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  • 201.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Sverigebilder 19891989In: SACO/SR-tidningen, ISSN 0347-0342, no 6Article in journal (Other (popular science, discussion, etc.))
  • 202.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Varför så många motståndare till förändring?1984In: Ledarskap Ekonomen, ISSN 0280-7823, no 5Article in journal (Other (popular science, discussion, etc.))
  • 203.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Varför älskar vi Janne Carlzon men inte Sigvard Marjasin?1984In: LO-tidningen, ISSN 0346-895X, no 44/45Article in journal (Other (popular science, discussion, etc.))
  • 204.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Varje människa en konstnär: Livskonstnären och samhällsvisionären Joseph Beuys1998 (ed. 1)Book (Other (popular science, discussion, etc.))
  • 205.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Vart går facket?1983In: Bokbox, ISSN 0280-8544, no 75Article in journal (Other academic)
  • 206.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Vi måste skapa resurser för att bryta barriärerna1982In: LO-tidningen, ISSN 0346-895X, no 45Article in journal (Other (popular science, discussion, etc.))
  • 207.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Villfarelser om öst1990In: SACO-tidningen, ISSN 1101-0061, no 3Article in journal (Other (popular science, discussion, etc.))
  • 208.
    Ekstrand, Lasse
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Ångestskapande pedagogik eller pedagogisk ångest?1991In: Zenit, ISSN 044-3980, Vol. 112, no 2Article in journal (Other academic)
  • 209.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Attius, Håkan
    Brynäs IF och det efterindustriella Gävle1995In: Den samtida historien: Studier till Gävles 550-årsjubileum 1996 / [ed] Åke Gillström, Stockholm: Carlssons , 1995, 1Chapter in book (Other (popular science, discussion, etc.))
  • 210.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Nilson, Gert
    Heyman, Rasmus
    Rundkvist, Peter
    Haglund, Leif
    Savy, Yvonne
    Vad är VMEK?2005In: Vad är VMEK?, Göteborg: Korpen , 2005, 1Chapter in book (Other (popular science, discussion, etc.))
  • 211.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wallmon, Monika
    Företagsekonomiska Institutionen Uppsala Universitet.
    Basic income beyond wage slavery: In search of transcending political aesthetics2008In: Aesthetics and Radical Politics / [ed] Gavin Grindon, Newcastle: Cambridge Scholars , 2008, 1, , p. 131p. 42-55Chapter in book (Other academic)
  • 212.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wallmon, Monika
    Företagsekonomiska Institutionen, Uppsala universitet.
    Bukowski’s Battle with Social Death: Tribute to a Post-Modern Steppenwolf2008In: International Journal of Interdisciplinary Social Sciences, ISSN 1833-1882, Vol. 3, no 7, p. 21-24Article in journal (Refereed)
    Abstract [en]

    The paper considers a wider scope of the artistic practice of one of America’s best-known contemporary writers of poetry and prose; the prolific underground writer Charles Bukowski (1920-1994). He is taken as a representative example of an individual’s resistance to the established society – a stance that is continuous throughout his writings. Bukowski’s works replicates a ‘post-modern Steppenwolf’. He is an outsider, beyond society’s norms. To explore living beyond society is to gain a greater understanding of the self. Yet, the truly free life beyond society is non-existent, since it would be ‘social death’. One lives inside society, so one has to embrace it in one way or another. Bukowski was socially disgusted. But beyond society and its relations, one does not exist. Bukowski wrote himself away from this position. His texts are a protest against that it has to be this way; with his writings he battled the social death.

  • 213.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wallmon, Monika
    Dancing with the Devil?: Notes on a Free University2008Conference paper (Refereed)
  • 214.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wallmon, Monika
    Företagsekonomiska Institutionen Uppsala Universitet.
    Dancing with the devil?: Notes on a free university2008In: International Journal of Diversity in Organisations, Communities and Nations, ISSN 1447-9532, E-ISSN 1447-9583, Vol. 8, no 3, p. 171-174Article in journal (Refereed)
    Abstract [en]

    The Magna Charta Universitatum (1988) states that: ‘The University is an autonomous institution at the heart of societies’. It does not explicitly say what autonomy denotes. However, very clearly, academic freedom is an integral part of an autonomous university: ‘To meet the needs of the world around it, its research and teaching must be morally and intellectually independent of all political authority and intellectually independent of all political authority and economic power.’ At the same time, the role of the university is widely discussed in contemporary Europe. The main changes which affect the current debates on the role of the university are economization, privatisation and internationalisation, which are not direct aims of the Bologna process, but still can be seen as indirect contributions of it (Masschelein and Simons, 2005). What does this actually imply? And what are our reactions to it within the university tradition of academic freedom?

  • 215.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wallmon, Monika
    Lies are Weapons of Truth: Casting “the Other” in Life Story Reflections of Karl-Erik Welin2009In: Culture, Society and Praxis, ISSN 1544-3159, Vol. 8, no 1Article in journal (Refereed)
  • 216.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wallmon, Monika
    Företagsekonomiska Institutionen Uppsala Universitet.
    The Thought-Provoking Art of Being a Social Entrepreneur2009In: Entrepreneurship in the Name of Society: Reader's Digest of a Swedish Research Anthology / [ed] Bengt Johannisson, Malin Gawell & Mats Lundqvist, Stockholm: KK-stiftelsen , 2009, 1Chapter in book (Other academic)
  • 217.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wallmon, Monika
    Företagsekonomiska Institutionen Uppsala Unuversitet.
    Uppbrottet från bruksmentalitet och inlärd hjälplöshet: eller konsten att tankeprovocera2009In: Samhällets entreprenörer: en forskarantologi om samhällsentreprenörskap / [ed] Malin Gawell, Bengt Johannisson, Mats Lundqvist, Stockholm: KK-stiftelsen , 2009, 1Chapter in book (Other academic)
  • 218.
    Ekstrand, Lasse
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wetterberg, Gunnar
    Forum: lön utan arbete? : ja! ; nej!1996In: Moderna Tider, ISSN 1101-6396, no 74-75, p. 32-35-37-39Article in journal (Other (popular science, discussion, etc.))
  • 219.
    Englund, Peter
    et al.
    Department of Finance, Stockholm School of Economics, Stockholm, Sweden; Finance Group, University of Amsterdam, Amsterdam, The Netherlands.
    Gunnelin, Åke
    Department of Real Estate and Construction Management, Royal Institute of Technology, Stockholm Sweden.
    Hendershott, Patric H.
    Centre for Property Research, University of Aberdeen Business School, Aberdeen, Scotland; San Diego State University, San Diego, CA, USA .
    Söderberg, Bo
    University of Gävle, Department of Business Administration and Economics.
    Adjustment in Property Space Markets: Taking Long-term Leases and Transaction Costs Seriously2008In: Real estate economics (Print), ISSN 1080-8620, E-ISSN 1540-6229, Vol. 36, no 1, p. 81-109Article in journal (Refereed)
    Abstract [en]

