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  • 1.
    Fregidou-Malama, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Rydback, Michelle
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Social enterprises in Sweden: Unitis a successful social cooperative?2011Conference paper (Other academic)
    Abstract [en]

    This research explores Social Cooperatives focusing on what factors characterize a successful social cooperative. We apply a case for data collection. Semi-structured interviews and direct observation were used to collect qualitative data. A case on Unitis, a Swedish Social Cooperative, developed in 1998 with the main aim to create employment and to empower disable people by setting up a handicraft cooperative owning it together, has been conducted in its real life context.  The results indicate that five factors are important for the success of the cooperative. Social well being and members empowerment,  networking to identify and exploit business opportunities, financial independence by adapting innovative business ideas, independence from volunteers and trusting on sustainable own human resources and generation of economic wealth using it for the well being of the members. The research contributes to the literature and theoretical development on social enterprises by analysing a Swedish case based on successful factors to sustain social cooperatives. We suggest that networking with stakeholders can contribute to make social cooperatives visible and sustainable. 

     

    Key Words: Social Enterprises, Unitis, Social Economy, Cooperatives, Sweden.

     

  • 2.
    Hyder, Akmal S.
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Rydback, Michelle
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Borg, Erik
    Södertörns högskola, Stockholm, Sweden.
    Osarenkhoe, Aihie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Medical tourism in emerging markets: the role of trust, networks and word of mouth2019In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed)
    Abstract [en]

    Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This paper analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word of mouth is found to be important to attract new customers and disseminate information about MT services

  • 3.
    Rydback, Michelle
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Marketing Process of Medical Tourism in Emerging Market2015Conference paper (Other (popular science, discussion, etc.))
  • 4.
    Rydback, Michelle
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. Södertörns högskola.
    Medical Tourism Facilitator in an Emerging Market Context2018In: 11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice / [ed] Vrontis, D., Weber, Y. & Tsoukatos, E., EuroMed Press , 2018, , p. 3p. 1706-1708Conference paper (Refereed)
    Abstract [en]

    Employing Lovelock (1995) supplementary service model, this paper aims to examine how MTFs operationalize in the MT industry in the context of an EM. Qualitative approached using case-study methodology is employed in this paper. Three local medical tourism facilitators were selected for investigation. Data analysis was done using within and cross pattern that facilitated by NVivo. Lovelocks supplementary service model is not fully validated in the study. Thus revise model is presented. Additional two supplementary services emerge from empirical findings: linking diverse stakeholders (i.e., catalyzing collaboration) and alleviating the unfavorable reputation of the country (i.e., promotion of quality, mitigating ambiguity in patients’ experience).

  • 5.
    Rydback, Michelle
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Borg, Erik
    Södertörns Högskola, Stockholm, Sweden.
    Osarenkhoe, Aihie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Marketing Medical Tourism in Emerging Market2016In: BAM2016 Conference Proceedings, British Academy of Management (BAM) , 2016Conference paper (Refereed)
    Abstract [en]

    This paper aims to examine marketing of medical tourism (MT) from an emerging markets’ (EMs) perspective. In concrete, it analyzes how service providers develop trust, establish contacts with different actors and adapt to customers and the local environment to carry out the marketing in EM. A qualitative multiple case study approach has been employed. The result shows that trust- and network building is significant in mitigating the unfavorable feature, sustain the instability and legitimacy cause by institutional void. While, adaptation is necessary to customize service and support trust and network building. This study shows how healthcare providers are thriving in a turbulent environment in EM to promote medical service. Thus, it confers marketing science influence the MT industry. The proposed theoretical framework can be a relevant tool to improve understanding MT.

  • 6.
    Rydback, Michelle
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. School of Social Sciences, Södertörn University, Huddinge, Sweden.
    Hyder, Akmal S.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Customization in medical tourism in the Philippines2018In: International Journal of Pharmaceutical and Healthcare Marketing, ISSN 1750-6123, E-ISSN 1750-6131, Vol. 12, no 4, p. 486-500Article in journal (Refereed)
    Abstract [en]

    Focusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism. Using a qualitative method, researchers conducted 18 semi structured interviews with managers from five health-care providers and supporting organizations in the Philippines. For analysis, data from the service providers are compared. Customization is found to play crucial role in offering health-care services. The customization takes place by adapting to emotional, social and cultural needs; alleviating knowledge asymmetry; and moderating the negative impact of the unfamiliar context experienced by international patients.

  • 7.
    Rydback, Michelle
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Borg, Erik
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Osarenkhoe, Aihie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    The marketing process of medical tourism2015In: Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment / [ed] D. Vrontis, Y. Weber, E. Tsoukatos, Marseille: EuroMed Press , 2015, p. 2720-2722Conference paper (Refereed)
1 - 7 of 7
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