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  • 1.
    Al-Adhadh, Alaa
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Lundberg, Sarah
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Med Glimten i ögat: En fallstudie om hur intranätet Glimten används och upplevs ur medarbetarperspektiv2020Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    In an organization, there is a high requirement for internal communication to function flawlessly. In addition, effective internal communication gives all employees and managers the opportunity to communicate with each other and create a sense of belonging. Especially when not all employees work in the same building.

    The purpose of the study is to investigate how the intranet works at Gävle Energi from an employee perspective. What do employees have to say about what could be changed and improved regarding the intranet. Focus groups were chosen as the interview method.

    We chose to do a thematic content analysis to identify patterns in the participants’ responses.

    The most important results that emerged in the study are that the intranet should be accessed via a app on the mobile phone, and that the employees want a more personal intranet, since the employees want to be able to choose for themselves how their home page looks based on their own needs and desires. In addition, the employees felt that they received good and useful information from the organization via the intranet and that the intranet generally gave a sense of belonging, especially during these times of Covid-19.

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    Med Glimten i ögat
  • 2.
    Alfredsson, Emmi
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Lönn, Alexandra
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    ”Nytt offer för coronasmittan”: Hur skildras de lidande beroende på det geografiska avståndet i nyhetsrapporteringen kring en global pandemi?2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay examines through a quantitative content analysis of articles whether distant suffering can cause the recipient of the news to feel pity for the sufferers in the same way as when it occurs near the recipient. The selection of articles is published in the Swedish newspaper Aftonbladet related to sufferers of covid-19, between February through June 2020 when the virus spread globally and became a pandemic. The essay uses Lilie Chouliaraki's theory of politics of pity and Simon Cottle's theory of media communication in crises. The previous research highlighted in this essay consists of studies on how media reporting in crises can affect the recipient of the news. The results of the study show that the information about the sufferer is not as detailed in the distant reporting of covid-19, therefore pity does not arise to the same extent as in the reporting geographically near the recipient of the news.

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  • 3.
    Alin, David
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Larsson, Adam
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Bockmanuskriptet: En kritisk diskursanalys om en alldeles speciell bock2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The Goat Manuscript - A critical discourse analysis about a special goat

    Author: Adam Larsson and David Alin

    Supervisor: Ylva Habel

    Subject: Media and communication studies

    Purpose: The purpose of this study has been to investigate Aftonbladets news reporting regarding the Gävle Christmas goat between 1996, 2001, 2005, 2009 and 2016.

    Theoretical points of departure: The study is based on theories regarding news evalu-ation.

    Objectives and focus: The study has the following questions:In what ways may Lotten Gustafsson Reinius concept "tradition manuscript" have relevance to Aftonbladets news reporting on the Gävle Christmas goat?Has Aftonbladets journalism about the Gävle goat changed in a discoursively way?Is it possible to identify specific discursive patterns in the texts?

    Method: In order to answer the survey's questions, critical discourse analyzes according to Theu Van Dijk´s method have been conducted. The analyzes have mapped the news texts micro disciplinary- and macro-courses.

    Material: The study material consists of 14 articles from Aftonbladet published in pa-per form and digital edition from 1996, 2001, 2005, 2009 and 2016.

    Result: Aftonbladets reporting regarding the Gävle Christmas goat has changed over the last 20 years, where journalists uses a more neutral position in the news reporting. The research proves that more people who represent different organizations gets to speak about the accidents. The way journalists refer to the goat has changed and the way me-dia refer to the perpetrator has changed.

    Keywords: Gävle Christmas goat, yule goat, straw goat, discourse, discourse analysis, journalism, “traditional manuscript”, news evalutation, Aftonbladet

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    Bockmanuskriptet
  • 4.
    Al-Shaibani, Saly
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Svan, Lisette
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    ”TO BE OR NOT TO BE WOKE?”: En multimodal kritisk diskursanalys av performativ aktivism bland varumärken som kapitaliserar på sociopolitiska aspekter med avstamp i internetfenomenet ”Woke Washing”.2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study analyzes a commercial by Gillette (2019) and a commercial by Pepsi (2017), which are based on the movements Me Too and Black Lives Matter. The purpose of the study is to examine the commercials with a multimodal critical discourse analysis (MCDA) and with the help of associated semiotic resources analyze communicative and visual performances that appear in the commercials. Through MCDA, the study aims to find underlying messages, portrayals and representations that may indicate to a performative brand activism or Woke Washing in each commercial. The study is based on theories about representation, brand activism, Woke Washing and gender studies. The results of the study indicate that Gillette's commercial has two themes that stand out. The first theme concerns masculinity and ethnicity. The result is that they almost exclusively portray white men in their commercial. The second theme concerns masculinity and women at a disadvantage, and the result is that they try to include themselves in the Me Too debate, which mainly concerns the female gender, while they are at the same time portraying women who are treated badly by men in the commercial. In their commercial, Gillette tries to sell a lifestyle rather than their own products, and this means that there is no performative brand activism occurring in the commercial. What indicates to Woke Washing in the commercial is that they have not done a consistent job to counteract the macho culture and its effects on the male and female gender. 

    In Pepsi's commercial, two themes were identified. The first theme concerns representation and ethnicity. The result is that they are more intersectional in the representation of different social groups in the commercial. However, they have made the choice to give Kendall Jenner, who is a white woman, interpretive precedence in a demonstration that has connections to Black Lives Matter and concerns black people. The second theme concerns representation and commercial framing, and the result is that, through their brand colors and soft drinks – Pepsi makes a consistent commercial framing throughout the whole commercial, and this means that a performative brand activism thus occurs. What indicates to Woke Washing in the commercial is the fact that they commercialize on an expression taken from a socio-political aspect. 