    Markets for property space adjust only gradually because tenants and landlords are constrained by long-term leases and transaction and information costs. Not only do rents adjust slowly, but space occupancy, which depends on historical rents, often differs from demand at current rent. This creates "hidden vacancies," vacancies that will develop in the future if market rent and the space demand driver are unchanged. That is, if current rent is greater/lesser than average rent, then hidden vacancies are positive/negative. Moreover, because of hidden vacancies, open vacancies and rent are not mirror images of each other. Thus it is necessary to estimate both rental and vacancy rate adjustment processes. We do this using annual data for Stockholm offices during the 1977-2002 period and simulate the response of rent and vacancies (open and hidden) to an employment shock.

  • 220. Englund, Peter
    et al.
    Gunnelin, Åke
    Hoesli, Martin
    Söderberg, Bo
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Implicit Forward Rents as Predictors of Future Rents2004In: Real estate economics (Print), ISSN 1080-8620, E-ISSN 1540-6229, Vol. 32, no 2, p. 183-215Article in journal (Refereed)
    Abstract [en]

    This paper investigates the relation between the term structure of rents and future spot rents. A rich database of office rental agreements for various maturities is used to estimate the term structure of rents, and from this structure implicit forward rents are extracted. The data pertain to commercial properties in the three largest Swedish cities for the period 1998-2002. A positive relation between forward and spot rents is found in some regions, but forward rents underestimate future rent levels. Another contribution of the paper lies in the area of rental index construction. We provide evidence that rental indices should not only be quality constant (i.e., control for characteristics), but should also be maturity constant.

  • 221.
    Engman, Elin
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Sälg, Kristina
    University of Gävle, Department of Business Administration and Economics.
    Vad är trygghet för äldre i boendet?: En studie kring hur Gavlegårdarna kan utveckla och förbättra sitt Tryggbo koncept.2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim: The average age of citizens is increasing more then ever before, resulting in increased demand for suitable housing for the elderly. This trend is providing an increased market which property companies need to fill. In Gävle the demand for specially arranged houses for the elderly is great as there is a concentration of elderly people in the area. This demand is something Gavlegårdarna wants to address by increasing the number of suitable properties available to its elderly tenants. Gavlegårdarna currently offers houses for the elderly, called Tryggbo (+50 houses). The purpose of this study, by order of Gavlegårdarna, is to discover the features elderly tenants seek when choosing accommodation. In addition this study will investigate what makes aged tenants feel safe in their homes and provide recommendations on the key features Gavlegårdarna should prioritise in the development of this growing property market.

    Method: In our study we have used a quantitative method of data collection. This has primarily been done through the questionnaire we sent to every second person living in the present Tryggbo houses. We also studied current literature related to the subject and carried out an interview. In addition to this we examined how ten different property companies chose to develop their specially arranged housing for the elderly. The results of our research and analysis of this topic has been presented in the form of diagrams, table charts and text.

    Result & Conclusions: Using the results from our questionnaire we have been able to identify the key features which elderly people value when looking for accommodation. Our study showed that whilst Gavlegårdarnas older tenants feel safe and happy with their present living situation, there are a number of design features which can be incorporated in future housing projects of this nature, which would greatly increase tenant satisfaction.

    Suggestions for future research: It could be of interest to evaluate the progress Gavlegårdarnas has made in the development of this special housing market in 2 years time. In addition it would be pertinent to re-issue the questionnaire once more and assess whether the changes are making a difference with tenants.

    Contribution of the thesis: We have contributed information to Gavlegårdarna that is of high credibility and importance in their future development in this matter. The results of our study can be used to improve and expand their Tryggbo housing market. In addition we have constructed a map detailing the opinions and requests of their older tenants, enabling Gavlegårdarna to improve the housing services they provide to the elderly population.

  • 222.
    Engström, Maria
    University of Gävle, Department of Business Administration and Economics.
    Fujitsu Services AB Should they change their product mix: MBA-thesis in marketing2008Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim: The aim of the study is to analyze what product mix Fujitsu Services AB should focus on in the future. That is if they should focus on service and consulting, or hardware products, or a mix of them both? The following sub-questions have been used to answer the research question.What is the optimal mix between consulting and services, and hardware and where does Fujitsu create the most value? Where is the potential for the future? Where can Fujitsu Services AB generate the most growth? How superior is the current foundation, that the company is building its strategies on and what do they need to add? What are their capabilities and how can they best be explored?

    Method: This study is a qualitative study with focus on Fujitsu Services AB where data has been collected through interviews with the leadership and management of the company with focus on how the company should carry on its business practices in the future.

    Result and conclusions: The result from the study is that Fujitsu Services AB should keep a mix between the services, consulting and hardware. I have also come to the conclusion that they can improve in other areas such as its internal communication.

