand the consequences their decisions have on other people and the development. In order to increase the representation of women in cooperatives, the following arguments are given: the issue of democracy, the issue of resource use, and the issue of interest. The results illustrate that women’s representation is a matter of increasing democracy and widening the basis for decision-making possibilities. It is a means to raise new questions, like social, cultural and environmental issues, and new dimensions of thinking and to consider everyone’s interest economic and social. My observations on the issue indicate that women as en interest group manifest different value dimensions. It is argued, it is particularly important to consider women’s interests and representation in co-operatives and thus create conditions allowing women influence cooperatives successful development and bring cooperative issues into the public eye.

     

     

     

  • 4.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    ¿Es necesario equilibrar el poder en las cooperativas entre mujeres y hombres?2004In: CIRIEC - España: Revista de Economía Pública, Social y Cooperativa, ISSN 0213-8093, E-ISSN 1989-6816, Vol. 50, p. 151-163Article in journal (Refereed)
    Abstract [en]

    This paper concerns women’s representation in co-operatives, identifies if women’s representation influences and contributes to co-operatives´ development and is based on secondary data and on interviews conducted with four women managers. The study carries forward the exploration of a link between representation of women and the character and structure of co-operatives. Relations between the members of co-operatives are meant to anchor cooperatives economic and social values in the political process. Legitimised actors interact in order to secure their view of reality. Women are considered to take into account social issues and want to get power without wishing to control others but influence a sustainable development. They are considered to have a holistic view and try to understand the consequences their decisions have on other people and the development. In order to increase the representation of women in cooperatives, the following arguments are given: the issue of democracy, the issue of resource use, and the issue of interest. The results illustrate that women’s representation is a matter of increasing democracy and widening the basis for decision-making possibilities. It is a means to raise new questions, like social, cultural and environmental issues, and new dimensions of thinking and to consider everyone’s interest economic and social. My observations on the issue indicate that women as en interest group manifest different value dimensions. It is argued, it is particularly important to consider women’s interests and representation in co-operatives and thus create conditions allowing women influence cooperatives successful development and bring cooperative issues into the public eye.

  • 5.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Lantbrukskooperationen och staten: Samspelet rörande föreningslagen1994Doctoral thesis, monograph (Other academic)
  • 6.
    Fregidou-Malama, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Social Marketing in Social Enterprises the case of Sweden2016In: 3rd ISA Forum of Sociology: The Futures We Want: Global Sociology and the Struggles for a Better World: Book of Abstracts, Austria: ISA International Sociological Association , 2016, p. 232-Conference paper (Refereed)
    Abstract [en]

    This research explores Social Enterprises focusing on Social Marketing.It analyses how social marketing is used and its impact on social enterprises.Multiple cases were applied for data collection and semi-structured interviews, direct observation and written sources of information have been used to collect qualitative data.Cases on Swedish Social Enterprises developed with the aim to create employment and to empower disable people have been conducted in their real life context.The results reveal that social enterprises use relationship marketing and are people oriented.They develop networks with public authorities, businesses and they approach the general public to market the cause of their existence.It is indicated that social cause is important to be embedded in social enterprises marketing to develop positive image, influence public attitude and change behaviors in the society.It is argued that to succeed with social marketing the management of social enterprises should concentrate on the three relational P: s that is People, Process and Physical Evidence to develop relationships with stakeholders in their internal and external environment. The research advances theoretical understanding of social enterprises and social marketing by analysing work integrated Swedish cases and pointing out the importance of communicating the social cause of the business.Managers should recognise that networking with stakeholders is imperative for marketing of the aim of the social enterprise and can contribute making the cause of their presence and their vision visible and thus develop trust and legitimate the business.

  • 7.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Stadgan för Europeiska Kooperativa Föreningar: Till vilken nytta?2005In: Kooperation i förändring / [ed] Gurli Jacobsen och Sven Åke Böök, Stockholm: Föreningen Kooperativa Studier , 2005Chapter in book (Other academic)
    Abstract [en]

    STADGAN FÖR EUROPEISKA KOOPERATIVA FÖRENINGAR

    Till vilken nytta?

