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  • 1.
    Demir, Robert
    et al.
    Företagsekonomiska institutionen, Samhällsvetenskapliga fakulteten, Stockholms universitet, Stockholm, Sweden.
    Fjellström, Daniella
    Företagsekonomiska institutionen, Uppsala universitet, Uppsala, Sweden.
    Translation of relational practices in an MNC subsidiary: Symmetrical, asymmetrical and substitutive strategies2012In: Asian Business & Management, ISSN 1472-4782, E-ISSN 1476-9328, Vol. 11, no 4, p. 369-393Article in journal (Refereed)
    Abstract [en]

    Extant research on knowledge transfer within multinational corporations has increasingly focused on knowledge flow, but ignored the process of knowledge translation. Building on translation theory, this article seeks to explain how the translation of relational practices by local Chinese managers occurs in a Swedish multinational corporation subsidiary in China. The findings show that middle managers in the subsidiary adopt three different translation strategies: symmetrical, asymmetrical and substitutive. These strategies and their key drivers, and implications for further research, are discussed.

  • 2.
    Fang, Tony
    et al.
    Stockholm Business School, Stockholm, Sweden.
    Schaumburg, Josephine
    Stockholm University, Stockholm, Sweden.
    Fjellström, Daniella
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    International business negotiations in Brazil2017In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 32, no 4, p. 591-605Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of the present study was to explore an innovative strategy for studying the Brazilian negotiator’s unique and paradoxical characteristics from a cultural point of view in order to acquire a better understanding of the nature of international business negotiations in Brazil.

    Design/methodology/approach

    The study is of a qualitative nature, using a multiple-case study design at three levels (small-, medium-, and large scale negotiations). Interviews were conducted with Brazilian and German managers to capture the emic-etic view of the Brazilian negotiator. The Strategic Trinity Model was developed to assess the behavior of the Brazilian negotiator in agreement with three metaphors: “African Capoeirista”, “Portuguese Bureaucrat”, and “Indigenous Warrior”.

    Findings

    The three roles “African Capoeirista”, “Portuguese Bureaucrat”, and “Indigenous Warrior” comprised similar as well as contradicting characteristics. The Brazilian negotiator chose naturally and even paradoxically from these role features, effectively negotiating any given situation, context, and time. During the pre- and post-negotiation phases, traits of the “African Capoeirista” and “Indigenous Warrior” were the most salient. During the formal negotiation phase, however, the characteristics of the “African Capoeirista” and the “Portuguese Bureaucrat” dominated.

    Research limitations/implications

    International business negotiations in Brazil call for an in-depth comprehension of the paradoxical roles that local negotiators take on in order to achieve better negotiation outcomes.

    Originality/value

    The present study unveiled the contradicting Brazilian negotiating style in international business negotiations, thus acquiring a better understanding of the negotiation process in the Brazilian market.

  • 3.
    Fjellström, Daniella
    Department of Business Studies, Uppsala University, Sweden.
    Cross-cultural knowledge transfer: Lessons from Swedish MNEs in China2014Conference paper (Refereed)
  • 4.
    Fjellström, Daniella
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fang, Tony
    Stockholms Universitet.
    Reasons for reshoring from China to Sweden2015Conference paper (Refereed)
  • 5.
    Fjellström, Daniella
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fang, Tony
    Stockholm Business School, Stockholm University, Stockholm, Sweden.
    Chimenson, Dina
    Stockholm Business School, Stockholm University, Kista, Sweden.
    Explaining reshoring in the context of Asian competitiveness: evidence from a Swedish firm2019In: Journal of Asia Business Studies, ISSN 1558-7894, E-ISSN 1559-2243, Vol. 13, no 2, p. 277-293Article in journal (Refereed)
    Abstract [en]

    Purpose The purpose of this paper is to arrive at a different understanding of reshoring in Asia vis-à-vis the Western context of competitiveness, through a case study of the Swedish company FM Mattsson.

    Design/methodology/approach: Empirical studies with semi-structured interviews have been conducted both in Sweden and China to gain an in-depth understanding of the case company’s reshoring activities.