    Suggestion for future research: Study of the change that the acquisition of Mandator will mean for Fujitsu Services AB

    Contribution of the thesis: Give an inside look at a high-technology company that is going through changes and is trying to establish its brand and grow in a local and international market

  • 223. Enström, Rickard
    et al.
    Gustafsson, Christina
    Söderberg, Bo
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    The Swedish Property Index and its Usefulness for Research2005In: Journal of Real Estate Literature, ISSN 1573-8809, Vol. 13, no 1, p. 65-80Article in journal (Refereed)
  • 224.
    Erikson, Magnus
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Lundmark, Emil
    University of Gävle, Department of Business Administration and Economics.
    En ideell förenings databasanvändning2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Syfte: En medlemsdatabas innehåller uppgifter om en organisations medlemmar som kan vara ett intressant underlag för beslut inom verksamheten. Allt fler organisationer utnyttjar medlemsdatabasen, då den kan underlätta i arbetet med att skapa en starkare relation mellan organisationen och dess medlemmar. Friskis&Svettis i Gävle vill bevara och underhålla relationen mellan föreningen och medlemmarna. Friskis&Svettis har idag en medlemsdatabas med personuppgifter som registrerar varje gång medlemmarna tränar.

    Vårt syfte med denna uppsats är att beskriva Friskis&Svettis medlemsdatabas, se vilka möjliga användningsområden den har och vilka användningsområden som skulle underlätta i föreningens verksamhet.

    Nedan följer frågor vi arbetat efter:

    • Vad är en medlemsdatabas?

    • Vilka data finns idag i medlemsdatabasen och hur används den idag?

    • Hur påverkar Friskis&Svettis policy användningen av medlemsdatabasen?

    • Vilken möjlighet finns att använda medlemsdatabasen på ett mer effektivt sätt kopplat till verksamheten?

    • Hur kan medlemsdatabasen utvecklas?

    • Vilka behov har Friskis&Svettis av en medlemsdatabas?

    Metod: Vi har arbetat enligt en arbetsmodell som visar de fem delprocesserna vid en forskningsstudie. Vi har i teoridelen använt oss av sekundärdata i form av böcker inom områdena marknadsföring och metodlära. Empiridelen bygger främst på intervjuer av Friskis&Svettis anställda och föreningens medlemmar. Vi har även tagit del av den medlemsundersökning som Friskis&Svettis genomförde i November 2007

    Resultat & slutsats: En medlemsdatabas kan vara allt från ett enkelt medlemsregister till ett mer avancerat M.I.S (Management Information System). Den kan fungera som ett verktyg vid beslutsfattande men även som ett hjälpmedel för att stärka relationen mellan en organisation och dess medlemmar. Friskis&Svettis lagrar personuppgifter om medlemmarna i databasen och registrerar varje gång de tränar. Friskis&Svettis använder sig inte i någon större utsträckning av informationen i databasen. Vår uppfattning är att det är mer aktuellt för Friskis&Svettis att använda medlemsdatabasen som en informationskanal, än för att öka lönsamheten via kringprodukter och analysera medlemsunderlaget.

    Förslag till fortsatt forskning: Vi har i denna uppsats inte tagit någon hänsyn till den ekonomiska aspekten som en eventuell utveckling av medlemsdatabasen skulle medföra. Vi har inte heller undersökt ifall det finns ett generellt behov hos medlemmarna av en medlemsdatabasutveckling.

    I och med att en utveckling och synkronisering mellan medlemsdatabasen och föreningens hemsida är omfattande, ser vi gärna fortsatta studier i att undersöka huruvida föreningens medlemmar är i behov av och är intresserade av en eventuell utveckling.

    I dag vet vi inte om det finns ett intresse hos föreningens medlemmar om en eventuell databasutveckling. Vi skulle gärna se att en undersökning genomfördes om en samlad medlemsdatabas för Friskis&Svettis riksorganisation är möjlig och av intresse för föreningen?

    Vi har i denna uppsats inte tagit hänsyn till den ekonomiska aspekten. Med bakgrund till detta ser vi gärna att en studie genomförs, med syfte att undersöka om det finns en möjlighet ur ett ekonomiskt perspektiv, att utveckla Friskis&Svettis medlemsdatabas?

    De lokala Friskis&Svettisanläggningar är ekonomiskt oberoende av varandra. En jämförelse mellan dem skulle kunna göras och där undersöka hur deras användning av databasen skiljer sig från varandra.

  • 225.
    Eriksson, Claes-magnus
    University of Gävle, Department of Business Administration and Economics.
    Materialhantering vid prenumerationsförsäljning: utifrån fyra tjänstemarknadsföringsmodeller2006Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    The essence of this assignment is to examine the consequences of changes in the material routines when selling subscription of newspapers. It is a case study carried out within Nerikes Allehanda AB, one of the largest newspapers in Sweden. The division of selling is outsourced to an external telemarketing company.

    In 2004 the division of subscription carried out an extensive structural change. The intention was streamlining and to enable improved follow-up off sales. My experience as circulation and distribution manager has made me involved in the work with questions regarding to evaluate and improve operational changes in the material routines.

    The purpose of this thesis is to create an understanding of how the external telemarketing company experience that the contact with Nerikes Allehanda differs with changes in the material routines.

    As an empirical background are interviews with staff and employees by the telemarketing company. A newspaper subscription can both be categorized as a service and a product. The origin of this thesis is the view of service. Therefore as a theoretical background I have chosen a framework of models from the Nordic school of research in services marketing.

    The results of the study points at rather small differences in opinions between the staff and employees by the telemarketing company. To continuously work with the process of material routines seems to have a positive influence on the selling regarding soft factors, as attitudes, relations and behaviour. The most important qualities for creating “integration” between the organizations are access and trust. These factors give direct influence on the seller’s self-esteem within the interaction with the potential customer/subscriber. Standardized working routines create structure which is very much appreciated by the sellers. Which also affect the quality in the selling process in a positive way.