    Här presenteras resultaten av en studie som behandlar kunskap om Stadgan för en Europeisk kooperativ förening (SCE-föreningar) och dess effekter för kooperativ utveckling. Syftet med studien är att utveckla en förståelse för de problem och möjligheter som är förenade med kooperationens utveckling i relation till medlemsstaternas medlemskap i Europeiska Unionen. I arbetet görs en kartläggning av stadgan och diskussioner/intervjuer med aktörer som arbetar med kooperationen i Europa eller varit iblandade i förhandlingsprocessen om stadgan. Intervjuer har genomförts för att identifiera aktörernas opinion och mål om utveckling av en stadga, och hur denna skulle påverka förhållandena i den kooperativa sektorn. Resultatet av undersökningen illustrerar 1) stadgans påverkan på den nationella lagen och kooperativens specifika karakteristika 2) stadgans konsekvenser för kooperationens utveckling

    Relevanta konsekvenser som kan fokuseras på är, enligt min mening, följande: det kooperativa ledarskapet, medlemsdemokratin, företagens kontroll samt finansiella spörsmål.

    Här studeras den kända legala strukturen och indikeras att stadgan är influerad av kooperationens praktiska verklighet och underlättar för kooperativ att anpassa sig till lokala och nationella förhållanden. Det argumenteras för att utveckla homogena kriterier om kooperationens karakteristiska, definiera den kooperativa identiteten och på så sätt underlätta etablering av transnationella kooperativa företag och en förnyelse av den kooperativa sektorn.

  • 8.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    The Relationship Between Agricultural Cooperatives and the State in Sweden: The Legislative Process2000In: Annals of Public and Cooperative Economics, ISSN 1370-4788, E-ISSN 1467-8292, Vol. 71, no 1, p. 79-103Article in journal (Refereed)
    Abstract [en]

    On the basis of interviews made with twenty seven leading personalities from cooperatives and government institutions, it is identified, that two main dimensions, the economic and the social, are emphasized by different interest groups involved in the cooperative process. It is also indicated that the relationship between state and cooperatives, in varying degrees, combines these two basic dimensions over time in the actual cooperative law and thus focuses on one dimension, neglecting the other. Relationship is meant to anchor the economic and the social values of cooperatives in the political process, and enable them to be accepted. In conclusion, it can be argued that the state can influence the character of cooperatives by selecting specific actors in specific processes. For this reason, in order to secure a sustainable autonomous development of cooperatives, it is important to synthesize and take into consideration different interests in future relations between cooperatives and the state.

  • 9.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Why International Exchanges at Undergraduate Level?2004Conference paper (Other (popular science, discussion, etc.))
    Abstract [en]

    This paper concerns the value of international exchanges at Universities. It carries forward the exploration of a link between international exchanges and the quality of higher education. The method used is based on a description of my own experience as an international departmental co-ordinator and a teacher, discussions with teachers and students who have been on exchange programmes and a critical reflection on the work that has been done at The Department of Business Administration, University of Gävle.

    The study showed that teachers´ and students´ exchange creates creativity and curiosity and makes the quality of teaching better by developing knowledge from different perspectives. That means, students/teachers get knowledge i.e. on using other pedagogical methods and languages and in organising and keeping new relations. The exchange develops the social skills of teachers and students and the understanding between people from different societies. To summarize, international exchange legitimises the study programs offered in different places to the international scientific society. Teachers and students gain self-confidence on developing networks and being international citizens. For this reason, it is particularly important to consider the importance of international exchange programmes and thus create creative conditions for successful and sustainable development of higher education.

  • 10.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Interest Free Co-operatives: A study of JAK Members Bank – Sweden2013In: Decentralisation and Development: Experiences and Experiments / [ed] P.P. Balan, Sunny George and T.P. Kunhikannan, Thrissur: Kerala Institute of Local Administration (KILA) , 2013, p. 64-85Chapter in book (Other academic)
    Abstract [en]

    Purpose

    This study analyses how the system of an interest-free cooperative bank is operating and its advantages. JAK is running an interest-free loan and savings system for individuals, small companies and associations. JAK´s philosophy and values are based on the principle that no one should earn money by passive owning of money lending them to others and thus JAK question the traditional financial system.

     

    Methodology/Approach

    We study in depth the case of JAK Members Bank. Qualitative data is collected in form of semi-structured interviews and direct observations. Seven people have been interviewed in 2010 and 2012.

