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  • 201.
    Brännström, Angelica
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Gustavsson, Maria
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Beslutsprocess vid företagsförvärv: Att beakta vid komplexa situationer2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study is with the base from the empirical investigation contribute to the development of theoretical models concerning the decision-making process.

     

    Method: This study has been based on a hermeneutic perspective. With use of the abduction method we have worked with theory and practice iteratively. A qualitative approach designed as a case study with four interviewed anonymous companies using a semi-structured interview guide.

     

    Theoretic frame: A normative and a descriptive decision theory are being described in order to work as a foundation in how decisions can be made. Thereafter we present the problem that occurs from differences between theory and practice that other scientists enhances. Theory concerning M&As and a model on how this can be executed are presented.          

     

    Conclusion: The purpose of this study is to development theoretical models and the study has shown that it is important to regard the human factors. These have a weaker emphasis in theory, but our empirical investigation has shown that it is important to use intuition and hunch when dealing with a complex situation. When executing an M&A the study indicates that culture and the individuals should be considered more to make sure that they are consistent with their own.

  • 202.
    Brännström, Angelica
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hanson, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Integrationsprocessen vid företagsförvärv: Organisationskulturer vid företagssammanslagning2014Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: According to previous research acquisitions have a tendency not to provide the aimed value. Therefore the main purpose of this study is to give an enhanced understanding of the socio-cultural integration after a merger. The study also aims to illustrate the role of leaders and human aspects that can be important to consider when integrating.

    Method: This study has a hermeneutic perspective with a base of social constructivism. The theory and the empirical material have been approached iteratively with the help of abduction method. The design of the study is a case study with a qualitative approach using semi-structured interviews. When collecting and analyzing the empirical material the study has been inspired by grounded theory.         

    Result & Conclusion: The study indicates that there is a balance act between answering the employees’ questions while maintaining the long term goals. The main aspects in this study are that the management has a big role to coordinate and enable a successful integration, where communication has been seen as one of the most important aspects to consider.   

    Suggestions for future research: Integration of organizational culture can be seen from different perspectives and this study is defined to socio-cultural integration from a leader’s perspective. In addition there also exist several research areas within organizational culture that are of interest.        

    Contribution of the thesis: The contribution from this study is the balance act between consider employees’ and their questions, but at the same time try to maintain focus on the company’s long term goals. The individuals hold the key and cannot be neglected because the organization then is at risk of not performing.

  • 203.
    Brückmann, Karin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Krake, Susann
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Attracting Foreign Direct Investment: A Case Study on the Swedish Region of Gävleborg2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The research project discusses foreign direct investment as well as the attractiveness of the region of Gävleborg within this context. The researchers attempt to investigate why foreign direct investment is not yet common within the aforementioned region. Moreover, the aims of the master thesis are evaluating the region of Gävleborg and current strategies of enticing foreign investments, as well as detecting roadblocks that hinder the establishment. Lastly, generating an outline of how to improve foreign investment attraction ought to be investigated.

    Results & Conclusion: Gävleborg has a good infrastructure and accessibility, and is characterised by lower labour and living costs compared to other Swedish regions. Nonetheless, the number of inward investment is quite low. Main reasons for that are the lower level of education, high labour costs for low skilled jobs, missing financial incentives and a non-continuous work to attract inward investment. Therefore, the region may work on its attractiveness by increasing its awareness through attending trade fairs, and by collaborating with established companies and their partners.

  • 204.
    Burman, Sophia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Elfsberg, Joa
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Att uppleva Washington Capitals: ett framgångsrikt företag inom upplevelseekonomin2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our objective of the thesis is to investigate how the Washington Capitals strategically works to create experiences in the context of hockey games and the surrounding events.

    • How does the Washington Capitals create experiences?
    • Is there anything to learn from the Washington Capitals experience strategy?
    • Can their way of work be linked to theories about the experience economy?

     

    Method: Secondary data such as printed sources and books, previous studies and articles.We conducted a qualitative field study in Washington D.C. We interviewed people at the organization of Washington Capitals and carried out participant and non-participant observations at headquarters and in the arena at game events.

     

    Results & Conclusions: Washington Capitals are definitely working with experience economy, this is something that others could learn from. Washington Capitals are not working by any experience economy theories, they had never heard the term previously. However, their way of work is in line with the experience economy theories.

     

    Suggestions for future research: The presentation of this study is limited since it is difficult to highlight events that create impression by writing. A similar study could favourably be presented by a movie. To obtain a better understanding of why the audience attend hockey games further studies could be done about the audience's motivation factors, both in Sweden and in the U.S.. Further studies could also be done in collaboration with a Swedish sports club to test the theoretical methods in reality. 

     

    Contribution of the thesis: The essay can provide concrete examples of how a sports organization can work to create experiences in the context of their sporting events.

  • 205.
    Burénius, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Caroline
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Små fastighetsägares strategival2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfter är att kartlägga hur fastighetsägare som har uthyrningsverksamhet enligt begreppet mikroföretag, använder sig av strategiskt tänkande och vilka strategiska val de gör.

  • 206.
    Bylund, Alexandra
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Graham, Louise
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Att kommunicera genom logotyp: ”The boobie necklace effect”2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The design of a logo is of great importance to the company's identity, but it is equallyimportant for a company to have a logo that can convey their message to the consumer aswell. The purpose of this paper was thus to analyze how the atmospheric stimuli-variables,colour, typography and symbol affect the customer's perception of the logo's intendedcustomer messages within service companies.

    Method: This work was based on “mixed methods”, which is a combination of qualitativeand quantitative research methods. The empirical survey was conducted through foursemistructured interviews and an online survey was conducted. The information obtainedfrom the interviews was used to design the survey, and the population that the survey coveredamounted to approximately 5,695 respondents. Then, surveyed questionnaires were analyzedusing a correlation analysis and a cluster analysis, created in the SPSS-program, compared toprevious theory and corporate interviews.

    Result & Conclusions: Companies can have messages with good motivations behind them,but despite that it is difficult for respondents to perceive them through just one logo. Therefore, it is possible that more than a single logo is needed for these messages to reach allthe way, for example with a symbol or slogan. Respondents perceive a logo as easier toremember the times the colour stands out, the font is "beyond the usual" or when the logocontains a symbol.

    Contribution of the thesis: The study's implementation has added both practical andtheoretical contributions, especially in research related to colour and typography in logotypes.Among other things, the survey has shown that companies with good reflection and wellmotivatedchoices can convey several messages and their business idea to consumers. Thisshows that it is not only corporate physical activity that is important, but as much is perceivedin the company's graphic marketing towards consumers.

    Suggestions for future research: To carry out further studies on the atmospheric stimulivariables colour, typography and symbols in the graphic profile is needed. To investigatewhich colours classified as warm, cold and neutral in different areas, such as Sweden, Nordiccountries, Scandinavia and Europe, would been relevant. Similarly, examination of the extentto which fonts of normal thickness and fat thickness affect readability would be interesting.

  • 207.
    Bylund, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Pettersson, Jennie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hävstångsinstrument: en lönsam investering för småsparare2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med denna uppsats är att undersöka finansiella institutioners syn på hävstångsinstrument och utifrån detta utreda om instrumenten är ett bra investeringsalternativ för småsparare.

    Metod: Uppsatsen har en kvalitativ inriktning då tre intervjuer har genomförts för att besvara syftet. De finansiella institutionerna som intervjuades är Handelsbanken, CMC Markets och SIP Nordic fondkommission. Vidare har studien en deduktiv infallsvinkel där teorier används som grund för det empiriska materialet. Utifrån intervjuer och tidigare studier har en slutsats sedan utformats för att besvara syftet.

    Resultat & Slutsats: Uppsatsens resultat talar för att hävstångsinstrumenten är ett bra alternativ för småsparare som är intresserade, risktoleranta och aktivt söker kunskap. Småspa­rare som har dessa egenskaper och dessutom har ett bra kompletterande sparande kan därför med fördel investera i dessa instrument. För småsparare som inte har den risktolerans och kunskap som krävs för ett lyckat resultat, kan dock andra sparalternativ vara ett bättre val.

    Förslag till fortsatt forskning: Då resultatet av denna uppsats är baserat på finansiella institutioners syn på hävstångsinstrument, vore det intressant att utreda samma sak men att då basera det empiriska materialet på intervjuer eller enkäter med småsparare som använder instrumenten. Detta skulle i sådana fall ge forskaren svar på hur instrumenten uppfattas av småspararna själva.

    Uppsatsens bidrag: Tidigare forskning inom detta område finns enbart i liten utsträckning. Därmed bidrar vår studie med att öka kunskapen om hävstångsinstrument. Uppsatsen ger en bred bild av hävstångsinstrument som sparalternativ och bidrar med att ge en förståelse för vilka hävstångsinstrumenten passar till.

  • 208.
    Bylund, Markus
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Isaksson, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Utmaningar vid implementering av intern marknadsföring i fastighetsmäklarföretags verksamhet2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Title: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, May

    Introduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what is promised. Competition is increasing and hence the customer requirements have to be met. Through the implementation of internal marketing, companies can strengthen staff skills and motivation to perform a more committed and effective work, both internal and during customer contacts.

    Aim: The aim of this paper is to understand the implementation and the importance of internal marketing in service companies. Through our in-depth knowledge of the subject, from a theoretical and practical perspective, we will hopefully be able to convey the challenges businesses face when implementing internal marketing.

    Method: This paper is to achieve a greater understanding of the studied subject. We apply a qualitative approach with an inductive view. The empirical data were collected through semi structured interviews with the real estate brokerage companies three different categories of staff at office level. A deepening in the literature and previous research has been applied to create a base for the interview questions we ask in the collection of the empirical data, and to seek answers to our research questions.

