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  • 1.
    Amin, Md. Khaled
    et al.
    American International University-Bangladesh, Dhaka, Bangladesh.
    Chowdhury, Ehsanul
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Zaman, Mahmud Habib
    North South University, Dhaka, Bangladesh.
    Understanding the Determinants of Technology Driven Services Adoption by the Rural Consumers in Bangladesh2018In: Journal of Business Administration, ISSN 1680-9823, Vol. 38, no 1 & 2, p. 103-115Article in journal (Refereed)
    Abstract [en]

    This study sought to ascertain the possible determinants that sway rural consumers’ behavioral intention to use technology driven services in Bangladesh. Using the self-administrated questionnaire followed by several in-depth interviews and focus group discussions (FGDs) as supporting instruments, this study analyzed information gathered from one hundred and three respondents, drawn purposively from a village locally known as Dollar Bazar, situated in Manikganj district of Bangladesh.  All respondents were provided with the structured and self-administrated questionnaires and advised to quantify their responses in a 7-point Likert scale ranging from Strongly Disagree (SD) to Strongly Agree (SA). Questionnaire items were primarily adopted from prior studies, pertinent to Information Communication Technologies (ICTs) diffusion, adoption, and acceptance. Results of the study reveal that the three retained observed variables; Service Perception (SP), Perceived Interaction (PI), Intention to Use (ITU) have good degree of internal consistency. Moreover, confirmatory factor analysis (CFA) results brought out the facts that the variable, namely Perceived Interaction (PI) is significantly affecting the dependent variable while Service Perception (SP) has no significant effect on the intention to use which are quite consistent with the earlier estimates in this field. Findings of this study have theoretical contributions as it directly contributes by enhancing the outlook of the literature of technology adoption, and provide managerial implications for ICT driven organizations (i.e. Telecom companies, Value Added service [VAS] providers, Financial Institutions) by enhancing knowledge regarding the rural consumers of Bangladesh and their behavior. 

  • 2.
    Chowdhury, Ehsanul
    et al.
    American International University-Bangladesh, Bangladesh.
    Hira, Eric Lynn
    American International University-Bangladesh, Bangladesh.
    Mamun, Abdullah Al
    American International University-Bangladesh, Bangladesh.
    Kaisar, Mohammad Moshfequn
    American International University-Bangladesh, Bangladesh.
    An Empirical Study on Training, Job Satisfaction, and Corporate Brand Image Relationship to Employees Working Performance in Context of British American Tobacco, Dhaka2012In: International Journal of Applied Behavioral Economics, ISSN 2160-9802, Vol. 1, no 3, p. 58-69Article in journal (Refereed)
    Abstract [en]

    This paper examines the relationship of training, job satisfaction, and corporate brand image with employees working performance at British American Tobacco, Dhaka. A significant relationship exists between training and employees’ performance at BAT Dhaka in Bangladesh. To produce better work efforts, it is important to note that job satisfaction influences satisfactory performance output. It is found that brand image psychologically influences and motivates employees and is strongly related to employees working effort. About 100 questionnaires were distributed among the respondents of BAT Dhaka and data were analyzed. Correlation analysis and stepwise regression analysis were performed for testing hypotheses. The research showed that relationships exist between Training, Brand Image, and Job satisfaction among employees working performance.

  • 3.
    Chowdhury, Ehsanul Huda
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Sundström, Agneta
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Supply Chain CSR Image Challenges - A study on Bangladesh Clothing Industry2016In: International Journal of Supply Chain Management, ISSN 2050-7399, Vol. 5, no 2, p. 16-25Article in journal (Refereed)
    Abstract [en]

    This paper provides a deep insight into the Corporate Social Responsibility (CSR) image scenario of the international buying firms and Bangladesh suppliers as well as identifies the challenges for building a positive supply chain (SC) CSR image for the suppliers of Bangladesh clothing industry. The contribution of this paper is that it improves knowledge of SC CSR image from the supplier’s as well as the buyer’s perspective. This paper also provides suggestions regarding improvement of Suppliers’ CSR image that can influence the SC CSR image.

  • 4.
    Chowdhury, Ehsanul
    et al.
    American International University – Bangladesh (AIUB).
    Rodrick, Stanley S.
    American International University – Bangladesh (AIUB).
    Ahmed, Farzana
    American International University – Bangladesh (AIUB).
    A study on BRAC Microfinance Products for rural consumers using Service Gap Model2014In: International Journal of Business & Management (Toronto), ISSN 2292-874X, Vol. 1, no 1, p. 9-19Article in journal (Refereed)
    Abstract [en]

    All Organization needs to design their product and services according to the demand of its customers in order to be successful. If there is any package or service strategy which is right from the viewpoint of the company but is not attractive to the customers, company can face huge loss and the goodwill of the company can be hampered. The study focuses on the microfinance programs offered by BRAC and evaluates the situation from the perspective of the consumers by using the GAP Model.