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    C-UPPSATS – LISETTE SVAN & SALY AL-SHAIBANI
  • 5.
    Andersson, Linn
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Utter, Evelina
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Det är roligt att ta selfies: En kvantitativ studie om Facebook-användares användande av selfies2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I denna uppsats ville vi ur ett användarperspektiv se hur selfien används. Syftet blev därmed att undersöka hur Facebook-användare definierar och använder selfies. Vi ville även se om det finns några likheter och/eller skillnader mellan ålder, kön och utbildning. Utöver det var vi intresserade att undersöka om respondenterna upplever att deras användande av selfies har inflytande av exempelvis influencers, nyhetsmedier och reklam – som vi i denna uppsatsen kallar för “sociala faktorer”.

    Vi använde oss av en kvantitativ metod och samlade in det empiriska materialet via en enkätundersökning. Studien formades utifrån de teoretiska utgångspunkterna ”Den medialiserade verkligheten” av Nick Couldry och Andreas Hepp, ”användarmodellen”/uses and gratifications theory, Madeleine Klebergs ”genusperspektiv på medieforskning”, rapporterna ”Svenskarna och internet 2018” av Internetstiftelsen, ”Duckface/stoneface” av Michael Forsman, Pierre Bordieus begrepp ”habitus” och annan tidigare forskning inom ämnet.

    Vi konstruerade en enkätundersökning som publicerades på Facebook, vilken genererade 250 stycken svar via ett snöbollsurval.

    Resultatet av undersökningen visade att användandet av selfies skiljde sig mest mellan de olika könsidentiteterna, medan det var förhållandevis jämnt mellan de olika åldersgrupperna och utbildningarna. Av de som använde selfies mest stod den kvinnliga könsidentiteten, samt åldersgrupperna 15-20 och 40-45 ut en del. Det visade även att många, oavsett ålder, kön eller utbildning, brukar le på selfies. Den kvinnliga könsidentiteten publicerade och redigerade selfies i lite större utsträckning än den manliga, medan det överlag var jämnt mellan både ålder och utbildning gällande publicering. De yngre åldersgrupperna och grundskole- och gymnasieutbildning redigerade sina selfies lite oftare. Instagram var den mest populära sociala plattformen totalt sett. Majoriteten av respondenterna upplevde sig inte påverkas av de “sociala faktorerna”. 

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  • 6.
    Backhouse, Camilla
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kock, Matilda
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    I det stereotypa blickfånget: En kvalitativ analys av huvudrollskaraktären Saga Norén i tv-serien Bron, ur ett genusperspektiv.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is a qualitative film analysis focusing on the main character Saga Norén in the popular tv series Bron, based on the male and female gaze. The essay highlights the topic of how a woman is expected to behave based on the prevailing gender roles, but also how she is perceived by others. The construction of gender and gender roles is a constantly relevant research topic, where the media's power to influence the audience plays an important role.

     

    The study is based on gender theories that relate to stereotypes, as well as the male gaze. For the analysis part of the study, an analysis tool was created based on Selby and Cowdery's three-stage model and mise-en-scène, using these theories as a foundation.

    The scenes selected for the analysis were sorted into four various categories based on recurring patterns. Each category was summarized in a short section, to be discussed in the final section.

     

    The result of the study shows that Saga Norén departs from how the stereotype female character is expected to behave. Her way of appearing, and the deviant behavior pattern also contributes to her not being perceived to exist in a position to please.

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  • 7.
    Bengtsson, Annielie
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Turkosblå hav, kritvita stränder, krig, kokain och kidnappningar… Välkommen till Colombia!: En retorisk analys av hur Colombia framställs i svensk press2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Colombia is a country with a most controversial reputation, carrying associations of drugs, violence and terrorism. In 2016, following 52 years of civil war and violence Colombia finally found itself in a state of peace, since the government and one of the largest and most active guerrilla groups of all times FARC-EP agreed to lay down arms.Two and a half years later there are still many of us that associate Colombia with all these negative factors that are tied to its history. In this study I will be looking into how Colombia have been portrayed in Swedish media since the signing of the peace-agreement. I have also created a survey in an attempt to find out how people in a small Northern- European country like Sweden think of this diverse place on earth.

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    Bilaga 1 Turkosblå hav, kritvita stränder, krig, kokain och kidnappningar… Välkommen till Colombia
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    Bilaga 2 Turkosblå hav, kritvita stränder, krig, kokain och kidnappningar… Välkommen till Colombia
  • 8.
    Bengtsson, Bengt
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Film studies.
    Åsén Ekstrand, EvaUniversity of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Spår och spridning: perspektiv på internet2013Collection (editor) (Other academic)
    Abstract [sv]

    Det tog 50 år innan internet började att mer allmänt användas. Femtio år tog det också för radion och televisionen. Hur skall man få en överblick och distans till det globala fenomen som just nu pågår och som vi alla är en del av? Ett sätt är att placera de nuvarande händelserna i ett längre perspektiv. Att dra trådarna bakåt och försöka se internet i ett något större sammanhang, för att både kunna upptäcka vad som är gemensamt med äldre medier och vad som är unikt för just internet.

    Spår och spridning är de två nyckelord som fångar de olika perspektiv som författarna representerar. Humanistiska och samhällsvetenskapliga perspektiv, samtida och flydda tiders medieanvändning, i arkiv, film och i pressen. Nätet som både politisk arena och vardaglig förströelse. Hur ska vi se på det fenomen som vi kallar internet?

  • 9.
    Bergh, Linda
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Genusstereotyper i reklam: En kvalitativ undersökning av könsstereotyper i reklam.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In my qualitative study, I examined textual analyses, interviews and reception analysis of how women and men are portrayed in advertising. By doing this triangulation, I have been able to highlight the research questions from different angles and therefore gotten a clearer general picture. The purpose of the essay is to increase understanding of whether and how, women and men are gender stereotyped in advertising and how they reason about this. I have also examined whether it is possible to distinguish patterns or themes, in how women and men reason if the gender-stereotyped is of the opposite sex.

    In order to analyse the research questions, the essay takes off in the assessments of notified advertisings made by industry's self-regulation regarding advertising and marketing communications, Reklamombudsmannen and Reklamombudsmannens opinionsnämnd.