    Discussion: The paper shows that internal marketing is applied in varying degrees along the company's environment relating to, for example the degree of cooperation and leadership. We can see the effects of the type of salary model that exists, positive and negative in relation to the work of internal marketing. We can also see that the concept of internal marketing is unknown to the respondents, but the processes in the concept, however, is used. Problems with implementing internal marketing can we see are related to, forexample, personnel stress levels when they risk loss of income. Another problem is lack of management support regarding individual and shared goals and evaluating outcomes.

    Future research: The paper examines conditions at office level, future research could extend the analysis by examining the management of the company and its impact on internal marketing.

    Contribution: The thesis highlights a theoretical contribution to the usefulness of adapting the implementation of various payroll models and with new forms of education. The practical contribution demonstrates the potential of increasing cooperation and well-being in a competitive industry with recognized individual work.

    Key words: internal marketing, co-operation, commitment, motivation, human resource management, customer loyalty, customer value, service quality, customer relations

  • 209.
    Byström, Joel
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Sandberg, Johan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Bolånetakets påverkan på bostadsmarknaden: Ur kosumenternas synvinkel2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT

    Titel: Bolånetakets påverkan på bostadsmarknaden – Ur konsumenternas synvinkel

    Nivå: C-uppsats i ämnet företagsekonomi

    Författare: Johan Sandberg och Joel Byström

    Handledare: Aihie Osarenkhoe

    Datum: 2012 - 05

    Syfte: Syftet med detta arbete är att undersöka hur förväntningarna var inför införandet, och

    hur konsumenterna påverkats av det nya bolånetaket som infördes 1 oktober 2010. När det

    nu gått 18 månader sedan införandet, hur har bostadsmarknaden påverkats ur

    konsumenternas synvinkel?

    Arbetets bidrag: Tidigare studier inom området (t.ex. Gauffin, 2011; Bekeris & Lagelius,

    2011; Claesson & Megaache, 2011) fokuserar på hur hur bostadsmarknaden i sin helhet har

    påverkats av bolånetaket, med främsta inriktning på bostadsrätter i Stockholm. Denna

    uppsats bygger vidare på tidigare studier genom att undersöka huruvida konsumenterna på

    bolånemarknaden har påverkats, för att därmed utvidga kunskaper om bolånetaket och dess

    effekter.

    Uppsatsen kommer kunna användas för att diskutera om bolånetaket verkligen är det bästa

    sättet för att stoppa den osunda belåningen. Finns andra bättre alternativ som inte leder till att

    vissa utsatta grupper får svårt att ta sig in på eller helt enkelt utesluts från

    bostadsmarknaden?

    Metod: För att undersöka huruvida hypotesen stämmer att bolånetaket på ett negativt sätt

    påverkat förstagångsköpare och andra kontantsvaga grupper har både kvantitativa och kvalitativa metoder använts. Kvantitativa data har främst bestått av inhämtande av artiklar

    och information från internet. Kvalitativa data har hämtats genom personliga intervjuer och

    telefonintervjuer med branschfolk, samt en enkätundersökning med förstagångsköpare.

    Resultat & slutsats: Bolånetaket har fått effekt. De höga belåningsgraderna har sjunkit, men

    marknaden har inte påverkats nämnvärt. Genom det empiriska arbetet har vissa slutsatser

    dragits. Dessa är bland annat att de nya reglerna fått en negativ effekt för förstagångsköpare

    samt att människor idag har svårare att ta sig in på bostadsmarknaden. Dock kan konkreta

    belägg för dessa slutsatser inte presenteras.

    Förslag till fortsatt forskning: Eftersom att bolånetaket fortfarande är relativt ungt, bara ca

    18 månader har gått sedan införandet, så kan det behövas ytterligare tid för att det helt ska gå

    att utvärdera. En aspekt som skulle vara intressant att undersöka är huruvida bankerna är

    vinnare i situationen. Bankerna erbjuder blancolån och till dessa hör högre ränta än tidigare.

    På så sätt tjänar bankerna mer pengar än de skulle ha gjort vid införandet av

    amorteringskrav. Det vore även intressant att undersöka hur stor del av de nya blancolånen

    som är kopplade till bostadsköp.

    Nyckelord: Bolånetaket, Finansinspektionen, konsumenter, blancolån, förstagångsköpare,

    ränta

     

    ABSTRACT

    Title: The mortgage ceiling´s impact – From a consumer perspective

    Level: Term paper C-level in business economics

    Author: Johan Sandberg and Joel Byström

    Supervisor: Aihie Osarenkhoe

    Date: 2012 - 05

    Aim: The purpose of this study is to explore the consumers’ expectations prior to, and how

    consumers subsequently were affected by the introduction of the new mortgage roof

    introduced on 1 October 2010. Eighteen months after the introduction, how has the housing

    market been affected from a consumer perspective?

    Contribution of the thesis: Previous studies in the field (eg Gauffin, 2011; Bekeris &

    Lagelius, 2011; Claesson & Megaache, 2011) focuses on how the housing market as a whole

    has been affected by the mortgage roof, with primary focus on condominiums in Stockholm.

    This paper builds on previous studies by examining whether consumers on the mortgage

    market has been affected, in order to expand knowledge of the mortgage roof and its effects.

    The paper will be used to discuss if the mortgage ceiling really is the best way to stop the

    unhealthy leverage. Are there other better alternatives that do not result in vulnerable groups

    having difficulties to enter, or simply getting excluded from, the housing market?

    Method: To investigate the correctness of the hypothesis that the mortgage ceiling

    negatively impacted first-time buyers and other groups with low amounts of cash, both

    quantitative and qualitative methods were used. The quantitative data consists mainly of

    gathering articles and data from the Internet. The qualitative data has been implemented

    through personal and telephone interviews with industry professionals, and a survey with

    first-time buyers.

    Result & Conclusions: The mortgage ceiling has had an effect. The high value ratios have

    dropped, but the market has not been significantly affected. Through the empirical work

    some conclusions have been drawn. These include that the new rules have a negative effect

    on first-time buyers, and that people today have less chance to enter the housing market.

    However, concrete evidence for these conclusions cannot be presented.

    Suggestions for future research: Since the mortgage ceiling is still relatively young, only

    about 18 months have passed since the introduction, it may require additional time to fully be

    able to evaluate. One aspect that would be interesting to examine is whether the banks are

    winners in this situation. The banks offer unsecured loans and these include higher interest

    rate than before. In this way, banks earn more money than they would have done in the

    introduction of amortization requirements. It would also be interesting to investigate what

    proportion of the new unsecured loans that are linked to home purchases.

    Key words: The mortgage ceiling, FSA, consumers, unsecured loans, first time buyers,

    interest

     

     

  • 210.
    Bäckström, Johanna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Alanen, Marita
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Compliance i två storbankers baltiska dotterbolag2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    ABSTRACT

    Titel:

    Compliance i två storbankers baltiska dotterbolag

    Nivå:

    C-uppsats i ämnet företagsekonomi

    Författare:

    Johanna Bäckström, Marita Alanen

    Handledare:

    Markku Penttinen

    Datum:

    2011 - 01

    Syfte:

    Syftet med studien är att förmedla en insyn i bankernas arbete med implementering av interna regler, internationella och nationella regelverk i sina utländska dotterbolag i Baltikum. Detta för att ge läsaren en ökad förståelse och en djupare inblick i bankernas arbete mot ett effektivt compliancearbete.

    Metod:

    En kvalitativ undersökning riktad mot två banker utförda genom intervjuer via e-mail. Respondenterna är två personer som arbetar inom området för studien på varje bank. Den teoretiska referensramen är byggd på vetenskapliga artiklar och offentliga handlingar och är utgångspunkten för analysen. Författarna har därmed använt sig av både sekundära och primära källor till studien.

    Resultat & slutsats:

    Studiens resultat visar att vikten av compliance formuleras olika av regelverken och bankerna själva. Bankerna fokuserar på compliance utifrån företagets bästa och vill värna om bilden utåt, därmed vill de vara compliant för att skydda sig mot missnöjda kunder som kan missgynna banken medan regelverkens syfte är att skydda konsumenterna från bankerna. Slutsatserna författarna drar är att bankernas implementeringsarbete idag inte är av någon speciell karaktär riktat mot dotterbolagen i Baltikum utan det är genomgående lika processer och arbetssätt som implementeras i hela verksamheten i båda bankerna. Arbetet med compliance handlar idag om ett bra samarbete mellan alla bankernas verksamheter.

    Förslag till fortsatta studier:

    Vidare undersökning inom ämnet compliance anser författarna kan vara studier om andra företags arbete med compliance inom andra verksamhetsområden än banker. Även studier om andra bankers implementering av compliance i sina sidoverksamheter.

    Uppsatsens bidrag:

    Resultatet av studien bidrar med ny information om arbetet med compliance i två av Sveriges storbanker samt implementeringen av compliance i deras dotterbolag.

    Nyckelord:

    Compliance, Implementering, MiFID, Finanskris, SEB, Swedbank, Baltikum

  • 211.
    Cabrera Hallberg, Daniel
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Salmonsson, Jonathan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Sambandet mellan företags sociala ansvarstagande och lönsamhet: En kvantitativ studie om sambandet mellan den sociala och finansiella prestationen2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study is to investigate the relationship between companies’ financial performance and how the companies are rated on their involvement in Corporate Social Responsibility-activities.