  • 226.
    Eriksson, Emma
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Hellström, Mia
    University of Gävle, Department of Business Administration and Economics.
    Skogen, industrin och framtiden: LO-distriktet i Gävleborg i samverkan med Högskolan i Gävle2004Report (Other (popular science, discussion, etc.))
  • 227.
    Eriksson, Jenny
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Enroth, Michaela
    University of Gävle, Department of Business Administration and Economics.
    Nedskrivningsprövning av Goodwill: Hur har de nederländska företagen efterlevt IAS 36 punkt 134?2008Independent thesis Advanced level (degree of Magister), 25 points / 37,5 hpStudent thesis
    Abstract [sv]

    Från och med 1 januari 2005 måste alla noterade bolag inom EU följa gemensamma regelverk för sin koncernredovisning. Detta har inneburit att företagen har varit tvungna att anpassa sig efter nya regler. Vidare har EU ställt krav på hur dessa nya regler ska efterföljas i de olika länderna, där bland annat Sverige har haft en övervakningspanel som då sett till att de svenska företagen följer de regler och normer som gäller. I Nederländerna däremot har det tidigare saknats en sådan motsvarighet och frågan nu är om detta har lett till att det finns skillnader i hur de två olika ländernas företag ger information i sina årsredovisningar?

    En ny regel som tillkommit i och med de nya regelverken är att företagen inte längre får skriva av goodwill, utan måste istället göra en nedskrivningsprövning varje år för att se om värdet ändrats. Om värdet har förändrats måste företaget skriva ner beloppet.

    Syftet med studien är att undersöka i vilken utsträckning börsnoterade företag i Nederländerna följer standarden IAS 36 punkt 134 gällande nedskrivningsprövningar av goodwill, jämfört med svenska företag. Vidare vill vi även undersöka om det finns skillnader mellan hur olika företag i Nederländerna följer denna standard och lämnar ut den information som krävs.

    För att få underlag till studien har vi granskat nederländska årsredovisningar där ursprungsantalet var 154, men efter bortfall användes endast 67 i vår studie. I vår granskning har vi tittat efter hur n0ga våra utvalda företag följt IAS 36 punkt 134 och funnit väldigt varierande resultat. Vi har använt oss av samma poängsystem som en tidigare uppsats och värdet vi fått fram har sedan jämförts med våra hypoteser; omsättning, balansomslutning, andel goodwill av totala tillgångar och till sist avkastning. Vidare har vi försökt se samband mellan våra variabler genom regressionsanalyser i statistikprogrammet SPSS. Dessa analyser visar dock på att inget samband föreligger mellan vår beroende variabel och de oberoende variablerna. Detta beror troligen på att företagen inte haft tillräckligt med tid till att acklimatisera sig till de nya reglerna eller att informationen är så pass känslig att de inte vill synliggöra den för konkurrenter och andra intressenter. Men när resultaten ställdes mot de svenska siffrorna från den tidigare undersökningen såg vi tydligt att Sverige är bättre på att ge information än Nederländerna. Detta tyder då på att den s.k. övervakningspanelen kan ha haft en betydande roll gällande hur mycket information som ska tas med i årsredovisningarna.

  • 228.
    Eriksson, Johanna
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Holmgren, Kim
    University of Gävle, Department of Business Administration and Economics.
    Hur ska stora respektive små mäklarbyråer positionera sig vid en lagändring gällande kringtjänster?2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim: The purpose with this essay is to give examples of how bigger and smaller estate agencies will position themself, at the possible amendment concerning suppport services. This in order to handle the change that an amendment is expected to result in.

    Method: We have applied a qualitative procedure where our empirical materials are based on interviews. The interviewed is five representatives from different estate agencies and since our essay is based on speculative issues we have also interviewed both the sector organisations in order to give our essay an additional spread.

    Result & Conclusions: In our essay we have come to the conclusion that the opinions from the interviewed about how a possible amendment to law would influence the big and the small agencies are very similar. All of our asked estate agencies are for an amendment to law. They also agreed about that it is the big agencies that will be favoured.

    We consider that the big agencies should invest in more personnel in order to provide breadth on the support services that is offered. In this way, we also believe that they can increase the quality on its services and attract more customers. Our survey interprets that the small have bigger possibilities to being personal and local. They should therefore try to find their special niche and in this way receive competitive advantages. We also think that it is important that both the small and the big agencies choose collaborative partners with good rumour that agrees with the estate agencies choices of position.

    Suggestions for future research: Our essay is of one speculative nature then the amendment to law has not been established yet. Therefore, we consider that a follow-up on our issues would be interesting, required that an amendment to law current support services comes to levels. This in order to examine what effects of the amendment to law actual became.

    Contribution of the essay: We believe and hope that our essay can help both big and small estate agencies with their positioning if the estate agent is allowed to charge their clients for the mediating of support services. We also want our essay to be a help for the estate agencies to speculate over what an amendment to law would mean for them so that they can prepare themselves.

  • 229.
    Eriksson, Lars Torsten
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Fågel Fenix - ett exklusivt varumärkes pånyttfödelse?2008In: Ekonomisk debatt, ISSN 0345-2646, Vol. 36, no 8, p. 62-66Article in journal (Other (popular science, discussion, etc.))
  • 230.
    Eriksson, Lars Torsten
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Hauer, Amie
    Mind Map Marketing: A Creative Approach in Developing Marketing Skills2004In: Journal of Marketing Education, ISSN 0273-4753, E-ISSN 1552-6550, Vol. 26, no 2, p. 174-187Article in journal (Refereed)
    Abstract [en]

    In this conceptual article, the authors describe an alternative course structure that joins learning key marketing concepts to creative problem solving. The authors describe an approach using a convergent-divergent-convergent (CDC) process: key concepts are first derived from case material to be organized in a marketing matrix, which is then used as the platform for creation of a marketing plan through various forms of creativity resulting in four maps developed through mind mapping, the technique of focus for divergent thinking in this article. Finally, the matrix format returns to summarize the key concepts, models, and major decisions identified during the first two phases. The student benefits from theCDCprocess in learning marketing both through the (re)discovery of what is well-established marketing knowledge and also through creative learning to solve practical problems continually in flux.

