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  • 1.
    120112 HONG, SISONG
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    LIN, SHUNZHAO
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Service Marketing in a cross-culture environment: a case of Elekta China2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
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  • 2.
    Aalbers, Joyce
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Robson, Sarah
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Litteratursamtal för jämställdhet: En läroboksundersökning utifrån ett genusperspektiv med en diskursanalytisk metod2019Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Denna undersökning syftar till att ta reda på hur kvinnliga och manliga karaktärer samt relationen mellan dem framställs i episka utdrag i läroböcker för gymnasiala svenskkurser. Därtill syftar undersökningen till att ta reda på hur dessa utdrag kan behandlas i litteratursamtal som en jämställdhetsfrämjande arbetsmetod i skolan. För undersökningen användes diskursanalys som metod och analysen genomfördes med ett genusperspektiv. Resultatet visade att totalt 29 utdrag i de nio läroböcker vi undersökt innehöll stereotypa framställningar av manliga och kvinnliga karaktärer som kan diskuteras i ett litteratursamtal för att främja jämställdhet. Resultatet av undersökningen visar att manliga karaktärer framställs som känslokalla och kvinnliga karaktärer som emotionellt instabila. Relationen mellan kvinnliga och manliga karaktärer framställs som ojämställd. Dessa framställningar förklaras genom de genusteoretiska begreppen dikotomi, genussystemet och den heterosexuella matrisen. Vidare visar resultatet att de olika läsarter som aktiveras i ett litteratursamtal möjliggör en jämställdhetsfrämjande arbetsmetod med de valda utdragen. 

  • 3.
    Aaltonen, Daniel
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Law.
    Thegenholm, Nicklas
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Law.
    Livförsäkringarnas skatterättsliga förutsägbarhet2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I ett skatterättsligt sammanhang delas livförsäkringar i antingen kapitalförsäkringar eller pensionsförsäkringar. Denna uppsats har syftet att redogöra om det föreligger förutsägbarhet med denna delning, gällande kriterierna i 58 kap. inkomstskattelagen (1999:1229). 

    Till uppsatsen har det bestämts att det rättsliga materialet ska bestå främst av lag, förarbeten och rättspraxis. Analysen görs genom rättsdogmatisk metod där det först undersöks varje kriterium utifrån lag, och därefter hur domstolen har dömt. 

    Uppsatsen resulterar i att det inte föreligger förutsägbarhet gällande gränsen mellan livförsäkring och icke-livförsäkring. Däremot föreligger det förutsägbarhet vid gränsdragningen mellan kapitalförsäkring och pensionsförsäkring. 

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  • 4.
    Aarskog, Florence
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Österberg, Ylva
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Vad skiljer sig i uppfattningen gällande gift promotions mellan män och kvinnor?: - En studie kring likheter och skillnader mellan könen2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract

    Title: What differences are there regarding the perception of gift promotions between men and women? – A study about similarities and differences between the genders

    Level: Student thesis, final assignment for Bachelor Degree in Business Administration

    Author: Florence Aarskog och Ylva Österberg

    Supervisor: Lars-Johan Åge

    Date: 2022-june

    Aim: The purpose of this study is to examine what similarities and differences might exist between men and women regarding their perceptions of gift promotions. The study is expected to give answers to what is laying behind these perceptions and how these can differ. 

    Method: This work is the result of a qualitative study implemented on men and women between the ages of 20-30 years old. The empirical material makes up the base of the work and is collected through semi structured interviews where the respondents have been requested to picture themselves in different scenarios inspired by everyday life. This is with other words also called a vignette experiment. The empirical material has then been processed to identify the similarities and differences of the two genders perceptions of gift promotions.

    Results and conclusions: The results of this study show that women in general have a more positive attitude towards gift promotions compared to men. This can be seen from the fact that it is more important for women to fulfill long term needs which some gifts can enable. It is also shown that men on the other side are more interested in fulfilling their short-term needs. Both genders find it important that the promoted gift must have value for themselves which women find to a greater extent than men. Another finding of this study is the importance of a good fit between gift and product which is something both genders agree on.

    Contribution of the thesis: This work has contributed to the business administration research field by collecting information about how men and women perceive gift promotions. This information can be used by marketers designing their promotion dealsand campaigns.

    Suggestions for future research: The focus of this study has been on the similarities and differences between men and women within the age gap 20-30 years old. For future research there is an interest to discover what other age groups would have to say, what the perceptions of gift promotions would look like when it comes to services instead of products and finally to compare perceptions of gift promotions online to the ones in physical stores.

    Key words: Gift promotions, sales promotions, gift promotion-perception, marketing-gender differences, marketing-perception

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  • 5.
    Aarskog, Fredrik
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Heco, Benjamin
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Existerar en perfekt förhandlingsstrategi?: En jämförande studie av en fastighetsmäklares beteende.2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 6.
    Abarghache, Nadia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences.
    Johansson, Ellen
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences.
    Kan en läshund bidra till att positivt påverka barns läsförmåga?: En metainspirerad innehållsannanlys2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med studien var att få en djupare förståelse om på vilket sätt läshunden kan bidra till att förbättra barns läsförmåga. Studien använder sig av en metainspirerad innehållsanalys. Metaanalys användes för att samla in information till studien samt att kunna dra slutsatser om tidigare forskning. Innehållsanalys användes för att skapa teman och kodning, med hjälp av innehållsanalys kan man skapa en djupare mening med textens innehåll. Artiklarna från resultatdelen samlades in från vetenskapliga databaser där alla artiklar är peer-reviewe.

     

    Studien undersöker på vilket sätt kan en läshund bidra till att positivt påverka barns läsförmåga? Är det hunden i sig som påverkar barnets läsförmåga eller är det miljön? Resultat visar på att läshunden påverkar barn positivt både psykiskt, fysiskt och socialt. Resultatet visar även på att det är läshunden som påverkar barnen positivt och inte miljön de vistas i under lästiden. Slutsatsen man kan dra av denna studie är att läshunden visar på en positiv påverkan på barn och har givit oss förståelse om på vilket sätt läshunden påverkar barnen.

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    Kan en läshund bidra till att positivt påverka barns läsförmåga?
  • 7.
    Abbas, Khizer
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Qazafi, Shahzad
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Investigating the impact of knowledge management on HRM performance with moderating role of cultural dynamics: A Multi-group analysis of Family firms in Pakistan and Sweden2022Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Abstract Introduction: Knowledge is the most crucial aspect to gain a competitive advantage in today's world. However, to gain H.R., the effective knowledge is the most challenging part of modern society. The creation, management and usage of information is straightforwardly influenced by a few practices and methodologies of Human Resource Management (HRM). Knowledge management and Human resource management, both disciplines, has a great effect on information financial aspects.

    Research Problem and Questions: This study is done with the intention to gauge the impact of Knowledge management practices on H.R. performances and to check that how cultural dynamics affect the performance of the family businesses.

    Theoretic Area of the Study The theoretic area of the study deals with knowledge management and human resource management output/performance along with cultural dynamic moderating impacts.

    Research Methodology: It is a cross-sectional comparative study, and data is collected usingquestionnaires. The cultural dynamics were compared from Sweden and Pakistan. The tool was adapted from already existing studies, and the reliability and validity were checked beforehand.

    Conclusion: From the study, it is seen that Cultural dynamics act as a moderator amongst the HRM performance and Knowledge Management, and there is a strong relationship between knowledge management practices and HRM performance. The results also show that the correlation between K.M. and H.R. performance is relatively stronger in Sweden while it is moderate in Pakistan.