    Method: This study, based on a positivist research philosophy, adopted a deductive approach with hypothesis testing and a quantitative research design with a panel-data method in the form of a cross-sectional design. This type of research design was used to collect secondary data from several years. The study population amounts to 171 companies while the sample amounts up to 130 listed companies on the Stockholm Stock Exchange. Secondary data for CSP for the year 2009 until 2013 was retrieved from Folksam Corporate responsibility index for each year. Secondary data for the financial performance was retrieved from Retriever and Datastream databases. In addition, analysis of all the collected secondary data was based on descriptive statistics and multiple regression analysis in SPSS.

    Results and Conclusions: The study’s results indicate that the relationship between CSP and CFP are significantly negative when Tobin’s Q refers to CFP. This means that the companies’ market value tends to decrease as their social performance increases. Furthermore, this study doesn’t find any significant relationship between CSP and ROA as CFP. An indication of a weak positive relationship is provided, however, albeit with no significance. The result can be explained by theories as stakeholder theory and institutional theory.

    Suggestions for further research: A suggestion is to examine the effects of the relationship of CSP and CFP after the EU directive comes into force. Furthermore, it would be interesting to conduct a study which analyzes and compares the changes over the individual years since this study only adopted an average value for all the variables during the years 2009 until 2013. It would also be interesting to investigate whether the industries according to Folksam (2013) runs the biggest business risks relating to sustainability is also increasing its social performance over the years. Furthermore, these industries should also be examined to see why some industries show a significant correlation where other industries lack this connection.

    Contributions of the thesis: Based on this study, concerned parties receives a theoretical contribution that shows a new measuring method and another perspective on the relationship of social- and financial performance, compared to previous research. This study also opens a field of research for the study of industries and why some industries show a significant correlation where other industries lack this correlation. The practical contribution in this study gives an indication of how the financial result may be affected by a higher degree of sustainability efforts to meet the new EU directive.

  • 212.
    Caceres, Wilfredo
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Yan Lui, Lok
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Exploring knowledge transfer in reshoring2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: This study purposely applies knowledge transfer theoretical concepts to reshoring to enrich the research scope of both disciplines. More specifically, this study aims to explore the knowledge transfer process in reshoring.

     

    Methodology: The current research applied a qualitative approach. Semi-structured interviews with seven participants from five Swedish reshoring companies were conducted. Secondary data was obtained from existing scientific articles and books.

     

    Findings & Conclusion: The main findings of the research are (1) the role of knowledge in reshoring influences knowledge transfer methods; (2) reshoring types influence on knowledge transfer actors; (3) company sizes and business types influence knowledge transfer actors and methods, and (4) knowledge transfer in different reshoring is affected by knowledge transfer factors in different ways, such as the absence of cultural, linguistic and geographical distances in outsource reshoring.

     

    Theoretical contributions: This study is one of the first to apply knowledge transfer theories to reshoring. Its developed conceptual model reflects the impacts of reshoring elements, namely the role of knowledge in reshoring, reshoring types and reshoring motivations, on knowledge transfer process. It also signifies the influence of company size and business types of companies on knowledge transfer process.

     

    Managerial implications: Reshoring companies should be aware of their reshoring types, the role of knowledge, company sizes and business types for their knowledge transfer process. These factors are influential addition to the previous identified knowledge transfer factors, such as cultural, linguistic and physical distances.

     

    Limitations:  This study explored only two reshoring types (outsource-reshoring and in-house-reshoring) of Swedish companies. Therefore, future research are suggested to investigate other reshoring types as well as other geographical areas.

  • 213.
    Carlberg, Caroline
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Goudarzi, Mitra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Transformellt ledarskap: En kvalitativ studie om dess underdimensioner och vilken påverkan de har på förtroende och motivation, sett ur medarbetarnas perspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim of this study is to create a deeper understanding of how employees look at the four sub-dimensions of the transformational leadership, and if they believe that such leadership could contribute to increased motivation and increased trust.

    Method: This study is based on a qualitative approach where we used structured interviews. We interviewed 10 people, employees of bigger companies. In order to analyze our material we used a thematic analysis.

    Result & Conclusions: The study showed the traits of the transformational leadership was desirable from an employee's perspective and also helped to get a better understanding of the characteristics/behavior that leads to an increased or decreased motivation and confidence in the leader. What was particularly interesting was that we found several negative influences on the employees of the transformal leadership used the wrong way. If the leader didn’t found a good balance the behaviors and traits that characterize the transformational leaders could lead to loss of confidence and motivation.

    Suggestions for future research: It would have been interesting to immerse themselves in our study by doing a counterpart study focused on how different personalities relate to the four under dimensions and its characteristics. This could lead to a deeper insight into how the transformational leader should adapt to different personalities. Furthermore, had a similar quantitative study be interesting to create to get a greater generalization that we could not achieve in this study.

    Contribution of the thesis: The study will contribute to create a deeper understanding of the characteristics and behaviors of the transformational leadership that is desirable from the employee's point of view. As well as those which lead to increased or decreased confidence and motivation. Furthermore, we hope to contribute practically by giving the participants of the study a better understanding of what characteristics they consider desirable in a leader.Which hopefully can affect their current workplace in a positive way.

  • 214.
    Carlsson, Robert
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Att certifiera en elitfotbollsförening: fallgropar och framgångsfaktorer: En fallstudie av Gefle IF FF2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Efter årsskiftet 2010/2011 påbörjade fotbollsföreningen Gefle IF FF implementeringen av ett kvalitetssystem för att stärka konkurrenskraften inom svensk fotboll. Forskning gällande implementeringen av kvalitetssystem säger att implementeringen får olika effektivitet beroende på hur processen genomförs. Syftet med denna studie är att utifrån ett teoretiskt ramverk analysera certifieringsprocessen i Gefle IF FF, och dess påverkande variabler i form av framgångsfaktorer och barriärer.

     

    Metod: För att studera certifieringsprocessen i Gefle IF FF har en etnografisk metod använts i kombination med kvalitativa intervjuer. Data har samlats in dels genom fältanteckningar men även genom intervjuer med berörda personer i föreningen. Datan har sedan jämförts med det teoretiska ramverket för att identifiera likheter och skillnader.

                                                                                                             

    Resultat & slutsats: Undersökningen visar att trots att föreningen efterlever många framgångsfaktorer, såsom korrekt attityd till systemet, kan bristen på resurser och kvalitetssystemets utformning tillsammans utgöra ett stort hinder för certifieringsprocessens resultat. 

     

    Förslag till fortsatt forskning: Författaren eftersöker en jämförelse mellan olika föreningar och hur de har arbetat med certifieringsprocessen. På så sätt kan likheterna och skillnaderna i arbetssättet identifieras, men också vilka framgångsfaktorer och barriärer som påverkar de andra föreningarna.

     

    Uppsatsens bidrag: Studien påvisar hur certifieringsprocessen med fördel kan utformas i en fotbollsförening för bästa resultat, samt vilka framgångsfaktorer som är viktiga att ha i åtanke och vilka barriärer som klubben måste överkomma. Genom att ta del av undersökningen kan fotbollsföreningar få nödvändig kunskap om hur implementeringen av kvalitetssystemet ska leda till just de kvalitetsförbättringar som eftersträvas.

  • 215.
    Carlsson, Robert
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Ring, Emil
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The implementation of a football certification system: Overcoming barriers and fulfilling success factors associated with the implementation process2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The implementation of a football certification system - Overcoming barriers and fulfilling success factors associated with the implementation process 

     

    Level: Final assignment for Master Degree in Business Administration

     

    Authors: Robert Carlsson & Emil Ring

     

    Supervisor: Jonas Kågström

     

    Date: 2012 – 05

     

    Aim: The aim of this study is to investigate which factors that influence the implementation process regarding a football quality certification system and especially the certification system in Swedish elite football clubs. We will further look into which factors that are perceived as success factors and which factors that are perceived as barriers.

     

    Method: Our study has the starting point from a previous study made by Carlsson (2011), where barriers and success factors in the implementing phase of the Swedish football certification process was investigated. In this study we wish to develop our understanding of different clubs’ experiences of the certification process, we have therefore used a qualitative approach where we have interviewed four clubs’ playing in Allsvenskan (first division in Sweden).

     

    Result & Conclusions: We can conclude that even though the work with the certification system is fairly new for the Swedish elite football clubs, it appears as they have a satisfying insight into the organizational demands’ of the certification system.

     

    One significant success factor identified in the study is the clubs’ attitude towards the system, where positive attitude overcomes the experienced difficulties associated with the process. Other importing factors that have a major impact of the overall result of the process is having the right prerequisites in terms of staff, time and documentation before implementing the certification system in the club.

     

    Contribution of the thesis: This study has contributed to provide an extensive framework of the possible affecting factors when implementing a football specific quality certification system. Further contribution is the identification of two affecting factors not mentioned in the theoretical framework, communication in the establishing phase and geographical location.

     

    Key words: Football certification system, quality improvement, success factors, barriers, implementation process

  • 216.
    Casserlöv, Sandra
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Gåveby, Therése
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Kundlojalitet på sociala nätverk: En netnografisk fallstudie av två företag på Facebook2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of this study is to create an understanding of how a company's communication on Facebook affects the recipient's cognitive, affective and conative loyalty towards the company.

    Method: A qualitative method was suitable to get a deeper understanding of responding to the study's purpose. In order to study the companies’ communication on Facebook, there was a netnographic analysis of two clothing companies Facebook pages. This was followed by semi- structured interviews with people who followed the two companies on Facebook to get an understanding of how their loyalty is affected by the Facebook pages. The empirical data is analyzed against theory through a thematic analysis.

    Result & Conclusions: This study shows that it is important for companies to work with all kinds of loyalty to the followers on Facebook. To achieve customer loyalty on Facebook the result shows that companies should strive to publish posts with special offers and inspirational pictures to the followers. The results also showed that the followers of Lindex not experienced equally high loyalty to the Facebook page as the followers of Nelly.com.