  • 231.
    Eriksson, Lars Torsten
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Hultman, Jens
    One digital leap or a step-by-step approach?: a longitudinal study of e-commerce development among Swedish SMEs2005In: International Journal of Electronic Business, ISSN 1470-6067, E-ISSN 1741-5063, Vol. 3, no 5, p. 447-460Article in journal (Refereed)
  • 232.
    Eriksson, Lars Torsten
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Hultman, Jens
    Jönköping International Business School.
    The Balancing Acts in SME e-commerce development: a multiple case study2008In: International Journal of Electronic Business, ISSN 1470-6067, E-ISSN 1741-5063, Vol. 6, no 5, p. 476-497Article in journal (Refereed)
  • 233.
    Eriksson, Lars Torsten
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Hultman, Jens
    Jönköping International Business School, Jönköping, Sweden.
    Naldi, Lucia
    Jönköping International Business School, Jönköping, Sweden.
    Small Business e-commerce development in Sweden: an empirical survey2008In: Journal of Small Business and Enterprise Development, ISSN 1462-6004, E-ISSN 1758-7840, Vol. 15, no 3, p. 555-570Article in journal (Refereed)
    Abstract [en]

    Purpose - The purpose of this paper is to empirically explore small business e-commerce development and usage of the emerging ICT-infrastructure for e-commerce in Sweden. For more than a decade firms in countries with appropriate infrastructures in place have generally been able to exploit internet technologies for business purposes. Design/methodology/approach - The paper presents the results from a telephone survey on Swedish small businesses. The 160 firms surveyed were independent manufacturing firms in Sweden with a number of employees ranging from ten to 50 and a turnover not surpassing €10 million. Data analysis was conducted using SPSS. Findings - The paper presents empirical data on e-commerce development among small businesses in Sweden. The study shows that a significant share of the studied firms have adopted internet technologies, but also that more than 70 per cent of the small businesses in the study have more than five years of experience of e-commerce. The study finds that small businesses in Sweden show remarkably high levels of e-commerce adoption. The study shows strong penetration of web site and e-mail use among small businesses in Sweden, but also that advanced applications are still not broadly applied. Originality/value - Statistics presented by the OECD have recurrently shown that the Scandinavian countries are in the lead as regards building an ICT infrastructure. Sweden's leading position in ICT has been confirmed by several studies. Because of scarce resources and lack of knowledge, small businesses are generally known to be lagging in terms of ICT use. This study empirically explores small business e-commerce development in Sweden and contributes to the stream of research aiming at benchmarking e-commerce development.

  • 234.
    Eriksson, Lars Torsten
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Hultén, Pernilla
    Hultman, Jens
    Kritiskt tänkande2007Book (Other (popular science, discussion, etc.))
  • 235.
    Eriksson, Lars Torsten
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wiedersheim-Paul, Finn
    Att utreda, forska och rapportera2006 (ed. 8)Book (Other (popular science, discussion, etc.))
  • 236.
    Eriksson, Lars Torsten
    et al.
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
    Wiedersheim-Paul, Finn
    Rapportboken: hur man skriver uppsatser, artiklar och examensarbeten2008Book (Other (popular science, discussion, etc.))
  • 237.
    Eriksson, Mattias
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Grönman, Lena
    University of Gävle, Department of Business Administration and Economics.
    Projekt IKEA Gävle: Lyckat eller misslyckat?2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Syfte: På 90-talet bestämde Ingvar Kamprad att fyra testvaruhus skulle utses för att vara egna bolag inom IKEA-koncernen. Kamprad ville att varuhusen skulle hitta tillbaka till den småföretagaranda som en gång fanns inom IKEA. IKEA Gävle valdes ut för detta uppdrag och vi har utfört studien efter att ha kommit i kontakt med IKEA Gävles ekonomichef som satt in oss i ämnet. Ekonomichefen gav som förslag att vi skulle jämföra deras varuhus med ett annat varuhus i samma storlek, valet av varuhus blev IKEA Uppsala. Vi ansåg att detta var ett intressant uppdrag för både oss och dem. Syftet har varit att ta reda på om målen med IKEA Gävles projekt har uppnåtts eller inte.

    Metod: Vi har samlat in information genom att studera litteratur och skapat förståelse med hjälp av detta. Sedan har vi utfört ett antal intervjuer på respektive varuhus som bidragit till vår empiri. Med denna information har grunden till vår analys byggts. Vi har redovisat informationen vi fått genom intervjuer samt vår analys genom att dela upp den i olika delområden för att tydliggöra på vilket sätt IKEA-projektet skiljer sig från IKEA Uppsala.

    Resultat & slutsats: IKEA Gävle har delvis lyckats hitta tillbaka till småföretagsamhet genom att utveckla ett flertal annorlunda idéer och lösningar samt korta ned kommunikationsvägarna i varuhuset.

    Förslag till fortsatt forskning: Begränsningar som vi har upplevt är med tanke på tid. Detta har lett till att när vi har valt att göra empirin, har vi endast genomfört intervjuer med personer i ledningen för deras syn på projektet/organisationen. Ett förslag till fortsatt forskning är att medarbetarna på respektive varuhus också kan intervjuas för att ge ytterligare perspektiv på projektet/organisationen.

    Uppsatsens bidrag: Vår uppsats bidrar med kunskap om hur bolag inom och utanför en koncern kan arbeta på annorlunda sätt. Det främsta bidraget som kommer från arbetet är sammankopplat med syftet med uppsatsen och dess innebörd för IKEA Gävle, det ligger i jämförelsen mellan varuhusen och hurvida vi anser att målen med projektet uppnåtts. Vår uppsats kommer förhoppningsvis bidra till IKEA Gävles egna sammanställning och utvärdering av projektet.