    The survey shows that both women and men are good at perceiving gender stereotyping and the making of gender, in advertising. One of the selected advertisements was not convicted by Reklamombudsmannens opinionsnämnd, but both me and informants could identify gender stereotypes and gender markers in it. All informants expressed themselves to perceive gender stereotypes regarding both women and men, in the, for the essay chosen, advertisements. The analysis also shows that the individual itself, seems to be more important for how and if the informants reason about gender stereotyping, than their sex.

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  • 10.
    Berglund, Anna-Karin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Nguyen, Malin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    P3 Dystopia: När havet kommer: en retorisk analys2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    According to the IPCC sea levels can rise by up to one meter in the next century and maybe even more depending on both individual lifestyle choices and policy making on a societal level. An episode from the Swedish Rafio P3's podcast series, P3 Dystopia, has been investigated as a communication effort to spread knoowledge about the climate issue and its consequences. The episode chosen for this study deals with the sea level rise and its threat on civilizations across the globe. The podcast is part of the Swedish public serive campaign prior to the election to parliament in September of 2018. Because of this, the episode has been examined using classical rhetorical theories to identify what strategies it utilizes to promote sustainable behavior. One of the key purposes of this study is to investigate how the producers describe and dramatize the sea level rise and its aftermath. Due to this the episode was examined through a storytelling perspective considering what basic story design structures it uses.

    This study is based on research on risk communication about climate change and how they should be communicated to achieve the best possible effect. The research considers emotion regulation straetgies as the missing link in effective communication about climate change. Since early 21st century most of the research conducted on this area has been focused on using fear as a motivator for behavioral change, but in recent years some scientists say that fear is not enough. This study aims to investigate what sort of emotions the podcast episode uses to capture and influence its listeners and in what way these emotions are conveyed. 

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  • 11.
    Berter, Emma
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Blom, Annika
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Är mediernas verklighet läsarens pseudoverklighet?: En kvalitativ innehållsanalys av President Trump i Svenska Dagbladet och Dagens Nyheter2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problemformulering: Det amerikanska valet år 2016 har gått till historien. Det stod mellan två oväntade kandidater, Hillary Clinton som var USA:s första kvinna att kandidera till president. Den andra kandidaten var Donald Trump, en framgångsrik affärsman utan politisk bakgrund. Segrare blev Donald Trump, vilket förbluffade världen. Presidenten började sin första dag med att kritisera medier för att dem ska använda sig utav “Fake News” när det publicerar nyheter. Det är presidentens begrepp “Fake News” som lade idén för vår studie.

    Syfte: Studien ämnar undersöka huruvida Svenska Dagbladet och Dagens Nyheters utformning och gestaltningar i nyheter framställs och därmed presenteras för medborgarna samt huruvida de två valda tidningarna framställer President Trump.

    Metod och material: En kvantitativ innehållsanalys har genomförts bestående av totalt 40 analysobjekt från Svenska Dagbladet och Dagens Nyheter.

    Huvudresultat: Nyheters logik och berättartekniker, nyheters beskrivande innehåll samt nyheters utformning utgör i samverkan med varandra, i större och mindre utsträckning, en god grund för hur individer väljer sin informationskälla och uppfattar verkligheten. Dessa skapar även förutsättningar för mediernas betydelse i samhället och vilken påverkan de har på individer i samhället. Utan medialiseringen och nyhetsvärderingen tenderar gestaltningen i nyhetsrapportering inom politik att bli intetsägande. Vidare är de politiska aktörerna och medierna beroende av varandra och samspelet mellan varandra för att fånga uppmärksamheten hos individer i samhället.

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  • 12.
    Biwall Sandberg, Lovisa
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Mannen och skulden: En genusteoretisk studie om hur offer och gärningsman representeras i nyhetsmedias rapportering av fallet Kulturprofilen2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The man and the blame – A gender theoretical study of how the victim and the perpetrator are represented in Expressen’s reporting of rape during the trial against Kulturprofilen Jean-Claude Arnault. The theoretical frame of this study is Joan W. Scotts theory of poststructural feminism and Yvonne Hirdmans theory about the gender system, gender contract and the woman’s subordination. To examine how the victim and the perpetrator is represented in Expressen’s reporting of rape during the trial against Kulturprofilen Jean-Claude Arnault a method of critical discource analysis, CDA, has been used. The result of the study showed that the representation of the victim and the perpetrator in Expressen is strives towards equality in the representation in comparison with the international studies that are presented in the study where the victim, often women, are represented as perpetrators and the perpetrator, often men, are represented as victims in the news media reportage of rape when it comes to both Australia and the United kingdom.

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  • 13.
    Björkholm, Richard
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hur uppfattar föräldrar Babblarna som fenomen?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay discusses how parents perceive Babblarna as a toy and as a pedagogic instrumentation, Babblarna is children’s media aimed towards children however it’s bought by their parents that are persuaded by it for different reasons. One receptions analysis with interviews and a field research with blogs and forums was done. The results of it were then analyzed with the deconstruction theory and with Kim Schröder’s evaluation implentetion theory as a point of departure. This was then interpreted with the definition of what parenthood is. The conclusion is that parents perceived the term pedagogic after their own interpretation and that Babblarna was regarded as positive after how their children reacted. In the end can the reasoning be interpreted like a struggle between the child’s happiness and the reason of parenthood.

