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  • 1.
    Alin, David
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Larsson, Adam
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Bockmanuskriptet: En kritisk diskursanalys om en alldeles speciell bock2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Title: The Goat Manuscript - A critical discourse analysis about a special goat

    Author: Adam Larsson and David Alin

    Supervisor: Ylva Habel

    Subject: Media and communication studies

    Purpose: The purpose of this study has been to investigate Aftonbladets news reporting regarding the Gävle Christmas goat between 1996, 2001, 2005, 2009 and 2016.

    Theoretical points of departure: The study is based on theories regarding news evalu-ation.

    Objectives and focus: The study has the following questions:In what ways may Lotten Gustafsson Reinius concept "tradition manuscript" have relevance to Aftonbladets news reporting on the Gävle Christmas goat?Has Aftonbladets journalism about the Gävle goat changed in a discoursively way?Is it possible to identify specific discursive patterns in the texts?

    Method: In order to answer the survey's questions, critical discourse analyzes according to Theu Van Dijk´s method have been conducted. The analyzes have mapped the news texts micro disciplinary- and macro-courses.

    Material: The study material consists of 14 articles from Aftonbladet published in pa-per form and digital edition from 1996, 2001, 2005, 2009 and 2016.

    Result: Aftonbladets reporting regarding the Gävle Christmas goat has changed over the last 20 years, where journalists uses a more neutral position in the news reporting. The research proves that more people who represent different organizations gets to speak about the accidents. The way journalists refer to the goat has changed and the way me-dia refer to the perpetrator has changed.

    Keywords: Gävle Christmas goat, yule goat, straw goat, discourse, discourse analysis, journalism, “traditional manuscript”, news evalutation, Aftonbladet

  • 2.
    Backhouse, Camilla
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kock, Matilda
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    I det stereotypa blickfånget: En kvalitativ analys av huvudrollskaraktären Saga Norén i tv-serien Bron, ur ett genusperspektiv.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is a qualitative film analysis focusing on the main character Saga Norén in the popular tv series Bron, based on the male and female gaze. The essay highlights the topic of how a woman is expected to behave based on the prevailing gender roles, but also how she is perceived by others. The construction of gender and gender roles is a constantly relevant research topic, where the media's power to influence the audience plays an important role.

     

    The study is based on gender theories that relate to stereotypes, as well as the male gaze. For the analysis part of the study, an analysis tool was created based on Selby and Cowdery's three-stage model and mise-en-scène, using these theories as a foundation.

    The scenes selected for the analysis were sorted into four various categories based on recurring patterns. Each category was summarized in a short section, to be discussed in the final section.

     

    The result of the study shows that Saga Norén departs from how the stereotype female character is expected to behave. Her way of appearing, and the deviant behavior pattern also contributes to her not being perceived to exist in a position to please.

  • 3.
    Bengtsson, Bengt
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Film studies.
    Åsén Ekstrand, EvaUniversity of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Spår och spridning: perspektiv på internet2013Collection (editor) (Other academic)
    Abstract [sv]

    Det tog 50 år innan internet började att mer allmänt användas. Femtio år tog det också för radion och televisionen. Hur skall man få en överblick och distans till det globala fenomen som just nu pågår och som vi alla är en del av? Ett sätt är att placera de nuvarande händelserna i ett längre perspektiv. Att dra trådarna bakåt och försöka se internet i ett något större sammanhang, för att både kunna upptäcka vad som är gemensamt med äldre medier och vad som är unikt för just internet.

    Spår och spridning är de två nyckelord som fångar de olika perspektiv som författarna representerar. Humanistiska och samhällsvetenskapliga perspektiv, samtida och flydda tiders medieanvändning, i arkiv, film och i pressen. Nätet som både politisk arena och vardaglig förströelse. Hur ska vi se på det fenomen som vi kallar internet?

  • 4.
    Bergh, Linda
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Genusstereotyper i reklam: En kvalitativ undersökning av könsstereotyper i reklam.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In my qualitative study, I examined textual analyses, interviews and reception analysis of how women and men are portrayed in advertising. By doing this triangulation, I have been able to highlight the research questions from different angles and therefore gotten a clearer general picture. The purpose of the essay is to increase understanding of whether and how, women and men are gender stereotyped in advertising and how they reason about this. I have also examined whether it is possible to distinguish patterns or themes, in how women and men reason if the gender-stereotyped is of the opposite sex.

    In order to analyse the research questions, the essay takes off in the assessments of notified advertisings made by industry's self-regulation regarding advertising and marketing communications, Reklamombudsmannen and Reklamombudsmannens opinionsnämnd.

    The survey shows that both women and men are good at perceiving gender stereotyping and the making of gender, in advertising. One of the selected advertisements was not convicted by Reklamombudsmannens opinionsnämnd, but both me and informants could identify gender stereotypes and gender markers in it. All informants expressed themselves to perceive gender stereotypes regarding both women and men, in the, for the essay chosen, advertisements. The analysis also shows that the individual itself, seems to be more important for how and if the informants reason about gender stereotyping, than their sex.