    Suggestions for future research: As our results showed three new empirical themes, further research would be to examine these on a deeper level to see if these empirical themes are unique to our study or can be applied at several corporate Facebook pages. Further research would therefore be to examine the empirical themes we found that are important for the loyalty of the social networks to see if these could be applied to companies in other industries.

    Contribution of the thesis: This study connects previous research of customer loyalty as well as recent research of customer loyalty on social networks. The study's theoretical contributions provide a better understanding of what is important in the communication on a corporate Facebook page, and how this affects the recipients’ loyalty to the company. 

  • 217.
    Cedergren, Emma
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Torving, Josefine
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Förändring över tid av hållbarhetsrapportering i offentlig sektor: En kvantitativ studie av Sveriges kommuner2018Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med denna studie är att utifrån miljömässiga och sociala kategorier undersöka om det skett någon förändring i omfattning hållbarhetsrapportering hos svenska kommuner mellan åren 2012 och 2016.

    Metod: Studien utgår från en positivistisk forskningsfilosofi med en deduktiv ansats. En innehållsanalys har genomförts som baserats på sekundärdata i form av årsredovisningar från svenska kommuner åren 2012 och 2016.

    Resultat och slutsats: Studiens resultat visar att den totala miljömässiga och sociala hållbarhetsrapporteringen har ökat över tid. Den sociala kategorin har visats öka mellan år 2012 och år 2016 medan den miljömässiga kategorin visat sig sjunka. Den sociala kategorin har högst procentandel båda åren och är därmed den mest framstående kategorin som rapporterats av svenska kommuner avseende social och miljömässig hållbarhetsinformation.

    Examensarbetets bidrag: Denna studie bidrar med en nationell redogörelse för hur offentliga sektorers sociala och miljömässiga hållbarhetsrapportering ser ut med utgångspunkt i GRI:s riktlinjer. Studien har ett längre tidsperspektiv än tidigare studier inomforskningsområdet vilket efterfrågats av forskare. Studien bidrar även till ökad insikt i den offentliga sektorns hållbarhetsrapportering, hur obalanserna i rapporteringen ser ut samt förändringen över tid.

    Förslag till fortsatt forskning: Förslag till vidare forskning är att undersöka varför obalanserna mellan kategorierna ser ut som de gör, om det finns några faktorer som påverkar men även att genomföra en liknande studie med ett längre tidsperspektiv.

  • 218.
    Cen, Chen
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Johnsen, Ulf
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    In Search of an Efficient Marketing Strategy: for an Internet-based New Service in B2B Market2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: In accordance with a company‟s business model, explore and analyse alternative marketing strategies for the market introduction of an Internet-based New Service in the B2B market. This study is interesting as it explores theories within different fields of research (new services, online-services and B2B market) and analyses them together to provide alternative marketing strategies.

    Method: A qualitative research approach was conducted. By deskwork, secondary data was collected and analyzed. Formal half-structured interviews were carried out with the company from which we had received an assignment in order to enable a comparison between our theoretical findings and the knowledge the company already had.

    Result & Conclusions: Based on the theoretical research and analysis, alternative marketing strategies are suggested. The contribution of this study to the mission company is presented.

    Suggestions for future research: This study took a theoretical approach to the study of marketing strategies for an Internet-based new service in a B2B-market. Further research should concern a comprehensive quantitative research to capture currently employed strategies and analyse their consequences.

    Contribution of the thesis: This study suggests alternative marketing strategies that can contribute to the re-evaluation of the preliminary business model of the mission company which envisage launching an Internet-based service in a B2B market.

  • 219.
    Chatzidakis, Emmanouil
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    El freiji, Mustapha Issa
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    The Impact of Culture on Leadership in Healthcare Services: The case of Elekta-Greece2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry.

    Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. As for validity and reliability, the data for this study were collected from a real business case (Elekta) via Skype interviews and then the responses were transcribed and later analysed in relation to fundamental academic research in combination with our critical thinking.

    Findings & Conclusions: By conducting this study, we discovered that culture can play a major role in the leadership behaviour for companies that operate within the healthcare industry on a global scale. Both national and corporate cultures influence the leader(s) and the employees of a company, either in a positive or a negative way. Cultural attributes, background, history, policies, rules and regulations are some of the factors that can be a game „‟changer‟‟ for the leadership of international companies. Those characteristics can affect work performance, job satisfaction, and the image of the company. Finally our conclusions also suggest that there is a difference between other industries and healthcare industry because of the power structure and the rigidness of the last one.

    Originality & Value: This research is unique in its kind due to the fact that there is no similar case or literature that examines the impact of national culture on leadership for international healthcare companies, like Elekta. However, there has been some research conducted within this industry during the last years, covering the subject of marketing.

    Limitations & Future Research: The limitation of this research is that it is a single case study so it cannot represent and be reflected for the whole healthcare industry. Also we could not acquire raw data from the parent company so we based the comparison on the data from Elekta-Greece and secondary data for the parent company. As for further investigation we suggest the expansion of this topic by conducting more case studies, add more countries at the same time in order to be able to create results that can be generalized for a successful cultural leadership on health-care industry.

  • 220.
    CHEN, JIE
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Caicedo, Camilo
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Understanding quality guanxi in China- A study on Vigor group2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim of this study is to understand how trust influence quality Guanxi in the Chinese business context.

     

    Method: An inductive qualitative research method is adopted in this study; a single case study, interview questions and semi-structured interviews are applied to collect primary data.

     

    Result & Conclusions: Quality Guanxi needs to build deep trust by combining cognition- and affect-based trust together in Chinese business context.  Meanwhile, Renqing gradually builds Ganqing (affection) through reciprocal behavior and empathy, and eventually leads to affect-based trust in Guanxi networks. Furthermore, cognition-based trust could be understood as initial trust in Guanxi networks.

     

    Suggestions for future research: Due to the limited number of interviews, the result and conclusion of this study is based on only one company (Vigor) and one country (China) perspective. Therefore generalization cannot be achieved. For further studies on this field, it is necessary to increase the scope and number of interviews, such as different industries, different positions, etc.

     

    Contribution of the thesis: This study contributes to the further understanding of Guanxi as a unique way of developing business relationships in China from the perspective of trust.  It shows how the quality Guanxi can be developed by deep trust relying on cognition- and affect-based trust. 

  • 221.
    Chi, Yuan
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Chen, Zhe
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Why Chinese business students want to study at the University of Gävle: A case study: Zhuhai College of Jilin University2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of the study is to understand the different education systems between Zhuhai College of Jilin University and University of Gävle. So that we can figure out what attract Chinese business students to study in University of Gävle and what is valuable for these business students.

    Method: Data collected by using the interviews, literature review. Inductive approach is used to analyze the information. Case study approach is used to analyze the general and current situation of Chinese students choosing to study oversea. 

    Result & Conclusions: Combining the knowledge of literature reviews and interviews’ data, we listed the push factors and pull factors are affecting Chinese business student’s decision to study aboard. In the case, the push factors and pull factors have big impact on the business students of Zhuhai College of Jilin University to make a decision to study at University of Gävle.

    Suggestions for future research: Since the backgrounds of our interviewees are similar who are Chinese students and have study experiences in Sweden, and there might be some deviations for our qualitative analysis. Also, the numbers of interviewees are limited. Moreover, the interviews are only useful in an exploratory study such as ours and the richness of the finding can be enhanced in further study. Therefore, we think it will be better to maintains more interviewees in the research in this aspect which can be more critical on this kind of international students’ study.

    Contribution of the study: This paper not only introduce some organization theories and theories that can be widely used in education development, but also put forward some ideas that can be used in Zhuhai College of Jilin University in the future. This paper argues some aspects that Chinese education system can be improved in the future from students’ points of view. During the process of developing the education, students also play an important part, and they will directly reflect the condition of the schools.

  • 222.
    Chi, Yuan
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Quan, Yaqi
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Service Quality Perspective and Customer Satisfaction:: Xingya Technical Communication Company2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of this study is to investigate the evaluation and conceptualization of service quality and its interactive impacts for customer satisfaction. This study provides some positive and constructive proposal to make up the service gap ,and provides preliminary results supported by SERVQUAL model to measure the mutual interactions between service quality and customer satisfaction. Service quality and customer satisfaction have been studied by the help of quality dimensions and some suggestions are offered for improving service quality.

    Methods: The primary data have been collected through interviews and questionnaires. The secondary data has been collected through literature review. Case study approach is used to identify the current relationship between service quality and consumer satisfaction.

    Result and Conclusions: We used five service quality dimensions to measure service quality and customer satisfaction. After survey is conducted, it has been clear that there are two dimensions (Empathy and Responsiveness) made a significant service gap between our target company and the key customer groups. The gap is the Differentiated service and the Service promptness.

    We also give our suggestions to make up the gap.            

    • Providing differentiated services.
    • Scheduling to the workload rather than to workers’ traditional schedules
    • Empowering as many staffs as possible to deal with the problems and providing initial training on how to solve most common problems
    • Customer segmentation, providing the characteristic services to customers.
    • Providing characteristic services to customers

    Contributions of the thesis / Value: We believe that this thesis will help Xingya Technical Communication Company (XTCC) to become more aware of service quality and constantly updated the service to overcome the customer complaints. And after the study, we find that the service quality dimensions (Empathy and Responsiveness) are the controversial issues. We think this study can provide some useful information for this research area.

    Implications: This survey contributes to the topic both at practical and theoretical levels. We also put forward our suggestions for the target service provider in order to help them improve service quality in the future.