    Findings: The findings point at reshoring as a competitive means to respond to the dynamics of internal (firm-specific) and external (country-specific) factors. Reshoring comes as a dynamic process by reshuffling resources inside and outside of the firm that strives for continuous competitiveness. Organizations need to meet the challenges of changing environment, especially the dynamic business competition in Asia, and reshoring is a way.

    Originality/value: This paper contributes to the literature by perceiving reshoring as a dynamic process of competitiveness development. Reshoring is not seen as one-off short-term decision-making on cost and location but as a long-term process in response to the dynamic internal and external challenges ahead.

  • 6.
    Fjellström, Daniella
    et al.
    Department of Business Studies, Uppsala University, Uppsala, Sweden.
    Guttormsen S.A., David
    Department of Organisation Studies, University of Exeter Business School, Exeter, UK.
    A critical exploration of ‘access’ in qualitative International Business field research: towards a concept of socio-cultural and multidimensional research practice2016In: Qualitative research in organization and management, ISSN 1746-5648, E-ISSN 1746-5656, Vol. 11, no 2, p. 110-126Article in journal (Refereed)
    Abstract [en]

    Purpose - Researchers often face challenges in locating and obtaining relevant and meaningful information during qualitative international business (IB) field research in other countries. This process constitutes an immensely critical phase, which determines the success or failure of the research endeavour. The purpose of this paper is to discuss "access" as a multidimensional and contestable concept that poses particular challenges in international and multicultural research contexts.

    Design/methodology/approach - This paper builds on the experience as field researchers in China/Hong Kong (120 in-depth interviews) and the need to disseminate acquired field experiences, in particular concerning "access". The multifaceted issue of "access" is rarely featured on the IB methodological agenda, and has become a silent feature of qualitative IB research.

    Findings - This paper is devoted to this nexus: the lack of focus on "access" issues, and the rich sources of acquired, but mostly veiled, field experiences that feature in both IB and management research programmes. A plausible explanation for this circumstance relates to the influence of mainstream positivist and objectivist paradigms in which researchers are not recognised as having an impact on research processes, hence taking this silent feature for granted.

    Originality/value - By viewing the multiple dimensions of "access", we move beyond the mainstream understanding that merely relates it to the question of gaining access to a physical site and/or the time of an individual, and in which "access" is only an enterprise of securing pre-existing, tangible information. Drawing upon specific international field research experiences, this paper contributes to the methodological debate concerning "access" - beyond "technicality" and towards a concept of socio-cultural and multidimensional research practice.

  • 7.
    Fjellström, Daniella
    et al.
    Uppsala universitet, Företagsekonomiska institutionen.
    Guttormsen S.A., David
    Coventry University.
    The Silent Concept in Qualitative Research2014Conference paper (Refereed)
  • 8.
    Fjellström, Daniella
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Lui, Lok Yan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Caceres, Wilfredo
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Knowledge Transfer in Reshoring2017In: Reshoring of Manufacturing: Drivers, Opportunities, and Challenges / [ed] Vecchi, Alessandra, Cham: Springer, 2017, p. 79-98Chapter in book (Other academic)
    Abstract [en]

    Knowledge is a key resource in any organization, and during a reshoring process, transferring knowledge to the home market is crucial. This study offers an in-depth comprehension of the factors influencing the knowledge transfer process in companies conducting in-house reshoring. We applied a qualitative multiple case study approach of Swedish organizations that fulfilled the criteria for in-house reshoring. Similar to other knowledge transfer processes, knowledge transfer during in-house reshoring is influenced by cultural, linguistic, and physical distances. Furthermore, reshoring motivation has an impact on the actors’ knowledge transfer motivation. This investigation clarifies knowledge transfer in the context of reshoring, and exposes the challenges of knowledge transfer during reshoring. The study signifies the importance of understanding reshoring motivation for the success of reshoring. It moreover contributes to the research on knowledge transfer by providing evidence of the influence of the role of knowledge on the choice of knowledge transfer methods. In addition, the study extends the research on the reverse direction of knowledge transfer, in terms of in-house reshoring scenarios.