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  • 8.
    Abbas, Wasim
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Chaudhry, Saqib Mehmood
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Analyzing the Disruption Factors of Emerging Markets: A Case Study of Pakistani Telecom IndustryHuawei in Pakistan2011Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A free and flexible business environment attracts international organisations to those markets that have big growth potential and high profit margins. To penetrate emerging markets is of great interest to any international organisation. The situation gets more intense if it is in the field of telecommunications. Telecommunications (telecoms) and information technology (IT) are generically known as the information and communication technologies (ICT) industries. ICT is one of the fastest growing industries in the world and is also considered among the biggest markets in terms of customer base, growth and profitability. The competition is very high in such markets, so relatively unique, attractive and extraordinary business strategies are usually practiced by these companies. The situation may create an atmosphere of upheavals and uncertainties in such markets. Extraordinary or unethical business policies can not only affect the business of other organisations, but also has some after-effects on societies and the mindset of target nations and market ethics. Organisations are very much engaged with society and work in the social environment, therefore the socio-cultural components is of great importance when designing business strategies. Exploring the facts about emerging markets and by analysing the case of Chinese company Huawei in the Pakistani telecom market, this thesis gives investigates and assess the success factor of this Chinese company. This thesis highlights the upheaval factors of emerging markets, by analysing the role of cultural interests and the mindsets of target nations for organisations planning their strategies

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  • 9.
    Abbasi, Karwan
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Al-Mosawy, Samer
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Vad är en representativ muslim?: Vestmanlands läns tidnings porträttering av islam och muslimer2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Vi lever i en värld där människor rör sig mellan länder, där kulturella referenser möts, påverkar, sammanflätas och utvecklas med andra och där den ökade globaliseringen gör att jordens befolkning kommer allt närmre varandra. Samtidigt finns nationsgränser varigenom det upprätthålls och produceras normer och värderingar och därigenom riktlinjer för vad som kan ta sig uttryck samt på vilket sätt. Ökad migration till följd av flykt ifrån krig och förföljelse, en önskan om att leva under bättre levnadsvillkor, ökade försörjningsmöjligheter samt möjlighet att leva nära familj och släktingar har stor påverkan på den etniska sammansättningen i många länder. Som ett resultat av detta träffas människor med skilda uppfattningar och idéer, regelbundet möts människor som tänker olika, som ser olika ut och som lever på skilda sätt. Samhällen vari denna process äger rum förändras genom denna kontakt men även utifrån de bilder som överförs via media. Sveriges lagar styrs inte utifrån några religiösa betingelser men det finns fortfarande religiösa inslag i samhällsstrukturen som vilar på en kristen trosåskådning. Sedan invandringen till Sverige ifrån länder med muslimsk majoritet ökat har islam och muslimer kommit att omdebatteras trots att de utgör en minoritet i landet. Människors uppfattningar påverkas bland annat utifrån det massmedier väljer att förmedla, utgångspunkten för denna studie är att utforska de retoriska konstruktioner som förmedlas genom mediet tidning, specifikt Vestmanlands läns tidning, i sammanhang där islam och/eller muslimer omnämns. Genom att analysera ett 40-tal artiklar i tidningen kommer vi åskådliggöra vilka formuleringar, benämningar och ordval som används och som vi menar konstruerar bilder av den verklighet som skribenter och läsare är en del av. Vi kom fram till att vi på daglig basis försöker utmåla andra grupper än den egna med ondska, detta är problematiskt. Vi identifierar andra individer och grupper med ondskefulla värderingar och därigenom separerar vi oss själva från dem. Det är bland annat detta som får oss att känna ett inkluderande och därmed rättfärdigas avståndstagandet gentemot den andra gruppen vilket i sin tur leder till ökad polarisering. Resultatet visar på att den aktuella diskursen om muslimer och islam bibehålls genom att stereotypa uppfattningar repeteras och bekräftas i det massmediala rummet. Dessa uppfattningar vilar många gånger på ovetenskapliga belägg, det som framförs kan vara rena åsiktsyttringar med syfte till att sälja lösa artiklar

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  • 10.
    Abd, Assil
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences. 9101270685.
    Fritidspedagogens arbetssätt i arbetet med nyanlända barn: En kvalitativ studie om fritidspedagogers arbetssätt med nyanlända barn i fritidshem med fokus på svårigheter2018Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studiens syfte var att undersöka fritidspedagogens arbetssätt med nyanlända barn i fritidshem.

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    Nyanlända barn i fritidshem
  • 11.
    Abdelatif, Rania
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences.
    Högläsning i förskolan i spänningsfältet mellan policy och praktik: En kvalitativ studie om pedagogernas perspektiv på högläsningens roll i förskolan2024Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna studie är att bidra med kunskap om pedagogernas perspektiv på högläsningens roll i förskolan, samt vilka möjligheter och utmaningar som de upplever i sitt arbete med högläsning. Denna studie har sin utgångspunkt i läroplansteorin för att förstå hur pedagoger i förskolan uppfattar och implementerar läroplanens mål om högläsning och vilka faktorer som påverkar pedagogernas möjligheter i sitt arbete med högläsning.   Den valda metoden för datainsamling innefattar en kvalitativ forskningsansats, där semistrukturerade intervjuer genomförs med tretton pedagoger. Dessa pedagoger representerar både förskollärare och barnskötare och är anställda vid kommunala förskolor i Västernorrlands län och Stockholms län. Analysmetoden som används för att analysera det empiriska materialet är tematisk analys.  Resultatet visar att högläsning primärt används i undervisningssyften, samtidigt används den också för andra ändamål såsom återhämtning och skapande av en positiv relation till högläsningen. Högläsning har positiva effekter på barns lärande, språkutveckling, sociala utveckling och kommunikation. Resultatet visar att pedagogerna är medvetna om att tillämpa olika strategier för att göra högläsningen meningsfull. Genomförandet av högläsning påverkas av en rad ramfaktorer såsom barngruppsstorlek, koncentrationssvårigheter, tidsbegränsningar, otillräckliga språkkunskaper hos både pedagoger och barn, lokalens utformning och ljudnivå.  Slutsatsen som kan dras av resultaten är att ramarna för högläsning är sammankopplade och kan påverka varandra på olika sätt. Det är viktigt att pedagogerna är medvetna om dessa samband för att kunna skapa förutsättningar för högläsning som är både effektiv och givande, vilket skapar en positiv och meningsfull upplevelse för både barn och pedagoger. 

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  • 12.
    Abdelrahman, Ahmed
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    van den Akker, Melanie
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    The Impact Of Corporate Governance Characteristics On Greenhouse Gas Emissions: Empirical Evidence From Sweden2023Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine the interactions and impact of six key corporate governance factors on greenhouse gas emissions in Swedish listed firms. Namely, board size, board gender diversity, CEO compensation, blockholder ownership, audit and non-audit fees. The study employs a quantitative research design and uses regression analysis to test the research hypotheses. The data for the study is obtained from a sample of 199 Swedish firms from 2014 to 2021 and data retrieved from the Nordic Compass Database, Swedish House of Finance Research Data Center. The findings reveal significant associations between corporate governance factors after controlling for firm size and industry with carbon emissions disclosure by firms. Concluding, these factors play a crucial role in tackling environmental sustainability performance in corporate practices.

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    The impact of CG on GH, Ahmed Abdelrahman_Melanie van den Akker
  • 13.
    Abdi, Mohammed Bashir
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Kadrija, Agron
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    De förlorade sönerna återvänder hem: En kvalitativ studie om återvändande Daish-krigare från Göteborg, stadens strategi mot terrorism och arbetet mot våldsbejakande extremism2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Svenska medborgare har anslutit sig till terrororganisationen Daish. Många av dessa individer kommer från Göteborg. Syftet med denna forskning är att undersöka hur det kom sig att göte-borgare är överrepresenterade bland svenska Daish-medlemmar. Många av Daish-resenärerna har återvänt till Göteborg. I denna forskning undersöks också Göteborg stads strategi för åter-vändande Daish-medlemmar och hur radikaliseringsprocessen ser ut för individer som ansluter sig till våldsbejakande extremism.

    I denna uppsats tillämpade vi kvalitativ metod med semistrukturerade intervjuer. Materialet i uppsatsen grundar sig på intervjuer med två göteborgare som har anslutit sig till Daish och sedan återvänt till Göteborg. Intervjuer har också hållits med tre poliser och två so-cialarbetare som arbetar mot våldsbejakande extremism i Göteborg.

    Resultaten visar att Göteborg sticker ut i listan bland Sveriges särskilt utsatta om-råden, och att orsaken till att Göteborg är överrepresenterat beror på segregation och utanför-skap. Resultaten visar att vissa stadsdelar i Göteborg har hög arbetslöshet, låg utbildning och dåliga skolresultat. Klyftan mellan utsatta områden och övriga Göteborg växer. Invånarna i dessa områden upplever detta som orättvist, diskriminerande samt att det väcker frustration. Undersökningen visar att klyftan utnyttjas av individer med religiös, klan eller patriarkal makt som ersätter den demokratiska strukturen i de segregerade stadsdelarna. Terrororganisationen Daish är en av aktörerna som har utnyttjat övriga samhällets frånvaro i utsatta stadsdelar. In-formanterna påpekar att Daish-rekryterare överöser religiös propaganda på individer som redan är frustrerade på samhället.

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  • 14.
    Abdulgadir, Foosey
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Cultural Clash and Colonial Consequences: A Comprehensive Analysis of Chinua Achebe’s Things Fall Apart2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper explores Chinua Achebe's novel Things Fall Apart (1958) within the context of postcolonial theory, focusing on the clash between traditional Igbo culture and the forces of European imperialism. Achebe's work serves as a response to Joseph Conrad's Heart of Darkness (1899) and challenges the stereotypical portrayal of Africans. This thesis delves into the impact of missionaries and Christianity on Igbo society, analyzing the mechanisms through which they established influence and sparked conflicts with traditional beliefs. Employing a postcolonial framework, the study scrutinizes power dynamics, colonial strategies, and the consequences of cultural clashes.