     

    Findings

    Our research shows that JAK- Members Bank creates relations with the members by communicating their value base as a cooperative organisation. They get advantage to attract new members by stressing democratic management and members´ sovereignty, educating members, supporting ecological projects, involving young people, networking with people and organisations locally and globally and using relationships and mouth to mouth marketing.  By applying an interest-free saving-borrowing principle the bank succeeds getting people together in a financial alternative relationship. For the enlargement of the market and members participation it is a need for innovations to complete their financial services as a bank and sustain their business. Despite its success, new entrepreneurial activities face difficulties because of lack of access to financial resources which limits JAKs presence and business development.

     

    Research Limitation

    This research is based on a single case. In future research, similar in-depth studies in Sweden or other countries can show how interest-free banking functions, and the results can be compared with the current study.

     

    Implications

    The study contributes to the literature by presenting a model of successful operation of JAK a cooperative bank. We recommend managers to develop networks with members and other stakeholders to promote cooperative banking activities and social entrepreneurship in the local economy.  The structure of the global financial system and its contribution to development is an emerging and challenging issue, can local cooperative banks be considered as a viable local financial initiative?  

     

    Originality value of the paper

    In this research work we developed a theoretical model by combining cooperative identity and cooperative values in a successful operation of an alternative interest-free bank.

  • 11.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Trust in International Health Services Marketing: A Comparative Study2014Conference paper (Other academic)
  • 12.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    What are the advantages of JAK Members Bank?2012Conference paper (Other academic)
    Abstract [en]

    Purpose

    This study analyses how the system of an interest-free cooperative bank is operating and its advantages. JAK is running an interest-free loan and savings system for individuals, small companies and associations. JAK´s philosophy and values are based on the principle that no one should earn money by passive owning of money lending them to others and thus JAK question the traditional financial system.

     

    Methodology/Approach

    We study in depth the case of JAK Members Bank. Qualitative data is collected in form of semi-structured interviews and direct observations. Seven people have been interviewed in 2010 and 2012.

     

    Findings

    Our research shows that JAK- Members Bank creates relations with the members by communicating their value base as a cooperative organisation. They get advantage to attract new members by stressing democratic management and members´ sovereignty, educating members, supporting ecological projects, involving young people, networking with people and organisations locally and globally and using relationships and mouth to mouth marketing.  By applying an interest-free saving-borrowing principle the bank succeeds getting people together in a financial alternative relationship. For the enlargement of the market and members participation it is a need for innovations to complete their financial services as a bank and sustain their business. Despite its success, new entrepreneurial activities face difficulties because of lack of access to financial resources which limits JAKs presence and business development.

     

    Research Limitation

    This research is based on a single case. In future research, similar in-depth studies in Sweden or other countries can show how interest-free banking functions, and the results can be compared with the current study.

     

    Implications

    The study contributes to the literature by presenting a model of successful operation of JAK a cooperative bank. We recommend managers to develop networks with members and other stakeholders to promote cooperative banking activities and social entrepreneurship in the local economy.  The structure of the global financial system and its contribution to development is an emerging and challenging issue, can local cooperative banks be considered as a viable local financial initiative?  

     

    Originality value of the paper

    In this research work we developed a theoretical model by combining cooperative identity and cooperative values in a successful operation of an alternative interest-free bank.

     

     

     

  • 13.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Health care services marketing in a cross-cultural context: Elekta in Brazil2011In: The Impact of Globalization on Networks and Relationship dynamics, 2011Conference paper (Refereed)
    Abstract [en]

    ABSTRACT

    Purpose of the paper

    This research deals with the Internationalization of health services focusing on two services characteristics intangibility and heterogeneity. The study analyzes how adaptation/standardization, trust and network development are achieved when marketing a Swedish health care service in Brazil, a culturally distant country to Sweden.

    Literature addressed

    The theoretical framework of the study is based on theories on International Marketing Services, trust, networks and cultural differences. Adaptation/standardization is important when operating in a foreign market for acceptance of services, creating confidence in the foreign market and establishing contacts with the local environment. Networks are needed to get information and gain access to resources the firms need to run their activities. By creating trust long term business relationships can be developed. Using trust and networks can service providers communicate with customers and understand and satisfy their needs.