  • 5.
    Berter, Emma
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Blom, Annika
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Är mediernas verklighet läsarens pseudoverklighet?: En kvalitativ innehållsanalys av President Trump i Svenska Dagbladet och Dagens Nyheter2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problemformulering: Det amerikanska valet år 2016 har gått till historien. Det stod mellan två oväntade kandidater, Hillary Clinton som var USA:s första kvinna att kandidera till president. Den andra kandidaten var Donald Trump, en framgångsrik affärsman utan politisk bakgrund. Segrare blev Donald Trump, vilket förbluffade världen. Presidenten började sin första dag med att kritisera medier för att dem ska använda sig utav “Fake News” när det publicerar nyheter. Det är presidentens begrepp “Fake News” som lade idén för vår studie.

    Syfte: Studien ämnar undersöka huruvida Svenska Dagbladet och Dagens Nyheters utformning och gestaltningar i nyheter framställs och därmed presenteras för medborgarna samt huruvida de två valda tidningarna framställer President Trump.

    Metod och material: En kvantitativ innehållsanalys har genomförts bestående av totalt 40 analysobjekt från Svenska Dagbladet och Dagens Nyheter.

    Huvudresultat: Nyheters logik och berättartekniker, nyheters beskrivande innehåll samt nyheters utformning utgör i samverkan med varandra, i större och mindre utsträckning, en god grund för hur individer väljer sin informationskälla och uppfattar verkligheten. Dessa skapar även förutsättningar för mediernas betydelse i samhället och vilken påverkan de har på individer i samhället. Utan medialiseringen och nyhetsvärderingen tenderar gestaltningen i nyhetsrapportering inom politik att bli intetsägande. Vidare är de politiska aktörerna och medierna beroende av varandra och samspelet mellan varandra för att fånga uppmärksamheten hos individer i samhället.

  • 6.
    Björkholm, Richard
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hur uppfattar föräldrar Babblarna som fenomen?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay discusses how parents perceive Babblarna as a toy and as a pedagogic instrumentation, Babblarna is children’s media aimed towards children however it’s bought by their parents that are persuaded by it for different reasons. One receptions analysis with interviews and a field research with blogs and forums was done. The results of it were then analyzed with the deconstruction theory and with Kim Schröder’s evaluation implentetion theory as a point of departure. This was then interpreted with the definition of what parenthood is. The conclusion is that parents perceived the term pedagogic after their own interpretation and that Babblarna was regarded as positive after how their children reacted. In the end can the reasoning be interpreted like a struggle between the child’s happiness and the reason of parenthood.

  • 7.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Looking back on the future: the meaning of "social media" before social media2014Conference paper (Refereed)
  • 8.
    Edin, Anna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Politisk personalisering på nätet: manliga och kvinnliga mediestrategier2013In: Spår och spridning: perspektiv på internet / [ed] Bengt Bengtsson & Eva Åsén Ekstrand, Gävle: Gävle University Press , 2013, p. 93-105Chapter in book (Other academic)
  • 9.
    Edin, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Widestedt, Kristina
    Stockholms universitet/JMK.
    Communicating Politics: Theoretical perspectives2010In: Content, Channels and Audiences in the New Millenium: Interaction and Interrelations / [ed] Vartanova, Elena, Moscow: Faculty of Journalism, Lomonosov MSU-MediaMir , 2010Chapter in book (Refereed)
  • 10.
    Edin, Anna
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Widestedt, Kristina
    Stockholms universitet/JMK.
    Women of the world on the web: political personae and social media2010Conference paper (Refereed)
  • 11.
    Ekman, Emmy
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kugghjulets smörjmedel: Kommunikatörens funktion i en organisation2018Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    What does a communicator do? That's a question that's not too unusual for those who doesn't work like one to ask when a communicator present their profession. That's why following case study with qualitative interviews examines how a public administration in Växjö kommun perceives the profession. With four focus groups with different professions tries with the author to describe the concept of being a communicator and what communication means to the organization.

     

    It showed in the result that a communicator most parts work in the background. That a communicator is a "ghostwriter" if so prefers. The one who works as a communicator has a mission to be there for the whole organization to help the coworkers and the manager with the communication problems and challenges they may have. They help the organization and then become the lubricant to the cogwheels which may be similar to an organization.

     

    It's not just the organization that the communicator is supposed to be available for. They should also serve the audience that the organization may have. In this case the citizens of the county.

     

    The result showed that trust can be built up with the help of communication. Both internal and external. The responsible for the issue would stand up for himself. The communicator could help the responsible one with the communication but not the one to send out the message.