    The study’s findings critically assess European colonialism by highlighting how missionaries utilized Christianity for colonization, revealing conflicts between African and European cultures and prompting reflection on the repercussions of cultural interactions in pre- and postcolonial Africa. The research reveals the multifaceted impact of missionaries and Christianity on Igbo society, employing tactics such as education-driven conversion, economic dependence, cultural stigmatization, exploitation of social divisions, and legal/political influence. These strategies were designed to subvert traditional beliefs, reshape cultural values, and establish Christianity as a dominant force, resulting in significant cultural conflicts within the Igbo community.

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  • 15.
    Abduljalil, Zainab
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Obegränsat skattskyldig: En studie om när en person blir obegränsat skattskyldig vid utflyttning från Sverige? Fokus på väsentlig anknytning2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

     Uppsatsen undersöker när en person blir obegränsat skattskyldig trots att hen har flyttat från Sverige. När en person flyttar utomlands kan det finnas skattemässiga konsekvenser att ta hänsyn till. För att en person som flyttat utomlands ska bli obegränsat skattskyldig i Sverige krävs att personen har en väsentlig anknytning till landet. En väsentlig anknytning kan finnas om personen har bott i Sverige tidigare, har en fastighet eller bostad i Sverige, eller har nära familj som bor i Sverige. Det kan också finnas en väsentlig anknytning om personen har arbetat i Sverige under en längre tid, eller har andra ekonomiska eller personliga band till landet. Skatteavtal mellan Sverige och andra länder kan påverka beskattningen. Om en person är bosatt i ett annat land men har inkomster från Sverige, kan skatteavtalet bestämma vilket land som har rätt att beskatta inkomsten. Oavsett vad som gäller enligt skatteavtalet måste personen lämna uppgifter om alla inkomster till Skatteverket i en eventuell deklaration. För att avgöra om en person har väsentlig anknytning till Sverige, sammanvägs ett antal anknytningsfaktorer. Dessa faktorer inkluderar bostad i Sverige, stadigvarande vistelse i Sverige, familjeband i Sverige, arbete i Sverige och ekonomiska band till Sverige. Ju fler anknytningsfaktorer som är uppfyllda, desto större är sannolikheten att personen anses ha väsentlig anknytning till Sverige och därmed blir obegränsat skattskyldig. Det är viktigt att notera att även om en person inte anses ha väsentlig anknytning till Sverige och därmed inte blir obegränsat skattskyldig, kan personen fortfarande vara begränsat skattskyldig i Sverige. Detta innebär att personen endast behöver betala skatt på de inkomster som härstammar från Sverige.

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  • 16.
    Abduljalil, Zainab
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Once upon a time: En studie om hur Disneyprinsessor har porträtterats över tid i Disneyfilmer2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to investigate how Disney princesses have been portrayed and how has it changed over time. I watched nine Disney films with a total of nine different princesses. I wanted to see if there are any stereotypical roles that fit in with female Disney princesses and also wanted to see when this change took place over how they were portrayed in the meantime. As a method, I have used qualitative content analysis. I chose different properties and categories that I was looking for in the movies. These categories and properties contain different stereotypical characters and chores that the princesses perform in their homes. This study has used the theories stereotypes and earlier research by Disney Princess. The conclusion was that there was a clear difference between the older and newer films. In the first films, the princesses only dreamed of finding their dream prince, but in newer films she had other goals and dreams than finding a man. The princesses in the first films were very stereotypical women and in newer films the princesses are braver and more independent.

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  • 17.
    Abdulkadir, Muna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Bozhko, Kristina
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Driving university towards change and innovation: Impact of national culture and environmental factors2014Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: To investigate the impact of national culture on the process of managing change and innovation in the sector of higher education and identify what kind of environmental factors could produce a moderating effect on the cultural impact.

    Method: Inductive method and qualitative approach were used. With the purpose of collecting qualitative data, 15 in-depth semi-structured interviews were conducted with employees of Faculty of Education and Business Studies in University of Gävle, Sweden.

    Results & Conclusions: The study suggests that any innovation is a change, while change is always a process and, thus, should be managed as such. Authors draw attention from the process of management of innovation itself towards managing through manipulating by such an influencer as national culture. At the same time authors point out that not everything can be explained on the basis of culture providing a range of potential factors that can strongly moderate the impact of culture.

    Suggestions for future research: Current research is limited by the choice of country, sector of economy, number of studied cases, etc. Investigation of cultural impact on change and innovation management in universities of other countries or the choice of another economic sector would open opportunities for further research.

    Contribution of the thesis: During the study the authors verified a part of the suggested hypotheses demonstrating the strength of the impact that national culture produces on management of change and innovation. Moderating effect of different environmental factors such as employee’s age and position within organizational structure, governmental policies in the sphere of higher education, type of organizational structure and type of leadership, was demonstrated. Authors come up with implications of managing the process of change and innovation through manipulation of cultural impact.

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  • 18.
    Abdullah, Zizan
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences.
    Ett interkulturellt arbetssätt i förskolan: en studie kring förskollärares utsagor om arbetssätt i mångkulturell verksamhet2016Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studiens syfte är att undersöka hur fem förskollärare arbetar med ett interkulturellt arbetssätt inom en mångkulturellt förskoleverksamhet.

    Studien har utgått från ett teoretiskt perspektiv på interkulturellt arbetssätt och den teoretiska ansatsen utgörs av ett interkulturellt perspektiv. Interkulturalitet handlar om möten mellan människor från skilda kulturer och en ömsesidig förståelse dem emellan. Skilda kulturer innebär exempelvis att man har olika modersmål, seder och levnadsregler. Jag har gjort en kvalitativ undersökning, där jag har intervjuat fem förskollärare i två förskolor.

    Resultatet visar att förskollärarna hade en liknande syn på interkulturellt arbetssätt och att faktorer som förhållningssätt, arbetsmiljö och lärandemiljö bidrar till att barnen på förskolan ska känna sig mer trygga, nyfikna och motiverade. Därutöver visar resultatet på förskollärares behov av vidare utbildning i frågor som rör barns kultur och modersmål. Betydelsen av att arbeta med utgångspunkt i olika språk i förskoleverksamheten är ytterligare en tendens som framkommer i resultatet. En slutsats som kan formuleras med grund i undersökningens resultat är att förskoleverksamhet som tar tillvara och har sin grund i flera modersmål bidrar till att barn blir sedda, respekterade och motiverade att lära sig.

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  • 19.
    Abdullahi, Naima
    University of Gävle, Faculty of Education and Business Studies, Department of Culture Studies, Religious Studies and Educational Sciences.
    Pojkars läslust: en studie av hur pojkar uppfattar och uttrycker sitt intresse för läsning2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 20.
    Abdullateef, Nadia
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences.
    Barns inflytande i den dagliga verksamheten: En kvalitativ intervjustudie av förskollärares uppfattningar om barns inflytande2020Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I forskning kring barns inflytande är det tydligt att förskollärarrollen är central i hur möjligheterna för inflytande utformas. Med tanke på tidigare forskning är studiens syfte att undersöka hur förskollärare beskriver sin roll i att skapa möjligheter, respektive hinder för barns inflytande. Semistrukturerade intervjuer av sju förskollärare har genomförts för att få deras egna resonemang kring begreppet inflytande. Studiens teoretiska ramverk bygger på utvecklingspedagogiska perspektivet samt Shiers-modell. Resultatet av empirin visar att begreppet inflytande anses höra ihop med förmågan att påverka, och förstås därmed i relation till barns demokratiska rättigheter. Ett stort hinder för barns utövande av inflytande är maktpositionen som vuxna besitter i relation till barn. Därigenom menar förskollärarna att de bör ta en didaktisk roll för att möjliggöra barns inflytande. Genom ett genuint intresse av att lyssna, ett stöttande i strävan mot att få barn att påverka förskolans fysiska inom- och utomhusmiljö samt tillämpning av pedagogisk dokumentation, beskriver förskollärarna att inflytande kan möjliggöras. 

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  • 21.
    Abebaw, Meron Kebede
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Matukuta, Willard Kingstone
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden2018Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden

    Level: Master Thesis in Business Administration

    Author: Meron Kebede Abebaw; Willard Kingstone Matukuta

    Supervisor: Agneta Sundström, PhD

    Examiner: Maria Fregidou-Malama, PhD

    Date: May, 2018 

    Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior.