    Research Method

    We apply a case study for data collection. A case on a Swedish invention for radio surgery, Gamma Knife in Brazil has been conducted in its real life context. Qualitative data have been collected in form of semi-structured interviews. Direct observation of the working environment and activities in Sweden has also been used as data source. We concentrate on the process of the marketing of the service.

    Research Findings

    The study shows that cultural adaptation makes service characteristics tangible by increasing the understanding between service providers and local customers. It suggests that foreign company’s service offerings, values and beliefs connected to the quality of the service are to be standardised. This standardisation communicates the offering both of a treatment and also of a learning process and helps the service to be visible and tangible. It further demonstrates that relationships related to the local market are to be adapted to customers´ tastes, habits and preferences to develop trust and networks. The study suggest that a balanced combination of adaptation and standardisation makes services homogenous and tangible increasing the possibility of success for service providers and the acceptance of services by the local customers.

    Main contribution

    The research contributes to the International services marketing literature developing a model of internationalization of health services marketing based on adaptation/standardization, trust and network, to overcome issues of intangibility and heterogeneity of services. Managers should recognize that marketing people-processing services requires development of local networks to gain trust, and legitimacy in the local market.

     

    Keywords: Cultural Adaptation, Network, Intangibility, Heterogeneity, Trust, Gamma Knife, Health Service, Brazil.

     

  • 14.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Health Services Marketing in a Cross-Cultural Context: Elekta in India2015In: Proceedings of International Conference on Social Media, SEO & Marketing Strategies / [ed] AddMark, 2015, Vol. 4, p. 29-, article id 3Conference paper (Refereed)
    Abstract [en]

    The purpose of this research is to investigate how culture impacts on international marketing strategy of a Swedish health service in India, a culturally distant country to Sweden. It is examined how confidence in the market is achieved to establish and maintain trust and relationships, and the level of standardization and adaptation for the acceptance of the service in the foreign market is suggested. A case study was conducted in its real life context. An inductive qualitative research method has been applied and data has been collected in the form of semi-structured interviews, direct observation and company documents. We found that the cultural dimensions of power distance and individualism/collectivism have an impact on trust development, relationships and standardization and adaptation. The study shows that innovative image of the service offering and after service maintenance act as means for competition on the private and public market. Standardization of prices and service processes comprising maintenance of service quality, support contracts and service contracts develop commitment and trust. Personal relationships with the government, doctors and involvement with customers are regarded important and should be adapted to and follow local traditions. It is further demonstrated that moral and emotional issues, respect to the human face, hierarchy and social responsibility for regional development are required to develop relationships, trust and networks. It is argued that word of mouth, tactics and diplomacy sustain the possibility of success for service providers and the acceptance of the health service by local customers. The research contributes to the International services marketing literature by developing a model and extending understanding of internationalization of health services marketing from a culture context. For future studies, it suggests a comparison between more culturally distant countries to observe how culture influences development of marketing strategy in international business. The research shows how managers can establish relationships and networks to gain trust and legitimacy in the local market.

  • 15.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Health services marketing in India: the relevance of the cultural context2016In: IMP ASIA in Africa: Book of Abstracts / [ed] Peter J. Batt, Industrial Marketing and Purchasing Group , 2016, p. 22-Conference paper (Refereed)
    Abstract [en]

    This research analyzes how culture impacts on the international marketing strategy of a Swedish health service provider in India. It examines how confidence in the market is achieved to establish and maintain trust and relationships, which influence the level of standardization and adaption in the market. A case study was conducted and an inductive qualitative research method applied. Data have been collected in the form of semi-structured interviews, direct observation and company documents. We found that the cultural dimensions of power distance, individualism/collectivism and masculinity and femininity imact on trust development, relationships and standardization and adaptation. The study highlights the importance of the cultural context in marketing health services. It reveals that respect for the human face and social responsibility in regional development are required to cultivate relationships and to develop trust and networks. The research contributes to international services marketing literature by developing a model of health services marketing from a cultural context. For future study it is suggested a comparison be made between more culturally distant countries to observe how culture influences the development of marketing strategy in international business.