  • 9.
    Fjellström, Daniella
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Zander, Lena
    Uppsala universitet, Företagsekonomiska institutionen.
    Asymmetrical Adaptation in a Swedish-Chinese context2017In: Knowledge transfer in Multinational Companies: Sharing Multiple Perspectives / [ed] Hamida, L. B. and Lejeune, C., Paris: L'Harmattan , 2017, p. 73-117Chapter in book (Refereed)
  • 10.
    Ojiaku, Obinna C.
    et al.
    Department of Marketing, Nnamdi Azikiwe University, Awka, Nigeria..
    Osarenkhoe, Aihie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fjellström, Daniella
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Determinants of Customers’ Intention to ‘Port’ Mobile Phone Numbers in Times of Proliferating use of Multi-Sims2017In: International Journal of Applied Business and Economic Research, ISSN 0972-7302, Vol. 15, no 22, p. 621-643Article in journal (Refereed)
    Abstract [en]

    This paper investigates factors that influence customers’ intentions to “port” mobile numbers in the Nigerian mobile telecommunications market. The study specifically investigates the effects of service quality, customer satisfaction, switching barriers and multiple SIMs on customers’ intentions to port their numbers to a new provider. A sample of 363, a cross-section of mobile phone subscribers in Anambra State, Nigeria, was surveyed and their responses analysed using simple percentages and descriptive statistics. Regression analyses were used to test the hypotheses, and the results confirm the effects of service quality, customer satisfaction, switching costs and attractiveness of the alternatives on porting intention. The effect of multiple SIM cards was, however, not confirmed. Demographic effects were also found, with age and occupation influencing subscribers’ intentions to port. Implications of the study include that regulatory efforts should be geared towards increasing consumer education on mobile number portability (MNP) and licensing of universal SIM cards to allow porting between operators with short codes. Efforts should also be made to improve service quality and increase brand attractiveness. The paper discusses the contributions and implications for theory, society/policy and managers.

  • 11.
    Osarenkhoe, Aihie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fjellström, Daniella
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    A cluster's internationalization platform as a springboard for internationalization of firms in the age of digitalization2019In: Economic Clusters and Globalization: Diversity and Resilience / [ed] Francisco Puig, Berrbizne Urzelai, Taylor & Francis Group, 2019Chapter in book (Refereed)
  • 12.
    Osarenkhoe, Aihie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fjellström, Daniella
    Clustering and networking as a sine qua non for SMES and regional international competitive advantage2017In: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 1258-1281Conference paper (Refereed)
    Abstract [en]

    Extant literature gives the impression that formulation of a firm’s strategic intent is a unilateral process solely confined to a single firm. This study respond to calls to expand inter-firm relationships study beyond the narrow dyadic relationship focus and not solely conceptualize collaborations as one of firms’ strategic intent to implement mechanistic growth strategy. Hence the following research question: How are the collaborative networks of private and public partnership organized to enhance competitiveness for actors in a cluster? And what are the perceptions of the actors in the cluster on the usefulness of clustering and networking? The objective is to map the salient features of existing clusters and networks and unveil firms’ perceptions of benefits accrued from clustering. Theoretical lens builds on clustering as an interactive learning process, and happens in the interaction between actors as open innovation postulates and that innovation is born out of reshuffling resources inside and outside of the firm and considers the mutual value creation between the involved. Methodology draws on focus group interviews, semi-structured and open-ended survey in cluster initiatives and strategic networks in Kronoberg region. Findings show that networking, dialogue, and experience exchange were the recurrent themes when firms expressed the benefits of collaboration in a cluster/network setting. Conclude that unveiling the salient features of existing clusters and networks and perceptions of the actors on gains accrued from clustering and networking, accomplished in this study, is the first step in a cluster development process. The implications are that relationships of firm in a domestic network are critical avenues for acquisition of resources and knowledge for enhancement of competitiveness, and as bridges to other networks in other countries. We present an explanatory model of cluster and regional competitiveness which emerged from our findings.

  • 13.
    Osarenkhoe, Aihie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fjellström, Daniella
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Cluster's internationalisation platform as a springboard for internationalisation of firms in the age of digitalisation2017In: Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth / [ed] Soliman, K. S., International Business Information Management Association (IBIMA), 2017, p. 3022-3032Conference paper (Refereed)
    Abstract [en]

    The following research question is used to guide the exploratory nature of this study: What platform does cluster organisation create to enable its internationalisation process in order for its partner´s organisations (SMEs) to effectively manage the challenges brought about by the cataclysmic changes in business logic in the age of globalisation and digitalisation?