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  • 14.
    Constanda, Julia
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Unga kvinnor och Instagram: En kvantitativ undersökning om hur träningsbilder på Instagram medverkar till unga kvinnors hälsa och självbild2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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  • 15.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies. LTU.
    Celebritetspolitikens ordning, eller: Den ultimata celebritetspolitikern i medialiseringskulturen2017In: Celebritetsskapande från Strindberg till Asllani / [ed] Forslid, Torbjörn; Lundell, Patrik; Ohlsson, Anders; Olsson, Tobias, Lund: Lunds universitet: Mediehistoriskt arkiv. , 2017, p. 219-239Chapter in book (Refereed)
  • 16.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Contesting and conquesting communication: on celebrity politicians, politicized celebrities and hypermediatization2019Conference paper (Refereed)
  • 17.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hero, Supergirl, Queen Moron and Brainwashed Puppet: female celebrity politicians/politicized celebrities and the hyper-mediatized public sphere2020Conference paper (Refereed)
  • 18.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kampen om kommunikationen: kvinnliga celebritetspolitiker i en hypermedialiserad offentlighet2019Conference paper (Other academic)
  • 19.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Looking back on the future: the meaning of "social media" before social media2014Conference paper (Refereed)
  • 20.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Politisk personalisering på nätet: manliga och kvinnliga mediestrategier2013In: Spår och spridning: perspektiv på internet / [ed] Bengt Bengtsson & Eva Åsén Ekstrand, Gävle: Gävle University Press , 2013, p. 93-105Chapter in book (Other academic)
  • 21.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies. LTU.
    Svensk Television (SVT) – en introduktion2017In: Medie- og kommunikationsleksikon / [ed] Agger, G, Jauert, P, Kolstrup, S, Schröder, K (eds.), Köpenhamn: Samfundslitteratur , 2017Chapter in book (Refereed)
  • 22.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Unfavorable? Female celebrity politicians/politicized celebrities, news journalism and social media2020Conference paper (Refereed)
  • 23.
    Edin, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Widestedt, Kristina
    Stockholms universitet/JMK.
    Communicating Politics: Theoretical perspectives2010In: Content, Channels and Audiences in the New Millenium: Interaction and Interrelations / [ed] Vartanova, Elena, Moscow: Faculty of Journalism, Lomonosov, MSU, MediaMir , 2010Chapter in book (Refereed)
  • 24.
    Edin, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Widestedt, Kristina
    Stockholms universitet/JMK.
    Women of the world on the web: political personae and social media2010Conference paper (Refereed)
  • 25.
    Ekman, Emmy
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kugghjulets smörjmedel: Kommunikatörens funktion i en organisation2018Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    What does a communicator do? That's a question that's not too unusual for those who doesn't work like one to ask when a communicator present their profession. That's why following case study with qualitative interviews examines how a public administration in Växjö kommun perceives the profession. With four focus groups with different professions tries with the author to describe the concept of being a communicator and what communication means to the organization.

     

    It showed in the result that a communicator most parts work in the background. That a communicator is a "ghostwriter" if so prefers. The one who works as a communicator has a mission to be there for the whole organization to help the coworkers and the manager with the communication problems and challenges they may have. They help the organization and then become the lubricant to the cogwheels which may be similar to an organization.

     

    It's not just the organization that the communicator is supposed to be available for. They should also serve the audience that the organization may have. In this case the citizens of the county.

     

    The result showed that trust can be built up with the help of communication. Both internal and external. The responsible for the issue would stand up for himself. The communicator could help the responsible one with the communication but not the one to send out the message.

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  • 26.
    Ekstrand, Lars
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Välkommen sjunka med oss!: Social konst i förlisningens tid2014 (ed. 1)Book (Other (popular science, discussion, etc.))
  • 27.
    Englund, Stefan
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Mediet i mediet: Vinylskivan och återkomstens medialisering2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I en tid av intensiv digitalisering har försäljningen av vinylskivor ökat kraftigt sedan 2007. Det framgår tydligt i statistik, samtida forskning och medierapportering att det skett en omvärdering av det gamla analoga mediet. Syftet med denna studie är att med ett mediehistoriskt avstamp sätta vinylskivan som fysiskt medium i dagens historiska kontext. Detta genom att undersöka tryckta mediers representation av vinylskivan. Studien stödjer sig i huvudsak mot sociokulturell forskning av Dominik Bartmanski & Ian Woodward och John Davis samt Jonathan Sternes mediehistoriska perspektiv.På vilka sätt beskrivs vinylskivan i svensk tryckt press idag? Vilka egenskaper tillskriver medierepresentationen vinylskivan? Med hjälp av en kvalitativ innehållsanalys har teman och mönster identifierats i de artiklar som publicerats i Aftonbladet och Expressen under perioden 2014–2016. Analysen av vinylskivans mediala representation påvisar exklusivitet vad det gäller upplevelse, ekonomiskt värde och kunskap. Den mediala representationen förstärker vinylskivan som en bärare av kulturellt värde för en medium-baserad subkultur.

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  • 28.
    Engström, Linnéa
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Dreyer, Oscar
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Miodrag, Alexandar
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Ljudboken - en flykt för (främst) den unga vita kvinnan: En semiotisk analys av Storytels marknadsföring ur ett intersektionellt perspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I och med digitaliseringen har fenomenet streaming vuxit fram. Nu behövs inte längre separata medier för att kunna ta del av musik, film och tv etc. Man behöver inte heller äga eller ha fysisk tillgång till skivan eller filmen. Allt finns samlat på en och samma plattform. Spotify och Netflix är två typexempel på dessa streamingtjänster. De båda erbjuder abonnenter ett stort bibliotek med musik (Spotify), och film och tv serier (Netflix). Detta streaming koncept är något som även ljudböcker har anammat, och numera finns det även ljudbokstjänster som erbjuder abonnenter ett stort bibliotek med ljudböcker men även e-böcker. 

     

    Storytel är en av dessa tjänster och är våren 2018 den ledande ljudbokstjänsten i Sverige. Det finns även Nextory och BookBeat, men i denna uppsatsen analyserades endast Storytel som var den första och är även den största tjänsten i Sverige. Syftet med uppsatsen var att analysera Storytels marknadsföring, det vill säga deras reklamkampanjer, samt undersöka representationen av genus, etnicitet och ålder där. Därför valdes ett par reklamvideor ut, som sedan analyserades med en semiotisk metod men även utifrån ett intersektionellt perspektiv. Storytels marknadsföring kan vara en av anledningarna till att de har blivit så framgångsrika, därför har det varit intressant att studera just deras marknadsföring.

