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  • 1401.
    Vidman, Åsa
    et al.
    University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology, Social work.
    Strömberg, Annika
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Både och och lite till: ledarskap som hälsofrämjande faktor2014In: Hälsa, livsmiljö och arbetsliv: ur ett socialt arbete-perspektiv / [ed] Fereshteh Ahmadi & Sam Larsson, Gävle: Gävle University Press , 2014, p. 77-95Chapter in book (Other academic)
  • 1402.
    Viklund, Christer
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Johansson, Alexander
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Attributs påverkan på förtroendet2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte

    Syftet med vår studie är att analysera sambandet mellan attribut och förtroende vid val av försäljare som tillhandahåller tjänster eller produkter av meriterad karaktär.

     

    Metod

    Ett deduktivt synsätt med analys av litteratur och vetenskapliga artiklar för att skapa en god översikt av tidigare forskning. Vår empiri genomförs med en kvantitativ metod genom en enkät-/surveyundersökning. Våra resultat analyseras i SPSS där vi utfört en deskriptiv statistik, korrelationsanalys, klusteranalys och faktoranalys. Detta följs av vår egen analys, diskussion och slutsats.

     

    Slutsats

    Utifrån vår studie kan vi konstatera att valen av attribut som en försäljare av tjänster eller produkter av meriterad karaktär gör kan ha en betydelsefull påverkan för förtroendeskapandet gentemot en kund. Detta bör enligt oss en försäljare ta i beaktning då det i sin tur kan ha stor betydelse för genomförandet av en affär. De mer naturliga eller vanligare attributen har en mindre negativ påverkan och de mer ovanliga och utstickande attributen har en större negativ påverkan på förtroendet.

    Uppsatsens bidrag

    Vårt bidrag till ämnet företagsekonomi och marknadsföring är påverkan av fastighetsmäklares eller försäljares val att genom skäggväxt, smink, piercingar eller tatueringar riskera att negativt drabba kundens förtroende för fastighetsmäklaren eller försäljaren.

  • 1403.
    Vilhelmson, Pär
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Källquist, Tomas
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Kamratgranskning: en väg till fördjupade lärprocesser?2012In: I mötet mellan vetenskap och lärande: 13 högskolepedagogiska utmaningar / [ed] Göran Fransson & Helena Hammarström, Gävle: Gävle University Press , 2012, p. 161-180Chapter in book (Other academic)
  • 1404.
    Vlangar, Andreea
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lefèvre, Nathan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Impact of Online Word of Mouth on moviegoers: Students at the University of Gävle2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose

    The purpose of this research is to investigate online WOM in terms of its practice and the effect it can have on movie consumers. What are the motives moviegoers have in generating eWOM? Where can eWOM on movies be found online, and how does it impact its readers?

    Design/methodology/approach

    In order to develop our aim and research questions, the main concepts about WOM in general and WOM in the film industry were reviewed. Furthermore, the method of research was quantitative and was conducted on Business students at the University of Gävle, Sweden. An online survey was put at their disposal by mail as well as social media.

    Findings

    With the help of the results of our study, we discovered that our respondents had a positive attitude towards generating online WOM if given the opportunity. We identified the main motives movie consumers have, when it comes to generating eWOM, positive as well as negative. The effect of eWOM on moviegoers was also analyzed and we could conclude that positive eWOM can influence moviegoers to consider a specific movie and negative eWOM can either have no impact on filmgoers or make them disregard the specific movie. Finally, our findings also suggest that social media and review websites are the most used platforms for eWOM on movies.

    Theoretical & Practical implications

    This research offers a base for further research as it specifically focuses on consumer behavior towards eWOM, specifically in the film industry. The behavior of the consumers was examined from both the negative and the positive aspects of eWOM to deeper understand the effect it has in the film industry. Furthermore, the willingness to generate eWOM, motives, platforms of generation and effect were also key aspects of our research.

    Originality/value

    This research is unique in its kind due to its consideration of differentiating on both negative and positive aspects of eWOM. Previous research tends to focus only on the general phenomena of WOM, which did not give the possibility to understand the different ways it affects the consumers.

  • 1405.
    Voithofer, Edith Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Does the country of origin matter for sustainable products? A comparison of European sporting goods producers.2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Does the Country of Origin Matter for Sustainable Products? A Comparison of European Sporting Goods Producers

    Level: Final assignment for Master Degree in Business Administration

    Author: Edith Anna Voithofer

    Supervisor: Jonas Kågström, Ph.D.

    Date: January 24, 2013

    Aim of study: The brand name and its country of origin is information that is used from consumers to make purchase decisions. Although existing research discusses several country of origin – aspects from other industries, literature within the sporting goods industry is still spare. Environmental pollution is an important topic nowadays, and the sporting goods industry is trying to include more “green” aspects within their business strategy, or is already quite successful in doing so. To fill the research gap, this thesis focuses on sustainable producers with a very good sustainable reputation in order to analyze the importance of the country of origin effect within the sustainable outdoor industry.

    Methodology: For this paper a conclusive research design was taken, as it is more formal, and used to test specific relationships. The quantitative research included respondents from two sustainable outdoor brands (originally from Sweden and Germany) who answered an online survey. Basis for the selection process was the independent bluesign® standard, a strong and global sustainability standard. The survey included five constructs to quantify the dimensions of brand equity and overall brand equity.

    Results: Both respondent groups are similar regarding their demographic data characteristics and their opinion when it comes to the quality of outdoor goods and its brand association. In particular, they seem to feel strongly connected towards the brands; they were proud and very loyal. Nevertheless, differences were identified. Sustainable products seem to be valued higher from Swedish respondents, whereas loyalty seems to be more important for German participants.

    Contribution of the study: Although existing research discusses several country of origin related aspects from other industries, relevant literature within the sporting goods industry, and here specifically the sustainable outdoor industry is still sparse. These topics are covered in this study.

    Keywords: Country of origin, Sustainability, Sporting Goods Industry, Outdoor Industry

  • 1406.
    Vozila Uhlin, Hanna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hermansson, Jessica
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Det autentiska transformativa ledarskapets effekter inom revisionsbyråer2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The authentic transformational leadership effects in accounting firms

    Level: Final assignment for Bachelor Degree in Business Administration

    Authors: Hanna Vozila Uhlin & Jessica Hermansson

    Supervisor: Jan Svanberg

    Date: June - 2015

    Aim: The actual function of an auditor is based on an independent and objective review. Since there have been some auditing scandals in recent years; there is reason to believe that this is not always the case. Theories and research on ethical leadership, including the authentic transformative leadership, show a positive impact on employees when it comes to strengthening them morally and promote ethical decision-making. Ethical leadership has also been indirectly shown to influence employees' thoughts through the positive influence the leader has when it comes to building an ethical culture in the organization. This study investigates the authentic transformative leadership`s direct impact on the auditors’ ethical decisions and actions, as well as the leadership´s impact associated with an ethical culture.

    Method: For this study we have conducted a survey by sending out questionnaires to 1,000 approved and certified public accountants of FAR's membership. The collected data were processed and analyzed using SPSS Statistics. The results of the statistical analyses are reported in separate tables.

    Results & Conclusions: The results indicate that the authentic transformative leadership has a positive effect on the ethical culture, which in turn has a positive effect on objectivity. The results further show no relationship to indicate that an authentic transformational leadership or an ethical culture would have a positive impact on the auditors' actions in terms of quality-reducing actions, RAQ acts.

    Suggestions for future research: Replication of the study in a larger sample with complementary personal interviews to show the additional aspects of personality factors in addition.

    Contribution of the thesis: The study contributes to knowledge about how an authentic transformational leadership within the audit firm can influence the auditors' objectivity and actions. This can be useful for auditing firms to pay attention to the lack of confidence that society currently has for auditors. The academic character of the study can be the basis for further research in the area.

    Keywords: Authentic transformational leadership, ethical culture, RAQ acts, objectivity.

  • 1407.
    Wahlberg, Daniel
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Att upptäcka ett företag och dess omvärld2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Discovering a company and its environment

     

    Level: Final assignment for Bachelor degree in Business Administration

     

    Author: Daniel Wahlberg

     

    Supervisor: Lars-Torsten Eriksson

     

    Date: 2011-June

     

    Aim: The aim of this study is to describe the company A-assistanceLeimirAB and examine the strengths, weaknesses, opportunities and threats it needs to take into account in its planning for the future.

     

    Method: The study is based on a deductive approach and is a case study in which data collection occurred primarily through interviews with company CEO and surveys sent to company officials. Since I work in the company one could say participation observation is included, and an obvious use of internal documents. The theoretical foundation is based on the literature on marketing- and business development. With the MIO-model as a framework, I focused on two submodeller, the verbal description of the business idea and the schematic SWOT model.

     

     

    Result & Conclusions: The thesis proposes a new business idea that can be expressed as: "We as private company provides the best PERSONAL assistance in accordance with LSS to handicapped across the country, words as independence, self determination and  skills are the foundation stones for your assistance. " Furthermore, a consolidated SWOT description is also shown and can provide a base for the company and its analysis and for further discussions and planning.