  • 16.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Impact of culture on marketing of health services: Elekta in Brazil2015In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 24, no 3, p. 530-540Article in journal (Refereed)
    Abstract [en]

    We examine how culture influences the international marketing of health services. This is done by analyzing how culture affects trust, networks and standardization/adaptation and how trust develops and operates in relation to culture, networks and standardization and adaptation. Using qualitative data gathered through semi-structured interviews and researcher observations, we find that the cultural dimensions of power distance, individualism/collectivism and uncertainty avoidance have an impact on trust, network development and standardization/adaptation. This finding helps in deciding what parts of the service to standardize and what to adapt for successful services marketing. We conceptualize three interrelated levels of trust comprising country-, company- and individual trust. This multilevel trust offers an important understanding of how to manage cultural complexity in the international marketing of services. The theoretical model developed based on cultural dimensions can be useful when marketing services in other countries. 

  • 17.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Jakobsson, Sonny
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Etablering av regional yrkeshögskoleutbildning i Hofors och Sandviken2008Report (Other academic)
    Abstract [sv]

    Denna utvärdering behandlar projektet Etablering av två yrkeshögskoleutbildningar i Hofors och Sandviken. Syftet med utvärderingen är att studera projektmedlemmarnas inställning till etablering av programmen. Utvärderingen bygger på intervjuer och fokusgruppdiskussioner med intressenter inom projektet såväl som inlämnat självutvärderingar och annat material. År 2003 påbörjades ett projekt på Högskolan i Gävle (HiG) för att omvandla två Kvalificerade Yrkesutbildningar (KY) till YrkesHögskoleutbildningar (YH). Information om hur YH-utbildningar bör etableras, planering, resurssökning för projektet och marknadsföring av programmen uträttades därför med stor hast, för att utbildningarna skulle kunna fortgå och ej behöva ligga nere under omformningstiden. Resultatet visar att Serie- och Bildprogrammet är väl etablerat, och trots den snabba starten ej hade några allvarliga problem med studentrekrytering. Avståndet till HiG och en diffus ansvarsbild, samt lärarlagsförändringar har dock skapat arbetsbörda och problem i utbildning och supportverksamhet. När det gäller Internetteknologiprogrammet verkar detta fungerat väl, även om den snabba omvandlingen ledde till en låg rekryteringsnivå under första verksamhetsåret. Det har varit problem med lärarlagets uppbyggnad och stabilitet, vilket tillsammans med kulturskillnader mellan programmets och HiGs lärare har gjort att målsättningen att implementera problembaserat lärande ej uppnåtts i önskad grad. Då vissa kostnader redovisades sent och var högre än förväntat gick denna del av projektet över budget. Vår studie visar att även om vissa problem uppstått på vägen är projektet väl genomfört, utvärderat enligt målen att YH-utbildningarna skulle vara väl etablerade; förbereda för uppdragsutbildningsverksamhet; samt att utveckla ett kontaktnät med näringslivet för de båda programmen. Dock har ingen uppdragsutbildningsverksamhet kunnat genomföras men detta har bedömts ej vara en lämplig målsättning i detta tidiga skede. För IT-teknologiprogrammet finns möjligheter att utveckla sådan verksamhet som ett framtida projekt, men den regionala marknaden för Serie & Bildprogrammet anses vara mindre lämplig för uppdragsutbildning. De uppkomna positiva bieffekterna av projektets genomförande är att KY-utbildningarnas resurser har omhändertagits, lärdomar till framtida YH-projekt har erhållits, HiG har spridit akademisk kultur ut på landsbygden och själv berikats av den akademiska kulturen från Sandbacka Park, samt att studenterna i Hofors har fått hyressubventioner i en lugn studiemiljö och Hofors kommun fått sina lägenheter uthyrda. De negativa bieffekterna inkluderar att oklar ansvars- och resursfördelning skapat stress och extraarbete för lärare och studenter, samt att projektet har gått över budget vilket belastat andra verksamheter. Även om programmen nu är etablerade kvarstår problem vilka i framtiden behöver tas hand om. Denna utvärdering har därför utmynnat i rekommendationer om både framtida drift av programmen såväl som för framtida YH-projekt, vilka kan summeras som att: delprojekt i framtiden ges eget budgetansvar och tydliga ansvarsområden; autonomi ges till YH-programmen för både lärarlagsansvar och resurshantering; den akademiska miljöns etablering och utveckling prioriteras och kommunikationer förbättras; kommunkontakter organiseras; samt uppkomna erfarenheter och kompetenser tillvaratas.