     

    Resultatet blev att Storytel genomgående använder liknande färger i de sex reklamfilmer som analyserats. De använder till exempel orangea hörlurar för att representera sitt varumärke. Reklamfilmerna används även som ett slags exempel på vad Storytel kan ha för roll i en typisk vardag. Kvinnor är i en tydlig majoritet av klippen, och de gör främst produktiva saker så som att laga mat eller träna, samtidigt som de lyssnar på en ljudbok. Tre kvinnor verkar vara mellan 20–30 år, två personer (en man och en kvinna) runt medelåldern, och en man 50–60.

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  • 29.
    Eriksson, Josefine
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Nordström, Elin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kvinnors representation i tv-spel: En studie om genus i Elden Ring2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to analyse modern video games from a feministic perspective. How much misogyny is there and how will it be portrayed. To get the answers we seek we have phrased this into a single, broad question we aim to study. To do this we have decided to use a qualitative content analysis for the purpose of being able to play and experience a modern game we have picked out, Elden Ring, in an authentic setting and analyse what it is we see on the screen. 

    We have used tokenism and ageism to use as a foundation for our study and to back up our theories which are feminist film studies and gender studies. The reason behind this decision is to see how media designs their female oriented characters. We will specifically study how gender is portrayed in Elden Ring which, despite everything, is still a progressive game in modern society. 

    The results of our study showed that even a modern game like Elden Ring falls into traps of sexism and misogyny. The game itself is far from as bad as it could have been when you’re able to create your own female character with features such as different ethnicities and even body hair. Many of the female characters are written with their own agendas in mind and their stories isn’t centred around a man in their lives. One of the traps they fall into however is that female characters in media is often designed as young and beautiful and as such they remind of each other and at first glance it can be hard to tell who’s who. The male characters in comparison have much more variates in their designs both regarding appearance and age. 

    The game puts the other characters in a role as passive supports and only one out of 19 main bosses you fight are female. It is important to note that, as the player, you must collect certain runes to advance in the story. These runes are usually found after you defeat a boss who is a demigod. The female character does not have that status. She was merely gifted her rune from her demigod ex-husband.

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  • 30.
    Fenton, Dennis
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Gardeblad, Jesper
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Intranätets betydelse för organisationskultur och intern kommunikation: En fallstudie om anställdas upplevda användbarhet av intranätet som information- och kommunikationsverktyg2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Anställdas upplevda användbarhet av intranät som informations- och kommunikationsverktyg 

    En enkätstudie i samarbete med ICA Gruppen AB om hur intranätet Worknet används och upplevs ur ett medarbetarperspektiv. En organisation ställer höga krav på den interna kommunikationen. Den ska fungera väl, inspirerande och felfritt. En intern kommunikation som är effektiv har förmågan att ge de anställda en möjlighet att kommunicera med varandra. Den förmågan skapar en vi-anda. Detta gäller även om alla inte befinner sig på samma plats. 

    Syftet med studien är att undersöka hur intranätet upplevs på ICA Gruppen AB från medarbetarnas perspektiv. Vad kan förbättras och förändras? På vilket sätt använder man intranätet och kan intranätet stärka den organisationskultur som lever inom ICA Gruppen AB? 

    Studien utfördes med ett enkätformulär. Vi valde att lägga 14 enkätfrågor på intranätet som anställda fick möjlighet att svara på. 

    De allra viktigaste resultaten som kom fram i studien var att majoriteten var nöjda med intranätet. Dock vill respondenterna se en förbättrad sökfunktion, både grafiskt och tekniskt. Intranätets nuvarande utformning bidrog till en viss “vi-känsla” inom organisationen men de fanns synpunkter där bland annat mer lokala nyheter efterfrågades. Man ville bygga ut den interna sidan med mer riktade nyheter. Resultatet visar att intranätet stärker organisationskulturen. 

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    Intranätets betydelse för organisationskultur och intern kommunikation
  • 31.
    Findahl, Olle
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Svenskarna och Internet 20112011Report (Other academic)
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    SOI2011
  • 32.
    Findahl, Olle
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Lagerstedt, Christina
    Aurelius, Andreas
    Triangulation as a way to validate and deepen the knowledge about user behavior: A comparison between questionnaires, diaries and traffic measurements2013In: Audience Research Methodologies: Between Innovation and Consolidation / [ed] Patriarche, Geoffroy et al., Routledge, 2013, Vol. 9780203523155, p. 54-70Chapter in book (Refereed)
  • 33.
    Frost Nylén, Julia
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    "Ingen big deal": - En undersökning i kvinnligt dejtande på Tinder2019Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Abstract.

    Uppsatsen Ingen big deal - en undersökning i kvinnligt dejtande på Tinder undersöker hur kvinnors sökande eller möten efter/med en romantisk eller sexuell partner, i samtiden kallat “dejting”, förändrats av applikationen Tinder. Uppsatsen har genom ett antal intervjuer med kvinnor undersökt hur deras dejtande ser ut på Tinder och hur eller om detta har förändrat deras sätt att dejta. Studien undersöker först hur dejtande har sett ut genom tiderna och vilka roller som kvinnan har tilldelats eller anpassat sig efter för att därefter undersöka hur eller om detta har förändrats i och med sociala medier och främst dejtingapplikationer på smarta telefoner. Det som upptäcktes var att kvinnor i och med Tinder börjar få ett nytt perspektiv på sitt dejtande och börjar se dejtande som en process där erfarenheten bidrar till en klarare bild av kvinnors målbild när det kommer till relationer. Den visade även på tendenser att kvinnor börjar appropriera ett manligt förhållningssätt till relationer, där de undersöker olika tillvägagångssätt och även vidgar sin definition av vad en relation är och kan vara. Relationer börjar mer bli en bisak även i kvinnans samliv, vilket tidigare inte varit fallet. Men det märktes även hur kvinnor använde Tinder som ett sätt att komma ur tidigare relationer och återfå självförtroende för att kunna gå in i nya relationer. Huruvida detta är Tinders förtjänst eller inte kan diskuteras men det är ett faktum att Tinder fundamentalt förändrar kvinnors sätt att se på relationer och hur de själva beter sig i dejtingprocessen. 