     

    Suggestions for future research: MIO-model consists of four steps, this study examined the first two steps in the model. To explore the strategies and policies and how to suit A-assistans would therefore be interesting. Individual issues of interest includes marketing- and service development, pricing, education and quality assurance for the company.

     

    Contributions for the thesis: The study has helped to explain how a company as A-assistans should do to examine how to work in the present situation and how this shold be summarized. The study has also demonstrated how to work with the development of the company.

     

    Keywords: SWOT analysis, MIO model, business idea, business development, entrepreneurship

  • 1408.
    Walfridsson, Josefine
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Yassin, Iman
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Prestationsmätning av Corporate social responsibility (CSR) för den interna styrningen: En kvalitativ studie2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Performance measurement of Corporate social responsibility (CSR) for internal control – A qualitative study

    Level: Final assignment for Bachelor Degree in Business Administration

    Authors: Josefine Walfridsson and Iman Yassin

    Supervisor: Tomas Källquist and Pär Vilhelmson

    Date: 2019 – January

     

    Aim: The aim of this study is to create an understanding of how operations are working to introduce CSR into their internal performance measurements.

    Method: The study is based on a hermenuetic research tradtition with an abductive approach. The theoretical framework has been built based on previous research. The empirical material has been collected based on ten qualitative semi-structured interviews. Both the theory and the empirics are then discussed in a thematic analysis that led to the study's results and contributions.

     

    Results: Performance measurement of CSR is not used for management accounting purpose, but is primarily used for external reporting of CSR performance as a way of creating transparency towards external stakeholders. The study has indicated that performance measurement of CSR is used for management accounting purpose in few operations but limited in the majority of the operations studied.

     

    Contribution of the thesis: The study contributes with practical insight into the performance measurements of CSR in operations management accounting, where it turns out that focus is mainly on external reporting in practice. The previous research on the subject is characterized by normative studies. Where performance measurements of CSR is described as very useful in the management accounting of operations. Furthermore the previous research indicates that performance measurements of CSR in operations mainly focus on external reporting, which our empirical study supports.

     

    Suggestions for future research: Suggestions for future research is to do more empirical studies on performance measurements of CSR in the management accounting of operations, since there is few studies made in this area. Another suggestion is to do research in how operations work to bring CSR into their performance measurement system, as in the previous research is termed SPMS.

    Keywords: Performance measurement, Corporate social responsibility (CSR), Management accounting, Sustainability performance measurement system (SPMS)

  • 1409.
    Wallberg, Maria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Wennertorp, Nora
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Svenska revisorers revisionsförfarande: Verkligt värde på förvaltningsfastigheter2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to create an understanding of how auditors audit fair value of investment properties.

    The research strategy is of qualitative nature, with an abductive research approach and is based on the hermeneutical research tradition. The empirical study is based on semi-structured interviews which are then interpreted and linked to previous research and relevant theories to answer the study’s research questions.

    The study shows how the auditors proceed during the audit of fair value of investment properties, through a model with three phases. No big difference of audit methodology can be identified through the empirical study. The study also concludes that IAS 40 results in higher demands on auditors' knowledge due to the major importance and risk that fair value brings, which means more subjective assessments of assumptions and inputs. The study's theoretical contributions include a three-phase model for the audit process of fair value of investment properties and the difference between a full valuation and a desktop valuation. The practical contribution of the study consists of proposals for change in the framework.

    As suggestions for further research in this area, the authors suggest why the inexperienced auditors have a less positive view of fair value. Also deferred taxes in real estate is highlighted as an area of opportunity for further research.

  • 1410.
    Wallin, Martin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Kjellgren, Alexander
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Långsiktigt fastighetsföretagande genom personliga, hållbara och lojala kundrelationer2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med studien är att skapa förståelse för hur ledningen i fastighetsföretag arbetar för att på lång sikt skapa personliga, hållbara och lojala kundrelationer.

    Studien antar ett aktörssynsätt och den hermeneutiska traditionen. En fallstudie på totalt fem fastighetsföretag har genomförts där sammanlagt 18 kvalitativa intervjuer fullbordats.

    Studien visar att företag arbetar också utanför sin kärnverksamhet för att skapa personliga, hållbara och lojala kundrelationer. Företag bör skapa ett värde som även delas av kunder. För att skapa starkare band till sina kunder kan företag styra sin verksamhet med hjälp av CSR (Corporate Social Responsibility) verksamheter av olika slag för att skapa hållbara, djupa och långsiktiga kundrelationer och därigenom bidra till att infria kundernas önskemål. Genom att leverera produkter och tjänster av hög kvalitet, att tillhandahålla aktiviteter för kunder och samarbeta med nyckelpersoner kan kundernas lojalitet öka.

    Förslag till vidare forskning är att genomföra en ny studie med samma syfte, dock med tillägg av intervjuer med kunder. Det är också viktigt att studera frågan utifrån kundernas perspektiv, för att närmare undersöka hur kunder vill stärka relationen till de företag man arbetar med. På detta sätt kan en bild ges av hur kunder på bästa sätt kan motiveras att ställa upp och vara med och påverka företagens beslut. I flera intervjuer har det framkommit att ledningen i företagen ofta har problem att få en bred uppslutning vid kundmöten.

  • 1411.
    Wallmon, Monika
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. Uppsala universitet, Företagsekonomiska institutionen.
    A Manifesto for Anarchist Entrepreneurship: Provocative Demands for Change and the Entrepreneur2014Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    This manifesto takes a broad and critical approach to entrepreneurial research. The author consciously uses a provocative way of arguing for the importance of challenging received academic wisdom about entrepreneurship.

    It is a manifesto that spells out why we should question the idea that entrepreneurship research is neutral. It is the academic's privilege to ask questions; hence the appeal here to critical theory, familiar from other traditions than business management, and a useful corrective when considering the dominant and hegemonic perspectives in entrepreneurship research.

    The manifesto presents entrepreneurship as something that goes far beyond market-oriented business to an enterprising spirit that could keep society self-reflecting and self-critical by questioning what it takes for granted; mobilizing the entrepreneurial energies of those who voluntarily marginalize themselves–individuals and groups who are not afraid to stand out, channeling their self-confidence to defend values that contrast the dominant ones. They are to be found among performance artists practising social art, "extreme" entrepreneurs, and creative anarchists who take society itself as their target when trying to instigate change.

    When the entrepreneurial focus is not the market per se, but rather the social norms and values in which economic activity is embedded, the entrepreneur's task becomes to challenge whatever is taken for granted–an incitement that is as much social as economic. Thus, the entrepreneur as a provocateur takes on the most established institutions, her only guiding principle being to question whatever principles that society unthinkingly espouses, whatever is taken for granted. Unlike market entrepreneurs, who appreciate institutions since they provide an otherwise unknowable environment with basic "rules of the game", provocative entrepreneurs question even the most formal, long-standing institutions. Their motivation is a generic obstinacy, and their vision is to be recognized for making people aware–and for their actions, even as they rub saltpetre in society's wounds.

    Entrepreneurship in the form it is presented in this manifesto asks the awkward question or presents the uncomfortable truth, forcing all to take a long hard look at themselves in a cold, self-critical light. The essays here cover a variety of forms of anarchist entrepreneurship–all with a strong driving spirit. The manifesto aims to stimulate entrepreneurs and researchers, as well as politicians and citizens, to engage, to initiate, and to act, all in the name of the society.

  • 1412.
    Wallström, Emilia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Simonsson, Evelina
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Attityd till ett varumärke via produktplacering: En jämförande studie mellan Generation X och Generation Y2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of this study is to compare how Generation X and Y´s attitude towards a brand is influenced by product placement.

    Method: In the study, a survey was conducted using experimental design with 169 respondents. Each respondent was asked to watch a specific episode from the TV-series Solsidan where product placement occurs. Thereafter the respondents answered a survey about product placements that appeared in the episode.

    Results & conclusion: According to the results, Generation X and Y in most cases have the same attitude to product placement in general. Our conclusion is that both Generation X and Y have a positive attitude towards a brand used in a product placement in the TV-series Solsidan. We can see an exception in prominent product placement where both generations show a negative attitude. For all kinds of product placement, there is no difference between generation's attitude, since Generation X and Generation Y have the same attitude.

    Suggestions for further research: Our proposal for further research is to do the same type of study with more respondents. Another suggestion is to do the same type of study using a qualitative survey.

    Contribution of the thesis: The theoretical contribution is our comparative study between Generation X and Generation Y and their attitude towards brands through product placement. Our practical contribution is to expand the knowledge of marketers to use the different kinds of product placement. This in order to help those who use product placement to reach different age categories, as they want a positive impact on the consumer's brand attitude.

  • 1413.
    Wandt, Christian
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Akdogan, Fredrik
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Externa intressenters uppfattning om SMS-kreditgivares image och rykte2013Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel:

    Externa intressenters uppfattning om SMS-kreditgivares image och rykte

    Kurspoäng:

    15 HP

    Kursnivå:

    C-uppsats i företagsekonomi

    Författare:

    Fredrik Akdogan & Christian Wandt

    Handledare:

    Agneta Sundström

    Biträdande handledare:

    Zahra Ahmadi

    Examinator:

    Akmal Hyder

    Datum:

    2013-06-

    Syfte:

    Syftet är att öka förståelsen för hur SMS-lån uppfattas av potentiella kunder och intresseorganisationer samt hur de ser på långivande företags image och rykte. Delsyftet är att förstå hur bilden av SMS-lån hos intresseorganisationer kan påverka potentiella låntagare i samband med lån.