    Method: This study chooses qualitative research and used both primary and secondary data collection as method.

    Results and conclusions: This study have reached to conclude that: with the current advances in technology, physical stores can use in-store technology to give customers a new experience; physical stores perceive that using in-store digital technology will change customers shopping experience. Also, marketing mix inputs and technology affect customers’ behavior.

    Suggestions for future research: For future research, how smart fitting rooms may influence the customer experience in the physical store will be important to study. Researchers can also consider understanding customer responses to in-store technology. Finally, a customer’s perspective to both suggestions should improve the knowledge on whether digital solutions are preferred in in-store shopping or not.

    Contributions of the thesis: This thesis contributes to the current state of theories on in-store technology by showing atmosphere has effect on customers’ experiences and behavior in addition to the marketing mix. On the managerial perspective, analyzing the installation of this technology will enable to identify its effect on customers’ experiences and behavior. In addition, on the societal perspective, the behavior of customers will help in motivating younger generation to utilize this in-store technology.

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  • 22.
    Abeln, Laura
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Hur kan vi ta emot nyanlända invandrarelever på bästa möjliga sätt?: En undersökning av Örebro kommuns sätt att ta hand om nyanlända invandrarelever med hänsyn till Skolverkets allmäna råd2012Student paper second term, 5 credits / 7,5 HE creditsStudent thesis
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  • 23.
    Abid, Rabia
    et al.
    University Lahore, Pakistan.
    Iwendi, Celestine
    University of Bolton, UK.
    Javed, Abdul Rehman
    Air University, Islamabad, Pakistan.
    Rizwan, Muhammad
    University Lahore, Pakistan.
    Jalil, Zunera
    Air University, Islamabad, Pakistan.
    Anajemba, Joseph Henry
    Hohai University,Changzhou, China.
    Biamba, Cresantus
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences, Educational science.
    An optimised homomorphic CRT-RSA algorithm for secure and efficient communication2023In: Personal and Ubiquitous Computing, ISSN 1617-4909, E-ISSN 1617-4917, Vol. 27, p. 1405-1418Article in journal (Refereed)
    Abstract [en]

    Secure and reliable exchange of information between devices is crucial for any network in the current digital world. This information is maintained on storage devices, routing devices, and communication over the cloud. Cryptographic techniques are used to ensure the secure transmission of data, ensuring the user’s privacy by storing and transmitting data in a particular format. Using encryption, only the intended user possessing the key can access the information. During data or essential transmission, the channel should be secured by using robust encryption techniques. Homomorphic Encryption (HE) techniques have been used in the past for this purpose. However, one of the flaws of the conventional HE is seen either in its slow transmission or fast key decryption. Thus, this paper proposes an optimized Homomorphic Encryption Chinese Remainder Theorem with a Rivest-Shamir-Adleman (HE-CRT-RSA) algorithm to overcome this challenge. The proposed Technique, HE-CRT-RSA, utilizes multiple keys for efficient communication and security. In addition, the performance of the HE-CRT-RSA algorithm was evaluated in comparison with the classical RSA algorithm. The result of the proposed algorithm shows performance improvement with reduced decryption time. It is observed that the proposed HE-CRT-RSA is 3–4% faster than the classical Rivest-Shamir-Adleman (RSA). The result also suggests that HE-CRT-RSA effectively enhances security issues of the cloud and helps to decrease the involvement of intruders or any third party during communication or inside the data/server centers.

  • 24.
    Abou Khaled, Omar
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Oleandersson, Viktor
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Service Recovery genom hantering av eWOM: En studie om svenska e-handelns modebransch.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: Service Recovery by managing eWOM - A study of the e-commerce fashion industry.

    Level: Final assignment for Bachelor Degrees in Business Administration.

    Authors: Omar Abou Khaled & Viktor Oleandersson.

    Supervisor: Akmal Hyder.

    Date: 2022 June.

    Aim: The purpose of this study is to investigate how e-commerce companies in the fashion industry manage negative eWOM through the use of Service Recovery.

    Method: This study is based on a qualitative method with a hermeneutic approach and an inductive research approach. The empirical data consists of seven semi-structured interviews.

    Conclusion: Digital development has given a lot of room for mistakes, it is also easier for eWOM to spread. The most common reasons for negative eWOM spreading are mainly delivery issues or dissatisfaction with a product. The study also shows that the majority of companies lack strategies and instead rely on the customer service department, which makes it important to have well-trained staff.

    Contribution: The study’s contribution to the theory in marketing is an increased understanding of how Swedish companies in the e-commerce fashion industry manage negative eWOM and the reasons for eWOM’s emergence. The practical contribution is a wisdom for e-commerce companies in the fashion industry to be able to design a Service Recovery strategy and the aspects that can prevent negative eWOM.

    Suggestions for future research: The research can be further deepened by taking the customer perspective into account. It will also be of interest to investigate how companies should deal with digitalisation. Finally, a suggestion is to study this topic in other industries. 

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  • 25.
    Abou Khaled, Walle
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Baban, Dylan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Influencers på Instagram: En jämförande studie om hur olika sorters influencers påverkar konsumenters varumärkesuppfattning2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The purpose of the study is to investigate how consumers’ brand perception is influenced by influencer marketing with regard to influencers' number of followers and topical alignment.

    Method: In this study, a quantitative method has been conducted to aggregate 173 responses in a web-based questionnaire survey. After screening based on our selection, 153 responses were processed in SPSS where descriptive statistics, correlation analysis and cluster analysis were conducted. The result was used to conduct a discussion to draw further conclusions.

    Conclusion: The study shows that both topical influencers and influencers with many followers have a positive impact on consumer brand perception. Influencers with a large number of followers contribute to a more positive impact on consumer brand perception than topical influencers. For maximum results, marketers should use an influencer that has both a large number of followers and focuses on a topic.

    Contribution: The study's contribution to the theory of marketing research area is an increased knowledge of the influence of different types of influencers on consumer brand perception. The study shows that the number of followers weighs heavier than the topic in terms of how positively affected a consumer's perception of the brand is.

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  • 26.
    Abraham Tewoldemedhin, Fithawi
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Medeubayev, Meiras
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Knowledge Hiding in Consulting Industry: the Case of EY in Kazakhstan2017Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Aim: This study aims to explore the knowledge hiding phenomenon among project teammembers in the consulting industry. This study investigated why, when, how and what type ofknowledge team members hide.Methodology: This research applied a qualitative research with inductive approach. Semistructuredinterviews with eleven participants from EY in Kazakhstan were conducted.Secondary data was obtained from existing scientific articles and books.Findings: Findings of the study provided that (i) variables affecting knowledge hiding atindividual level also influence at team level; (ii) the technological and organizational barriershad a minor influence on knowledge hiding at team level; (ii) tacit/explicit and key/commonknowledge are subject to hiding among team members; (iv) three additional variables arediscovered at team level, i.e. laziness, fear of being seen silly and self-study.

    Theoretical contributions: This study contributes to the counterproductive knowledgebehaviour by exploring patterns of knowledge hiding among team members. Additionalknowledge sharing barriers of why and when team members hide knowledge were found. Teammembers hide knowledge when they feel ownership over knowledge and territoriality servesas a mediating tool. Nevertheless, collective knowledge psychological ownership weakensknowledge hiding, because team’s success is more important than individual’s goals.Managerial implications: Organizations are encouraged to nurture team environment, becauseteam members might feel that they are obliged to share their knowledge. Also, managementshould consider to lower territoriality perspectives (e.g. by team buildings, etc.).

    Limitations and future research: Future research should increase the number of respondentsfrom different companies, industries and geographical areas. To validate the three newly foundknowledge hiding variables at team level, they can be tested at individual level. On top of thatfuture research can focus on the effects of interpersonal injustice on knowledge hiding on eachmember, motivational process on knowledge concealing/sharing and cross-cultural differencesof how knowledge concealing is interpreted can be researched.

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  • 27.
    Abrahamsson, Isak
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Karlsson, Malin
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Värdeinvestering – en hållbar strategi för överavkastning?: Ett test av investeringsstrategin F_SCORE på värdeaktier med hög book-to-market kvot2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim

    The main aim is to test if Piotroskis F_SCORE applied on stocks with high book-to- market ratio outperforms the market portfolio and therefore determine the level of market efficiency. The secondary aim is to provide knowledge to business executives about the relevance of a book-to-market policy.

    Method

    This study is a quantitative research which assumes a positivistic research philosophy with a deductive approach. Several regression analyses have been used to confirm the statistical significance of the different estimated parameters. The empirical results give answers to two hypotheses based on the aim of this research. The empirical data have been collected from Thomson Reuter Datastream, compiled in Excel and analyzed with the statistical software Stata.