  • 12.
    Ekstrand, Lars
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Välkommen sjunka med oss!: Social konst i förlisningens tid2014 (ed. 1)Book (Other (popular science, discussion, etc.))
  • 13.
    Englund, Stefan
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Mediet i mediet: Vinylskivan och återkomstens medialisering2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I en tid av intensiv digitalisering har försäljningen av vinylskivor ökat kraftigt sedan 2007. Det framgår tydligt i statistik, samtida forskning och medierapportering att det skett en omvärdering av det gamla analoga mediet. Syftet med denna studie är att med ett mediehistoriskt avstamp sätta vinylskivan som fysiskt medium i dagens historiska kontext. Detta genom att undersöka tryckta mediers representation av vinylskivan. Studien stödjer sig i huvudsak mot sociokulturell forskning av Dominik Bartmanski & Ian Woodward och John Davis samt Jonathan Sternes mediehistoriska perspektiv.På vilka sätt beskrivs vinylskivan i svensk tryckt press idag? Vilka egenskaper tillskriver medierepresentationen vinylskivan? Med hjälp av en kvalitativ innehållsanalys har teman och mönster identifierats i de artiklar som publicerats i Aftonbladet och Expressen under perioden 2014–2016. Analysen av vinylskivans mediala representation påvisar exklusivitet vad det gäller upplevelse, ekonomiskt värde och kunskap. Den mediala representationen förstärker vinylskivan som en bärare av kulturellt värde för en medium-baserad subkultur.

  • 14.
    Engström, Linnéa
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Dreyer, Oscar
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Miodrag, Alexandar
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Ljudboken - en flykt för (främst) den unga vita kvinnan: En semiotisk analys av Storytels marknadsföring ur ett intersektionellt perspektiv2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I och med digitaliseringen har fenomenet streaming vuxit fram. Nu behövs inte längre separata medier för att kunna ta del av musik, film och tv etc. Man behöver inte heller äga eller ha fysisk tillgång till skivan eller filmen. Allt finns samlat på en och samma plattform. Spotify och Netflix är två typexempel på dessa streamingtjänster. De båda erbjuder abonnenter ett stort bibliotek med musik (Spotify), och film och tv serier (Netflix). Detta streaming koncept är något som även ljudböcker har anammat, och numera finns det även ljudbokstjänster som erbjuder abonnenter ett stort bibliotek med ljudböcker men även e-böcker. 

     

    Storytel är en av dessa tjänster och är våren 2018 den ledande ljudbokstjänsten i Sverige. Det finns även Nextory och BookBeat, men i denna uppsatsen analyserades endast Storytel som var den första och är även den största tjänsten i Sverige. Syftet med uppsatsen var att analysera Storytels marknadsföring, det vill säga deras reklamkampanjer, samt undersöka representationen av genus, etnicitet och ålder där. Därför valdes ett par reklamvideor ut, som sedan analyserades med en semiotisk metod men även utifrån ett intersektionellt perspektiv. Storytels marknadsföring kan vara en av anledningarna till att de har blivit så framgångsrika, därför har det varit intressant att studera just deras marknadsföring.

     

    Resultatet blev att Storytel genomgående använder liknande färger i de sex reklamfilmer som analyserats. De använder till exempel orangea hörlurar för att representera sitt varumärke. Reklamfilmerna används även som ett slags exempel på vad Storytel kan ha för roll i en typisk vardag. Kvinnor är i en tydlig majoritet av klippen, och de gör främst produktiva saker så som att laga mat eller träna, samtidigt som de lyssnar på en ljudbok. Tre kvinnor verkar vara mellan 20–30 år, två personer (en man och en kvinna) runt medelåldern, och en man 50–60.

  • 15.
    Findahl, Olle
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Svenskarna och Internet 20112011Report (Other academic)
  • 16.
    Findahl, Olle
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Lagerstedt, Christina
    Aurelius, Andreas
    Triangulation as a way to validate and deepen the knowledge about user behavior: A comparison between questionnaires, diaries and traffic measurements2013In: Audience Research Methodologies: Between Innovation and Consolidation / [ed] Patriarche, Geoffroy et al., Routledge, 2013, Vol. 9780203523155, p. 54-70Chapter in book (Refereed)
  • 17.
    Färdigh, Lina
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Könsstympning i svenska tidningsmedier: En kritisk diskursanalys av hur fem av Sveriges största tidningsmedier framställer könsstympning.2016Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Genital mutilation is a practice that mainly occurs in about thirty African countries and in several countries in the Middle East and Asia. The topic has become more relevant in Sweden due to the increased migration. Most of the Swedish population sees genital mutilation as an alien phenomenon according to a report from the Swedish National Center for Protection of Women. The mass media often tend to be the main source of information when issues are difficult for ordinary citizens to experience. The purpose of the study was to find out how the issue is conveyed in the Swedish newspaper media.

    I have analyzed articles on genital mutilation in five Swedish news magazines during the period November 30, 2014 - November 30, in 2016 using critical discourse analysis as method.