    Metod:

    För att genomföra studien har vi samlat information från artiklar och litteratur. Vi har genomfört intervjuer med anställda på två myndigheter och en intervju med en nyhetsbyrå samt även samlat in data genom en enkätundersökning för att ta reda på hur potentiella låntagare uppfattar SMS-lån och hur de uppfattar information om lånen från intresseorganisationer.

    Slutsats:

    Studien har visat att intresseorganisationer har en stark inverkan på företagens image och rykte. Ett samarbete mellan dessa ökar deras förmåga att sprida information till potentiella SMS-låntagare vilket gör att de kan anpassa långivningen att den blir mer informativ och trovärdighet. 5

    Allmänheten har en mycket dålig bild av dessa företag och dessa skulle vad vi kan anta tjäna på att arbeta på ett sätt som bättre ligger i linje med vad dessa intresseorganisationer vill se. Vår slutsats är att ska intresseorganisationer kunna påverka SMS-företagen och deras image och rykte krävs att intresseorganisationer samarbetar med varandra för att sprida information om SMS-lån till potentiella kunder.

    Förslag till fortsatt forskning:

    Förslag till forskning är att undersöka hur intresseorganisationer kan påverka image och rykte inom andra branscher som i dagsläget får anses ha diskutabla rykten. Ett exempel, där även KOV är inblandad i dagsläget när det gäller att ta ställning, är tobaksbranschen. Där spelar även regering och riksdag stor roll genom lagverket som kan påverka potentiella kunder på fler sätt.

    Uppsatsens bidrag:

    Denna studie kan verka som underlag för företag att ta ställning till hur de upplevs utifrån deras image och rykte och att inse vilken inverkan intresseorganisationer har och behovet av att samverka med dem. Vidare har denna studie bidragit med kunskap för företagen om nya sätt att arbeta med organisationerna och visar vikten av att de anpassa sig till deras önskemål för att på det sättet förbättra sin image och sitt rykte.

    Nyckelord:

    SMS-kreditgivare, Brand, Brand Equity modell, Image, Rykte

  • 1414.
    Wang, Jun
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Yang, Yuanyuan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Competencies required by female leaders in University libraries: The library of the University of Gävle2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Competencies required by female leaders in University libraries- The library of the University of Gävle

    Level: Second cycle, Final assignment for Master Degree in Business Administration

    Author: Yuanyuan Yang and Jun Wang

    Supervisor: Maria Fregidou-Malama and Pär Vilhelmson

    Date: 2013 - June

    Purpose: This study focus on female leadership in University library. We aim to investigate which competencies are required by female leader in Swedish University libraries.

    Method: This is a single case study. Data were collected from Gävle University through questionnaire with all the staffs of the library and face-to-face interview with the chief librarian and three librarians. Quantitative data were analyzed with Microsoft Excel.

    Result & Conclusion: Male and female should possess the same competencies. There is not any competency required only by female. However, female are considered have advantage in interpersonal effectiveness.

    Suggestions for further study: This research was done in a small size library; it could be interesting to investigate in this research in bigger size library. Besides, it could be also interesting to extend this research to other countries which has different culture with Sweden, to investigate how gender issue affects female chief librarian development.

    Keyword: gender, leadership, librarian, female, competencies

  • 1415.
    Wang, Jun
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Yang, Yuanyuan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    H&M fast fashion business model in China2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Title: H&M fast fashion business model in China

    Level: Bachelor Degree in Business Administration

    Author: Yuanyuan Yang & Jun Wang

    Supervisor: Ernst Hollander

    Date: 2013-03-11

     

    Aim:

    Business model have been applied to different industries, and many entrepreneurs consider a good business model to be half the success. As per our observation, there were problems existing in H&M in China, for example, quality problem, price advantage lost and so on. However, H&M still has a good sale performance in China and we believed it largely depends on its successful business model. This study aims to examine what H&M fast fashion business model is and how H&M’s business model influences its development in China in different period.

     

    Method:

    The method we used consisted of research process, research approach and data collection. A qualitative research was developed in the way of interviews. Primary data was collected from the interview which we conducted with two interviewees of H&M employees from different countries and the other interviewees both work for Chinese fashion industry. Secondary data included relevant extant literature, articles and online resources. As a research tools, SWOT was used to analyze the operation of H&M in China. With the collected data and the previous analysis, the result presents H&M’s short-term, mid term and long-term development in China.

     

    Result & Conclusion:

    The unique business model is the main reason H&M have such good sales performance even when they have many problems as we had observed from their retail stores in China. H&M makes good use of its supply chain and information system to ensure delivering right products to their customers in the right time and at the right place with the right price.

    We believe the strengths of its business model would bring a lot of benefits for H&M in short-term development and mid-term development in China. As for the long-term development, the weaknesses of its business model maybe bring some problems.

     

    Suggestions for future research:

    Quality problem and supply chain pollution is important for H&M’s long term development in China. Therefore, to ensure products’ quality and supply chain management improvement could be studied in future. Moreover, since business model consisted by lots of aspects, in-depth study is necessary in order to better understand H&M business model. Last but not the least, Chinese local fast fashion industry is still on the initial stage and thus, to borrow idea from H&M’s business model to develop Chinese fast fashion industry is interesting and important to be studied in the future.

     

    Contribution of the study:

    Fast fashion business model have been created based on the business model and fast fashion characteristics. Hopefully, it would be helpful for further study which focuses on fast fashion industry. The specific knowledge of China is able to compensate the situation that most studies are focus on developed countries.

     

    Key words: fast fashion in China, H&M in China, clothing industry, fast fashion business model, China

  • 1416.
    Wang, Qian
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Sisi, Xiao
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    How to deliver quality service: in Swedbank AB Gävle City2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: service quality is a means to improving customer satisfaction and building up an excellent and profitable company. The actual activities of delivering service in Swedbank AB Gävle City are examined in order to assess how to deliver quality service.

    Method: conduct the research in a qualitative method, mainly with interviews and questionnaires. Both primary and secondary data was collected to support the subject.

    Result&Condusions: Advanced human resources strategy and reasonable solutions to meet customer needs are two superior aspects in the process of service delivery.

    Suggestions for future research: customer perspective and quantified data from employees should be contained.

    Contribution of the thesis: an in-depth understanding of the process of quality service delivery, combined with relevant academic knowledge. Other banks and service companies can learn from the analysis results. Students and future researchers also gain new knowledge about service quality in the banking area.

     

  • 1417.
    WANG, QIAN
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    XIAO, SISI
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    To motivate employees in a Swedish housing company: AB Älvkarlebyhus2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title:                        To motivate employees in a Swedish housing company—Älvkarlebyhus

    Level:                       Second Cycle 15 Credits

    Authors:                   QIAN WANG(Carol),ivanemily@hotmail.com, +46(0)76 236 0012

    SISI XIAO,sissi524@hotmail.com, +46(0)76 236 0894

    Supervisor:             Maria Fregidou-Malama

    Examiner:               L-T Eriksson

    Date:                         2011-05-12

    Aim:       The aim of this work is to examine how to motivate employees in internal marketing; especially, in a Swedish housing company. We find out effective and diversity solutions to motivate employees using real example.

    Method:  Both qualitative and quantitative methodologies are used in this work, mainly through the use of interviews with Älvkarlebyhus’ CFO and questionnaires with employees.

    Result &Conclusions:

    The real situation of employee motivation in AB Älvkarlebyhus is similar to other Swedish companies. The motivation relies on government and public rules, some motivators such as wages, promotion, working conditions, recognition and responsibility. Company administration and policies also affect their employees.

    Suggestions for future research:

    A number of activities such as the establishment of staff record system, internal staff sports competitions, company travel, current questions about processing training should be held on open discussion boards on the internet, and to have afternoon tea time activities every Friday with the aim of improving the employee motivation should be considered. Moreover, a more comprehensive research that takes into account the government perspective or another housing company as a case company should be done by future researchers..

    Contribution of the thesis:

    The academic theory combined with former researchers’ results, and practical analysis of employee motivation has been described. Students and future researchers can also gain an understanding of a Swedish official housing company and its approach to employee motivation.