  • 238.
    Eriksson, Mikael
    University of Gävle, Department of Business Administration and Economics.
    BESLUTSDILEMMAN – EN STUDIE AV TVÅ MYNDIGHETERS IT-INVESTERINGAR2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Summary: The rapid progress of Information Technology (IT) continues. IT can make processes more cost-effective and be a tool when identifying alternative solutions to increase competitiveness. However, the rapid pace of development and the high costs attached, creates a genuine uncertainty when it comes to IT-investments. Eventually, the organization will be confronted with dilemmas such when decisions or their outcomes are unclear or contradictory, you have a dilemma.

    The purpose of this study is to describe and analyze balance acts (dilemmas) of IT-investments. The base of study is decision theory, from the traditional rational way of reasoning to more socially constructed models. The perspective varies with the contexts and actors. The company is a coalition of actors, all with a different perspective on a specific part of the business.

    The empirical data consist of two public authorities (case-studies), Swedish Tax Authority and Premium Pension Authority (PPM). I have collected data by conducting interviews, taking part of archived material and being an observant participator. PPM’s dilemma is whether to buy or to develop a system and Swedish Tax Authority’s dilemma is whether to use open source or a proprietary development tool.

    The analysis of the empiric material have resulted in a typology of dilemmas in conjunction with IT-investments. The typology consists of:

    (a) dilemma points - events where the dilemmas originate.

    (b) dilemma consequences – dilemmas that are hard to discern and thus associated with a great deal of risk.

    (c) balancing acts dilemmas - the decision maker must balance between multiple choices in order to reach a satisfying outcome. Each choice has its pros and cons.

  • 239.
    Eriksson, Sanna
    University of Gävle, Department of Business Administration and Economics.
    Internets påverkan på bostadsmarknaden2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Bostadsmarknaden i Stockholm har under en tid nu varit väldigt het och försäljningar av bostäder har slutat på skyhöga belopp. Folk satsar mer och mer på sina bostäder och de har blivit en viktig del av våra liv. Marknadsföringen är så klart en mycket viktig del när det gäller försäljningen av bostäder, det gäller att synas för mäklarna och locka kunderna till visning. Fastighetsmäklarna satsar mycket tid på utförandet av annonserna, på Erik Olsson använder man idag till exempel utbildade fotografer för att få perfekta bilder istället för att fotografera bostaden själv. Homestyling har även blivit vanligt för att kunna pressa upp priset ytterligare. Då det dessutom dyker upp fler och fler fastighetsförmedlingar är det även viktigt för fastighetsmäklarna att synas vilket kryddar på annonseringen av bostäderna ytterligare.

    Syftet med min undersökning är att titta på hur Internet har påverkat marknadsföringen av bostäder. Jag har valt att begränsa mig till Stockholmsområdet men jag tror att Stockholm kan ses som representativt även för övriga landet.

    Internet har på många sätt haft en stor betydelse i vårt samhälle. På bostadsmarknaden har det gjort att det underlättar för spekulanterna att leta efter sitt boende. Det är också betydligt enklare att redan på Internet se utifall ett objekt passar eller inte. I tidningsannonserna ser man bara en liten bild och en kortfattad text om objektet vilket inte alltid säger så mycket. Även om tidningsannonserna nu har utvecklats och ofta är större med fler bilder och mer text så går många spekulanter in och läser mer om objektet på Internet. Antingen direkt på mäklarens hemsida eller på någon av sökmotorerna.

  • 240.
    Erkas, Eivor
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Baron, Jennifer
    University of Gävle, Department of Business Administration and Economics.
    The Importance of Storytelling in Today's Business: A case study2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Summary

    This thesis discusses the possibility for PERSONEC to use storytelling as a strategic communicative concept in its marketing to mediate the brand identity of its organisation. In the search for this, we have chosen to describe the concept of brand identity and storytelling as a draft for the construction of the brand.

    We have then analysed how storytelling can be applied, and already is, at PERSONEC and also presented some recommendations about how storytelling could be developed by PERSONEC.

    In this thesis we investigate how PERSONEC communicates and manages its brand identity through the implementation of storytelling. Our main problem is: How can PERSONEC use storytelling as a concept to communicate its brand identity both internally and externally? This in turn involves two sub questions, namely: What is the brand identity of PERSONEC? And: What is storytelling as a concept and how can it be employed at PERSONEC?

    Data collection has been performed using a qualitative method. In order to find out about brand identity and storytelling, primary data has been gathered through interviews with key personnel at PERSONEC. Secondary data consists of results of surveys on public awareness of the PERSONEC image as well as results from customer satisfaction survey on PERSONEC. The findings have been analysed based on diverse theories on brand and storytelling. Our thesis has in the beginning an explorative approach which at the end results in a conclusive description.

    Theories, mainly from Aaker (1996) and Kapferer (2003) have been used to investigate the brand identity of PERSONEC. In accordance with their theories, the identity can describe the reality of the organisation and can be a tool to create a unitary illustration of the organisation, to be communicated internally and externally. In our results we have found that PERSONEC is symbolised by knowledge in personnel-, payroll- and financial management in the Nordic region with an experienced and diversified staff.

    Based on theoretical and empirical material about storytelling we have found key issues of the notion of storytelling. These involve discussions about the concept of storytelling, its area of application and how stories should be structured and also which aspects are important for this process. We consider storytelling as a concept to structure the communication of an organisation both internally and externally. The stories can act as a bridge between the organisation and the outside world and can also simplify description and communication of complex processes and concepts. In order to differentiate itself PERSONEC should continue to use storytelling to communicate its core values in a more emotional and engaging way.

    Stories reveal. Stories motivate. Stories bind individuals into teams. Stories create solutions.

  • 241.
    Fagrell, Mikael
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Bergström, Anders
    University of Gävle, Department of Business Administration and Economics.
    Leksands IF: Från amatörism till upplevelseindustri2008Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    The world economy is facing a paradigm shift. In today’s fast paced information society companies will find it increasingly difficult to differentiate themselves based on price only. As our materialistic standard peaks people will seek to fulfil softer needs such as dreams and fantasies. Simultaneously people need a break from everyday life, a way to disconnect from the stress and boundaries of western lifestyle, we seek experiences.