    Result & Conclusions

    The empirical results of this study show that the value portfolio has a higher return than the market index. The risk-adjusted return for the value portfolio is higher compared to the market portfolio. This indicates that the higher return of the value portfolio is not due to a higher risk. By the results of this study there is not possible to determine whether the market is fully efficient or not. It is only possible to exclude the strong and semi-strong form of market efficiency.

    Suggestions for future research

    For future studies, we suggest further research about the weak form of market efficiency. Using historical data to determine future return, as Contrarian model, is one suggestion to reach further evidence of market (in)efficiency. Since F_SCORE assumes a normal distribution and because of the poor performance of the low F_SCORE firms another suggestion is short-sell these stocks to see if the return ca be increased. This empirical field needs further research about which factors that causes the higher return for these stocks. The small firm effect, liquidity and behavioral finance are just a few anomalies that may have a relationship with excess return.

    Contribution of the thesis

    The investment strategy in this research shows a higher excess return compared to the market index as well as a higher risk-adjusted return over the given period. This is not only a contribution to investors but also in a theoretical field due to the efficient market hypothesis. F_SCORE have a normal distribution curve where the stocks with F_SCORE of 5 or higher generally have a higher mean return. Another contribution is the relevance of book to market ratio as a useful strategy for valuating companies. The practical contribution gives business executives better understanding about the relevance of a book-to-market policy when attracting investors. 

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  • 28.
    Abrahamsson, Kristine
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Mothers and Daughters between Two Cultures in Short Fiction by Edwidge Danticat2011Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay takes a look at two short stories from the novel Krik? Krak! written by the Haitian-American author Edwidge Danticat. The short stories “Caroline’s Wedding” and “New York Day Women” are about mother-daughter relationships where the mothers and daughters are either first or second generations immigrants from Haiti. This essay focuses on these relationships and how they are related to immigration. To address these issues of relationships and immigration, several critics and their opinions on the subject are presented as well as an examination of key events in the short stories.

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  • 29.
    Abrahamsson, Pege
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Hedlund, Johan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Valutariskhantering: En omotiverad kostnad eller ettvardagligt behov?2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Vårt syfte med detta arbete är att undersöka hur två stora företag i Gävleborgslän, med betydande del av sin verksamhet på export, hanterar de valutarisker som uppstår. Företagen som vi valt att granska är Sandvik och Korsnäs som båda är tillverkande företag inom industrin.

    Vi kommer sedan att jämföra hur respektive företag har valt att hantera sina risker och belysa de skillnader och likheter som dessa två företag har i sitt arbete med valutarisker. Slutligen ämnar vi jämföra det empiriskt insamlade materialet med den teoretiska referensram som finns inom det valda ämnet.

    Metod: Vi har valt att använda oss av en kvalitativ metod när vi insamlat data. Insamlingen har främst skett via samtalsintervjuer på respektive företags huvudkontor. Kompletterande information har insamlats via mejlkontakt med våra respondenter. De teorier vi har använt behandlar främst valutarisker och metoder för valutarisker.

    Resultat & slutsats: Slutsatsen från vårt arbete visar att de företag vi studerat har insett betydelsen av valutaexponering men bara ett av företagen har valt att aktivt arbeta med riskhanteringen. Vi vill dock poängtera att båda företagen tagit ställning till hur arbetet med risker ska hanteras.

    Förslag till fortsattforskning: I vårt arbete visar vi en bild av hur två företag hanterar sina valutarisker och exponeringar. Det kan vara intressant att undersöka detta ur ett större perspektiv. En djupare studie med fler företag kan göras. I vår studie sker jämförelsen mellan två industriföretag. Att göra jämförelsen med ett företag inom ett annat segment, t ex dagligvaruhandeln eller telekombranschen, finner vi intressant.

    Valutariskhantering: en omotiverad kostnad eller ett vardagligt behov?

    Uppsatsens bidrag: Vårt arbete ger ett bidrag till exporterande företag för att få en uppfattning om olika sätt att hantera sina valutarisker. Uppsatsen kan även användas av Sandvik och Korsnäs för att få reda på hur två studenter anser om deras arbete med valutasäkring.

    Nyckelord: Valutarisk, valutasäkring, valutaexponering, valutahantering, derivatinstrument, terminskontrakt, optioner.

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  • 30.
    Absi, Lina
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Leino, Matilda
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Innovationsförmågans påverkan på goodwill2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this paper is to examine the extent of goodwill that can be explained by the capacity for innovation in Swedish listed companies.

    Introduction: Goodwill is an intangible asset and occurs in connection with acquisitions. In recent years, the record received a great importance and it gives also an expression of the future economic benefits. Goodwill is difficult to define because the item may contain, for example, customer relationships, trademarks, good reputation, etc. In the current situation, innovation is an important factor for companies and has great significance for economic growth and innovation capacity of firms should have an impact on the goodwill value of the entry.

    Method: A quantitative study has been made in this paper. Through the database Retriever data was collected from the largest listed companies. An elimination was made for those companies that had not provided data that was required for the study. Through the statistical program Minitab was two regression models were conducted and analyzed.

    Conclusion: Our conclusion is that the two dimensions of innovation studied, patents and research and development, Large Cap both have a positive explainationary power on goodwill for Large Cap. For Mid Cap there no significant effect appears. For Small Cap patent has a weak impact on goodwill, while research and development showed no impact.

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    Innovationsförmågans påverkan på goodwill
  • 31.
    Acheamong, Fredrick
    University of Gävle, Faculty of Education and Business Studies, Department of Culture Studies, Religious Studies and Educational Sciences.
    Decoupling Church-State Relation in Sweden: A Brief Post-Mortem2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Five decades’ process of breaking more than four centuries of Church-State ties saw a major break-through at the stroke of the new millennium (the year 2000), with the implementation of legislative reforms aimed at giving the Church of Sweden a greater degree of liberty, while extending greater freedom to other religious communities in Sweden. Almost a decade after this historic legislation most stakeholders claim the impact of the reform has been significant. Indeed the decision to server Church-State ties for whatever purpose or reason, after such a long standing relation between the two, will by all means have implications for the Church that is separated, the State and the so called free churches and other religions in Sweden. Thus, this field study seeks to investigate the resultant impact of delimiting governmental power in the religious domain on the now autonomous church and the implications the separation has had for other “non-state churches” as well as the secularized state government in Sweden almost ten years after the reforms.

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  • 32.
    Ackerstierna, Eva
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Dagens arbetsmiljö för tjänstemän i norra Virginia, USA: en studie av ett amerikanskt företag.2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Describe a working climate a young professional can expect to face with a company in Northern Virginia, USA. Examine working conditions and the working environment through perspectives such as gender, culture, and leadership.

     

    Method: Qualitative research where one case study has been performed for collecting empirical data. Inductive logic and a constructivist approach have been used as strategy for parsing data.

     

    Result & Conclusions: There is a paradox between working hours and flexibility. Professionals work significantly more hours than stipulated in their job descriptions. The appropriate number of working hours is a gray zone issue and there is unspoken demand to stay and work late, especially at the higher levels within the organization. Finansa appears to be a flexible and understanding employer but only when missed hours are made up and added to with extra hours. The result is a false sense of employment security. There are no written contracts of employment and a manager and/or employer can fire you whenever they want to and without any reason. In addition, employees can leave the company without further notice. Finally, another important dimension to the work environment of the young professional is diversity. This is a demographic reality of professional life in Northern Virginia and it can present a significant challenge. It is extremely important for young professionals to understand that cultural differences influence the work environment; others may not think and act as you do and basic assumptions about conduct may differ greatly across cultures. The key for success in this diverse environment is to understand it exists in the workplace and to take action based on that knowledge. Tolerance of personal differences with co-workers is essential. Understanding how different ethnic groups deal with time, relations and environment could be the decisive key for success in the professional setting.

     

    Suggestions for future research: To perform a deeper study about working hours. To investigate how many hours white-collar workers in the US work outside stipulated working hours and how many hours they spend on volunteer hours. The gray zone of working hours is a large uninvestigated reality.

     

    Contribution of the thesis: Increase the understanding of challenges a young Swedish professional faces when working abroad and in particular with a company in Northern Virginia, USA.

