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  • 1.
    Björkholm, Richard
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hur uppfattar föräldrar Babblarna som fenomen?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay discusses how parents perceive Babblarna as a toy and as a pedagogic instrumentation, Babblarna is children’s media aimed towards children however it’s bought by their parents that are persuaded by it for different reasons. One receptions analysis with interviews and a field research with blogs and forums was done. The results of it were then analyzed with the deconstruction theory and with Kim Schröder’s evaluation implentetion theory as a point of departure. This was then interpreted with the definition of what parenthood is. The conclusion is that parents perceived the term pedagogic after their own interpretation and that Babblarna was regarded as positive after how their children reacted. In the end can the reasoning be interpreted like a struggle between the child’s happiness and the reason of parenthood.

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