    Side by side with the economic evolvement commercialization in sports has significantly increased during the last ten years. What once were non-profit organizations are today big companies. Sports engage people and makes emotions flow, a visit at an ice hockey arena offers a break from the boring everyday life and it provides us with an experience. Ice hockey organizations are according to us indeed in the experience delivery business, hence they need to act accordingly.

    This thesis explores the world of experiences and connects it with the visit at an ice hockey arena, specifically Ejendals Arena, Leksand. The purpose of the thesis is to study how Leksands IF today create experiences and then compare it with the experience creating theories and finally to suggest how Leksands IF should proceed in order to offer their guests a complete experience. This has been achieved by studying literature, conducting observations, conversations and discussions. Since the connection between experience economy and sports is relatively unexplored this thesis has taken an explorative form.

    In the last part of this thesis we suggest a range of different proposals on how Leksands IF should act to position themselves in the emerging experience economy. If Leksands IF succeeds with this we are confident that the connection between their performance and spectators will diminish along with the staged experience appealing to a far wider range of people then today. The benefits of this will be seen both in turnovers and in the number of guests.

  • 242.
    Fallqvist, Sofie
    et al.
    University of Gävle, Department of Business Administration and Economics.
    Karlson, Desirée
    University of Gävle, Department of Business Administration and Economics.
    Fastighetsmäklare - Ett mynt med två sidor2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim: We find that people in our surroundings have a negative opinion about Real Estate Agents. Surveys made by the evening paper Expressen confirm this. The aim with this study is therefore to:

    • Give our opinion of Real Estate Agents.

    • Write an article and get it published.

    By accomplish our aim we intend to answer these questions:

    • Why do Real Estate Agents have a bad reputation?

    • What can be done to increase the reputation?

    Method: We have written this essay from a hermeneutic point of view and have therefore been subjective throughout the entire essay. Data has been collected in literature, interviews and one own survey. This essay is divided into different chapters, but it doesn’t follow the traditional outline for essays.

    Result & Conclusions: We have found four parties that have big influence on the reputation of Real Estate Agents; the public, media, Real Estate Agents and the organizations; Mäklarsamfundet, Fastighetsmäklarförbundet and Fastighetsmäklarnämnden. These four parties all have a great impact on the apprehension of individuals and their view of reality. With our essay we would like to encourage individuals to think twice.

    Suggestions for future research: We haven’t put any focus on the Real Estate companies and how they can affect the reputation. It could also be of interest to investigate how the new law affects the reputation and apprehension.

    Contribution of the thesis: We have given a contribution to the debate by giving our opinion about Real Estate Agents to the public. We have also emphasized the reader about being critical against information. Thinking twice is important and can therefore not be said enough.

  • 243.
    Ferdinand, Andreas
    University of Gävle, Department of Business Administration and Economics.
    Emerging opportunities in the Vietnamese Electronic Road Toll market for Company X   2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim:

    The purpose of this study is to explore the Vietnamese market for Electronic Road Tolls. Company X is a world wide supplier of electronic toll systems. They are focusing on systems that will reduce traffic congestion in cities or congestion created by road charge toll systems. Company X has been active in the South East Asia for over 10 years. Now they want to explore new markets in this region. The company is interested in developing countries where road infrastructure is expanding. Since Vietnam is one of the fastest growing economies in Asia Company X is interested in if it is a market they should enter.

     

    Research questions: 

    Should Company X enter the Vietnamese market?

    If yes, which entry strategy should be used entering this market?

     

    Method:

    To analyze Company X’s internal and external environment I have used different theoretical methods, PEST analysis, Micro / Macro environmental analysis and with the SWOT framework I have summarized recommendations based on the facts I have gathered. I have also investigated different entry strategies to see what is most suitable for a Company X. I have collected data via interviews, literature and internet sources.

     

    Result & Conclusions:

    Short term Company X has the opportunity to come in with their products into Vietnam with a co-operation with Competitor A. They will set up a test system at one toll plaza between the airport and Hanoi with two lane dedicated for EFC and Company X is their first choice if they are competitive. This will give them the opportunity to be first on this market to implement microwave equipment in Vietnam and an opportunity to set the standard in the country for the future. 

    Suggestions for future research:

    The empirical data in this thesis is mainly gathered from secondary sources. The information would have been more accurate with more primary data.

     

    Contribution of the thesis:

    This thesis shows that large investments in road infrastructure are coming up in Vietnam. This thesis also shows that currently there is low activity from competitors using the same technology and this was not previously known by Company X.

  • 244.
    Fernandez Alvarez, Manuel
    University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi. University of Gävle, Department of Business Administration and Economics.
    Följer svenska noterade företag reglerna rörande information om goodwillnedskrivningstestet?2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsen handlar om den information som företag skall lämna ut angående nedskrivningsprövningen av goodwill enligt IAS 36 p 134 på årsredovisningen. Alla svenska börsbolags årsredovisningar granskades genom användningen av en checklista där bolagen fick ett antal poäng beroende på hur mycket information om nedskrivningsprövningen av goodwill de lämnade ut. Resultaten av granskningen av årsredovisningarna blev den beroende variabeln som sedan analyserades för att se om det fanns något samband med de oberoende variablerna omsättningen, storleken på revisionsbolaget och soliditeten. De oberoende variablerna testades också tillsammans med den beroende variabeln genom en multipelregressionsanalys. Dessutom testas en hypotes om att företagen är dåliga på att lämna ut information enligt IAS 36 p 134.

    Enligt tidigare forskning har företagen varit relativt dåliga på att följa IAS och det påverkar världens redovisningsharmonisering på ett negativt sätt. Det är viktigt att årsredovisningarna genomsyras av de kvalitativa kriterierna, jämförbarhet, tillförlitlighet och relevans, så att intressenterna kan använda de på rätt sätt.