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  • 33.
    Ackesjö, Helena
    et al.
    Linnéuniversitetet.
    Haglund, Björn
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences, Educational science.
    Fritidspedagogisk undervisning: En fråga om intentionalitet, situations-styrning och inbäddning2021In: Utbildning och Lärande / Education and Learning, ISSN 2001-4554, Vol. 15, no 1, p. 69-87Article in journal (Refereed)
    Abstract [en]

    The aim of this article is to contribute with knowledge about how teachers in school-age educare describe their teaching. Teachers in school-age educare move between two different value systems as they are in a field of tension between tradition and new educational policy intentions. Written reflections from 48 teachers at 31 schools in four municipalities have been analyzed based on what has been described as necessary teaching elements; intentionality, interactivity and intersubjectivity. The deductive analysis resulted in four themes; Play-oriented teaching, Subject-related teaching, Situation-based teaching and Value-based teaching. The results, based on the study's analyzing concepts, show that the teacher's control is central to whether the activities that the teachers carry out can be called teaching or not. The results also show that teaching in school-age educare still centers around a historical core of play, child focus and adaptation to the situation, even though this has been supplemented with new educational policy intentions that emphasize teaching and evaluation of childrens’ learning. However, the analyzes also show that teachers in school-age educare can move flexibly between the two value systems.

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  • 34. Ackesjö, Helena
    et al.
    Haglund, Björn
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences, Educational science, Curriculum studies.
    Undervisning och ledarskap på fritids: Perspektiv på fritidshemmets pedagogiska uppdrag2022Report (Refereed)
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  • 35.
    Addo, Richard Amankwah
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Mancuso, Giancarlo
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    To the Next Level: Influence of Social Media on Sport Organisations' Brand and Relationship Management during Global Pandemic2021Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: The aim of the study is to investigate the influence of social media in building brand and relationship for sport organisations during a global pandemic.  

    Methodology: The methodology in this study is built on a qualitative method based on a inductive approach. The authors conducted semi-structured interviews when interviewing the sports organisations and fans. Furthermore, a content analysis was employed as it served the aim of the study best.

    Findings & Conclusion: With regards to building the brand through the use of social media, findings showed that transparency, the history of the club and their image play a vital role in building a distinctive brand. With regards to building their relationship through the use of social media, findings showed that although efforts were made by the hockey clubs to interact and engage fans with various strategies, there was a lack of consistency in order to build their relationship with their fans. Thus, the findings of the study revealed that sport organisations have been able to build their brand as well as maintain their relationship with their fans during the global pandemic through the use of social media.

    Contribution of the Study: The study has both theoretical contributions and practical contributions. With regards to the theoretical contribution, the study introduces a framework that focuses on what factors influences the effectiveness of social media (SM) use for sports organizations to build their brand and relationship with their fans. Also, to the practical contribution, consistency in interacting and engaging with customers on SM should be a top priority for sport organisations’ relationship managers to build their relationship with fans on SM.

    Reflections on the Study and Suggestions for Future Research: As the study has been limited to three hockey clubs from Swedish Hockey League, the scope of the study could be broadened in future research. Also, conducting a quantitative method is recommended for future research to determine the link between interaction and engagement.

    Key Words: Relationship Building, Brand Building, Interaction, Engagement, Social Media, Sports Organisations

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  • 36.
    Adebäck, Julia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Ludvig
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Påverkar äktheten i socialt ansvarstagande den finansiella lönsamheten i företag?: En kvantitativ studie av 280 europeiska bolag2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Todays’ companies are facing an increased demand from society that they need to shift their priorities from just making money to being socially responsible. Due to the increased demand, the importance of the concept Corporate social responsibility (CSR) has also increased in the last decades. A popular branch in prior CSR studies has been to investigate if CSR-investments affects the Corporate financial performance (CFP) which has shown conflicting results. However, previous research has identified an authentic gap between what companies are promising and what they implement in reality. Therefore the aim with this study is to investigate how authentic investments in CSR, with regard to how a CSR committee and consistent CSR, influence corporate financial performance (CFP).

    Method: The study is based on the philosophy of positivism with a hypothetical deductive approach. Secondary data has been collected from Thomson Reuters Datastream with a quantitative approach. A longitudinal design has been used where data has been collected over a period of six years and the final sample has been processed and analyzed with regression analysis in IBM SPSS.

    Result & Conclusions: This study shows that companies’ financial performance is higher in the presence of a CSR-committee, which indicates that a company by engaging in authentic CSR-activities gets a higher financial performance. Management preferences to communicate the company's social responsibility results in a better financial performance due to a better relationship with the stakeholders

    Suggestions for future research: Suggestions for future research may investigate how the consistency of companies CSR is influenced by the new legislation over a longer period of time. Since the CSR-committee is influential for the financial performance we would also like to see further studies involving factors that might weaken or strengthen this relationship.

    Contribution of the thesis: From a theoretical perspective this study contributes to the accounting literature by investigating the relationship between financial performance and authentic CSR motives. From a practical perspective this study can be of interest for companies that are planning to implement a CSR-committee since this is an influential factor for the financial performance.

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  • 37.
    Adebäck, Sara
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Norman, Sofia
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Innovationsförmågans påverkan på varumärket: En vindlande resa om redovisningens svårighet att informera om det mest väsentliga2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Developing an strong brand is a way for companies to stand out of the crowd, which today is necessary to conquer on the competitive market. The brand value is one of the most important assets in annual reports, but there are difficult to estimate an reliable value. It depends on the fact that the brand value is affected by few different factors, including innovativ-eness. Due to the thesis background the purpose enunciate: The purpose of this thesis is to investigate it there is a correlation between companies brand value and innovation capacity.

    Method: We have done a secondary data analysis, with help from the database Retriever. The combination of faint information and lack of quality in Retrievers capacity it contributed that we had to use semi-structured interviews as an complement to full follow the purpose. The paper per- form at Stockholm Nasdaq OMX and included de 250 largest companies that at least had one registered brand value. Companies with inapplicable data for the purpose of the study was elimi- nated. As a final the data was analysed by dint of linear regression, Pearsons correlation analysis, and interviews thru ”well-grounded theory”.

    Result & Conclusion: The result of the study indicated that there are positive relation between brand value and R&D. The complemented interviews contributed that the authors observed diff- erences between practitioners and researchers on the perception of between essential accounting information and the opportunities to provide principles to circumvent the recommendations. The conclusion of the study is that companies brand value are positively affected by the innovativeness.

    Suggestions for future research: Due to the lack of resources and qualitative database it wasn’t possible to satisfy the purpose of the study. Consequently our suggestion for future research will contain the recommendation to do the study on another stock exchange.

    Contribute of the thesis: Mainly this study contributes to illuminate the fact of accounting information: companies doesn't inform sufficient information to increase knowledge for there own business innovativeness and immaterial assets. Which can be seen as a problem. Second contribute comprises that there is, hence small or implicit, relation between brand value and their companies innovativeness at the researched companies. Consequently the results gets difficult to draw general conclusion from.

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    Innovationsförmågans påverkan på varumärket
  • 38.
    Adeyemi, Bolarinwa Agboola
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    The Impact of Demographic Variables and Sustainability Awareness on Purchase Intention on Second-hand Clothing in Nigeria2023Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    ABSTRACT 

    Background: Second-hand clothing has significantly continued to generate interest both in research and in the real world and emphasis ofexisting works revolve around history, motivations for buying and effect on the environment as well as the impact on the countries that these second-hand clothes are imported. Consumers’ demographics is expected to play a role in their intention to purchase certain goods including clothes and findings also revealed that people have begun to incorporate sustainability in their intention to purchase second-hand clothing.

    Purpose: The purpose of this study was to investigate the impact of demographic variables and sustainability awareness on the consumers’ purchase intention on second-hand clothing. In other words, to investigate if statistical relationships exist between gender, age, income, educational level and sustainability awareness on the intention to purchase second-hand clothing.

    Method: This research was conducted through a quantitative method and five hypotheses were formulated based on the theory. An online survey was developed and shared through social media and sample of 111 respondents was generated. These responses were analysed through Excel and SPSS.

    Conclusion: Findings showed that none of the variables influenced consumers’ intention to purchase second-hand clothing.

    Implications: Business men can take advantage of this study to position their businesses using this findings to intensify their strategies since intention to purchase second-hand clothing has no relationship with gender, age, income, educational level and sustainability awareness. It also brought to light the level of sustainability awareness of the people and the need for the government to promote it.

    Originality: This work was the first to examine how demographic variables and sustainability awareness impact purchase intention on second-hand clothing in Nigeria. This contributes to existing second-hand clothing literature which is capable of inspiring comparative study and can also be useful for business decision.

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    Final Masters Thesis
  • 39.
    Adolfsson, Susann
    University of Gävle, Faculty of Education and Business Studies.
    Existentialismen och Stig Dagerman i läroboken2010Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med det här examensarbet är att undersöka hur läroboken framställer Stig Dagerman och existentialismen. Examensarbetet innehåller en avdelning om existentialismen och en om Stig Dagerman, för att läsaren ska få ett grepp om denna filosofiska och skönlitterära inriktning. Arbetet går sedan vidare med att jämföra hur läroböckerna presenterar dessa ämnesområde i förhållande till det som tidigare behandlats och avslutas med en sammanfattning av examensarbetet som är relativt diskussionartat.