  • 18.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Jakobsson, Sonny Karl Oskar
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Local produced and organic food for sustainable development2017In: Consuming the Environment / [ed] Eva Åsén Ekstrand, 2017, p. 25-26Conference paper (Other academic)
    Abstract [en]

    This study analyses the perceptions of consumers with regard to local produced and organic food in the region of Gävleborg, Sweden. The aim of the study is to investigate consumers` attitudes by giving insight in why consumers buy local produced and organic food and how they conceive them. Quantitative data was collected through the use of structured questionnaire. We approached six hundred seventeen consumers outside twelve grocery stores directly after their shopping.  The study shows consumers have the opinion that local produced and organic food have higher quality than other kind of food,  their production supports sustainable environmental development and promotes the local society and local business. Consumers older than 65 years are more positive than younger ones to local produced and organic food and women are willing to pay more for purchasing the food.

    The results illustrate that consumers think it is difficult to allocate local produced and organic food in the stores, the assortment is poor and the prices of organic food are high. The correlations between attitudes regarding Organic, Organic Local produced, and Local produced foods show that the consumers consider them as related, but not identical. It also indicates that consumers have vague attitudes about Local Produced foods and lack knowledge to define them.

    Differences in price sensitivity demonstrate that consumers are willing to pay more for Organic and Local produced foods, showing there is value in, and demand for reliable guarantee label systems such as KRAV. We suggest a cooperation between public authorities and business organizations to develop trustworthy guarantee label system for Local produced foods.

    We see a need for marketing and information campaigns to develop knowledge of what Organic and Local produced foods stand for to increase trust and awareness. By emphasizing on positive partial characteristics such as non-Genetically modified organisms (GMO) in marketing/information campaigns, negative connotation to organic as expensive may be avoided when educating consumers about the definition of organic foods.

    We propose comparative studies in other regions and countries as well as studies about visibility and availability of organic and/or local produced foods in the shops.

  • 19.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Rydback, Michelle
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Social enterprises in Sweden: Unitis a successful social cooperative?2011Conference paper (Other academic)
    Abstract [en]

    This research explores Social Cooperatives focusing on what factors characterize a successful social cooperative. We apply a case for data collection. Semi-structured interviews and direct observation were used to collect qualitative data. A case on Unitis, a Swedish Social Cooperative, developed in 1998 with the main aim to create employment and to empower disable people by setting up a handicraft cooperative owning it together, has been conducted in its real life context.  The results indicate that five factors are important for the success of the cooperative. Social well being and members empowerment,  networking to identify and exploit business opportunities, financial independence by adapting innovative business ideas, independence from volunteers and trusting on sustainable own human resources and generation of economic wealth using it for the well being of the members. The research contributes to the literature and theoretical development on social enterprises by analysing a Swedish case based on successful factors to sustain social cooperatives. We suggest that networking with stakeholders can contribute to make social cooperatives visible and sustainable. 

     

    Key Words: Social Enterprises, Unitis, Social Economy, Cooperatives, Sweden.

     

  • 20.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Shamirany, Nina
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Andersson, Jenny
    Hästnäringens situation i Gävleborgs län2009Report (Other academic)
    Abstract [sv]

    Denna undersökning utgör en registrering och bearbetning av enkätsvar som behandlar hästnäringens situation i Gävleborg. Studiens syfte är att kartlägga och analysera hästnäringens situation och dess framtidsutsikter i regionen.

    För denna kartläggning har enkäter används som har skickats ut till hästägare/hästhållare såväl professionella som hobbyutövare och till lantbrukare vilka utgör en speciell grupp av intressenter.

    Resultatet av bearbetningen visar att det finns potential för hästnäringens utveckling. Studien visar att det finns positivt intresse för hästen som djur. De som arbetar med hästen lägger ner många arbetstimmar för att sköta hästen. Hästens sociala betydelse betonas i undersökningen.

    Studien visar vidare att det finns behov av insatser i form av företagsetableringar t.ex. när det gäller rådgivningsfrågor för att tillgodose de behov och önskemål som hästägare/hästhållare har.