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  • 34.
    Färdigh, Lina
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Könsstympning i svenska tidningsmedier: En kritisk diskursanalys av hur fem av Sveriges största tidningsmedier framställer könsstympning.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Genital mutilation is a practice that mainly occurs in about thirty African countries and in several countries in the Middle East and Asia. The topic has become more relevant in Sweden due to the increased migration. Most of the Swedish population sees genital mutilation as an alien phenomenon according to a report from the Swedish National Center for Protection of Women. The mass media often tend to be the main source of information when issues are difficult for ordinary citizens to experience. The purpose of the study was to find out how the issue is conveyed in the Swedish newspaper media.

    I have analyzed articles on genital mutilation in five Swedish news magazines during the period November 30, 2014 - November 30, in 2016 using critical discourse analysis as method.

    Several recurring themes have appeared in the material such as frequent indications that the practice is maintained in Sweden. The analysis reveals a general view of the procedure as an abuse and a violation of human rights in the discourse. In more than a quarter of the articles there are girls and women with personal experience of the procedure who speak out about the practice. But it is mostly representatives of social institutions that define the problem and presents proposals for action in the articles.

    The discourse theory, the agenda-setting theory and framing theory has been the theoretical basis for the study.

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  • 35.
    Ghoreishi, Sara
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Brunzell, Felicia
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Riding the wave: En tematisk textanalys av framställningen av sydkoreansk populärkultur inom svensk journalistik2022Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study has chosen to examine how South Korea and its popular culture isbeing portrayed in Swedish journalistic and how it may come to play a role in theportrayal of South Korea as a society. Our aim with the research was to see how SouthKorean popular culture is portrayed in Swedish journalism and to investigate whetherthe Swedish presentation of South Korean popular culture also can be used to shareperspectives regarding societal standards, and how popular culture is used engagediscussions about South Korea as a society. The chosen method was a qualitativetextual as well as a thematic analysis when analysing our empirical material. We haveused theories of framing, cultural globalization, semiotics, news value and culturaljournalism.Our analysis shows how South Korea and the Korean wave, also known as Hallyu, hasbeen on a rise to fame during the last two decades. From mega pop bands to Oscaraward winning movies such as Parasite, South Korea has come to be one of the mostrecognized countries in terms of movie, TV, and music. Parallel to this an interest hasgrown around the world and Sweden for the Swedish media to report on differentinstances regarding the South Korean popular culture. The majority of our discussionrevolves around how the articles are offering us as researchers an interpretation as wellas where and if there is a difference in reporting on various subjects regarding bothSouth Korea's perceived image as a country and how their popular culture andcelebrities have come to have played a role in this.The result from this study suggests that there is a difference in where the focus of SouthKoreas popular culture lies depending on the subject of the article and that there is notonly one type of portrayal. The results also show that celebrities make out a huge part ofthe subjects that are being published regardless of aim.Keywords: text, culture, globalization, hallyu, article, society, media

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  • 36.
    Govender, Eliza
    et al.
    University of KwaZulu-Natal.
    Åsén Ekstrand, Eva
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Dyll Myklebust, Lauren
    Pollock, John
    Rijsdijk, Liesbeth
    Lim Khor, Yoke
    Cardey, Sarah
    Revisiting Entertainment Education in Theory and Practice: a transnational comparative study using Intersexions2013Conference paper (Other academic)
    Abstract [en]

    HIV and AIDS is recognised as not only a global public health problem, but also as a problem that is  embedded in and influenced by cultural, social and economic factors. Conventional public health preventive interventions and awareness campaigns, focusing on improved knowledge and individual behavior change, have largely failed to reduce the transmission of HIV. This observation has required national and international health authorities as well as NGO´s in particularly affected areas, such as South Africa, to revisit how they communicate relevant, consistent and correct information about HIV and AIDS. Due to this global crisis, practitioners and theorists need to rethink about the creative application of communication strategies. Communication serves as a means to discuss health problems, and specific determinants of health with a final goal of “translation of science into practice” (Parvanta, 2011:84). One of the most promising communication approaches to address HIV and AIDS, and in South Africa more specifically, has been Entertainment Education (EE), a creative and engaging communication strategy used to bring about behavioural and social change mainly addressing development and health issues. EE, as a strategy, acknowledges that HIV and AIDS interventions must integrate both cultural and structural (social change) concerns. Yet, ambiguity surrounding how to design and implement culturally appropriate projects has made it more difficult to develop programmes in this manner. This study revisits perceptions of EE from a global audience perspective, using a South African developed EE television series, Intersexions, as a case study. The overall objective of the study is to explore what these perceptions can tell us about the application of EE in various countries and socio-economic and cultural contexts. Young people from Universities in Malaysia, South Africa, United Kingdom, United States, , the Netherlands and Sweden, between the age of 18-25 participated in focus group discussions after the screening of two episodes of Intersexions. The data collected from various countries offers empirical motives, using a mixed methods approach to revisit how we define EE, and how EE in practice can inform further theoretical developments in the field. The research employs an interpretivist approach and takes the form of a reception analysis of participant responses to the Intersexions episodes, and particularly from the media-culturalist perspective and media-materialist approach.