    Several recurring themes have appeared in the material such as frequent indications that the practice is maintained in Sweden. The analysis reveals a general view of the procedure as an abuse and a violation of human rights in the discourse. In more than a quarter of the articles there are girls and women with personal experience of the procedure who speak out about the practice. But it is mostly representatives of social institutions that define the problem and presents proposals for action in the articles.

    The discourse theory, the agenda-setting theory and framing theory has been the theoretical basis for the study.

  • 18.
    Govender, Eliza
    et al.
    University of KwaZulu-Natal.
    Åsén Ekstrand, Eva
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Dyll Myklebust, Lauren
    Pollock, John
    Rijsdijk, Liesbeth
    Lim Khor, Yoke
    Cardey, Sarah
    Revisiting Entertainment Education in Theory and Practice: a transnational comparative study using Intersexions2013Conference paper (Other academic)
    Abstract [en]

    HIV and AIDS is recognised as not only a global public health problem, but also as a problem that is  embedded in and influenced by cultural, social and economic factors. Conventional public health preventive interventions and awareness campaigns, focusing on improved knowledge and individual behavior change, have largely failed to reduce the transmission of HIV. This observation has required national and international health authorities as well as NGO´s in particularly affected areas, such as South Africa, to revisit how they communicate relevant, consistent and correct information about HIV and AIDS. Due to this global crisis, practitioners and theorists need to rethink about the creative application of communication strategies. Communication serves as a means to discuss health problems, and specific determinants of health with a final goal of “translation of science into practice” (Parvanta, 2011:84). One of the most promising communication approaches to address HIV and AIDS, and in South Africa more specifically, has been Entertainment Education (EE), a creative and engaging communication strategy used to bring about behavioural and social change mainly addressing development and health issues. EE, as a strategy, acknowledges that HIV and AIDS interventions must integrate both cultural and structural (social change) concerns. Yet, ambiguity surrounding how to design and implement culturally appropriate projects has made it more difficult to develop programmes in this manner. This study revisits perceptions of EE from a global audience perspective, using a South African developed EE television series, Intersexions, as a case study. The overall objective of the study is to explore what these perceptions can tell us about the application of EE in various countries and socio-economic and cultural contexts. Young people from Universities in Malaysia, South Africa, United Kingdom, United States, , the Netherlands and Sweden, between the age of 18-25 participated in focus group discussions after the screening of two episodes of Intersexions. The data collected from various countries offers empirical motives, using a mixed methods approach to revisit how we define EE, and how EE in practice can inform further theoretical developments in the field. The research employs an interpretivist approach and takes the form of a reception analysis of participant responses to the Intersexions episodes, and particularly from the media-culturalist perspective and media-materialist approach.

  • 19.
    Göthe-Lorenz, Helene
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hugg, Elin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    #Metoo har förändrat Sverige: En analys av #metoo-uppropet i de Gävlebaserade lokaltidningarna Arbetarbladet och Gefle Dagblad2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Abstract

    Uppsatsens övergripande fråga handlar om hur de två Gävlebaserade lokaltidningarna Arbetarbladet och Gefle Dagblad har konstruerat #metoo-uppropet samt kvinnor och män? Artiklarna som analyserats var publicerade under perioden oktober 2017 till och med mars 2018. Det empiriska materialet bestod av sexton utvalda artiklar. I ett första steg analyserades det empiriska materialet utifrån vad i #metoo-uppropet som uppmärksammats av tidningarna. I nästa steg detaljstuderades artiklarna utifrån mönster som delats in i teman. De teoretiska utgångspunkterna var doxa och journalistik. Efter genomförd analys visades att #metoo-uppropet framkom med teman och aspekter om sexuella trakasserier, makt och jämställdhet. I majoriteten av de analyserade artiklarna kan vi konstatera att uppropet #metoo främst handlar om aspekter om makt och minst om aspekter om sexuella trakasserier. Aspekter om jämställdhet lyftes i fyra av sexton artiklar.

  • 20.
    Hedling, Olof
    et al.
    Centre for Languages and Literature, Lund University, Lund, Sweden.
    Vesterlund, Per
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    'Why not make films for New York?': the interaction between cultural, political and commercial perspectives in Swedish film policy 1963–20132016In: The International Journal of Cultural Policy, ISSN 1028-6632, E-ISSN 1477-2833, Vol. 22, no 5, p. 743-757Article in journal (Refereed)
    Abstract [en]

    During the last two decades, film support, film policy and the public financing of audiovisual production in Scandinavia and particularly Sweden have undergone extensive change. These transformations may be seen as responses to globalisation, to increased sub-national regional independence as well as to the emergence of ideas related to the nurturing of the ‘creative industries’. They may also be seen to be a consequence of the increasing permeability of the borders of European nation-states. This article traces a history of film policy in a geographically marginal part of Europe that has been characterised by a range of tensions as a result of competing definitions of film as art and commerce. These tensions are traced back to the 1960s when film support were first introduced and the first seeds of conflict€“ – still discernible in the present situation –  were planted.