    Enligt undersökningen finns det intresse från lantbrukarna att erbjuda t.ex. stallplatser och på så sätt bidra till att fler hästar får hemvist i Gävleborgs län. Genom samarbete mellan lantbrukare och hästägare/hästhållare kan gynnsamma förhållanden för hästnäringen utvecklas. Hästens ekonomiska betydelse för regionen kan på så sätt bli stor.

    Sammanfattningsvis visar studien att hästnäringen har möjlighet att utvecklas i Gävleborgs län och på så sätt bidra både till ekonomisk och även social utveckling av regionen.

  • 21.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Sundström, Agneta
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Emerging Corporate Social Responsibility: Consumer Cooperatives in Sweden (2008)Manuscript (preprint) (Other academic)
  • 22.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Sundström, Agneta
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Emerging Corporate Social Responsibility: Regional Cooperatives in Sweden2010Conference paper (Other academic)
    Abstract [en]

    This study analyses how Cooperative Enterprises approach Corporate Social Responsibility to meet demands from members and other stakeholders. Semi-structured interviews with four managing directors were used to collect qualitative data for a case study of four regional consumer cooperative enterprises in Sweden. The findings show Cooperative Enterprises need a dynamic use of Corporate Social Responsibility approaches in fulfilling social obligations to meet contextual requirements. To legitimate their business cooperative enterprises respond to member demands, proactively invest in collaborations with local and global stakeholders, and transfer responsibilities by putting pressure on others. The research contributes to the literature by showing that the complexity of Corporate Social Responsibility as practised, requires the emergence of collaborative responsibilities. We suggest that in the changing global world collaborations can be an effective instrument for managers to make Cooperative Enterprises visible and transparent, and contribute to sustainable development.

     

  • 23.
    Hollander, Ernst
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    The contemporary relevance of Karl Polanyi – a Swedish case2017In: Theory and Method of Evolutionary Political Economy: A Cyprus Symposium / [ed] Hardy Hanappi, Savvas Katsikides, Manuel Scholz-Wäckerle, Abingdon: Routledge, 2017, p. 54-72Chapter in book (Refereed)
  • 24.
    Hyder, Akmal
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fregidou-Malama, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Does Culture Matter?: Marketing Strategy in Health Services2014Conference paper (Other academic)
  • 25.
    Hyder, Akmal
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    International services marketing: What can be learnt from a medical case?2006In: ILTG conference in Graz, Austria, 6-7 April 2006.: 2nd International Conference on Intercultural Communication Competence, 2006Conference paper (Other (popular science, discussion, etc.))
    Abstract [en]

    The international market of services is growing at a faster rate. Despite the importance of the service sector in both domestic and world markets, the amount of empirical research addressing the internationalization of services remains relatively low. Nature and characteristic of services have made service marketing and study related to it difficult. If the service is set for international market, question around intangibility, quality, and the demand for simultaneous production and consumption is likely to aggravate the situation. As people across the borders are different from a cultural viewpoint, the same service element can be perceived differently making the service internationalization process further difficult. This paper deals with a case of Swedish medical service marketing process in Egypt and offers a profound insight on the complex issue of international services marketing by addressing the following research questions:

    The data collection was a rigorous process and mainly took place in the form of direct interviews. Eight people including the managing director and the major owner of the Swedish-Egyptian firm were interviewed. Further three local consultants were interviewed and two seminars were held in Egypt to have an idea on general business practice in the host country. The conceptual framework is based on three variables, i.e. cultural adaptation, trust and network. Selling service internationally requires that the service provider is aware of the local taste, preference and habit. To be successful in internationalization, it is usually necessary that some cultural adaptation takes place, probably from both sides. The intangible characteristic of the services requires that trust is built and maintained throughout if the internationalization process has to be successful. Network represents a critical point of investigation in understanding internationalization. Network development is very important where the uncertainty is high due to physical and cultural distance, communication gap and service characteristics themselves which make the offerings heterogeneous, perishable and difficult to readily display. This study shows that cultural adaptation has taken place in respect to timing, building trust in the local environment, handling bureaucratic issues, local traditions and offering services to the clients. Problem of intangibility, heterogeneity and quality has been solved by providing consistent services and establishing links with the medical colleges and other institutions. This research work offers several opportunities for learning. First, it is important to recognize cultural differences and local traditions to design the service concept. Second, there is a need to develop sufficient local contacts and trust to make the service offerings tangible. Finally, the adaptation needs to take place from both sides, otherwise promising factors and strength may be kept outside the final business concept offered to the clients.