  • 37.
    Göthe-Lorenz, Helene
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hugg, Elin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    #Metoo har förändrat Sverige: En analys av #metoo-uppropet i de Gävlebaserade lokaltidningarna Arbetarbladet och Gefle Dagblad2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Abstract

    Uppsatsens övergripande fråga handlar om hur de två Gävlebaserade lokaltidningarna Arbetarbladet och Gefle Dagblad har konstruerat #metoo-uppropet samt kvinnor och män? Artiklarna som analyserats var publicerade under perioden oktober 2017 till och med mars 2018. Det empiriska materialet bestod av sexton utvalda artiklar. I ett första steg analyserades det empiriska materialet utifrån vad i #metoo-uppropet som uppmärksammats av tidningarna. I nästa steg detaljstuderades artiklarna utifrån mönster som delats in i teman. De teoretiska utgångspunkterna var doxa och journalistik. Efter genomförd analys visades att #metoo-uppropet framkom med teman och aspekter om sexuella trakasserier, makt och jämställdhet. I majoriteten av de analyserade artiklarna kan vi konstatera att uppropet #metoo främst handlar om aspekter om makt och minst om aspekter om sexuella trakasserier. Aspekter om jämställdhet lyftes i fyra av sexton artiklar.

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  • 38.
    Hedling, Olof
    et al.
    Centre for Languages and Literature, Lund University, Lund, Sweden.
    Vesterlund, Per
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    ‘Why not make films for New York?’: The interaction between cultural, political and commercial perspectives in Swedish film policy 1963–20132017In: Film Policy in a Globalised Cultural Economy / [ed] John Hill and Nobuko Kawashima, London: Routledge, 2017, p. 55-68Chapter in book (Refereed)
  • 39.
    Hedling, Olof
    et al.
    Centre for Languages and Literature, Lund University, Lund, Sweden.
    Vesterlund, Per
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    'Why not make films for New York?': the interaction between cultural, political and commercial perspectives in Swedish film policy 1963–20132016In: The International Journal of Cultural Policy, ISSN 1028-6632, E-ISSN 1477-2833, Vol. 22, no 5, p. 743-757Article in journal (Refereed)
    Abstract [en]

    During the last two decades, film support, film policy and the public financing of audiovisual production in Scandinavia and particularly Sweden have undergone extensive change. These transformations may be seen as responses to globalisation, to increased sub-national regional independence as well as to the emergence of ideas related to the nurturing of the ‘creative industries’. They may also be seen to be a consequence of the increasing permeability of the borders of European nation-states. This article traces a history of film policy in a geographically marginal part of Europe that has been characterised by a range of tensions as a result of competing definitions of film as art and commerce. These tensions are traced back to the 1960s when film support were first introduced and the first seeds of conflict€“ – still discernible in the present situation –  were planted.

  • 40.
    Hedström, Isabelle
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Metoo-effekten: En kvalitativ studie rörande nyhetsrapporteringen kring metoo-kampanjen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sexual harassment due to gender is something that is frequent and the #metoo-movement that has its roots in USA is an excellent example for that. The hashtag metoo spread through out the world in a rapid pace. Thousands of women merged, and formed their own hashtags to acknowledge sexual harassment due to gender in their specific workplace. For a long period of time the woman has been seen as the weaker gender and have not had the same rights as men, either in society or over themselves. The time has passed and with it laws have been established that seeks to a more equal society, and laws against sexual harassment due to gender is also a fact.

    This study affects the #metoo-movement and the news reporting around it, the empirical material is a qualitative comparative study between a Swedish and Norwegian newspaper. The purpose of the study is to see if the news reporting regarding the #metoo is different compared between the two countries, and if so in what way. Furthermore, a qualitative descriptive analysis method has been implemented on eight articles were four is from Dagens Nyheter in Sweden and four articles are from Aftenposten from Norway. The articles have been paired together in four different themes, and then objected to each other. In the study the articles are depth analyzed in aspect for their difference how they are producing #metoo and furthermore equality, sexual harassment and the connection to social media.

    In the result, it can be seen that there is a certain difference between the news report on #metoo between Dagens Nyheter in Sweden and Aftenposten in Norway. The articles from Dagens Nyheter often leave the reader with unanswered questions whilst the ones from Aftenposten often answer the questions the reader initially gets. The articles from Aftenposten has more focus on Sweden and other countries compared to the articles from Dagens Nyheter 

    Keywords: #metoo, sexual harassment, equality, woman, man, news reporting

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  • 41.
    Helmersson Bergmark, Karin
    et al.
    Stockholms universitet.
    Bergmark, Anders
    Stockholms universitet.
    Findahl, Olle
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Extensive Internet Involvment: Addiction or Emerging Lifestyle?2011In: International Journal of Environmental Research and Public Health, ISSN 1661-7827, E-ISSN 1660-4601, Vol. 8, no 12, p. 4488-4501Article in journal (Refereed)
  • 42.
    Hjelmqvist, Alexander
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Ramberg, Daniel
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    "Riktig" journalistik: En Foucaultdiansk diskursanalys av Journalistbubblan2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is a Foucaultdian discourse analysis of the Facebook group Journalistbubblan that aims to examine what the members of the group regards as good journalism. A certain focus was laid on researching the use of systems of exclusion. A theoretical perspective of Foucaults theories about discourses as a system of control together with guidelines and rules of the press is applied. The results show that good journalism as seen by the members of the group requires a political identity and more often than not a left-wing identity to be seen as positive. It also shows that straying from the path of the stipulated publishing rules can be defended by having a certain political view.

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  • 43.
    Holmberg, Hampus
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
    Petterson, Lars
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hur har coronapandemin gestaltats i svenska dagsmedier?: En kvantitativ innehållsanalys av Dagens Nyheter och Svenska Dagbladet.2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine how the corona pandemic is framed in Swedish daily newspaper. The content of analysis was retrieved from Sweden’s two biggest daily newspapers Dagens Nyheter and Svenska Dagbladet. The theoretical framework of the study is framing and the use of frames. The method used was a quantitative content analysis. A total of 100 different articles in the time interval 2021-04-28 and 2021-05-26 were randomly selected and analyzed. The study concludes that the most common frames used was attribution of responsibility and conflict frame. The results also showed that the most occurring theme of the articles were about politics and vaccine. 