  • 223.
    Chokder, Rafiul Abedin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Díaz Tapia, Paulina Vanessa
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The role of corporate culture in managing cultural diversity - A case study on a German multinational company2019Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    Research Aim: Our aim is to understand how multinational companies integrate cultural diversity of employees in their corporate culture. To achieve this objective, we compare the employees’ perception with the company's view on the topic.

    Design/methodology/approach: A qualitative case study is conducted with three sets of questionnaires. Two sets of questionnaires were designed for the foreign and the local employees. The third set was created for the department of human resource management who represented the company’s view. Analysis is done by comparing the theories with empirical findings of the study.

    Findings: The findings revealed that corporate culture is inspired by the national culture. By implementing a proper recruiting process, socialization and teamwork, multinational companies can integrate cultural diversity successfully in their corporate culture. Several tools such as offering language courses, announcements in both languages, a welcoming at the new country booklet, mentors, anonymous feedback on cultural issues and sports or cultural outings are proposed to manage cultural diversity. These tools can be used for both the foreign and the local employees. The integration relies on both employees and the companies. However, upper management should support the department of human resources management to find solutions for the integration of a culturally diverse workforce.

    Practical implications: Contemporary studies propose tools like mentoring programs that are costly and may ignite stereotyping while managing cultural diversity. This study proposes tools that are cost-effective and functional in integrating and managing cultural diversity of employees.

    Originality/Value: Previous studies do not emphasize the role of corporate culture in integrating cultural diversity of employees. This study focuses on the empirical gap of employees’ perception on the role of corporate culture in integrating cultural diversity. It proposes, that to manage cultural diversity, companies should only focus on the national and corporate culture of the company and not necessarily of the employee’s culture.

  • 224.
    Choudhury, Randip
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    How Marknadsdata information AB works withrelationship marketing: analysis of relationship marketing in Marknadsdata Information AB2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    AbstractTitle: How Marknadsdata information AB works with relationship marketingLevel: Final Thesis for bachelor degree in Business AdministrationAuthor: Randip ChoudhurySupervisor: Dr. Aihie OsarenkhoePurpose: The purpose of this thesis is to examine how Marknadsdata information AB workswith their relationship marketing, and examine possible gaps between their strategy andimplementation of their relationship marketing. This study aims to provide insights on thecore components of CRM and the implementation of CRM strategy.Methodology: I have used primary data for this study by doing, interviews with ChristerJönsson at Marknadsdata AB to get his insight view of how the company operates to be ableto answer the purpose of this thesis which is to find out if there are any gaps in the way howMarknadsdata AB operates its business and how it resembles or differs with Donaldson’smodel. The secondary data I have used for this research is mainly from the Internet, articlesand literatureFindings: Marknadsdata information AB will not be successful on their market if they don’twork with their relationship marketing strategy. They have to keep in touch with customers,respond to the trends in the market and, in particular, to the changing demands of customers.For Marknadsdata information AB it’s important with relationship marketing both internallyand externally. Internal service quality for the company is about employee satisfaction whichultimately effects externally to customer satisfaction. By creating value to employees they cancreate value to customers.Research conclusions: Companies will not be successful on the market until they developtheir relationship marketing strategy. Companies need to keep in touch with customers,respond to the trends in the market and, in particular, to the changing demands of customers.Practical implications: By working with research and evaluating customers’ needs, which Ifound will reflect their future business. I think it’s also important that the management at thecompany works with employee’s on a regular basis. If the company doesn’t work with marketresearch and other customer generating mechanisms I think that the company is going to havedifficulties with their relationship work and to be able to make business at their market area.Value: The study shows customer relationship marketing strategy as a key to operate businessand implementing it in the organization. This thesis contributes a deeper understanding in thesubject relationship marketing.Keywords: Customer relations, Customer service management, Relationship marketing,Cross-functional integration, Management strategy

  • 225.
    Chowdhury, Ehsanul Huda
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Sundström, Agneta
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Supply Chain CSR Image Challenges - A study on Bangladesh Clothing Industry2016In: International Journal of Supply Chain Management, ISSN 2050-7399, Vol. 5, no 2, p. 16-25Article in journal (Refereed)
    Abstract [en]

    This paper provides a deep insight into the Corporate Social Responsibility (CSR) image scenario of the international buying firms and Bangladesh suppliers as well as identifies the challenges for building a positive supply chain (SC) CSR image for the suppliers of Bangladesh clothing industry. The contribution of this paper is that it improves knowledge of SC CSR image from the supplier’s as well as the buyer’s perspective. This paper also provides suggestions regarding improvement of Suppliers’ CSR image that can influence the SC CSR image.

  • 226.
    Chowdhury, Ehsanul Huda
    et al.
    American International University-Bangladesh, Bangladesh.
    Sundström, Agneta
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyder, Akmal S.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Improving the CSR image: a study on suppliers of Bangladesh garments industry2013In: Multidisciplinary Academic Research 2013, Prague: MAC Prague consulting , 2013, p. 1-8Conference paper (Refereed)
    Abstract [en]

    This research study aims to evaluate the issues and factors for building a positive organizational CSR image that enables suppliers to create positive perception in relation to stakeholders. The study identified major challenges to improve CSR image for the suppliers. Based on the findings, it is suggested that suppliers need to improve in the following areas for changes of CSR image: (1) initiate education and measures to improve the employees’ understanding and importance of CSR; (2) develop a corporate culture to give priority in building positive CSR image; (3) develop link with educational institutions for educating middle managers on CSR and its effect on company image; (4) arrange short trainings for new workers to make them understand the concept of CSR and educate them on their own responsibilities as part of the organization; (5) establish platforms for sharing knowledge between suppliers to increase compliance.

  • 227.
    Christiansson, Thomas
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Tranfeldt, Per Fredrik
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Autonomi vs. Kontroll: Hur ser det ut på Samhall?2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Autonomy vs. Control. –What´s the situation like at Samhall?

    Level: Final assignment for Bachelor Degree in Business Administration

    Authors: Thomas Christiansson & Per Fredrik Tranfeldt

    Supervisor: Dr Jonas KågströmDate: June 2011

    Aim: The purpose of this paper is that by using the SDT (Self- Determination Theory) todetermine whether the employees perceive their workplace as autonomous or controlled. Thebasic requirement to get a job at Samhall is being disabled. Samhall aim to get as manypeople as possible to leave the company for other regular employers. The reason for this isthat Samhall is a state-owned company assigned to provide development opportunities forpeople. Samhall works in the opposite direction in contrast to similar companies and we havetherefore chosen to study this company.

    Method: We used the quantitative method. Data were collected through a survey of Samhallemployees in Bollnäs, Gävle and Söderhamn. The questionnaire, in its turn, is built anddesigned by the leading researchers in the SDT (University of Rochester) and was completedin paper form. We have then compiled it in Google Documents to more easily see the resultsusing tables and graphs. By using the statistical program SPSS, we have been able to calculatemeans and standard deviations for deeper analysis, in addition, we accomplished a factoranalysis. The presentation of the results has been in writing, diagrams and tables from SPSS.

    Results & Conclusions: The results of the survey show that employees perceive Samhall asan autonomous place of work. However, the results also show that one in five workers do notknow their goal nor what they must do to get there. We have shown that our empiricismcorroborate SDT theory (Self-Determination Theory), which we prove by the factor analysis.

    Suggestions for future research: Conduct a similar study at another company and thencompare the results. Using the SDT and measure all elements at Samhall, but also to select awider geographic range of the survey.

    Contributions of the thesis: Through our work we have been able to show Samhall´sposition on our autonomy thermometer. This work has also shows that Samhall should be better in some areas.

    Keywords: Autonomy, factor analysis, motivation, respondents, Samhall, Self- DeterminationTheory (SDT), corroboration.

  • 228.
    Clarenmark, Magdalena
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Wallström, Ylva
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    CSR-rapportering inom banksektorn: En jämförande innehållsanalys av hållbarhetsrapportering hos banker i Sverige och Danmark2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: CSR-rapportering inom banksektorn - En jämförande innehållsanalys av hållbarhetsrapporteringen hos banker i Sverige och Danmark Nivå: C-uppsats i ämnet företagsekonomi Författare: Magdalena Clarenmark och Ylva Wallström Handledare: Arne Fagerström Datum: 2016 – januari

    Syfte: Studiens syfte är att jämföra frivillig CSR-rapportering hos svenska banker och reglerad CSR-rapportering hos danska banker, samt beskriva hur dessa skiljer sig åt med avseende på begreppet god rapporteringssed, som konstrueras i denna studie.

    Metod: Denna studie är kvantitativ med en deduktiv ansats, samt longitudinell och tvärkulturell. Data sammanställs via deskriptiv statistik och presenteras genom tabeller och diagram. Resultaten analyseras sedan i en första och en andra analys.

    Resultat & slutsats: Resultaten visar att tid och storlek påverkar hur mycket relevant CSR-information som bankerna lämnar ut. Det går dock inte att fastställa om land har någon väsentlig inverkan på CSR-rapporteringen, men det framgår att reglering har viss effekt. Trots detta tycks den mimetiska isomorfismen väga tyngre i denna studie än den tvingande isomorfismen. Det viktigaste resultatet är dock att samtliga svenska och danska banker är dåliga på att publicera information som är relevant för sin bransch. God rapporteringssed fyller alltså en viktig funktion genom att uppmärksamma att svenska och danska banker inte tar upp de aspekter som kan förväntas ingå i rapporteringen.

    Förslag till fortsatt forskning: Eftersom konceptet god rapporteringssed introduceras i denna studie behöver mätverktyget utvecklas ytterligare. Vidare behöver mätning av god rapporteringssed upprepas i studier med större urval för att kunna avgöra om begreppet speglar god sedvana för CSR-rapportering inom banker.