  • 21.
    Hedling, Olof
    et al.
    Centre for Languages and Literature, Lund University, Lund, Sweden.
    Vesterlund, Per
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    ‘Why not make films for New York?’: The interaction between cultural, political and commercial perspectives in Swedish film policy 1963–20132017In: Film Policy in a Globalised Cultural Economy / [ed] John Hill and Nobuko Kawashima, London: Routledge, 2017, p. 55-68Chapter in book (Refereed)
  • 22.
    Hedström, Isabelle
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Metoo-effekten: En kvalitativ studie rörande nyhetsrapporteringen kring metoo-kampanjen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Sexual harassment due to gender is something that is frequent and the #metoo-movement that has its roots in USA is an excellent example for that. The hashtag metoo spread through out the world in a rapid pace. Thousands of women merged, and formed their own hashtags to acknowledge sexual harassment due to gender in their specific workplace. For a long period of time the woman has been seen as the weaker gender and have not had the same rights as men, either in society or over themselves. The time has passed and with it laws have been established that seeks to a more equal society, and laws against sexual harassment due to gender is also a fact.

    This study affects the #metoo-movement and the news reporting around it, the empirical material is a qualitative comparative study between a Swedish and Norwegian newspaper. The purpose of the study is to see if the news reporting regarding the #metoo is different compared between the two countries, and if so in what way. Furthermore, a qualitative descriptive analysis method has been implemented on eight articles were four is from Dagens Nyheter in Sweden and four articles are from Aftenposten from Norway. The articles have been paired together in four different themes, and then objected to each other. In the study the articles are depth analyzed in aspect for their difference how they are producing #metoo and furthermore equality, sexual harassment and the connection to social media.

    In the result, it can be seen that there is a certain difference between the news report on #metoo between Dagens Nyheter in Sweden and Aftenposten in Norway. The articles from Dagens Nyheter often leave the reader with unanswered questions whilst the ones from Aftenposten often answer the questions the reader initially gets. The articles from Aftenposten has more focus on Sweden and other countries compared to the articles from Dagens Nyheter 

    Keywords: #metoo, sexual harassment, equality, woman, man, news reporting

  • 23.
    Helmersson Bergmark, Karin
    et al.
    Stockholms universitet.
    Bergmark, Anders
    Stockholms universitet.
    Findahl, Olle
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Extensive Internet Involvment: Addiction or Emerging Lifestyle?2011In: International Journal of Environmental Research and Public Health, ISSN 1661-7827, E-ISSN 1660-4601, Vol. 8, no 12, p. 4488-4501Article in journal (Refereed)
  • 24.
    Hornborg, Emmely
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Framtidens nyhetsförmedling: En kvalitativ studie om hur framtidens nyhetsförmedling kan utvecklas utifrån Medieutredningen och intervjuer2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The news agency of the future is a qualitative study of the current situation and future of the printed newspaper. The material in the study is based on interviews and a content analysis of Sweden’s Media investigation. The questions that this study answers is how the future looks like the printed newspaper and who will write our news. Today, the situation is challenging for the media groups that have printed papers. The printed newspapers subscribers are mainly aged 45-79 years. The informants of this study consider the paper magazine's future to be pessimistic. It is difficult to make the product attractive when the price rises for each year and the living habits change. Media groups are currently working on digital transformation. At the same time, there is a high demand for qualitative journalism. In times when anyone has the opportunity to practice journalistic work, readers want to be able to trust qualitative journalism. By offering it at great prices and flexible subscriptions, both in paper and digital options, the informants believe readers want to subscribe to news even in the future. 

  • 25.
    Hultin, Cecilia
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Jansson, Jeanette
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Karlsson, Jessica
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Medborgardialog på Facebook: En fallstudie om kriskommunikation2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Crisis management today has expanded as to social media’s origination, bringing both opportunities and threats. The opportunities available are that it is easier than ever to interact with a large audience and to create seamless relations. However, threats can arise as it creates a rapid dissemination of information which can harm an organization. Moreover false statements being spread out about a company may cause dissatisfaction, additionally rumours can very fast become the truth that cause damage to the company/brand or the organisation.

    The purpose of this case study is to get a better insight into how three municipalities use their crisis communication with today's communication technology at hand. Communication technology will be defined in this study as social media, and more specifically Facebook. The three municipalities that have been investigated are Gävle, Lidingö and Motala municipality. The theoretical issues this paper is focusing on are crisis communication and strategic communication. Research within other areas is taken into account, as it is relevant for this study and its purpose.

    The empirical examination consists of a case study of how the three municipalities use their crisis communication. The methods used in this study are a quantitative content analysis of the three municipalities’ Facebook submissions regarding water leaks and a qualitative interview with the person being responsible for each municipality’s communication.