  • 1418.
    Wang, Xiangyuan
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ma, Wensong
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Rote of culture on leadership2013Student paper first term, 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    TITLE — Culture influenced leadership AUTHORS — Xiangyuan Wang and Wensong Ma SUPERVISOR — Akmal Hyder THESIS TYPE— Researchstudy DATE — April, 2013

    PURPOSE — The purpose of our paper is to figure out what impact culture has on leadership and to study how cultural elements can be utilized for working with leadership more effectively

    METHODOLOGY— For conducting this study, qualitative research method has been applied. Data has been collected through interviews with a total of eight business leaders from China and Sweden, four from each country

    FINDINGS — Through the analysis of the interviews, it is found that culture influences leadership, but this influence is getting smaller in the global context. The results support that the specific aspects of charismatic/transformational leadership are strongly and universally endorsed across cultures. We also find the differences and similarities between Chinese and Swedish leadership in the globalization context. LIMITATIONS — Our study covers a small number of respondents. Therefore the study result may not be applicable to all categories of cultural influence on leadership. The result may not present all of the leadership styles in China and Sweden. ORIGINALITY— This research discusses cultural factors and how they influence leadership. Additionally, differences and the similarities between Chinese and Swedish leadership styles in the globalization context have been outlined. Meanwhile we compare present related literatures and reality situation of leadership in China and Sweden.. The thesis we conducted speicifically focuses on leadership both in China and Sweden, and the research mainly shows how culture influences the leadership. KEYWORDS — Culture, Leadership, Differences and similarities, leadership style 

  • 1419.
    Wang, Yuli
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lin, Siqi
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Could there be Mutual Learning in the Recycling Industrybetween a Small Cantonese Company anda Large Swedish Company?: The case study of Swedish Stena Metal and Cantonese Litian2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It aims at find out the shortage of Value chain activities should be improved of Chinese little recycle companies, through a comparative analysis of value chain activities of a laggard and advanced recycle company. And set the steps to identify opportunities for little recycle companies to gain competitive from low cost and add-value. Finally try to find out the most proper way though the value chain and competitive advantage to develop recycling companies ‘competitiveness. And it also gives some useful suggestions.

  • 1420.
    Wangsell, Niklas
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ahlström, Sofia
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Svenska konsumenters attityd till import: En empirisk studie av konsumentetnocentrism i Sverige2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    SAMMANFATTNING

    Titel:

    Svenska konsumenters attityd till import - En empirisk studie av konsumentetnocentrism i

    Sverige

    Nivå:

    Kandidatuppsats i ämnet företagsekonomi: Marknadsföring

    Författare:

    Sofia Ahlström & Niklas Wangsell

    Handledare:

    Jonas Kågström

    Datum:

    2013 - Januari

    Syfte:

    Syftet med detta examensarbete är att analysera hur stor grad av konsumentetnocentrism den

    svenske konsumenten uppvisar. Detta gör vi med hjälp av Shimp & Sharmas (1987) skala

    consumer

    ethnocentric tendencies scale

    (hädanefter CETSCALE) samt tidigare beprövade undervariabler.

    Syftet är även att analysera hur undervariablerna samt vår egen variabel, grön protektionism, kan

    förfina CETSCALE. Förhoppningen är att resultatet ska ge företag en fördel avseende

    marknadsföring på den svenska marknaden.

    Metod:

    Med utgångspunkt i tidigare forskning konstruerades en enkät med 24 frågor. Utifrån ett

    slumpmässigt sannolikhetsurval fick var femte person på Gävles tågstation en förfrågan om att

    svara på enkäten. Totalt samlades 123 enkäter in och ett bortfall på 48 stycken registrerades. Den

    erhållna svarsgraden på enkäterna blev 71,9%. Resultaten analyserades i SPSS och utifrån det

    sammanställdes en korrelations-, faktor- och en klusteranalys.

    Resultat och slutsats:

    De resultat som erhållits är att vår studie till stor del följer samma linje som

    tidigare forskning, men att den variabel som vi lagt till modellen (grön protektionism) har en

    betydande förklaringskraft i en svensk kontext. De variabler som har störst påverkan inom ramen

    för CETSCALE är alltså grön protektionism, konservatism och utbildning. I faktoranalysen var det

    framförallt grön protektionism som var framträdande då denna dessutom parades ihop med

    variabeln konsumentetnocentrism.

    Förslag till fortsatt forskning:

    Då grön protektionism var en framträdande faktor öppnar det

    dörren för en vidare utveckling av CETSCALE med ett hållbarhetsanpassat synsätt.

    Uppsatsens bidrag:

    Då CETSCALE är en väl beprövad modell valde vi att lägga in ytterligare en

    variabel, grön protektionism. Syftet var att se hur ett hållbarhetsanpassat synsätt ställer sig i relation

    mot CETSCALE.

    Nyckelord:

    CETSCALE, konsumentetnocentrism, patriotism, konservatism, kulturell öppenhet,

    kollektivism, grön protektionism, hållbarhet

  • 1421.
    Wasfi, Hummam
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Kostenko, Olena
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The Impact of Complaint Management on Customers Retention: Banking Industry in Sweden and Lebanon2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title:

    The Impact of Complaint Management on Customer Retention Level: Final assignment for Master Degree in Business Administration Authors: Hummam Wasfi, Olena Kostenko Supervisor: Ehsanul Huda ChowdhuryFiD Date: 2014 – June

    Aim:

    The purpose of this study is to examine or inspect the aftermath of effective complaint management structure in relevance to customer’s retention in banking industry.

    Design/methodology/approach:

    The framework is structured on the bases of determining the strength of the relationships between the following variables complaint management, customer’s satisfaction and loyalty. Whereas, quantitative data were gathered via questionnaire, and further analyzed using SPSS, particularly, employing the relationship measurement tools Correlation and Linear regression analysis to calculate the extent to which each variable affects the other.

    Findings:

    The aftermath of analysis led to fundamentally privileged outcome, whereas, subsequent to computing the extent to which complaint management influences customer retention, we were able to extract three formulas to determine the linear relationships between the variables that stimulate this calculation process.

    Suggestions for future research:

    To enhance the representation of sample, future studies should target more cities with variant circumstances, and apply this type of analysis to other industries

    Originality:

    This study contributes idiosyncratic evidence to companies on the systematic influence of complaint management on customer’s retention, furthermore, repercussions of these findings has led to analysis distinguishing the distinctive response of customers to complaint management in Sweden and Lebanon.

    Keywords:

    Complaint Management, Satisfaction, Loyalty, Retention, Banks, Sweden, Lebanon

    Originality: This study contributes idiosyncratic evidence to companies on the systematic influence of complaint management on customer’s retention, furthermore, repercussions of these findings has led to analysis distinguishing the distinctive response of customers to complaint management in Sweden and Lebanon.

  • 1422.
    Wassberg, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Evelina
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    FASTIGHETSMÄKLARENS PERSONLIGA VARUMÄRKE – JAG AB2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Fastighetsmäklarens personliga varumärke – JAG AB

    Nivå: C-uppsats i ämnet företagsekonomi

    Författare: Anna Wassberg & Evelina Eriksson

    Handledare: Per-Arne Wikström

     

    Syfte: Då en fastighetsmäklares framgång till största del består i hur väl denne sköter sina kundkontakter är det viktigt att det budskapet som sänds ut stämmer överens med kundens faktiska upplevelse. Eftersom det är fastighetsmäklaren som i första hand kommer i kontakt med kunden och inte företaget, är det fastighetsmäklarens personliga varumärke som har störst betydelse för om det blir en affär eller inte. Detta är anledningen till att studien har genomförts, där syftet är att ta reda på vad ett personligt varumärke är och hur man kan använda sig av det i jobbet som fastighetsmäklare.

    Metod: Studien baseras på litteratur, vetenskapliga artiklar och intervjuer som alla analyserats och redovisats i denna kvalitativa studie.

    Resultat & slutsats: Genom studien har det framkommit att alla har ett personligt varumärke som måste förvaltas. Samt att ryktet är en av de avgörande faktorerna för om man lyckas med det eller inte. Det har även framkommit att den bild som förmedlas till kunderna måste stämma överens med hur kunderna uppfattar fastighetsmäklaren. När man använder sig av det personliga varumärket leder det till att man kan urskilja sig från sina konkurrenter.

    Förslag till fortsattforskning: Då det personliga varumärket är ett brett område, finns det flera områden som vi inte har behandlat i denna studie. Under studiens gång uppkom tankar kring att göra en studie kring personligt varumärke ur kundernas perspektiv.

    Uppsatsens bidrag: Genom denna studie har det belysts hur viktigt det är för en fastighetsmäklare att använda sig av sitt personliga varumärke.

    Nyckelord: Personligt varumärke, Varumärken, Fastighetsmäklare, Förtroende och Personliga egenskaper

  • 1423.
    Wei, Bo
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Huang, Huakuai
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The Human Resources Managerial Problems of Medium and Small Private Companies in China: Case study on Unique Clothing Company2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of this study is to find out the human resource managerial problems in medium and small companies. Finally, some suggestions will be given.

    Method: The case of Unique Clothing Company will be studied to analyse what are the problems in the medium and small companies. The information of Unique Clothing was collected by telephone interview.

    Results & Conclusion: Lacking of vocational training, low qualified employees and discretional decision making are considered as the three main human resource managerial problems in medium and small companies. Only efforts made by both companies and employees can solve the problems.

    Suggestions for future research: In this paper, we mainly discuss the human resource managerial problems in medium and small companies. So the specific reasons for the problems in the medium and small companies can be studied by future researchers.

    Contribution of the thesis: The paper states what are the problems exist in the medium and small companies via the case study of Unique, and some creative suggestions have been delivered.