    Uppsatsens bidrag: Det viktigaste bidraget är att denna studie introducerar begreppet god rapporteringssed, vilket är ett kvantitativt mått som försöker att ringa in den goda sedvanan för hållbarhetsrapportering hos svenska och danska banker.

    Nyckelord: CSR, CSR-rapportering, god rapporteringssed, Danmark, Sverige

  • 229.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics. Department of Soil and Environment, Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Futter, M. N.
    Department of Aquatic Sciences and Assessment, Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Realising the potential of natural water retention measures in catchment flood management: Trade-offs and matching interests2018In: Journal of Flood Risk Management, ISSN 1753-318X, E-ISSN 1753-318X, Vol. 11, no 1 (SI), p. 76-84Article in journal (Refereed)
    Abstract [en]

    Natural water retention measures (NWRM) are a multifunctional form of green infrastructure that can play an important role in catchment-scale flood risk management. While green infrastructure based on natural processes is increasingly recognised as being complementary to traditional flood control strategies based on grey infrastructure in urban areas, there are a number of outstanding challenges with their widespread uptake. At a catchment scale, it is widely accepted that NWRM in upstream areas based on the concept of ’keeping the rain where it falls’ can help reduce the risk of downstream flooding by enhancing or restoring natural hydrological processes including interception, evapotranspiration, infiltration, and ponding. However, both the magnitude of flood risk reduction and the institutional structures needed for widespread uptake of NWRM are inadequately understood. Implementing NWRM can involve trade-offs, especially in agricultural areas. Measures based on drainage management and short rotation forestry may help ’keep the rain where it falls’ but can result in foregone farm income. To identify situations where the implementation of NWRM may be warranted, an improved understanding of the likely reductions in downstream urban flood risk, the required institutional structures for risk management and transfer, and mutually acceptable farm compensation schemes are all needed.

  • 230.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics. Sveriges lantbruksuniversitet (SLU), Swedish University of Agricultural Sciences.
    Johnsson, Holger
    Sveriges lantbruksuniversitet (SLU), Swedish University of Agricultural Sciences.
    Crop discharge permits for reduction of nitrogen loads to the Baltic Sea2012In: Journal of the American Water Resources Association, ISSN 1093-474X, E-ISSN 1752-1688, Vol. 48, no 1, p. 24-31Article in journal (Refereed)
    Abstract [en]

    Current international agreements call for a significant reduction of nutrient loads to the Baltic Sea. In one of the signatory countries, Sweden, regulatory authorities have concluded that new measures will be needed to meet national reduction targets. This article evaluates the effect of one possible new measure for reducing nitrogen loads, introducing mandatory discharge permits for crop cultivation as one component of a proposed discharge permit system. Using the framework of the proposed system, expected net load reductions and permit prices are calculated for three crop permit scenarios in a catchment in Southern Sweden. In addition, gross leaching is calculated for a larger region to study the potential for reducing net loads. The article concludes that while permitting reduces loading, achieving reduction targets will require additional measures beyond the scenarios studied.

  • 231.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Johnsson, Holger
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Evaluating the effect of climate variation on the cost efficiency of a crop permit policy in Southern Sweden2012Conference paper (Refereed)
  • 232.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics. Sveriges lantbruksuniversitet (SLU), Swedish University of Agricultural Sciences.
    Johnsson, Holger
    Sveriges lantbruksuniversitet (SLU), Swedish University of Agricultural Sciences.
    Evaluating the effect of climate variation on the cost efficiency of a crop permit policy in Southern Sweden2013In: Journal of Water and Climate, ISSN 2040-2244, Vol. 4, no 2, p. 110-117Article in journal (Refereed)
    Abstract [en]

    Current international agreements call for a significant reduction of nitrogen loads to the Baltic Sea. New measures to reduce nitrogen loads from the agricultural sector and an increased focus on cost efficiency will be needed to meet reduction targets. For policy design and evaluation it is important to understand the impact of weather on the efficiency of abatement measures. One new proposed policy is the use of crop permits based on weather normalized average leaching. This paper describes the use of the Spearman method to determine the efficiency of this policy with annual weather variation. The conclusion is that the values of the Spearman correlation coefficients in the study indicate that using average leaching for the individual crops on specific soil types for calculating crop permit requirements is an efficient policy. The Spearman method is demonstrated to be a simple useful tool for evaluating the impact of weather and is recommended for use in new studies.

  • 233.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Johnsson, Holger
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Larsson, Peter
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Markensten, Hampus
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Wallin, Mats
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Developing catchment level measures to reduce eutrophication: The crop rotation coefficient calculator in the DSS FyrisCOST2011Conference paper (Refereed)
  • 234.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Johnsson, Holger
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Larsson, Peter
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Markensten, Hampus
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Wallin, Mats
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Development of cost effective nitrogen management strategies: Scenario evaluation with the DSS FyrisCOST2011Conference paper (Refereed)
  • 235.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Johnsson, Holger
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Markensten, Hampus
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Larsson, Peter
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Wallin, Mats
    Swedish University of Agricultural Sciences, Uppsala, Sweden.
    Development of cost effective nitrogen management strategies: Scenario evaluation with the DSS FyrisCOST2012Conference paper (Refereed)
  • 236.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Johnsson, Holger
    Swedish University of Agricultural Sciences.
    Markensten, Hampus
    Swedish University of Agricultural Sciences.
    Persson, Kristian
    Swedish University of Agricultural Sciences.
    Larsson, Peter
    Swedish University of Agricultural Sciences.
    The comparative cost efficiency of three buffer zone programs to reduce phosphorus losses in a small Swedish catchment2013Conference paper (Refereed)
  • 237.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Johnsson, Holger
    Swedish University of Agricultural Sciences.
    Persson, Kristian
    Swedish University of Agricultural Sciences.
    Markensten, Hampus
    Swedish University of Agricultural Sciences.
    Larsson, Peter
    Swedish University of Agricultural Sciences.
    The comparative cost efficiency of three buffer zone programs to reduce phosphorus losses in a small Swedish catchment2013Conference paper (Refereed)
  • 238.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Kreuger, Jenny
    Swedish University of Agricultural Sciences.
    Surry, Yves
    Swedish University of Agricultural Sciences.
    Zehaie, Ficre
    Swedish University of Agricultural Sciences.
    Jarvis, Nick
    Swedish University of Agricultural Sciences.
    Evaluating the Environmental and Economic Impact of Taxes on Pesticides: Case Study of a Tax on Toxicity2011Conference paper (Refereed)
    Abstract [en]

    Regulation of pesticides has often followed a command and control approach. However, economic instruments allow for environmental goals to be used for targeting as well as provide users (farmers) with flexibility in their response. The primary environmental effects of concern from the use of plant pesticides are related to the toxic effects on non-targeted organisms in environmental media. This paper describes a methodology for ex ante evaluation of policy alternatives for reducing the impact on the aquatic environment from pesticide use.

    The proposed methodology consists of several components. It uses the Pesticide Toxicity Index (PTI) for defining an environmental goal and for evaluation of the environmental effect of policy alternatives, a field based model MACRO-DB for describing the impact of crop management programs and agricultural land use on concentrations of active compounds from pesticide use and the use of economic modelling to determine the effect on farm income from alternative tax schemes. The paper presents an application of this method using empirical data from a small agricultural catchment in Southern Sweden and compares the economic and environmental effects of a differentiated tax on the most toxic class of pesticides and a flat tax on all pesticides. On average the costs of reducing environmental impacts by one unit of PTI were estimated to be €1 009 for the flat tax and €71,5 for the differentiated tax.

  • 239.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Meacham, Megan
    Comparative analysis of transaction costs for three alternative programs to reduce the discharge of nutrients to the Baltic Sea from wastewater treatment plants2011Report (Other academic)
  • 240.
    Collentine, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Economics.
    Zehaie, Ficre
    Swedish University of Agricultural Sciences.
    Surry, Yves
    Swedish University of Agricultural Sciences.
    Kreuger, Jenny
    Swedish University of Agricultural Sciences.
    Jarvis, Nick
    Swedish University of Agricultural Sciences.
    Evaluating the Environmental and Economic Impact of Taxes on Pesticides: Case Study of a Tax on Toxicity2010Report (Other academic)
  • 241.
    Cozonac, Eugeniu
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Asfaw Tilahun, Senait
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Managing Challenges in Social Enterprises: The Case of Sweden2015Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: There is a growing body of literature that recognizes the importance of Social Enterprises (SE) to improve the welfare of society. Few empirical studies have attempted to investigate what are the challenges SEs face and how they manage them. A number of researchers have reported that SEs often have a negative connotation. The aim of this study is to investigate challenges social enterprises face in Sweden.Method: The study adopted a Qualitative approach. Primary data is gathered by interviewing 10 managers of social enterprise from 5 different SEs in Sweden. The interview was made in three different locations, Gävle, Uppsala and Tierp. De-coding the qualitative research data through content analysis, an interpretive analysis was used classifying the data concerning responses by highlighting important messages.Findings and Conclusion: SEs face diverse challenges: Funding, Public Image, Sales, Network and Cooperation, Governance/Structure, Leadership and Management. One of the more significant finding to emerge from this study is that, the foundations-access to finance is one of the critical challenges on which the fate of each SE depends. Most of the times, societies do not acknowledge the role of social enterprises and the values they bring to the society. From this, SEs cannot attract support of any kind. SEs lack the understanding and significance of marketing. Making people understanding SEs’s role, would provide them with a positive public image and thereafter support.Suggestions for future research: The study has a small sample size and results cannot be generalizable. A natural progression of this work is to analyse: Challenges on SEs with focus on Society, The impact of Society on SEs, Public identity of SEs and importance of Society.Contribution of the thesis: Dependency on fundraising, grants and donations are heavily connected with widespread lack of understanding the impact of SEs on society. SEs managers should apply different marketing tactics to communicate their role in welfare of the community.