    Resultatet visar att läroböckerna presenterar existentialismen och i vissa fall Dagerman. Men hur de presenterar dessa områden skiljer sig åt.

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    FULLTEXT01
  • 40.
    Adolfsson, Susann
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    The struggle between individuality and gender conformity: A literary study of Joyce Carol Oates' The Falls2011Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay investigates the gender roles in Joyce Carol Oates' The Falls. The novel concentrates ona family who live by Niagara Falls in the US, but the novel's main focus is on a woman namedAriah. Ariah is considered as an outcast and different from her surrounding socialites and thereforeit is interesting to investigate how society and its norms affects her. This essay concentrates on themain character Ariah and how the society's norms affect her and contribute to her alienation. Theessay focus on the key norms in the novel and analyzes them with the help of Betty Friedan'stheories in The Feminine Mystique to investigate if there is any correlation between society's normsand the main character's alienation. The aim of this essay is to investigate the connections betweenthe main character's alienation and her refusal to succumb to society's expectations of her as awoman.

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  • 41.
    Adén, Emma
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences, Educational science.
    Barns delaktighet i högläsningen i förskolan: En intervjustudie avseende barns delaktighet i högläsningen genom ett förskollärarperspektiv2016Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med denna studie är att genom sex intervjuer med förskollärare från olika förskolor med olika förutsättningar, undersöka hur förskollärarna upplever att barnen får vara delaktiga och ha inflytande i högläsningen. Resultatet visar att de flesta förskollärare använder sig av liknande metoder för att ge barnen delaktighet och inflytande i högläsningen. Dessa metoder kan vara att låta barnen vara med och välja böcker, att samtala med barnen kring den lästa boken samt att utgå från barnens intressen när man väljer böcker till avdelningen. Resultatet visade även att det finns hinder för barnens delaktighet i läsvilan. Dessa hinder kan vara att en del barn tappar koncentrationen på boken om läsningen blir avbruten för frågor eller andra kommentarer. Ett annat hinder kan även vara den tidsbrist som vissa förskollärare känner finns för den spontana högläsningen. Genom denna studie framkom hur förskollärarna upplever att de arbetar med delaktighet och inflytande i högläsningen samt att de upplever att barnen själva gör sig delaktiga i högläsningen genom att till exempel ställa frågor angående boken under läsningen.

     

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  • 42.
    Af Trolle, Kristina
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Religious studies.
    SKULD: En religionspsykologisk jämförande studie, utifrån ett teologiskt, psykologiskt och ontologiskt perspektiv2021Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Skuldbegreppet används inom olika områden. I Bibeln och andra mytologiska berättelser finns temat skuld beskrivet. Inom psykologin vrider och vänder man på skam- och skuldbegreppet inom flera olika inriktningar som psykoanalysen och existenspsykologin. 

    Syftet med denna uppsats i en komparativ litteraturstudie är att undersöka och belysa emotionen skuld ur olika perspektiv, och söka förståelse kring hur bearbetning av skuld påverkas av respektive perspektiv.

    Genom att jämföra tre samtida författare, Marianne Lerner, psykoterapeut som får representera psykologin. Harlan J. Wechsler, representerar judisk teologiskt perspektiv, och Rollo May, psykolog, som får stå för den existentiella inriktningen. Emotionen skuld är en komponent i varje enskild människans liv, som var och en hanterar både på ett medvetet och ett omedvetet plan. Skulden samverkar med andra emotioner och har en positiv och en negativ sida. Alla tre inriktningar har ett spänningsfält mellan temat god-ond som behöver internaliseras och samverka inom psyket i varje enskild människas liv. Förmågan att ta ansvar sker genom acceptans (existentialismen/May) integration av skuld (psykologin/Lerner) och att göra bättring (judisk teologi/Wechsler). 

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  • 43.
    Afram Chamun, Robbie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Sundholm, Rebecca
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    ESG-betygets samband med värdeskapandet: En studie av börsnoterade företag mellan en svensk och norsk kontext2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The connection between the ESG rating and value creation – a study of listed companies between a Swedish and Norwegain context.

     

    Level: Student thesis, final assignment for Bachelor Degree in Business Administration.

     

    Author: Robbie Afram Chamun och Rebecca Sundholm.

     

    Supervisor: Jan Svanberg.

     

    Date: 2022 - January.

     

    Aim: The interest in companies´ sustainability work has led to their valuation also being based on this phenomenon. A measure for sustainability as a basis to evaluate the companies´ CSR is the ESG score. By examining the connection between the ESG score and the companies’ value creation, from partly a Swedish context and partly a Norwegian one, studies are intended to show whether the connection exists. Furthermore, the study shows whether this connection differs between two contexts with different degrees of regulation. The purpose of the studies is therefore to investigate the connection between the ESG score and value creation for Swedish and Norwegian listed companies. 

     

    Method: The research is based on a positivist research philosophy with a deductive approach and a quantitative research method. The execution of a longitudinal design meant that the research collected data from 68 companies over a period of 7 years. The data was collected from Refinitiv Eikon and was analyzed through the statistical programme SPSS. 

     

    Result & Conclusion: The results of the study show that no significant connection between the ESG score and the companies' value creation exists. The study confirms that companies from a Swedish context receive higher ESG ratings than companies from a Norwegian one.

     

    Contribution of the thesis: By comparing Swedish and Norwegian public listed companies, the study has helped to fill the gap around the ESG score´s impact on companies´ value creation for these countries. The results of this study could not state that the ESG scores alone significantly affects the companies' value creation. 

     

    Suggestions for future research: Future research should address how value creation is affected in the absence of ESG score.

    Key words: CSR disclosure, Value Creation, ESG, Corporate Social Responsibility (CSR).

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  • 44.
    Agerhill, Madeleine
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Eriksson, Johan
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Förvaltningsstrategier -   fyra värdeskapande perspektiv: En analys av fastighetsbolag i Sverige 2015Independent thesis Basic level (university diploma), 180 HE creditsStudent thesis
    Abstract [sv]

    SAMANFATTNING

    Titel: Förvaltningsstrategier - fyra värdeskapande perspektiv

    Nivå: C-uppsats i ämnet företagsekonomi

    Författare: Madeleine Agerhill & Johan Eriksson

    Handledare: Jens Eklinder Frick

    Datum: 2015 - februari

    Syfte: Syftet med vår studie är att utifrån de fyra indirekt värdeskapande perspektiven; finansiellt, kund, interna process samt innovation- och tillväxt, analysera hur fastighetsbolag utformar sina CREM- relaterade strategier.

    Metod: Uppsatsens primära data har samlats in genom semistrukturerade intervjuer med tio stycken personer från några lokala samt några av Sveriges största fastighetsbolag. Uppsatsen tillämpar sekundärdata i form av vetenskapliga artiklar, böcker och Internetkällor. Vi redovisar vårt inhämtade empiriska underlag och analyserar därefter empirins relevans gentemot den tidigare forskningen. För att uppnå en djupare förståelse för de indirekta värdena fastighetsförvaltning kan skapa bygger vi vår studie på en hermeneutik vetenskapsgrund.

    Resultat & slutsats: Vi presenterar konkreta exempel på hur fastighetsförvaltning kan generera indirekta värden till företags kärnverksamheter. Uppsatsen tydliggör att fastighetsbolagen själva kan dra stor nytta av att generera mervärde till sina kunder. Mervärde skapar nöjdare kunder vilket bidrar till starka och långsiktiga relationer. Långsiktiga kundrelationer skapar ett mer hållbart och starkare fastighetsbolag då de ökar sin konkurrensfördel på en utsatt marknad.

    Förslag till fortsatt forskning: Studien ger anvisningar för framtida forskning med särskilt fokus på Sverige. Framtida forskning skulle kunna analysera vilken påverkan de indirekta värdena har ur företagens synvinkel. Det skulle samtidigt vara intressant att analysera vilka värden som kan uttryckas genom fastigheten. Utstrålar fastigheten den bild som organisationer vill uppnå? Bidrar fastighetens utseende till värde för varumärken? Vilka verktyg finns tillgängliga för att stödja fastighetens varumärkshantering? Lärdomar kan då dras från forskningsområden som arkitektur, marknadsföring och beteendevetenskap.

