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  • 1.
    Åkerström, Johan
    et al.
    University of Gävle, Faculty of Engineering and Sustainable Development, Department of Building Engineering, Energy Systems and Sustainability Science, Environmental Science.
    Alsade, Noor
    University of Gävle, Faculty of Engineering and Sustainable Development, Department of Building Engineering, Energy Systems and Sustainability Science, Environmental Science.
    Nudging för att minska köttkonsumtion: En studie för att förändra studenters beteende2019Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    Abstract

    The purpose of the study is to investigate whether nudging is an effective method for changing behavior among students at Gävle University. The study will investigate whether two nudging methods (information campaign and nudge) can change the students' behavior, while comparing which method gives better effect to changing behavior and reducing meat consumption. First, a literature study will investigate wheater meat affects the climate and how much greenhouse gas emissions from meat can potentially be reduced by students at the Högskolan i Gävle using information campaigns and nudge. To further answer the purpose, two surveys and two nudging methods have been conducted at the Högskolan i Gävle. The first survey study was conducted to measure how much meat and the type of meat consumed by students, then two nudging methods have been used in order to change behavior and reduce or change the choice of meat among students. The second survey study was conducted to investigate whether the campaigns have changed behavior and reduced or changed the choice of meat among students. Results show that nudging has had an effect and behavior has changed. Nudge has reduced meat consumption and carbon dioxide emissions. The survey study contained 6 questions where only question 1 turned out to be significant and can be linked to nudge [KH1] in the interaction, information campaign is a contributing factor to this change.

     

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