  • 242.
    Crafoord, Kamila
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Larsson, Malin
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Personlighetstypers betydelse för förhandlingens olika faser och strategier.: En studie baserad på Big Five2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: An essay based on the “Big Five” theory. The purpose of this essay is to examine and analyze how different personality traits relate to different phases and strategies of negotiation.

     

    Level: Final assignment for a Bachelor Degree in Business Administration 

     

    Authors: Kamila Crafoord and Malin Larsson

     

    Supervisor: Jonas Kågström 

     

    Date: 2019 – June

     

    Aim: The aim of this essay is to examine and analyze how different personality traits relate to the different phases and strategies of negotiation.

     

    Method: We have used a quantitative research method, based on a deductive approach. The data were obtained via a questionnaire, subsequently analyzed in the statistical programme “Jamovi”, using descriptive analysis, reliability analysis and factor analysis. The respondents were students of business administration at Högskolan i Gävle.

     

    Results & Conclusions: The results show that the personality traits ”openness”, “conscientiousness” and ”agreeableness” are recurrent in the pre-bargaining as well as in the bargaining phase. “Conscientiousness” is linked to distributive strategies. The traits “agreeableness” and “openness” are associated with integrative strategies. We have made new findings concerning “openness” in particular, which is prominent in both the initial phase and the negotiation phase.

     

    Contribution of the thesis: The study shows that certain personality types have a greater penetration power in different phases of negotiation. This knowledge can be useful, for example when putting together a negotiation team, where a dividing up of negotiators can be done based on the negotiation phases. Thus, the individual strengths of the team are used in the best possible way. The study has not been conducted in a specific line of business, and the results may be used in many situations where negotiations take place.

     

    Suggestions for future research: The number of respondents in this study is limited. We believe that a more comprehensive study could contribute to a more in-depth knowledge concerning different lines of trade. In order to contribute to new knowledge of negotiation and its phases, it would be fruitful to compare senior negotiators to less experienced ones (students) within the field of Business Economics. It would also be interesting to stage negotiations with a group of participants, and compare their self-assessed views through a BFI-44 to the actual measured results of the negotiations.

     

    Keywords: “negotiation”, “negotiation phases”, “initial phase”, “pre negotiation”, “bargaining phase”, “distributive”, “integrative”, “The Big Five”, “personality traits”, “individual differences”.

     

  • 243.
    Crawford, Oliver
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Neuman, Leo
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Organisatoriska lärandeparadoxer: Hur ledare kan hantera organisatoriska lärandeparadoxer samt bidra till organisationens dynamiska förmåga2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Paradoxes of Organizational Learning- How managers can maneuver organizational paradoxes of learning and further contribute to the organizations dynamic capability.

    Level: Final assignment for bachelor’s Degree in business administration

    Author: Leo Neuman and Oliver Crawford

    Supervisor: Tomas Källquist

    Date: 2018 – January

    Aim: Previous research points out that today's organizations are faced with several paradoxes, i.e. conflicting demands that are both recurrent and lasting over time. It has therefore become vital for leaders to be able to handle these opposite pairs simultaneously by thinking both / and instead of either / or. Furthermore, some researchers have found that successful management of paradoxes seems to favor the organization's dynamic capabilities, which are the organizational processes, routines and skills that give leaders the ability to respond quickly and efficiently in fast-changing environments. The purpose of the study is to increase understanding of how leaders can handle organizational learning paradoxes and contribute to the organization's dynamic capability.

    Method: The study assumes a hermeneutical and social constructivist perspective. The research effort is abductive and the research method qualitatively using unstructured and semi-structured interviews. The data collection and analysis of the study has been inspired by tools in grounded theory.

    Result & Conclusions: The study suggests that the importance of communication permeates all forms of organizational learning and that participation contributes to the organizations dynamic capability.

    Suggestions for future research: For further research, we propose that the link between communication and participation be investigated as there may be potential synergies.

    Contribution of the thesis: From a theoretical perspective, this study contributes to identifying a broader relevance of communication in the management of organizational learning paradoxes and the importance of participation in the development of the organization's dynamic capability. From a practical perspective, the study can help leaders and other banking professionals, or other dynamic industries consider the importance of communication for all forms of organizational learning, and value participation as a contributing factor to the organization's dynamic capability.

    Key words: Organizational learning paradoxes, the organization's dynamic capability, leadership, communication, participation.

  • 244.
    Dage, Hannah
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Slydal Thomassen, Sandra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Faktorer för långsiktiga relationer med hyresgäster: En jämförande studie mellan kommunala och privata bostadsföretag2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Factors for long-term relationships with tenants - A comparative study between municipal and private housing companies

    Level: Final assignment for Bachelor Degree in Business Administration

    Authors: Hannah Dage, Sandra Slydal Thomassen

    Supervisor: Akmal Hyder

    Date: 2015 - May

    Aim: The purpose of this study is to compare municipal and private housing companies in their work with trust, commitment and customer satisfaction to create long-term relationships with tenants.

    Method: The study has involved a qualitative approach. Semi-structured interviews were conducted with ten respondents from various municipal and private housing companies in eastern central Sweden and one respondent from the tenant association to collect data. The collected data is then presented, analyzed and compared with relationship marketing for drawing conclusions.

    Result & Conclusions: It has emerged that the housing companies work with trust and commitment to achieve customer satisfaction and build relationships. It shows that there are more similarities than differences in the municipal and private housing companies' work with tenants. It also has emerged that none of these companies specifically works to establish long-term relationships with its tenants.

    Suggestions for future research: The study has revealed that participating housing companies doesn’t works specifically to build long-term relationships with its tenants. We therefore propose a further study to investigate whether the theory overestimates the relationships between trust, commitment and customer satisfaction to achieve long-term relationships. By applying the study to other housing markets, alternatively other service markets one could see if relationship marketing is as relevant as the theory shows.

    Contribution of the thesis: This study has contributed to research on relationships in the housing industry by showing there are more similarities than differences between municipal and private housing companies. The study has shown that the municipal and private housing companies is similar in their work with tenants. It also concludes that the factors trust, commitment and customer satisfaction play a significant role in housing companies to create relationships with tenants.

    Key words: Commitment, trust, customer satisfaction, long-term relationships

  • 245.
    Daher, Mariam
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hamid, Peri
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Etiska fonder: bara en tunn fernissa av etik.2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Titel: Etiska fonder: bara en tunn fernissa av etik.

     

    Nivå: C-uppsats i ämnet företagsekonomi

     

    Författare: Peri Hamid & Mariam Daher

     

    Handledare: Stig Sörling

     

    Datum: 2011 – juni

     

    Syfte: Syftet med studien är att belysa hur fondföretag arbetar med etiska fonder. Det vill säga, beskriva och analysera hur företag väljs ut, samt vilka företagsfonder som faktiskt får klassas som etiska. Vidare ämnar studien diskutera problematiken kring det valda området.

     

    Metod: I detta arbete har vi valt att genomföra en kvalitativ för att generera en djupgående information om hur fondförvaltare arbetar med etiska fonder. Vi har valt att genomföra intervjuer med två representanter från fondbolag som erbjuder sina kunder etiska fonder för att kunna besvara uppsatsens frågor. Den information vi samlat in ligger till grund för vår analys och slutsats. Följaktligen tjänar de insamlade redan befintliga teorier ett jämförande syfte mot vår empiri.

     

    Resultat & slutsats: Efter genomförandet av studien  kom vi fram till att fondbolagen har olika kriterier gällande vad som kan anses eller utmärka en etisk fond vilket leder till att även urvalsprocessen och uppföljningsprocessen ser annorlunda ut från fondbolag till fondbolag. Dessa skillnader kan skapa förvirring hos konsumenter om vad ett etiskfond är.

     

     

    Förslag till fortsatt forskning: Denna studie gav oss insyn i hur fondbolag arbetar med granskningen av de etiska fonderna och problematiken  kring ämnet, vi ville ta reda på hur granskningen utförts på den Svenska marknaden. Ett förslag till fortsatt forskning skulle kunna vara att bredda perspektivet och utföra en studie som omfattar den internationella fondmarknaden.

     

    Uppsatsens bidrag: Vi anser att uppsatsen har bidragit till att tydliggöra hur fondförvaltare arbetar med etiska fonder.

     

    Nyckelord: Etik, Etiska fonder, fondförvaltare, CSR, SRI.

     

  • 246.
    Dahlberg, Mattias
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Belin, Petra
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Byrårotation i Sverige – För eller emot?2012Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    SAMMANFATTNING

    Titel: Byrårotation i Sverige – För eller emot? En studie av intressegruppers ståndpunkter till EU-kommissionen förslag om obligatorisk rotation av revisionsbyråer

    Nivå: D-uppsats i ämnet företagsekonomi

    Författare: Mattias Dahlberg, Petra Belin

    Handledare: Arne Fagerström

    Datum: 2012/08

    Syfte: Enligt ett nytt förslag från EU så skall börsnoterade bolag tvingas byta revisionsbyrå efter ett antal år av sammanhängande uppdrag. Förslaget om den nya förordningen syftar till att återupprätta ett förtroende för revisionsbranschen efter de senaste revisionsskandalerna i samband med den finansiella krisen. EU-förslaget kommer dock medföra en hel del förändringar för de länder som implementerar förordningen.