     

    The study found that the municipalities want to develop and use more of Facebook as a communication channel in crisis situations to reach residents of the municipality.

  • 26.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Det vakande världsögat: Global överblick genom lokala dagstidningar 1935 till 19702014In: Återkopplingar / [ed] Cronqvist, Marie, Lundell, Patrik & Snickars, Pelle, Lund: Mediehistoria, Lunds universitet , 2014, p. 181-201Chapter in book (Refereed)
  • 27.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Inblick, utblick, överblick: Den ”uppkopplade” lokaltidningen mellan världen läsaren (ca. 1930–2000)2013Conference paper (Other academic)
  • 28.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies. Mittuniversitetet, Fakulteten för naturvetenskap, teknik och medier, Avdelningen för medie- och kommunikationsvetenskap.
    Lokalpressens självbilder 1920-2010: Exemplet Gävleborg2014Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The newspaper press is in a state of flux, reflecting both technological, cultural, economic and political changes. The digitization of the media is expected to bring about major changes in the media landscape and many are predicting the demise of the traditional newspaper.

    However, the media landscape has always been in transition and the press has always had to adapt to new competing media as well as new economic circumstances. The focus of this study is on the meaning production of newspapers and the overarching question is how, at different times, newspapers have marketed their products, communicated their identities and legitimated their privileges.

    The purpose of this dissertation is to investigate the self-images of local newspapers in a historical perspective. It contributes to the study of the media history of the press by investigating how four local newspapers in the county of Gävleborg in Sweden have formulated and communicated their self-images over time. Self-image is defined broadly and contains different meanings of, and aspects on, the concept of newspaper. A common feature of the texts included in the empirical material of this study is that they, in different ways, describe what the newspaper is, what it does, how and/or why.

    The period studied comprises ninety years, from 1920 and the time of the modernisation of the Swedish press after the First World War, until 2010 and the changing media landscape of today. The overarching questions for this study are: (1) What aspects of newspaper (institution or individual newspaper, opinion making or news reporting, the organisation or the audience) have been emphasised in the meaning production at different times? (2) What differences and similarities are there between the different newspapers regarding the self-images? (3) How have the self-images changed over time?

    The study concludes with a historical periodisation covering the most important changes in the self-images. The period studied is divided into four sub-periods in which different aspects of newspaper have been prominent in the self-images: (1) Mobilization (1920-1945). The newspapers are described primarily as a means of political mobilization and the medium is understood as a political tool or weapon. (2) News reporting(1935-1965). The newspapers (and their supporting technologies, especially the teleprinter) are characterised as a fast and technologically sophisticated media between the readers and the world beyond the local. (3) Critique (1965-1995). The local newspapers portray themselves as scrutinizers of the local governments and others in power. (4) Construction(1995-2010). The newspapers start to describe themselves as constructors and maintainers of local communities and identities. In a globalized and boundless world, the local newspapers provide their readers with a sense of place and community.

    The overall conclusion of this dissertation is that the self-images of the local press has undergone significant changes in the period studied. What the press – according to itself – is, what it does, how and why, and to whom, are questions that have received very different answers at various moments in history.

  • 29.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Rankningar och medialiseringen av universitetet2017In: Kunskap Motstånd Möjlighet: Humanistisk forskning i dag, Halmstad: Molin & Sorgenfrei, 2017, 1, p. 217-235Chapter in book (Refereed)
  • 30.
    Hyvönen, Mats
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    The foundations of knowledge according to the Knowledge Foundation2013In: Transformations in Research, Higher Education and the Academic Market: The Breakdown of Scientific Thought / [ed] Rider, Sharon; Hasselberg, Ylva; Waluszewski, Alexandra, Dordrecht: Springer Science+Business Media B.V., 2013, 1, p. 97-109Chapter in book (Refereed)
    Abstract [en]

    This chapter examines how the concept of innovation is used to transfer funding from teaching and research to industry and transform the concept of the social to the concept of the economic, through an examination of one Swedish Research Council, the Knowledge Foundation. In its most ambitious scheme to date, the funding of so-called KF Research Centres, the aim is to support the integration of research and teaching at regional colleges with regional industries and individual companies. The interests of major actors in business and industry are systematically described as the interests of “society” or “the region”. College teachers and scholars, especially in the social sciences and the humanities, are pressured to produce educational programmes and research that are considered desirable for these actors or see their disciplines disappear. In short, they must choose between economic or professional bankruptcy.