    Resultaten av undersökningen visar att företagen är dåliga på att följa standarden IAS 36 p 134, de fick ett medelvärde på 6,055 av 17 möjliga poäng.

    Dessutom fanns det inget samband med mellan den beroende variabeln och omsättningen och storleken på revisionsbolaget. Men anmärkningsvärt nog så fanns det ett samband mellan den beroende variabeln och soliditeten. Multipelregressionsanalysen indikerade att det inte fanns något signifikant samband mellan den beroende variabeln och de tre oberoende variablerna tillsammans.

  • 245.
    Filipovic, Samir
    University of Gävle, Department of Business Administration and Economics.
    Investeringsbeslut i kommunala verksamheter2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Purpose: The purpose of this paper is to describe and understand investment decisions process in local government activities and give suggestions to improvements. A study illustrates the process on the basis of employee’s perspective in the three municipalities in Hälsingland.

  • 246.
    Flach, David
    University of Gävle, Department of Business Administration and Economics.
    Kvalitetsmodeller och dess potentiella användning i ett bostadsföretag2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim: The purpose of this study is to show models from the literature which can underlie appraisal and development in the real estate business of Gavlegårdarna.

    1. Gavlegårdarna should be able to use the study in their work with quality assurance off their services.

    2. Company’s in real estate business and other students should be able to use the study for an overview of quality models.

    Method: To collect data I chose to use a qualitative method based on the hermeneutic research method. The collected data was a result of literature and interviews.

    Result & Conclusion: From the literature there are two models that are suited for analyses of quality, that is the Housing quality model and the Gap model. They underlie a god theoretical base for analyses of Gavlegårdarnas quality work. Gavlegårdarnas work with quality underlies in a questionnaire that the external company AktivBo perform. The results from the questionnaire influence the coming year’s activity plans. My conclusion is that Gavlegårdarna work with a customer driven mind, and focus on customer experienced quality. There is however some factors that deserves to be discussed. For example the customer’s role in the process and to register priorities of reparations.

    Suggestion for future research: It would be interesting to see a quantitative study that shows how many different company’s in the real estate business work with quality, and then compare with the quality models from the literature.

    Contribution of the thesis: The study shows how a company in the real estate business can work with their quality and use the quality models from the literature as a basis for plans.

  • 247.
    Fonduca, Antonio
    University of Gävle, Department of Business Administration and Economics.
    Marketing Management in China: MBA thesis in marketing2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. A qualitative case study methodology is used, involving the abductive method and a hermeneutic approach. Appropriate interviewees have been selected, i.e. those having valid and reliable insights and experiences to this study. The empirical results are portrayed as short stories along with reflections, to enlighten key findings in the research. Results of the investigation show that a willingness to understand and being humble are key in the creation of a successful business relationship with the Chinese. Certainly, the importance of guanxi and trust are tremendous. Thus, learn the rules and play by them – use them to your advantage. Show empathy and patience and trust the universal law of reciprocity. Indeed, as we understand the underlying forces, the cultural values and traditions, we appreciate how to effectively communicate with the Chinese and ultimately how to deliver value to create a healthy business relationship in our marketing efforts. A plethora of stories are presented that illuminate various situations that experienced Western business managers have encountered, and how to manage these. Key findings in this research may benefit not only academics, as new theory is introduced, but also everyone interested in China and aiming to create a healthy Sino-Western relationship. Finally, top managerial implications are presented that are of relevance to readers both intending to and already doing business in China. Some of the most important ones advise us to remain patient, to gather all the information possible and to never underestimate the Chinese.

  • 248.
    Foric, Damir
    University of Gävle, Department of Business Administration and Economics.
    Kvinnor och ledarskap i kooperativa företag – Kooperativa Förbundet2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Despite the fact that Sweden is one of the most equal societies in the world, the women are still underrepresented in the top positions in Swedish business world. This study is about female leadership in cooperative businesses. Leadership is a process where the purpose is to influence others regardless if that person has a formal leadership position or not. The purpose of this study is to describe and exemplify how female leaders in cooperative companies lead by giving insight in their experiences, family situation, career and their opinions about female leadership. For the purpose of the study interviews are conducted with four female board members of The Swedish Cooperative Union. The study shows that female leaders are strong, competent, democratic leaders who lead through open communication and teamwork. Female leaders think that a family is seen as potential obstacle in their careers. The study has shown that the keys to a successful career are: good contacts, taking a chance, actively show willingness and desire to advance, get a mentor, learn to say no and not to risk burning out in the beginning of the career.

  • 249.
    Fornander, Johan
    University of Gävle, Department of Business Administration and Economics.
    Ägarlägenheter - en rapport om vilka preferenser som styr ett köp av ägarlägenheter2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 250.
    Fors, Anneli
    University of Gävle, Department of Business Administration and Economics.
    The Power of social media when creating business networks: MBA-thesis in marketing2008Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Aim:

    This is a study of social media in the Future Valley media network.

    •To study social media is important because it ischanges the rules of marketing forever. The new economy gives the individual power.

    •In this study it is found how the Future Valley view development of social media, but also how the valley can use social media to develop its future competence and networks.

    Method: This study is built on the qualitative method. For the theory part I have used sources and to get empirical data I have made sixteen interviews with managers within the network of Ahead - Media & Communication. The restriction in this report is that I focused on blogs and social spaces.

    Results & Conclusion: Trademarks can be built with social media,but to do that the sender must be able to communicate back through the media, which takes a lot of time. The use of social media will increase.

    The Future Valley and the network Ahead - Media & Communication is in need of strategies for social media. I suggest: social media mix, service community and international cooperation with other clusters.

    Suggestions for future research: Investigations that could be done is to find target groups. Behavioural and psychological factors could then be studied. New ideas for social media can be found in the US.

    Contribution of the study: This study contributes to the field of social media. It investigates networking and competence development in a strategic perspective.

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