  • 14.
    Osarenkhoe, Aihie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fjellström, Daniella
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Clusters’ vital role in promoting international competitive advantage: towards an explanatory model of regional growth [El rol fundamental de los clúster en la promoción de la ventaja competitive internacional - Hacia un modelo explicativo del crecimiento regional]2017In: Investigaciones Regionales, ISSN 1695-7253, Vol. 2017, no 39, p. 175-194Article in journal (Refereed)
    Abstract [en]

    This work responds to calls to expand the study of inter-firm relationships beyond the narrow dyadic relationship focus and sole concentration on conceptualizing collaborations as firms’ strategic intent to implement mechanistic growth strategy. The objective is to map the salient features of existing clusters and how firms perceive the benefits of clusters by asking: How are the collaborative networks of private and public partnerships organized to enhance the competitiveness of all the stakeholders in a cluster? And how do these actors perceive the usefulness of clustering? The theoretical lens builds on viewing cluster initiatives as an interactive learning process and something that occurs in the interaction between actors as competitiveness is born through reshuffling resources both inside and outside of the firm, and takes into account value creation. The methodology draws on focus groups and surveys conducted in Swedish clusters. The findings show the perceived benefits of cluster initiatives to be networking, dialogue and experience exchange. The implications are that the relationships firms form in a cluster constitute critical avenues for acquiring resources and knowledge to enhance competitiveness, and bridges to other clusters in other countries. An explanatory model of clusters and regional competitiveness that emerged from our findings is presented.

  • 15.
    Osarenkhoe, Aihie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fjellström, Daniella
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Abraha, Desalegn
    Awuah, Gabriel
    Networked establishment processes in transition economies2018In: Global Business and Economics Review (GBER), ISSN 1097-4954, E-ISSN 1745-1329Article in journal (Refereed)
    Abstract [en]

    The purpose of this article is to examine the establishment processes of Scania in Croatia and Statoil in Estonia applying a model developed from the network approach. The findings show that Statoil’s ability to leverage significant actors in its network to support its establishment made the process less cumbersome and less resource-consuming. Scania’s lack of home- and host country support resulted in an arduous and costly process, with Scania’s market position changing several times as different problems cropped up. We also found that relationship orientation requires adaptation by the firm and, more critically, by its managers. A lack of cross-cultural competence is also observed to be an impeding factor in the process.

  • 16.
    Osarenkhoe, Aihie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Fjellström, Daniella
    Abraha, Desalegn
    University of Skövde, Skövde, Sweden.
    Awuah, Gabriel Baffour
    University of Halmstad, Halmstad, Sweden.
    Network perspective on establishment process in transition economies2017In: Global and natinoal business theories and practice: Bridging the past with the future / [ed] Vrontis, D., Weber, Y., Tsoukatos, E., EUROMED PRESS , 2017, p. 1235-1257Conference paper (Refereed)
    Abstract [en]

    This paper contributes to extant literature on market entry strategies in several ways. First, while previous literature focuses either on entry modes or entry timing, comparatively little efforts are made to illuminate the establishment process. Secondly, it addresses emanating impediments and development of supporting relationships with significant actors during the processes of establishment in transition economies. Establishment model, developed from network approach, facilitated the capturing of various supporting relationships that enabled the focal relationships to function properly during the establishment processes in less-structured markets. In-depth interviews were held with key informants in two Scandinavian firms. Findings show that Statoil’s ability to leverage a number of significant actors in its network for support during its establishment in Estonia makes the process less cumbersome and less resource consuming. Lack of home and host country support for Scania resulted in an arduous and costly process, with the firm’s position changing several times as different problems cropped up. In conclusion, relationship orientation requires adaptation by an organization, but more critically by its managers. Lack of cross-cultural relationship skills and orientation could impede a company’s growth in international markets. We call for more research efforts in the area of cultural dimensions of market establishment processes.

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