    Denna studie har haft till syfte att utreda olika intressegruppers ståndpunkt till EU-förslaget om byrårotation. Målet är att forskningen skall bidra till en djupare förståelse för debatten i Sverige avseende byrårotation och därmed användas som beslutsunderlag i processen att framarbeta en enhetlig ståndpunk för Sveriges ställningstagande till EU-förslaget. Forskningsfrågan som denna studie har haft för avsikt att besvara lyder:

    Vilken ståndpunkt antar olika intressegrupper till införandet av byrårotation enligt de rekommendationer som föreslås i ”EU-förslaget om revision”?

    Metod: EU-förslaget om byrårotation har behandlats nationellt av Justitiedepartementet. Departementet har sänt förslaget på remiss till olika intresseorganisationer i samhället varvid de erhållna svaren utgjort den huvudsakliga källan för datainsamling. Remissvaren kategoriserades enligt kvoturvalsmetoden. Vidare så tillämpades en kvalitativ textanalys vid både insamlandet och analysen av den information som intressenterna presenterat i sina remissyttranden. Resultaten, dvs. intressegruppernas ståndpunkt, presenterades för respektive grupp men även individuellt för respektive organisation/förening.

    Resultat & slutsats: Resultaten från studien visar att åsikten om lagstadgad byrårotation är splittrad mellan olika intressegrupper i det svenska samhället. Företrädare för revisionsbyråer (producenter) och företagsledare (näringslivet) intar en negativ inställning gentemot förslaget medan banker och brukare (nyttjare av finansiella rapporter) intar en tvivlande och neutral ställning till förslaget. En intressant iakttagelse är att majoriteten av organisationer och föreningar är skeptiska till att införa byrårotation baserat på erfarenheter från ett enda land, Italien.

    Förslag till fortsattforskning: EU-kommissionen har i samband med sitt EU-förslag om byrårotation genomfört en konsekvensanalys av erfarenheterna från Italien. Denna uppsats har endast behandlat konsekvensanalysen utifrån de synpunkter och reflektioner som framkommit från remissyttrandena. Det vore intressant att utföra en djupare studie av erfarenheterna i Italien med utgångspunkt från EU-kommissionens rapport. Från denna studie har det framkommit att både organisationer som är positiva respektive negativa till EU-förslaget har hänvisat till Italien. Vidare bör detta jämföras med erfarenheterna från Nederländerna som nyligen infört byrårotation.

    Uppsatsens bidrag: Denna studie har sammanställt intresseorganisationers ståndpunkt till byrårotation och därmed bidragit till en ökad förståelse för diskursen. Förhoppningsvis kan studien användas vid beredande av ärendet på nationell nivå eller till att nyansera debatten ytterligare och ge förslag på nya infallsvinklar.

    Nyckelord: Byrårotation, EU-förslag, Grönboken, remissyttrande

  • 247.
    Dahlbäck Pettersson, Sarah
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Larsson, Sigrid
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Värdeskapande inom kommunala projekt: En tillämpning av Public Value Management på kommunala samhällsutvecklingsprojekt2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to increase the understanding of how value creation in municipal projects can be influenced by Public Value Management. A qualitative approach and semistructured interviews was used during the study. Our study indicates that the public value that is created through municipal project does show signs of Public Value Management despite the dact that the project leaders are not familiar with the term. The conclusion is that Public Value Management does not seem to be a prerequisite for the creation of public value. Although, it may very well contribute with positive infulences to the process of value creation.

  • 248.
    Dahlgren, Magnus
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Saez Toro, Pia
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Det etiska klimatets påverkan på revisorers val av förhållningssätt till sina klienter2015Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    Aim: Auditors objectivity is an obvious part of auditing, but there is doubts and hesitation in society today because of the corporate scandals that have occurred in recent years. Several researchers suggest that auditors actions and behaviors is connected to the ethical climate within the organization. A relationship that also affects auditors objectivity and independence. This thesis aims to investigate how the ethical climate influence auditors choice of relationship to their clients, by choosing a relational and close relationship or a transactional and distanced relationship. And if the client approach have an effect on the auditors objectivity.

    Method: A survey was conducted among 232 certified accountants in Sweden. The questionnaire consisted of measuring instruments that measured accounting firms ethical climate, client relationship and client identification. The result was analysed with well established statistical methods.

    Result and conclusions: The result of the thesis showed that a weak ethical climate is associated with a stronger relationship orientation of the client relationship. The result showed that a stronger relationship orientation to their clients have a negative impact on auditor objectivity. The conclusion of the thesis is that the ethical climate affects the auditors relationship to their clients, a relationship that also has an negative impact on their objectivity.

    Suggestions for future research: Considering that the thesis only examines the ethical climates impact it can be of interest to investigate other underlying factors that affects auditors relationship approach and objectivity.

    Contribution of the thesis: The present study leave unique contribution to two research fields. The first is the demonstration of a relationship between ethical climate in audit firms and auditors' objectivity. Prior to this study, there is no study that used systematic measurement instruments in investigating the connection between ethical climate and the auditors' objectivity. The second is the demonstration of a relationship between ethical climate and the auditors' choice of approach to his clients.

  • 249.
    Dahlin, Angelica
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Lindau, Sofia
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Nätmäklare - flipp eller flopp?! 2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med uppsatsen är att öka kunskapen om nätmäklarbranschen och dess position på marknaden. Allt fler använder Internet i sitt dagliga liv, men är kunderna beredda att använda nätmäklare till att sälja sina bostäder? Vi vill ta reda på hur lönsamma dessa företag är. Finns det potential för ekonomisk utveckling eller visar årsredovisningarna att situationen har stagnerat eller rent av utvecklats negativt? Är nätmäklarna ett så stort hot mot de traditionella mäklarna som de gärna vill framställa sig?

    Metod:

    Vi har valt att analysera nätmäklarföretag genom att titta i deras årsredovisningar för år 2007 och år 2008. Årsredovisningarna fick vi fram via databasen Retriever, där alla årsredovisningar från svenska aktiebolag finns registrerade. Vi har analyserat årsredovisningarna utifrån olika relevanta nyckeltal för att på så sätt se hur lönsamma företagen är. Vi har även analyserat och jämfört företagen med varandra för att ta reda på vilket av de företag vi analyserat som är mest lönsamt.

    Resultat & slutsats:

    Resultatet visar att nätmäklarna i dagsläget inte utgör något hot mot de traditionella fastighetsmäklarna. Endast ett företag gick med vinst år 2007, och år 2008 gick alla företag vi analyserat med förlust. Det som är särskilt anmärkningsvärt är att de två företag som framställs i media som de största och mest framgångsrika, Hemverket och Hem On Line är de företag som visar de största förlusterna.

    Förslag till fortsatt forskning:

    Alla nätmäklare vill vara det självklara förstahandsvalet och därför anser vi att det behövs fler undersökningar om vad privatpersoner vill att tjänsten skall inkludera när de anlitar en nätmäklare, och vad de kan tänka sig att göra på egen hand.

    Uppsatsens bidrag:

    Den här uppsatsen anser vi har bidragit med att tala om hur bra det egentligen går för nätmäklare idag. Bland traditionella fastighetsmäklare finns det många rykten om nätmäklare, men det är egentligen ingen som riktigt vet hur bra eller hur dåliga de faktiskt är. Denna undersökning kan användas till att öka kunskapen om nätmäklarföretagens ekonomiska läge framförallt för de traditionella mäklarna som är deras största konkurrenter, för att på så sätt utforma en strategi om de skulle visa sig bli ett större hot i framtiden.

    Nyckelord:

    Nätmäklare, Traditionella fastighetsmäklare, Mäklare, Nyckeltal, Omsättning, Lönsamhet, Företagsanalys.

  • 250.
    Dahlström, Andreas
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. Högskolan i Gävle.
    Steneryd, Lars
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies. Högskolan i Gävle.
    En studie av samspel inom säljcoaching2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: An analysis of the interaction of sales coaching from a business administrative perspective

    Level: Final assignment for Bachelor Degree in Business Administration

    Author: Andreas Dahlström & Lars Steneryd

    Supervisor: Lars-Johan Åge

    Date: 2013-06

    Aim: Sales coaching is today a well-known concept and an important tool available when it comes to improving sales performance, maximizing productivity and accomplishing increased profitability. This paper aims to illuminatethe interaction between the sales coach and the person who gets sales coachedwith regard of the three constructs of sales coaching – feedback, the coach as a role-model and trust.

    Method: A qualitative deductive method with a hermeneutic approach where analysis of empirical data is interlocked with theory and aims to create prerequisites for understanding the interaction of sales coaching. Empirical data is collected with the help of seven interviews which has been performed with assistance from a company that are selling services, the real estate agency Fastighetsbyrån.After the data has been collected and transcribed, a fitting method of analysis has been chosen on the basis of the aim of our paper.

    Results and conclusions: The study shows that feedback need the right presentation, right frequency (how often it is given), at the right moment and by the right person, regardless if the feedback pertains to heighten an achievement (positive feedback) or to change a behaviour (negative feedback). The importance of listening before sending feedback is exclusive for this study, as well as an open mind for different personalities and preferences.In summary, the paper suggests that a sales coach should presuppose an adaptive approach to encounter different personalities in a sales coaching process, since the things that works for one human being could hamper another.

    Suggestions for future research: The area of research can be expanded to applicate a larger number of companies in the same line of business, since this could create a general picture of sales coaching within a whole line of business. To further illuminate the interaction with the focus of different line of business with companies that sell services, could add further understanding of how sales coaching can be conducted. Another suggestion for future research is a study that focuses on companies that use selective sales coaching – focus on salespeople who need a bigger share of sales coaching than others in the same company.

    Contribution of the thesis: The paper contributes with additional knowledge and understanding of the interaction within the tool of sales coaching. Our hope is that sales coaches and salespeople within different line of business will be able to take part of the paper, to better utilize the ability of salespeople within a company.

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