    Key words: medium and small companies, vocational training, low qualified employees, decision making, Guanxi

     

  • 1424.
    Wei, Nana
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Investigating factors that can have an impact on customer loyalty: an empirical study of IKEA2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

    Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA  

     

    Level: thesis for Bachelor Degree in Business Administration

     

    Author: Nana Wei 8502202-T141

     

    Supervisor: Dr. Aihie Osarenkhoe

     

    Date: 2010 – May

     

    Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. And in this study, both markets of China and Sweden will be discussed. Therefore, the focus of this thesis is on the international companies.

     

    Method: As the purposes of this thesis are descriptive and explanatory, the method used in this thesis is the qualitative method. Interview method is used in the thesis to collect data and information. Besides that, case study method is used in the thesis to analyze the data and information.

     

    Findings: when considering how to retain customer loyalty, service quality, communication, advertisements is important for companies. Moreover, trust and commitment are also important for companies. Besides that, there are some differences between Chinese and Swedish markets, such as different attitude towards customer classifying method, and the different reasons of implementing customer loyalty strategy. Finally, some problems of customer loyalty strategy are studied.

     

    Contribution: This research is about customer loyalty strategy and the focus of it is the comparison of Chinese and Swedish markets. Therefore, this thesis helps to better understand customer loyalty strategy in different markets. 

     

    Key words: customer loyalty, customer classifying, trust, commitment, communication

  • 1425.
    Wei, Nana
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Yi, Xueying
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    How to brand oneself online: A case study about 10 top musicians on Facebook2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    personal branding, Facebook, Musician Stars, SNS (social network service), online

  • 1426.
    Wei, Sijia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lu, Jingxian
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Determinants of Swedish Bank Selection Choices by International students2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: This study aims to explore bank selection criteria employed by international students in Gavle, Sweden.

    Methodology: Data was collected through semi-open structure questionnaire. The researchers do sampling a total of 101 students in the University of Gavle. After data collection through questionnaire, data was analyzed through SPSS19 software. A non-probabilistic convenience sampling was employed and data was analyzed to be refined and reduced in a manageable way.

    Conclusion: There are four factors which are the main reasons in influencing international students choosing banks in Sweden. This study reveals that “Good service provision”, “assurance”, “value added service”, “convenience and security” have significant influence on the bank selection decision of international students. There is no difference between ethnicity in influencing factors. Besides, different genders have same influencing factors as the four factors in this research.  

    Implications and value of this research: This research steps further in the investigation about customer bank selection behavior. It is the research that focuses on individual customers of banks especially in Sweden. Furthermore, the results of this research can be beneficial for banks to identify appropriate strategies to attract and retain international students.

    Suggestion for future studies: The international students are banks’ potential customers in the long run. Because the results of this study are only based on customer’s perceptions, it could be an interesting research area for future researchers to investigate the correspondence between and service providers’ and consumers’ perceptions. In addition, because one of our study limitations was that the research only conducted in one city: Gavle, it would be interesting to investigate other Swedish universities international students for the same topic.

  • 1427.
    Wen, Yuanyuan
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Zhang, Luping
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Market Feasibility Research in China And Strategy Design: The Case of THE BODY SHOP2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it.

  • 1428.
    Wernerson, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Larsson, Emma
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Personlighet och objektivitet inom revisionsarbete: Har revisorns personliga egenskaper inverkan på förmågan att stå emot extern manipulation?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Objectivity is often emphasized as one of the fundamental principles for the auditing profession and is also a requirement for preserving satisfactory professional practice. The multiple company scandals in the first decade of the 21st century have created distrust for auditors’ capability to maintain objectivity. The purpose of this study is to contribute with a new way of thinking when it comes to the factors that affect objectivity. Earlier studies have indicated that personality factors may affect work performance in many different fields and this study is exploring the connection between separate personality factors, and the capability of less experienced auditors to maintain objectivity in the relationship with dominating and demanding clients.

    Data was collected through a survey that was divided into two separate parts where the first part measured the participant’s score on different personality factors, and the other part measured the participant’s score on perceived objectivity. 133 subjects participated in the study and these subjects were divided into non-authorized or non-approved auditors and recently authorized or approved auditors.

    The result of the study did not indicate any significant connection between perceived objectivity and the different personality factors. However, there was a statistically significant connection between authorization and perceived objectivity. Non-authorized and non-approved auditors in the study tended to score higher on perceived objectivity than did their authorized counterparts.

    In order to regain the trust for auditors and to strengthen the role of the profession it is important to increase objectivity. The surprising evidence supplied by this study creates a curiosity and urge to further investigate the factors affecting objectivity, especially in combination with possible psychological aspects.

    This study is unique because it focuses strictly on individual instead of contextual factors and it thereby contributes to the literature about the influence of individual factors as well as to the study of objectivity among auditors. This is a step towards greater understanding of the factors that actually affect objectivity and, as a consequence, also affect the quality of the audit as a control mechanism.

  • 1429.
    West, Julia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Österberg, Andrea
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Varumärkets personlighet: En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: In this study we aim to increase understanding of the personality traits consumers ascribe to brands depending on the color of the logo.

    Method: Due to the aim of the study, which was to increase understanding of the topic, a qualitative method has been used. To collect empirical data semi-structured interviews were conducted with twelve participants. The material was analyzed using Aaker’s (1997) Brand Personality Scale and thematisation.

    Result & Conclusions: Results show that the blue logo is associated with competence, green with sincerity and yellow with excitement. The red logo has also been associated with competence and the black with ruggedness, in Aaker’s (1997) Brand Personality Scale. The reactions of the blue and green logo has proven to be the easiest for the participants to place and shown to be consistent with previous research. The yellow, red and black logo has been perceived more difficult and the results have deviated more from previous research.

    Suggestions for future research: Our suggestions for future research is that instead of examining colors, examine the impact of the logo design in brand personality. Furthermore, future research could investigate multi-color logos. Our study examines only a specific subgroup and future research can explore a different subgroup for comparison.

    Contribution of the thesis: As a contribution to future research, this study describes the relationship between the colors blue, green, yellow, red and black and the dimensions found in Aakers (1997) Brand Personality Scale. This addition would serve as a developed framework and thus contribute to the theoretical perspective in future studies carried out in Sweden. As a recommendation, companies can practically use these results when they are designing their logo.

  • 1430.
    Westerberg, Elin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Wuopio, Elin
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Den personifierade marknadsföringens effekter på köpintentioner: En studie med fokus på medvetenheten om online behavioral advertising2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The development of technology takes place at a rapid pace, which means that people's knowledge of OBA does not always keep up, nor laws and regulations that supposed to protect their privacy. Therefore, it is interesting to investigate how effective online behavioral advertising is as a marketing strategy, based on consumers’ awareness of the phenomenon. The purpose is to analyze how a high and a low level of consumers’ awareness about OBA affects their purchase intentions, focusing on Generation Y’s perceptions.This paper reveals a connection between lower awareness of OBA and higher purchase intentions. Even a higher concern about integrity in the context is associated with lower awareness about this type of marketing.    

     

     

  • 1431.
    Westergren, Frida
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Persson, Sanna
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lönsamma investeringar i energieffektivitet: En fallstudie av fastighetsbolag2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to highlight the factors that real estate companies is experiencing affects the profitability and the implementation of energy investments in heating and ventilation. The study is qualitative in nature and case studies are conducted at seven companies with semi-structured interviews as the method of collection. Furthermore, all the interviews are recorded and transcribed. Several factors affect the viability and implementation of energy investments in apartment buildings. The investigated factors affecting the profitability of investment are: the type of investment, calculation method, yield, energy price, stakeholders and institutional factors. The study's results suggest that heat recovery (FX), additional insulation of attic, adjustments and optimization, and control and regulation was the most economically viable energy investments. The most common basis of calculation was the Life Cycle Cost Analysis (LCC). The study contributes to the knowledge of real estate companies’ perspectives of energy investments and their profitability. The study's qualitative results cannot be generalized neither to other real estate companies or future investments. Further quantitative and national research is recommended in profitable energy investments. It would be of interest to determine the most profitable investments in Sweden, causes of the barriers preventing energy investments and how different methods of calculation may affect its profitability and implementation.

  • 1432.
    Wikstrom, Per-Arne
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Sustainability and Organizational Activities - Three Approaches2010In: Sustainable Development, ISSN 0968-0802, E-ISSN 1099-1719, Vol. 18, no 2, p. 99-107Article in journal (Refereed)
    Abstract [en]

    This paper explores the tensions exhibited within the use of sustainability in relation to organizational activities such as strategic management and measurement of performance. Three different sustainability approaches are identified. It is argued that these approaches are based on different standpoints, which may result in misunderstandings and ambiguity. For this reason it is suggested to differentiate between business for sustainability, sustainable organization and sustainable business. Recognition of different organizational standpoints and approaches to sustainability is one step towards more comprehensive studies on sustainability in relation to organizational issues.