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  • 44.
    Hornborg, Emmely
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Framtidens nyhetsförmedling: En kvalitativ studie om hur framtidens nyhetsförmedling kan utvecklas utifrån Medieutredningen och intervjuer2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The news agency of the future is a qualitative study of the current situation and future of the printed newspaper. The material in the study is based on interviews and a content analysis of Sweden’s Media investigation. The questions that this study answers is how the future looks like the printed newspaper and who will write our news. Today, the situation is challenging for the media groups that have printed papers. The printed newspapers subscribers are mainly aged 45-79 years. The informants of this study consider the paper magazine's future to be pessimistic. It is difficult to make the product attractive when the price rises for each year and the living habits change. Media groups are currently working on digital transformation. At the same time, there is a high demand for qualitative journalism. In times when anyone has the opportunity to practice journalistic work, readers want to be able to trust qualitative journalism. By offering it at great prices and flexible subscriptions, both in paper and digital options, the informants believe readers want to subscribe to news even in the future. 

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    Framtidens-nyhetsförmedling-EHornborg
  • 45.
    Hornborg, Emmely
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Glorious: Hur långt ifrån normen kan en musikvideo inom hiphopgenren avvika?2019Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    What are the expectations for a music video in the American hip hop genre? Many people think that a music video should include guns, spontaneous dance, fast cars and unclothed young woman. Exactly those features contain the normative music video during the time period of January 1 – September 30, 2017. The purpose of this study is analysing how far from that norm a popular hip-hop artist can deviate?

                  The study is divided into two parts. The quantitative section contains 66 music videos of 54 African American men, five African American women, five white men, one white woman and one Asian man. Based on a quantitative analysis that among other things looks at the environment the music video plays out in, what the artists do and what camera angles the artists are shot in, the normative music video is created during the time period. Three of them were selected on the basis that they most went from the norm and constitute the qualitative analysis parts. The music video for "Glorious" by Macklemore is about his 100-year-old grandmother. In "1-800-273-8255" by Logic is the protagonist a young African American boy who discovers that he is gay. The last music video is "I'm Better" by Missy Elliot which features well done choreography and fast camera clips. This is also the music video that contains the most elements of hip-hop culture.

                  The theories used in the study are the sociological concept of intersectionality and Erving Goffman's framing theory. The method of qualitative analysis is based on misé-en-scène originating in film science.

                  The results show that in a genre where the rappers want to appear strong and respectful, the music videos for both Macklemore's "Glorious" and Logic's "1-800-273-8255" show a strong love for a weak and vulnerable person. Depicting an older woman in a middle-class background and a young gay teenage boy is daring in this genre. This study can show that not all music videos in hip hop are homogeneous based on expectations.

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    EHornborg-Glorius
  • 46.
    Hultin, Cecilia
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Unga vuxna och användandet av sociala medier: Tankar och reflektioner av att ständigt vara uppkopplad.2019Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In the age group 16-25 years, the internet is the strongest source of information. This age group is also the main users of social media. Social media can have a lot of positive effects. But studies have also shown that the use of some social media may have negative health results for young adults.Purpose: The purpose of the paper is to study the reflections, thoughts and experiences of young adults about social media and its use. The ages studied in this study are 15-30 years.Design and method: The study was conducted via a quantitative cross-sectional study using surveys via Facebook, the questionnaire was designed with 16 questions about how young adults use social media, why and how much. The survey was on Facebook for three days and generated a total of 142 responses.

    Result: The results of the survey showed that all but one used social media. Almost twice as many women as men have answered the questionnaire. The vast majority use social media about one to four hours a day. But they also evoke attitudes and experiences around social media.

    Conclusion: Many young adults use social media several times a day, where they constantly share other people's values ​​and norms. Social media affects young adults in different ways and to varying degrees. Most people are positively or negatively affected or even both, and yet most of them use social media anyway. However, this study does not answer why or in what way social media affects us because it was not the purpose of the study to investigate this.

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    fulltext
  • 47.
    Hultin, Cecilia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Jansson, Jeanette
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Karlsson, Jessica
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Medborgardialog på Facebook: En fallstudie om kriskommunikation2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Crisis management today has expanded as to social media’s origination, bringing both opportunities and threats. The opportunities available are that it is easier than ever to interact with a large audience and to create seamless relations. However, threats can arise as it creates a rapid dissemination of information which can harm an organization. Moreover false statements being spread out about a company may cause dissatisfaction, additionally rumours can very fast become the truth that cause damage to the company/brand or the organisation.

    The purpose of this case study is to get a better insight into how three municipalities use their crisis communication with today's communication technology at hand. Communication technology will be defined in this study as social media, and more specifically Facebook. The three municipalities that have been investigated are Gävle, Lidingö and Motala municipality. The theoretical issues this paper is focusing on are crisis communication and strategic communication. Research within other areas is taken into account, as it is relevant for this study and its purpose.

    The empirical examination consists of a case study of how the three municipalities use their crisis communication. The methods used in this study are a quantitative content analysis of the three municipalities’ Facebook submissions regarding water leaks and a qualitative interview with the person being responsible for each municipality’s communication.

     

    The study found that the municipalities want to develop and use more of Facebook as a communication channel in crisis situations to reach residents of the municipality.

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    fulltext
  • 48.
    Hussein, Halima
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Digital aktivism: En kvalitativ studie om hur ungdomar uppfattar aktivism på sociala medier2021Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to construct and gain a better understanding of digital activism and how young social media users react to this phenomenon. The purpose of this study is to create a realization of what influences young people's participation indigital movements. Political communication, social media and digital technology are some keywords that have an essential role in the purpose of this study.

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    Digital aktivism
  • 49.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Det vakande världsögat: Global överblick genom lokala dagstidningar 1935 till 19702014In: Återkopplingar / [ed] Cronqvist, Marie, Lundell, Patrik & Snickars, Pelle, Lund: Mediehistoria, Lunds universitet , 2014, p. 181-201Chapter in book (Refereed)
  • 50.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Inblick, utblick, överblick: Den ”uppkopplade” lokaltidningen mellan världen läsaren (ca. 1930–2000)2013Conference paper (Other academic)
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