  • 26.
    Hyder, Akmal S
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fregidou-Malama, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Health care services marketing of Swedish innovation: A comparative study2016In: Thriving in a new world economy / [ed] Kirk Plangger, Cham, Switzerland: Springer, 2016, p. 318-324Conference paper (Refereed)
    Abstract [en]

    This paper deals with a comparative study between Brazil, China and Philippines on services marketing. By focusing on culture, standardization/adaptation, trust and network, attempt is made to illustrate how impact of service characteristics can be handled to smooth marketing of health care services internationally. Data has been collected through face-to-face semi-structured interviews with 21 respondents from Brazil, China, Philippines and Sweden. The result shows that culture has much effect on the operations of Elekta Philippines and China while Brazilian establishment is run by following general marketing practices. Standardization has been common regarding treatment and service quality but some adaptation has taken place in Philippines to treat new diseases not included in the Gamma knife tradition. Trust is found necessary in all the cases but has been built in different ways. In China, guanxi has been used to develop informal relationships with the customers to ensure trust. Trust in Philippines is developed by recruiting relatives and friends and relying on experience in work with old Gamma knife facility. In Brazil, long-term relationships with the customers have been stressed and are built on understanding, business facts, competence and customers' access to Elekta reference centers.

  • 27.
    Hyder, Akmal S.
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fregidou-Malama, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Is health services marketing needed in emerging markets?2016In: IMP ASIA in Africa: Book of Abstracts / [ed] Peter J. Batt, Industrial Marketing and Purchasing Group , 2016, p. 28-Conference paper (Refereed)
    Abstract [en]

    The purpose of this study is to examine how multinational firms deal with challenges in marketing of health services in emerging markets (EMs). To conduct this study, a qualitative method has been used to focus on the marketing process. A single European health services firm operating in seven EMs and in four continents is studied to highlight the role of context. A theoretical framework is developed for service marketing in EMs based on three levels. The macro level deals with infrastructural factors, while the micro level reflects on the marketing process. The meso level, reflecting the local culture, is interconnected with the other two levels.

  • 28.
    Hyder, Akmal S.
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Services marketing in a cross-cultural environment: the case of Egypt2009In: Journal of Services Marketing, ISSN 0887-6045, E-ISSN 0887-6045, Vol. 23, no 4, p. 261-271Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this study is to analyze how adaptation/standardization, trust and network development are achieved when marketing services in a culturally distant country through handling the problems of intangibility and heterogeneity. Design/methodology/approach - Qualitative data are collected in the form of unstructured interviews and direct observation to conduct a single case study on Gamma Knife. Findings - Adaptation/standardization plays the central role in internationalization of services marketing. For service development and quality maintenance, values and ideas of the foreign company dominate the adaptation (i.e. standardization), while market-related adaptation is carried out in response to local culture and practices. Research limitations/implications - The research is based on a single case. Future research can involve similar in-depth study examining how internationalization of services works in culturally distant countries, the results of which can be compared with the current study. Practical implications - In international services marketing, in addition to meeting formal and official requirements, managers must concentrate on building trust and informal contacts. Originality/value - The research uses an empirical illustration to provide a model on internationalization of services marketing based on adaptation/ standardization, trust and network, to overcome intangibility- and heterogeneity-related difficulties. © Emerald Group Publishing Limited.

  • 29.
    Jakobsson, Sonny
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Fregidou-Malama, Maria
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Ditt Val Spelar Roll: Gävleborgs konsumenters attityder till lokalproducerade livsmedel2005Conference paper (Other academic)
  • 30. Mahadea, Darma
    et al.
    Fregidou-Malama, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    The Social Economy2013In: Entrepreneurship and Small Business Management / [ed] S. Raringer, Cape Town: Pearson Education , 2013, p. 533-558Chapter in book (Other academic)
1 - 30 of 30
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