  • 1433.
    Wikström, Per-Arne
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Delin, KarinPersson, Lars
    Bioenergi: utmaningar och möjligheter2011Collection (editor) (Other academic)
  • 1434.
    Winestedt, Nicklas
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Andersson, Daniel
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Individuell mätning och debitering - Vad anser marknaden?2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 1435.
    Winter, Kristoffer
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Fastighetsbranschen och energibesparing2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Att analysera och diskutera utifrån ett hållbarhetsperspektiv vad som är kostnads- och energieffektivt för ett mindre fastighetsföretag och resonera kring om det ger nöjdare hyresgäster.

     

    Metod: Litteraturstudier har genomförts för att ta reda på hur fastighetsbranschen och dess klimatpåverkan ser ut idag. Teori om kundnöjdhet för att se hur man skapar nöjda hyresgäster. I detta arbete har både, kvantitativ och kvalitativ metod används. En enkätundersökning till Winter Fastigheter AB:s hyresgäster, för att få en bild av hur de ser på sitt boende. Den kvalitativa metoden användes vid intervjuer med två privata fastighetsbolag i Oskarshamn för att se hur andra aktörer ser på fastighetsbranschen och energieffektivitet. Fallstudie på Winter Fastigheter AB:s fastighet Måsen 3, för att se vilka olika alternativ som finns för att förbättra fastighetens energiprestanda.

     

    Resultat & slutsats: Det finns stora pengar att tjäna, för små fastighetsföretag på effektivare energilösningar. Tilläggsisolering är ett alternativ som på kort tid blir en lönsam investering. För Winter Fastigheter AB:s fastighet Måsen 3 är den största investeringen att konvertera från direktverkande el till ett vattenburet system. Det finns möjlighet att utnyttja konverteringsbidraget som staten subventionerar för att minska installationskostnaden. Enkätundersökningen som jag genomfört visar att hyresgäster inte är beredda att betala mer i hyra för att boendet ska vara mer klimatvänligt. Däremot visar enkäten att hyresgästerna uppskattar en god kommunikation med fastighetsförvaltaren.

     

    Förslag till fortsatt forskning: Detta arbete har begränsats till Winter Fastigheter AB:s fastighet Måsen 3. För framtida studier bör man göra studier av större fastighetsbolag, som har fler fastigheter, där man kan få ett större underlag från fler hyresgäster.

     

    Uppsatsens bidrag: Jag ser detta arbete som ett hjälpmedel för mindre nystartade fastighetsföretag att få en bild av fastighetsbranschen och dess klimatpåverkan. Nystartade företag kan få insikt om hur hyresgästerna ser på klimatförbättringar i boendet. Man kan även se vilka olika energikällor som finns samt olika energibesparingsåtgärder. Uppsatsen visar även vilka bidrag man kan söka, för att minimera kostnaderna vid nyinstallationer av effektivare värmekällor.

  • 1436.
    Winter, Robert
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Weng, Xinmei
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Negotiation and auditing self-efficacy's effect on auditor objectivity: negotiation strategy functioning as a mediator2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Auditor objectivity in the auditing process is an important part of the IASB and FASB framework as well as in the SOX act. It is unclear whether auditor’s self-efficacy through selection of negotiation strategy affect the auditor’s objectivity. The purpose of the study is to improve the understanding of what impacts auditor objectivity and as a result show new strategies on how to increase it.

    Method: Deductive approach with a literature review as secondary data and a web-based questionnaire carried out among 3,264 Swedish auditors as primary data. Analysis was done with partial least squares structural equation modeling (PLS-SEM) and reported in the SmartPLS and SPSS software.

    Result & Conclusions: Prior negative negotiation experiences have a detrimental effect on both distributive and integrative negotiation self-efficacy. Distributive negotiation self-efficacy and auditing self-efficacy increase objectivity mainly through the mediation of contending strategy. No relationship between integrative negotiation self-efficacy and negotiation strategy or auditor objectivity was found, possibly due to weak theoretical constructs. No causal claims are posed on these relations. Bandura’s four main sources of influence on self-efficacy can be considered as guides on how to shield the auditor from the detrimental effect of failures and build up self-efficacy to perform better in negotiation.

    Suggestions for future research: Develop stronger constructs for PNE, ISE and expanding-the-agenda-of-issues strategy. Using multiple imputation instead of mean replacement for missing data is highly recommended. Gather at least 400 responses in order to gain stronger statistical power. Introduce a prior auditing experiences construct for ASE to raise awareness of potential differences in how prior experiences affect DSE, ISE and ASE.

    Contribution of the thesis: This paper uniquely contributes to the literature on factors influencing auditor objectivity. Its main use to auditors, accounting legislators, researchers etc. at the moment is to add to the discussion about objectivity.

  • 1437.
    Wiss, Kay
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Söderlund, Zandra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Balanced Scorecard: Anpassning av perspektiv i sjukvården2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim is to create an understanding of how public health organizations have adapted the Balanced Scorecard with regard to customer and economics perspective.

    Method: The study was conducted based on a qualitative research method. The study was inspired by a hermeneutic approach. Data were collected from 12 interviews which then were analyzed with help of previous research.

    Result & Conclusions: The Balanced Scorecard is limited in its design because of the politicians. The economic perspective is as important as the other perspectives but the perspective is limited because the health care can not affect the budget. The customer perspective focuses on national guidelines where waiting times have been a major focus.

    Suggestions for future research: The study only includes studies within one county council and we therefore believe that future studies could explore how other hospitals in other county councils have adapted their scorecards.

  • 1438.
    Wretman, Jennie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Samuelsson, Marie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Professionell skepticism: nyckeln till revisorns objektivitet?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: An auditor's independence is a fundamental factor for ensuring a good quality and high reliability audit. This study will shed light on a characteristic that is fundamental to be able to produce a high-quality audit, and which constitute a large and important part of the audit profession; professional skepticism. The purpose of this paper is to investigate whether there is any connection between professional skepticism and these three factors:

    • objectivity
    • client identification
    • RAQ acts

     

    Method: We have in the implementation of the study used a quantitative method where we sent out a survey to 3,337 authorized and approved auditors, of which we received 178 responses. The responses were statistically analyzed to test hypotheses developed in the study.

     

    Result & Conclusions: The results of the survey show a positive correlation between objectivity and professional skepticism. The conclusion shows that increased professional skepticism strengthens the objectivity of the auditors.

     

    Suggestions for future research: Time is often a limitation, which is the case in this thesis as well. Longer time horizon could have resulted in a larger number of replies on the survey and the possibility for stronger correlations between items. A further development of the questions regarding the professional skepticism aimed specifically to auditors might be a better way to look at it. Another suggestion is to investigate if there is a difference between personal skepticism and professional skepticism. Lack of skepticism in your personal trait does not necessarily mean the same for your profession. 

     

    Contribution of the thesis: This paper contributes to the literature about auditor independence and its surrounding effects. The professional skepticism has proven to be a vital part of the auditor profession and we have been able to prove the correlation between auditor independence and professional skepticism that can be used in future research purposes.

     

    Key words: Professional skepticism, Auditor independence, Client identification, RAQ acts.

     

  • 1439.
    Wängman, Sölve
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Mihaljica, Milan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hur bygger fastighetsbolagen relationer med sina hyresgäster?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    We describe in this work - how the commercial real-estate companies build relationships with their tenants. We describe also how the tenants experience these relationships with the real-estate companies. This work acts about relationships and its build-upp and conserving. The literature about the working ways with relationships in the commercial real estate sector is not so extensive, despite an increased popularity of relationship-marketing since beginning of 1990s. We choosed to examine how the relationships functions nowadays with help of interviews targeted to contacts in five of us selected real-estate companies. We have applied questionnaires, direct and telephone interviews on 5-7 of the real-estate companies' tenants in order to examine their point of view, concerning common relationship with the real-estate company. Our method is edified with “triangel-method” - a research strategy where one uses several sources or methods around a certain research problem, in order to get more reliable results. The real estate companies’ usaly split the tenants to pasive or active and then suit their engagement according to this fact. This creates tenants who were doubtful if real-estate company wants to build long-term relations with them. Realy-estate companies’ can transferred these tenants to satisfied customers with increased engagements and understanding.In the resultes from survey appears a wish from “pasive” tenants about bigger engagements and more understanding from landlord. The survey points out even a big problem in the matter of mediating of rules from the tenancy-agreement to the tenant. Moust common problem is when tenants believe that the real-estate company will deal with things that they actually shall take care of themselves. Our conclusion is that the commercial real estate companies should produce better and clearer tenancy agreements. By using our helpdevice thet we named for “cover” can this mediating of rules from tenancy-agreement be mouch easier.In this way, the tenants' dissatisfaction due to misunderstandings can be limited, at the same time as they get one simple source of information about premises and its usage to enjoy. Our wish is that the commercial real-estate sector will have benifit of this survey. With this survey about relations in commercial real-estate branch, we wanted to create a discussion and increasd understanding about importance of making special literature for this subject. We even sudjest that it is of interest to introduce a course like “Relationsmarketing adapted for the commercial real-estate branch” that can be a part of programe “Economical real-estate management.”    

    Important keywords in this work

     Relationships, profitability, customer dialogue, customer satifaction, win-win, Facility Management, Green Building, word-of-mouth, word-of-mouse

    Words and its abbreviations that occur often in the work

    Relationship marketing (RM), Facility Management (FM), and Coustomer Relationship Management (CRM)

    Titel: Hur bygger fastighetsbolagen relationer med sina hyresgäster?