  • 5.
    Chowdhury, Ehsanul
    et al.
    American International University-Bangladesh (AIUB), Dhaka, Bangladesh.
    Sarwari, Sara
    Stamford University Bangladesh, Dhaka, Bangladesh.
    Chowdhury, Waleed Khan
    MetroNet Bangladesh Limited, Dhaka, Bangladesh.
    Customer Relationship Marketing Focusing on Providing Benefits to Students and Mobile Service Providers: A case Study on AIUB2013In: International Journal of Applied Behavioral Economics, ISSN 2160-9802, Vol. 2, no 4, p. 25-35Article in journal (Refereed)
    Abstract [en]

    This article investigates the extent to which communication impacts on relationship marketing and whether improved communication can result in sustainable long-term relationships. It proposes a continuing process that would not only primarily facilitate the mass student community of the university but also specifically provide aid to every individual pupil’s requirements during their term in each enrolled semesters. The solution is meant to help the student community to stay in pace with their educational calendar besides enjoying the privilege to be entertained with the most effortless and economical communicating tool within the university community. This is expected to enrich each individual’s knowledge by initiating a new route to tie with one another besides serving all other regular needs for communicating with the rest of the world. This is a quantitative descriptive study where the survey method is employed using a simple random sample by using university students of AIUB who uses cellular phone. The findings indicate that this research will enhance not only the life of its pupils but also improve the procedures and formalities that it needed to carry out to serve the students. The commencement of the service will not only ensure the simplicity of the existing students but would also facilitate those particular students who are concluding their studentship.

  • 6.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Chowdhury, Ehsanul
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Innovative Marketing Strategy: Multinational Companies in Bangladesh2017In: ICBM 2017: International Conference on Business and Management, Dhaka: BRAC University , 2017, p. 659-659Conference paper (Refereed)
    Abstract [en]

    This research deals with Marketing of products. We analyzed how adaptation/standardization and network development are achieved when marketing products in Bangladesh as an emerging market. We conducted case studies for data collection in British American Tobacco, Perfetti Van Melle, Tetrapak, and Reckitt Benckiser. Qualitative data have been collected as semi-structured interviews, direct observation and documents. It is argued that renowned global brands with global reputation are seen positively by the customers and the consumers. The study demonstrates that relationships related to the local market are to be adapted to customers´ preferences to develop emotional attachments and networks. The study suggest that a balanced combination of product quality and development of new diversity of products adapted to the needs of the market and the customers establishes trust and networks giving the possibility of success for product providers and the acceptance of products by the local customers. The research contributes to international marketing literature by developing a model of products’ marketing based on trust, network and adaptation/standardization.

  • 7.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Chowdhury, Ehsanul
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Why Microfinance in Rich Developed Countries?2019In: ICBM 2019 2nd International Conference on Business and Management, Dhaka: BRAC University , 2019, p. 795-, article id ICBM-19-0316Conference paper (Refereed)
    Abstract [en]

    This research deals with the influence of microfinance/microcredits on business development analyzing how micro finances affect establishment of small enterprises in Sweden. For the analysis, the following research questions were addressed: How do small enterprises get access to microfinances and what kind of businesses are established through microfinances? Microcredit means giving entrepreneurs access to financial resources to borrow a small amount of money to invest in income generating business activities context related. A model of microcredit was developed to lend money to the poor for business entrepreneurship. Access to microfinance can facilitate poverty reduction and incorporate economic and social development. Relationship based lending is affected by cultural and social context. Multiple case studies were applied for data collection from two small enterprises in Gothenburg, Sweden and a microfinance institution in Sweden. Qualitative data was collected in form of semi-structured interviews. Direct observation and documents were also used as data source. The study shows that microfinance contributes to development of sustainable enterprises and generates employment for people. The research shows that microfinance leads to sharing risks and financing projects in social enterprises, cooperative business and associations. It provides people with social networks, enhances their independence, empowers them and improves the quality of their life by generating incomes. It is important for the microfinance institutions to get recognition as important actors in the financial sector to succeed. The research contributes to the literature and theories of microfinances by developing a model about microfinances in developed countries. The limitation of the study is that we had studied only two small enterprises in a developed country. We suggest comparative studies on the influence of microfinance on business development and women empowerment between emerging economies and developed countries or between developed countries.

    REFERENCES [1] C. Fouillet, M. Hudon, B. Harris-White and J. Copestake, “Micorfinance studies: Introduction and overview,” Oxford Development Studies, Vol. 41, No. 1, 2013, pp. 1-16. [2] K. Burzynska and O. Berggren,“ The impact of social beliefs on microfinance performance,” Journal of International Development, Vol. 27, No. 7, 2014, pp.1074-1097. [3] M. Yunus, “Building social business: The new kind of capitalism that serves humanity’s most pressing needs,” The University press Limited: Bangladesh, 2010. [4] M. Yunus, “banker to the poor: The autography of Muhammad Yunus, founder of Grameen Bank,” The University press Limited: Bangladesh, 1998.