  • 31.
    Hyvönen, Mats
    et al.
    Department of Cultural Anthropology and Ethnology, Uppsala University, Uppsala, Sweden.
    Snickars, Pelle
    HUMlab, Umeå University, Umeå, Sweden.
    Vesterlund, Per
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    The formation of Swedish media studies, 1960–19802018In: Media History, ISSN 1368-8804, E-ISSN 1469-9729, Vol. 24, no 1, p. 86-98Article in journal (Refereed)
    Abstract [en]

    Around 1960, the politics of the emerging media society in Sweden tended to fixate the formative functions of mass communication. The monopoly of public service broadcast media, press subsidies and new tendencies in film policy were some of the issues around which uncertainty prevailed. New methods to provide reliable data were sought by politicians, since empirical facts were required as arguments for an updated media policy. This article examines the different ways that the field of media studies was introduced in Sweden between 1960 and 1980. We argue that Swedish academic media studies departed from, and emerged within, a rather diffuse borderland between industry, politics and academia. The formation of national media research in Sweden can partly be seen as an effect of politicians and the media industry wanting to be better informed on issues such as media influence, media ownership and the habits and composition of the media audience.

  • 32.
    Högberg, Jonathan
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kilic, Peter
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Larsson, Philip
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Filterbubblor eller: Hur jag slutade ängslas och lärde mig att älska mitt flöde: En kvalitativ studie om unga människors förhållningssätt till filterbubblor2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The making of filter bubbles occurs every time we use social media, although for a lotof people it's still a relatively unknown process. This paper analyzes young people'shabits on social media, if they feel restricted, their knowledge about filter bubbles andtheir connections to restrictions through personalization, and democracy. In this paperwe have sampled men and women between the ages of 18 and 28. After conducting 15individual interviews, we've come to the conclusion that young users feel restricted onsocial media and that they think it could be a problem. Many users considered filterbubbles to be a possible threat to democracy. We've also found that the knowledgeabout filter bubbles among the interviewees is lacking, though not non-existent. Despitethese findings, users are not very interested in changing their habits to combat digitalisolation and polarization, even though many admitted that it would be beneficial tothem. The consequences of continuing restriction is both isolation and polarization. Thiscould lead to a more rancorous political climate and a diminishing tolerance of thingsand people who are different from us.

  • 33.
    Högfors, Robin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Sundberg, Albin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Berättelsen om Sverige – ett narrativ med hotet som hopp: En analys av politiska valfilmer från 2014 och 20182018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper reviews election films of Swedish political parties to analyze whether their meansof conviction takes a form of storytelling rather than factual. The election films that are objectsfor the analysis are those of Socialdemokraterna (Social Democratic Party), Moderaterna(Moderates), Sverigedemokraterna (Sweden Democrats) and Miljöpartiet (Green Party) from2014 as well as from 2018. The analysis departs from a qualitative textual analysis and usesdevices of rhetorical, semiotic and most of all narrative to elucidate the means of convictionthat are found on a multi mediated level. Through a clarifying of discourse for the electionyears of 2014 and 2018 a course of change can be identified in the election films relation to itstime. This analysis is done within the theoretical field of political communication.This study asks: (1) how does political parties in Sweden use storytelling in their electionfilms and (2) what means of conviction are used in the election films? and (3) what change canbe seen in the election films between 2014 and 2018 and (4) does the contextual setting affectthe political communication of the political parties from 2014 to 2018? From this frame ofquestioning these election films are analyzed by their use of language with rhetorical devices,their use of visual communication with semiotic devices and by applying narrative devices theiruse of storytelling with the means of simplifying, refining and further their conviction.The results of this analysis show how the election films notably use the sense of threatand hope and also a specific image of Sweden that the parties want to present is central to thenarrative that plays out. It can also be said that the films all notably change their communicationfrom 2014 to 2018. The election films from 2018 is longer and does have a harshercommutative tone, specifically in the form of negative campaigning, the use of propaganda,and a more notable separation of right and wrong. This paper gives a first glimpse of howSwedish political communication prefer storytelling before factual means as well as howcontextual settings change the form of Swedish political communication.

  • 34.
    Jansson, Nicklas
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Allard, Gustav
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kommunikatörens strategiska roll i SHL: En kvalitativ studie om Svenska Hockeyligan och strategisk kommunikation med inriktning på sociala medier2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study examines how communication officers work with strategic communication within the highest tier of the Swedish ice hockey league (SHL). We look into the communicator’s role within the organization. This essay also focuses on social media and how the communicators work with the opportunities that social media brings to the clubs. The purpose of the essay is therefore to examine how the communicators work with strategic communication and to create an understanding of the communicator’s role within the organization.           To reach a result we conducted qualitative interviews with communicators who are employed by the different clubs that made up the SHL during the season 2016-2017.  All communicators who were interviewed all had in common that they were responsible for their clubs social media use.           Results show that the communicators work with social media strategically to improve their trademark. These strategies are divided between different social mediums to reach different target groups. Another finding showed that communicators expressed a desire to have more people employed working with communication. This would give the communicators the opportunity to focus on fewer mediums which would result in better communication and a higher quality of the material that is produced.