    Nivå: C-uppsats i ämnet företagsekonomi

    Författare: Milan Mihaljica och Sölve Wängman

    Handledare: Per-Arne Wikström

    Datum: 2010 den 28 Maj

    Sammanfattning

    Vi beskriver i detta arbete - hur de kommersiella fastighetsbolagen bygger relationer med sina hyresgäster. Vi beskriver även hur hyresgästerna upplever dessa relationer med fastighetsbolagen. Detta arbete handlar om relationer - dess byggande samt bevarande. Litteraturen kring arbetsätten med relationer i kommersiella fastighetsbranschen är inte så omfattande, trots en ökad popularitet av relationsmarknadsföring sedan början av 1990-talet. Vi valde att undersöka hur relationerna fungerar nuförtiden med hjälp av intervjuer riktade till kontaktpersoner i fem av oss utvalda fastighetsbolag. Vi har även tillämpat enkäter, direkt och telefonintervjuer med 5-7 av fastighetsbolagens hyresgäster, för att få med deras synvinkel angående den gemensamma relationen med fastighetsbolaget. Vår metod är uppbyggd med trianguleringsmetoden - en forskningsstrategi där man använder flera källor eller metoder kring ett visst forskningsproblem för att få ett tillförlitligare resultat. Fastighetsbolagen delar vanligen in hyresgästerna i passiva och aktiva, samt anpassar sitt engagemang därefter. Detta skapar hyresgäster som blir tveksamma om fastighetsbolaget ville bygga långsiktiga relationer med dem. Fastighetsbolagen kan omvandla dessa till nöjda kunder med ett ökat engagemang och förståelse. I resultaten från undersökningen framträder en önskan från ”passiva” hyresgäster om större engagemang och mer kundträffar med hyresvärden. Undersökningen påvisar även ett stort problem gällande förmedling av regler från hyreskontrakten till hyresgästen. Oftast förekommande problem är att hyresgästen tror att fastighetsbolaget skall åtgärda saker som de egentligen ska göra själva. Vår slutsats är att de kommersiella fastighetsbolagen bör framställa bättre och tydligare hyreskontrakt. Med användning av oss framtagna hjälpredan som vi kallar för ”pärmen” kan denna förmedling av kontraktsregler betydligt underlättas. Hyresgästernas missnöje orsakad av missförstånd kan då begränsas, samtidigt som de får en enkel informationskälla rörande lokalen och dess användning att nyttjas av. Vår önskan är att den kommersiella fastighetsbranschen skall ha nytta av denna undersökning. Vi vill även med denna undersökning av relationer i den kommersiella fastighetsbranschen, skapa en diskussion och en ökad förståelse för vikten att ta fram speciellanpassad litteratur i ämnet. Vi anser även att det skulle vara intressant att införa en kurs som exempelvis ”Relationsmarknadsföring anpassad för den kommersiella fastighetsbranschen” som kan vara med i programmet ”Ekonomisk fastighetsförvaltning”.

    Ord och dess förkortningar som förekommer ofta i arbetet: Relationsmarknadsföring (RM), Facility Management (FM), Fastighets företag, Customer Relationship Management (CRM), Nöjd Kund Index (NKI)

     

     

  • 1440.
    Xu, Miaowen
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Guo, Xinlei
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Trust Building for Online Private Sellers: Case of Taobao in China2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim:The aim of our study is to analyzeelements of online trust building process from sellers’ standpoint based on case study of Chinese website: Taobao.

    Method:This study was conducted in qualitative method with 12 interviewees as online sellers from Taobao website. Data presentation involves tables and figures to help readers to understand trust building process and apply it in business.

    Result & Conclusions: Online trust building is dynamic and interactive. Three main elements of trust building are product, communication and 3rd party. Trust building process goes through three stages: knowledge-based trust, experience-based trust, and relationship-based trust.

    Suggestions for future research: Limitation of generality suggests further study in quantitative method. Since it is a single case study specific in China, comparison cross-culture or between websites is also suggested as future possibilitiesto test generalizability of this theoretic framework.

    Contribution & implication: This study provided atheoretic framework for online trust building process in real-world context. Management implication was suggested to focus on development of product, communication and 3rdparty service for sellers and website holder

  • 1441.
    XU, XIAODAN
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    YUAN, XIN
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Front-line employees make efforts on banks: an empirical case study in Chinese commercial banks2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In order to reduce the risks, banks has two ways to evaluate the loan exposure. One is credit rating, and the other one is pledge collaterals. Many literatures and financial regulations are emphasizing on the importance of credit rating. However, with the illustration of a plenty of empirical study, the pledging collaterals are the popular way which was using by “lazy” banks. Credit rating or pledging with collaterals is the gap between theories and practices. 

    The aim of this thesis is to figure the factors which make the gap between the theories and practices. At last, the front-line employees are paid attention on. Since front-line employees are the first and direct one who contact customers. Reliability and responsiveness has a space to develop by training first-line employees, moral hazard controlling, and sectoral specialization the credit inspection.

  • 1442.
    Yah Yiyen, Evodia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Gbenga, Augusta
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Do Multinational Corporations incorporate employees’ culture into their Organisational Culture?: Case of Sandvik AB, Sandviken Sweden2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: This study aims to investigate, if Multinational Corporations incorporate employees’ culture while forming their organisational culture and the impact of cultural integration on the organisation’s business activities. 

    Design/methodology/approach: This is an exploratory research in which qualitative data is used. Interviews were administered to 14 employees at Sandvik AB, Sandviken in Sweden. As for validity and reliability, the data for this work was collected from a real life case (Sandvik) and the interview responses were transcribed and analysed in relation to what other scholars consider together with the ideas of the authors. 

    Findings: This study shows that MNCs incorporate employees’ culture into their organisational culture. Factors of employees’ cultures are present in the organisational culture of Sandvik. Cultural integration as indicated by this study influences job performance, job satisfaction, and give a good image to the organization. It improves team members’ skills and creates aspiration among the employees. 

    Originality/value and contribution: This topic seems to be one of the few studies that investigate if MNCs incorporate employees’ culture into their organisational culture. It therefore fills the theoretical gap in this area of study. The study contributes to the few studies of integrating employees’ culture into an organisational culture and acts as a start-up guide to future studies. 

    Limitation: Only one MNC is used in this study. Ideally, another MNC would have been investigated, so as to know if the present results are recurrent with another case. The study is also limited to only the aspect that deals with the integration of employee’s culture into an organisational culture, and not cultural diversity in its totality. It is of interest for scholars in future studies to examine the topic under review relating to several organisations.

  • 1443.
    Yahyapour, Nima
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The impact of culture and demographics on hiring decision: Telia Sonera and Telenor2015Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
  • 1444.
    Yan, Min
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Li, Qiuyun
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Consumer behavior in coffee drinking: Comparison between Chinese and Swedish university students2016Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to analyze factors that affecting consumers to drink coffee, based on two case studies in University of Gävle in Sweden and Zhuhai College of Jilin University in China.The study was conducted with mixed research methods. A questionnaire survey was designed as a pre-study to get a general idea and the interviews were designed based on the result of survey in order to gain more detailed information and explanations from the respondents. All the data are shown by tables or diagrams or histograms. University students in two different culture participated in survey and interviews, a comparison perspective for cross culture was mentioned in this study. As for Result & Conclusions, both external factors (culture, price and people around) as well as internal factors (personality, psychological influence, learning and knowledge) impact the consumer‟s behaviors that are shown in different consumption characteristics. Take all in account, these factors could have an effect on university students to drink (or not drink) coffee in Jilin University and University of Gävle. And Contribution & implication, the comparison of coffee drink between Chinese culture and Swedish culture is the most attractive contributions, supplementing the related study. Price issue was considered as the important factor that affecting the consumer to choose coffee, thus suggesting the managers to focus on the coffee price. In addition, the effective way to explore coffee market in China or Sweden is to know better of the consumers. Suggestions for future research, other consumer groups are missing given the study only focus on the university students. Also tested with more sample sizes of survey andIIinterviews are recommended in the future research so as to make it even valid and reliable.

  • 1445.
    Yang, Jiani
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lin, Zhouni
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Starting to close the communication gap in  Technology transfer to the PRC2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: “Starting to close the communication gap in technology transfer to the PRC”

    Level: Final assignment for Master Degree in Business Administration

    Author: Jiani Yang,  Zhouni Lin

    Supervisor: Ernst HOLLANDER

    Examiner:  Akmal HYDER

    Date: 2012-May

    Purpose — We have double purpose of promoting SME’s involvement in PRC’s development and technology transfer for sustainability in this research. From the double perspective of Chinese business economics and long run cooperation with Swedish enterprises, we investigate and analysis the main problems faced by SMEs when taking technology transfer to China.  By doing this to help SMEs to overcome the barriers during technology transfer and promote the international technology transfer cooperation in the long run, as well as appeal technology transfer agencies to adopt a holistic approach to help SMEs to plan and implement technology transfer projects effectively and sustainably.

