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  • 1.
    Berglund, Mikael
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi. University of Gävle, Department of Business Administration and Economics.
    Underlag för marknadsplan för VSK bandy2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Objective: The aim is to make a marketing plan for VSK bandy. This marketing plan is the basis to attract more audience to the arena at game days.

     

    Method: A qualitative and quantitative method was used. The qualitative part is reported in the chapter about empirical foundations and the quantitative part has been used for the plan of action.

     

    Result & Conclusions: The result shows that VSK bandy has come a long way when it comes to working for sponsors and for the audience. For sponsors, it is now about creating surplus value. It has become more important to work so they feel that they get something back from them. It is also very difficult to focus on a specific target group, but all are welcome to contribute to the club. Although they are in the forefront of attracting audience and businesses, there are certain parts they can supplement into the program they are using. These are presented in the plan of action.

     

    Suggestions for future research: To compare VSK bandy to similar clubs regarding their work with attracting audiences. Also to investigate the suggestions for the Action plan further; i.e. look into if the plan can lead to a bigger audience.

     

    Contribution of the thesis: It is mainly contributed to a deeper understanding of VSK Bandy. It is also my hope that this study will contribute to VSK Bandy and they continued work for their audience and sponsors.

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