    Uppsatsens bidrag: Genom att ta del av vår studie ökar läsaren sin förståelse för hur fastighetsförvaltning kan generera indirekta värden till företags kärnverksamheter. Studien påvisar vilka effekter och fördelar som finns med att betrakta de indirekta värdena vid utformning av förvaltningsstrategier.  Fastighetsbolag kan använda vår uppsats som ett konkret underlag för att avgöra vilka indirekta faktorer som påverkar kunders kärnverksamheter. Företag som använder sig av externa fastighetsförvaltare kan med hjälp av vår uppsats öka sin förståelse för de mervärden fastighetsbolag genererar.

    Nyckelord: fastigheter, förvaltning, CREM, indirekta, värde, kund.

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  • 45.
    Agerwall, Desirée
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Swedish and Gender studies.
    Kom, vi springer runt knuten! – Vem är Knut?: Ordförrådsutveckling i en skolkontext – En kvalitativ studie kring några lärares undervisning i ordförråd och deras egen professionsutveckling i grundskolans tidigare år2021Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Ordförrådet har stor betydelse för elevers utveckling och lärande i skolan och ett sämre ordförråd gör att elever löper större risk att behöva gå ut skolan utan godkända betyg. I föreliggande arbete är syftet att, utifrån ett sociokulturellt perspektiv, öka kunskapen kring hur några lärare skapar en tillänglig lärmiljö i syfte att utveckla elevers ordförråd, med fokus på arbetssätt i undervisning. Syftet är också att ta reda på hur dessa lärare inhämtar ny kunskap för att utvecklas i sin profession. Data samlades in med hjälp av en semistrukturerad intervjustudie av åtta legitimerade lärare verksamma i grundskolans förskoleklass till årskurs 3. När jag i min teoretiska referensram redogör för ordförrådsutveckling utifrån ett sociokulturellt perspektiv framhåller jag att elever utvecklas i samspel med andra och därför behöver aktiviteter i sin undervising som möjliggör för elever att tänka, språka och lära tillsammans. Av resultatet framgår att det finns en variation av lärares undervisningssätt av ordförrådsutvecklande arbete, men att högläsning och elevers egen läsning framhålls av samtliga lärare som gynnsamma för ordförrådsutvecklingen. Ytterligare en slutsats är att kommunikationen mellan professionella lärare är en viktig länk för att kunskap ska utbytas och på så sätt generera ny kunskap och således få möjligheter att utvecklas i sin profession. 

  • 46.
    Aghakhanyan, Liana
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences.
    Läsfrämjande arbete X5000-Läståget: Hur kan förskollärare arbeta med flerspråkiga barns språkutveckling2015Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
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    Läsfrämjande arbete X5000-Läståget
  • 47.
    Aghakhanyan, Liana
    University of Gävle, Faculty of Education and Business Studies, Department of Educational sciences.
    Pedagogiska utvecklingsledarens ledarroll i förskolan: ”Jag behöver säkert en utbildning”2022Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Pedagogiska utvecklingsledare och deras ledarroll i förskolan är studiens undersökningsfokus. Syftet med studien är att analysera pedagogiska utvecklingsledarens arbete i förskolan med fokus på deras ledarroll. Studien gjordes utifrån två frågeställningar. Den första berör vad det innebär att vara pedagogiska utvecklingsledare i förskolan. Den andra berör hur pedagogiska utvecklingsledare bedriver utvecklingsarbete i förskolan.

     Med hjälp av teorin om praktikarkitekturer undersöks i denna studie vad pedagogiska utvecklingsledare säger och gör i ledarrollen, samt hur relationer skapar i ledarrollen. Semistrukturerade intervjuer har utförts med sex pedagogiska utvecklingsledare för att kunna besvara frågeställningar i syfte och komma fram till resultatet med hjälp av litteraturen och teoretiska perspektivet. 

     Studiens resultat har visat att en kompetent pedagogisk utvecklingsledare i förskolan kan resultera på kollegornas professionella utveckling med hjälp av kollegialt lärande samt barns lärande och undervisning genom barnfokuserade strategier. Annat som kom fram i resultatet är att pedagogiska utvecklingsledare ska kunna lära känna kollegor för att se allas kompetens, lyssna på kollegor, vara lyhörd och nyfiken för att lyckas i ledarskapet.

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  • 48.
    Aghester, Victor
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Gunnarsson, Alfred
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
    Användandet av mänskliga modeller i bostadsannonser: En undersökning gällande spekulanters preferenser2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: Syftet med denna studie är att analysera spekulanters preferenser beträffande foton i en annons, för att skapa en förståelse för effekten av att använda sig av mänskliga modeller.   Metod: En experimentell studie med ett deduktivt synsätt där analyser av vetenskapliga artiklar och litteratur har utförts för att ge en god överblick av tidigare forskning. Insamling av empiri har skett genom en experimentell kvantitativ metod och enkätundersökningar. Vi har analyserat vårt resultat i SPSS och framställt deskriptiv statistik, korrelationsanalys, klusteranalys, faktoranalys och T-test.   Slutsats: Vår undersökning leder oss till slutsatsen att bostadsintressenter rent generellt är mer positivt inställda till en bostadsbild där mänskliga modeller exkluderas. Emellertid visar studien att det finns tre variabler vars högsta medelvärde uppmätts i experiment tre, nämligen hemtrevlig, insyn, och utsikt. Således gör vi konklusionen att en konstellation av en manlig och en kvinnlig modell vid marknadsföringen av en bostad, påverkar bostadsintressenters inställning positivt vad gäller dessa tre variabler.  Uppsatsens bidrag: Vårt bidrag till företagsekonomins och marknadsföringens forskningsområde är en ökad förståelse för hur mänskliga modeller inom bostadsannonsering påverkar intressenter på bostadsmarknaden. Vidare bidrar arbetet också genom att innefatta riktlinjer för branschen att rätta sig efter vid användning av modeller i sin marknadsföring av bostäder.

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  • 49.
    Agius, David
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Jansson, Andreas
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Relationen mellan ledarskap och organisationskultur i krishantering: En empirisk studie av Crisis Response Leadership Matrix2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim: Organizations depend on a leader in crisis situations, but how does leadership need to be adapted to the prevailing organizational culture? Previous research has presented a model Crisis Response Leadership Matrix (CRLM) to match the right leader for a given organizational culture. The purpose of this study is to develop the spectrum of the CRLM model through empirical observations. Specific research questions are: (1) Based on Swedish leaders’ experiences of crisis management, how did the leadership adapt to the organizational culture, type of crisis and the phase of the crisis? (2) Based on Swedish leaders' experiences of crisis management, to what extent does CRLM correspond with those experiences? 

    Method: The study has conducted unstructured interviews with seven respondents who have solid experience of crisis management within various organizations. Respondents have rated their organizational culture with (OCAI). Interview data have been presented according to the informants' individual stories with a storytelling method, after which analysis has been done through modeling. 

    Result and Conclusions: The study indicates through the respondents' experiences of crisis management that leadership needs to be adapted through the different phases of the crisis, and to the prevailing organizational culture. The previously presented CRLM was in line with the respondents' experiences. Furthermore, we have been able to identify leadership styles and leadership competencies to develop CRLM in the different phases of the crisis for a given organizational culture. The development was the identified leadership styles empowering and democratic as well as the leadership competencies image and visibility, maintaining an effective organizational culture, creating organizational abilities, and creating trust.

    Contribution of the thesis: The study has developed previous CRLMs with a wider spectrum, which makes it more applicable to organizations.

    Suggestions for future research: CRLM needs to be investigated more empirically and especially for internal crises as well as within market and adhocracy cultures, which was a limitation of this study.

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  • 50.
    Agius, Oscar
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Forsmark, Simon
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Spel & Dobbel - på gott eller ont?: En kvalitativ intervjustudie gällande unga människors uppfattning om spelreklam.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to examine how young people perceive gambling advertising and how they consider that the gambling companies markets themselves. The study includes all types of gambling as sports betting, trotting, casinos and so on. Throughout during the study, we have had these three issues as a basis for our research work:

    -  How do young people perceive gambling advertising?-  How do these young people experience that the gambling companies have

    changed their marketing approach and is it to a greater extent than before?-  What differences are there between active gamblers and non-active persons in

    the view of gambling advertising?

    Through semi-structured qualitative interviews, eight different persons between the ages of 18 and 25 have been interviewed in order to find out their attitudes and perceptions about the subject. The study’s theoretical framework is based on one step flow theory, the two-step flow-theory, encoding/decoding, push and pull marketing and the theory of reach and selectivity.

    The result show that young people perceive gambling advertising differently depending on their own experience of gambling but that the holistic view is critical. Depending on how experienced the interview persons were in gambling they also had different opinions about how the gambling companies approaches their marketing. They also get in reach with this advertising in different media. What they all had in common was that they considered that the gambling companies do not enlighten enough about all the health risks of gambling.

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