    Design/methodology/approach — We use the technology transfer project in China’s sewage market as our research case to illustrate our research problems. The discussion is based on the existing literatures regarding technology transfer, former researches and authentic cases about technology transfer to China, and interviews with relevant people.

    Findings — The findings indicates there is huge potential business opportunities in China’s sewage treatment market. Information transparency plays a critical role to foster the cooperation between transferor and transfers, as well as promoting SME’s involvement in China. Get directly to the leader taking the decisions is one effective way to get access to China’s market in short term. Communication gap becomes one of the main concerns for SMEs when taking technology transfer to China. In mid-term, organize workshop, get to learn with the local employee, promote the understanding between each other; get to the person who is capable to understand the technology and its effect is necessary; For the long run cooperation, technology transfer process transparency needs to be improved.

    Originality/value — This paper is of value through draw out the fact of common problems of taking technology transfer to China’s sewage market and analysis the reason. Transparency problem during the technology transfer process is drawn and analyzed.  Key points for accessing China’s market by SMEs are produced. 

  • 1446.
    Yang, Jiani
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Zheng, Qiyun
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The employee’s role in service delivery: the comparative case study of Posten Sweden and China Post2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study can be used by Posten Sweden and China Post to understand their situation and the facts regarding service quality and the difference between the two. This study will also provide useful information for other post or logistic institutions

  • 1447.
    Yao, Tianxiang
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Towards an understanding of Human resource management In Furniture Company    2010Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Aim: With today’s rapid economic development, human resource is the only major success in continuing operations. In fact, my parents are engaged in furniture retail industry in south of China, Guangzhou. In the company’s daily operations, we found a lot of issues about human resource management. Employee’s demission and training, and the negative attitude become major obstacles in the way of our company’s development. Through HRM study, I want to understand what factors affect staff movement behavior and loyalty to the company, in order to deal with the staff situation in the company more efficiently.

    Method: In this thesis, the case study approach was used. Case study research is suitable for explanatory, descriptive and exploratory. Our research chooses two in-depth case studies that base on the interviews with human resource managers. The information that we collect is from qualitative interviews. Through loyalty and movement theory, to identify which factors are affecting staff movement behavior and loyalty to company, as well as analyze how to solute the issue in my family company.

    Result & Conclusions: After discussion and analysis, the study found: high wages is not the only way to retain employees. Money as reward can cost a lot, and it’s impersonal. Workplace, leadership style, enterprise potential, training opportunity and promotion space also can affect employee loyalty. According to Motivator-Hygiene Theory, to establish motivation system, exciting staff’s enthusiasm for the work. Let staff realize that the successes of the company are directly connected to their performances; staff have responsibility for company’s successes. This is a powerful way to keep employee motivated. For company development of long standing, organization should command constantly more new technology. Staff as the work of actors, to learn more work skills is essential. Employees and the company’s desire is the same. Companies focus on their own development, but also to enhance staff capacity. For development of the company, it should give staff more training and promotion opportunities.

    Suggestions for future research: It has to note that the limitation of this study is the small number and the limited scope of interviewees.

    Contribution of the thesis: In this study, I mainly find the solutions that the issues in my family company. After discussion and analysis, I am cognizant of the long-term relationship between staff and organization is important for company development. The rewards for the employee are not just money, but also can be other. That effect and help my family firm staff management.

  • 1448.
    Yassin, Hannan
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Björklund, Jessica
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Erfarenheter av budgetlös styrning2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sammanfattning

    Titel:

    Erfarenheter av budgetlös styrning

    Nivå:

    C-uppsats i ämnet företagsekonomi

    Författare:

    Hannan Yassin och Jessica Björklund

    Handledare:

    Tomas Källquist och Stig Sörling

    Datum:

    2015 - Juni

    Syfte:

    Enligt tidigare forskning är det mer än 30 år sedan debatten kring budgetlös styrning började. En del företag valde då att överge budgeten vilket har lett till erfarenheter av den budgetlösa styrningen i praktiken. Syftet med denna studie är att belysa de erfarenheter av budgetlös styrning som finns med avseende på planering, uppföljning och tidsåtgång.

    Metod:

    Studien har utgått från ett hermeneutiskt perspektiv med en abduktiv ansats. Den teoretiska referensramen har byggts upp genom att sammanställa tidigare forskning och det empiriska materialet har samlats in genom en kvalitativ metod där semi-strukturerade intervjuer genomförts. Den teoretiska referensramen och empirin ställdes sedan mot varandra för hitta likheter och skillnader.

    Resultat & slutsats:

    Studien visar att erfarenheterna kring budgetlös styrning har likheter med tidigare forskning. Dock har vi sett att kritiken mot uppföljning i tidigare forskning om budget inte helt stämmer överens med de erfarenheter vi har tagit del av. Erfarenheterna visar även att den budgetlösa styrningen går att kombinera med en budget beroende på vilka egenskaper det är önskvärt att styrningen ska ha.

    Förslag till fortsatt forskning:

    I vår studie har vi fokuserat på budgetlös styrning men vi har sett att det finns aspekter att undersöka i kombinationen mellan styrningar. Vi anser att framtida forskning kan undersöka hur de olika egenskaperna hos styrningskoncepten är kombinerade eller hur de skulle kunna kombineras.

    Uppsatsens bidrag:

    Efter att ha analyserat erfarenheterna kring budgetlös styrning har vi sett att budgetstyrning och budgetlös styrning inte ska ses som en dikotomi. Studien ger ett mer nyanserat perspektiv av styrmedel jämfört med den ensidiga debatten som pågick för över 30 år sedan.

    Nyckelord:

    Budget, budgetering, budgetlös styrning, ekonomistyrning.

  • 1449.
    Younas, Arshad
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Jan, Hasina
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The Impact of Service Recovery on Customer Loyalty (Case company: Swedbank)2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     Abstract

     Purpose - Purpose of given study is to analyse the impact of service recovery measures on customer loyalty by considering a Case company Swedbank. Both primary and secondary data have been collected for this paper. In primary data interviews and questionnaires are used. Different theories about customer loyalty and service recovery are discussed in secondary data. Both qualitative and quantitative data are used. Multiple regression analysis is used to analyse the data and give conclusion.

    Conclusion - Conclusion shows that service recovery measure can impact customer loyalty. It is also concluded that prompt response, Material compensation and politeness of employees play important role in service recovery measures and influence customer loyalty.

    Methodology - New articles have been used in the paper, however the old articles that have high contribution in the body of knowledge are not be discounted also. Our methodology for the process is unique in which multiple regression method is used and components of Customer loyalty, word of mouth and repurchase intention are analysed on basis of independent variables. Methodology and literature can help the researchers who want to further explore this area.

    Practical implication - Theories discussed in the thesis can be used as basis to develop the strategies in services; these strategies can consider the service recovery measures discussed in this paper and it can also help Swedbank to know the importance of service recovery process in customer loyalty. 

    Limitation - Few limitations of this paper are; customer loyalty is the objective of this paper, not Customer satisfaction. Service recovery may result in customer satisfaction not in customer loyalty. Moreover only two components of loyalty have been examined, word of mouth and repurchase intention. The attitudinal component of customer loyalty can appear in more forms than only word of mouth. Moreover this thesis is not considering customers who have problems but they did not communicate to the bank, or they just exit or they are still with bank and having negative word of mouth, but they never communicate to the bank. 

  • 1450.
    Yousefi, Mahtab
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Esso, Tony
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Fastighetsekonomers motivation i yrkesliv och utbildning2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: Property Economists motivation in working life and education

    Level: Final assignment for Bachelor Degree in Business Administration

    Author: Mahtab Yousefi & Tony Esso

    Supervisor: Jonas Kågström

    Date:  2011 - 06

    Aim: The purpose of this final essay was to investigate the future real estate economists’ motivation for education and profession, which we then would compare with professionals. All of the respondents are current and former students from the University of Gävle. This study is dedicated to students who are future real estate economists.

    Method: We have used qualitative methodology in the interviews, in total there were 20 interviews, ten of them were by telephone. We have also used quantitative method, our information was collected by electronic survey to professionals and students received the survey printed out, and connected to the Self Determination Theory (SDT).

    Result and conclusions: The results were analyzed by using GCOS and ACI. The result was that the students had a higher percentage of Autonomy while the professionals had higher percentage of controlled and amotivation. The results also showed that BNPT could be adapted and compared with the respondents.

    Suggestions for future research: In our study we restricted ourselves to research and analyze students who have only studied at the University of Gävle. It would be interesting to keep statistics on other students from other colleges/universities that have related programs and their main objective is to work in real estate economics/management. There after analyzing their expectations and motivation to profession using SDT.

    Contribution of the thesis: There have been similar researches on motivation, where the focus has been on home purchases. We want to focus on the students and professionals who are and will become real estate economists, how the motivation is of both parties, with help of SDT. This study has helped to generate information about motivation that benefits both students and people who work. The paper shows how people act in different situations and how they are as individuals when it comes to being motivated. SDT shows that one can measure the motivation and divide people in different types of motivation.

    Key words: Self Determination Theory, GCOS, real estate economics, education, motivation, students, University of Gävle

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