  • 8.
    Hoq, Mohammad Ziaul
    et al.
    Jubail Industrial College, Saudi Arabia.
    Chowdhury, Ehsanul
    American International University - Bangladesh (AIUB).
    An Empirical Study of the Antecedents and Consequences of Innovativeness2012In: World Journal of Social Sciences, ISSN 1838-3785, Vol. 2, no 5, p. 184-197Article in journal (Refereed)
    Abstract [en]

    In this study, we address two research questions: (1) Why are some SMEs (Small Medium Enterprise) more innovative than others? (2) What effect does innovativeness has on business performance? Accordingly, we draw on various theoretical perspectives to develop hypotheses that propose social capital orientation and market orientation as key antecedents to innovativeness, as well as a direct relationship between innovativeness and business performance. A model is devised and tested that examines these relationships in general. Findings confirm the validity of the model. Lastly, implications are offered on the antecedents and consequences of organizational innovativeness

  • 9.
    Hyder, Akmal S.
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Chowdhury, Ehsanul Huda
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Market Orientation in Service Firms - An International Comparative Study2015In: Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM 2014), Amsterdam, 2015, Vol. 175, p. 16-23Conference paper (Refereed)
    Abstract [en]

    The purpose of this study is to investigate how market orientation is applied in service firms to resolve complexity with intangibility and heterogeneity while offering services to the customers. To conduct this study, two interest-free banks from Sweden and Bangladesh have been compared. It is argued in the paper that these niche banks will emphasize on tangibility and heterogeneity to have competitive advantage over the traditional banks. As interest-free banking is intricate and the research purpose is theory development, a case method has been used to conduct this study. A theoretical framework is developed based on trust and network which influence market orientation, tangibility and heterogeneity resulting to value creation. In the Swedish bank, value creation is found to relate with supporting ecological thinking, visible banking, customers’ friendly terms & conditions and offering normal banking facilities. Partnership, risk sharing, problem solving approach, trust and interest-free borrowing are considered value creating components in the Bangladeshi bank. Future research can include all service characteristics and also compare between pure Islamic banks focusing marketing orientation.

  • 10.
    Hyder, Akmal S.
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Chowdhury, Ehsanul
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Sundström, Agneta
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Balancing Control and Trust to Manage CSR Compliance in Supply Chains2017In: International Journal of Supply Chain Management, ISSN 2051-3771, E-ISSN 2050-7399, Vol. 6, no 2, p. 1-14Article in journal (Refereed)
    Abstract [en]

    This study examines how buyers and suppliers balance control and trust to manage compliance with corporate social responsibility (CSR) requirements in supply chains (SCs). Two in-depth, qualitative case studies of the Bangladesh apparel industry on two multinational companies of the same European country were conducted. This study indicates that a buyer’s need for control and trust is important in contact with other actors for managing CSR compliance. Formal control is found to generate competence trust, whereas intentional trust is achieved through informal control. Intentional trust is helpful for competence and capacity development, but for it to continue the supplier needs to fulfill the buyer’s expectations. Competence of the supplier is viewed as a prerequisite for developing competence trust. This study analyzes control and trust to fill an important gap in SC theory on relationships by stressing how these constructs interact and complement each other to manage CSR compliance in apparel industry. Firms must focus on a balanced relationship between trust and control to manage CSR compliance. Willingness to collaborate can only work when supplier competence and managerial resources are ensured. This study notes that managers need both formal and informal control to create competence and intentional trust in the supply chains. Capacity building is viewed as a complement, not an alternative to CSR compliance. With its closer attention to control and trust, this study fills an important gap in SC theory on relationships by stressing how these constructs interact and complement each other for managing CSR compliance in supply chains.

  • 11.
    Sundström, Agneta
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Sammalisto, Kaisu
    University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Development, IT and Land Management, Industrial economics.
    Hyder, Akmal S.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Chowdhury, Ehsanul Huda
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    CSR implementation strategy constraints in emerging market supply chain context: Bangladesh garment industry experiences2016In: International Journal of Applied Business and Economic Research, ISSN 0972-7302, Vol. 14, no 13, p. 9041-9062Article in journal (Refereed)
    Abstract [en]

    Purpose: The study aims to explore how SC suppliers respond to corporate social responsibility (CSR) implementation strategies and deal with institutional constraints within the global supply chain. Design/Methodology/approach: This research study followed a mixed method approach. A qualitative case study was developed based on data collected through in-depth interviews, observations, workshops and seminar discussions. Findings: Two CSR strategies were identified, together with managerial, organizational, and societal constraints. Both strategies fail due to CSR ignorance and economic constraints of the suppliers. The corporate-driven strategy is constrained by limiting the supplier's margins forcing them to use less responsible subcontractors. The partnership strategy fails as it allows the suppliers to ignore compliance to CSR implementation rules and especially in economically difficult situations. Research limitations/implications: This paper has several limitations. The data illustrate a specific industry and SC companies in a specific country context which makes generalizations difficult. Practical implications: Long-term economic cooperation and negotiation between involved supply chain (SC) parties is prerequisite to improve supplier ability to act independently. This means that the corporate-driven CSR strategy in SC is so far easier to manage but elicit costs for suppliers. Originality/value: This study addresses the difficulties in managing the corporate-driven strategy and the partnership strategy in emerging market business context that traditionally has institutionalized corporate-driven SC control. With focus on two main CSR implementation strategies applied by two case corporations, this article contributes to show how institutional constraints influence on supplier ability in the studied SC context.

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