  • 35.
    Kalinina, Ekaterina
    et al.
    Södertörns högskola.
    Voronova, Liudmila
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    War films and gendered nostalgia for the WWII2015Conference paper (Refereed)
    Abstract [en]

    The article seeks to explore the common ground between bio-politics, gender, patriotism and war nostalgia. Taking off from the Foucaldian notion of biopolitics as a control apparatus exerted over a population, we provide an insight into the modern construction of Russian nation, where personal and collective sacrifice, traditional femininity and masculinity, orthodox religion andwar become the basis for patriotism. On carefully chosen case studies we will show how the state directly and indirectly regulates peoples lives by producing narratives, which are translated into media discourses and with a core of time create specific “gender norms” – women are seen as fertile mothers giving birth to new soldiers, while men are shown as fighters and defenders of their nation. In the constructed discourses nostalgia for a war plays one of the central roles and becomes a ground of a creation of an idea of a nation as one biological body, where brothers and sisters are united together. In these popular culture narratives people’s bodies become a battlefield of domestic politics. Popular culture hence produces a narrative of a healthy nation to ensure the healthy work- and military force. The authors tackle the above-mentioned aims by conducting visual analysis of several films, where the main characters are women in contrast to the majority of films about war. (Batallion (2015), A zori zdes’ tikhie (2015)). 

  • 36.
    Koskenniemi, Rickard
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    "You think you do, but you don´t": En netnografisk fallstudie av fanservern Nostalrius virtuella demonstration för kreationen av World of Warcraft vanilla/legacy servers2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The virtual and digital world develops and changes frequently, within recent technology and the ways of using it. A complex phenomenon online with variables which isn’t fully defined in how they should be used or their strengths. One such thing is the use of the virtual and it´s tools in social movements. But there exists a stigmatization about the concept of the virtual. And within it how effective or useful cyberactivism is compared to the physical protest.

    This essay will cover and present a certain case of digital activism where it’s specific quality lies in the almost exclusively presence in the virtual world. Where the main goal of the essay is to shed some light on this certain case and bring forth it’s qualities in terms of the virtual, virtual communities and digital activism. To try to explain, provide and create aspects for further research and new theories. The case in question is Nostalrius, a World of Warcraft private server. And their digital protest against the gaming company Blizzard. Where the main goal of their manifesto was to convince Blizzard that there is a big community hankering for a reinstallation of a certain earlier stage of the game World of Warcraft; vanilla. In which Nostalrius community in the end succeeded with their goal.

    As it is an already completed case the data was collected through archives from Nostalrius own website and forum as well as their Twitter feed in the form of print screens as well as links. And since the case have taken place online the essay has used and taken the shape of a netnography case study. Where the data was later analyzed in the light of the virtual, virtual communitys and digital activism; to understand its qualities and shape.

    Nostalrius activism took the shape of a versatile virtual demonstration which used several different digital and virtual tools to promote their manifesto. And from the data a framework was developed of different qualities which emerged from the case in study. Namely different forms concerning the importance of a well-defined activism structure in the dimensions of: leadership, opponent(s), goal(s), community and context. Where it´s believed that virtual activism will become an even more frequent used method in social movements if carried out in good fashion. And that the integration between the virtual world and the physical will be furthered and hopefully breach the conception where the virtual is viewed as something fake or unreliable.

  • 37.
    Larsson, Isabelle
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Sörman, Sanna
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Kvinnorna och SKAM: En kvalitativ studie om hur kvinnorna porträtteras i den norska tv-serien SKAM2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Den här uppsatsen kommer att utreda hur kvinnor porträtteras i den norska tv-serien SKAM. Serien SKAM har varit en av de senaste årens största succé när det kommer till tv-serier. Serien har fått både kritik och hyllningar under de senaste åren. En stor del av kritiken som riktats mot SKAM handlar om hur serien porträtterar kvinnorna. Uppsatsen vill undersöka om den kritiken har en poäng. Frågorna vi ställde för att få fram resultatet var;

    -          Hur framställs de unga kvinnornas relation till killar och kärlek?

    -          Hur framställs de unga kvinnorna utifrån sitt utseende och beteende?

    Analysen har olika feministiska filmteorier som utgångspunkt, och semiotiken som metod. Feministisk filmanalys är ett relativt behandlat område men eftersom att SKAM är en så pass ny serie som inte många skrivit om så hoppas vi att den kan bidra med någonting nytt inom området. Serien SKAM är unik på grund av sina långa scener och användning av sociala medier i handlingen. När en serie blir så pass framgångsrik, så finns det en stor chans till att den påverkar samhället på något sätt. Det kan också vara så att serien också på något sätt speglar olika föreställningar i samhället. Det är anledningen till varför vi tyckte att SKAM var en relevant serie att analysera.

    Resultatet visade oss att kvinnor i SKAM blir porträtterade väldigt olika utifrån hur de ser ut. Kvinnornas relation till killar och kärlek var också mycket olika beroende på hur nära de var normen för hur en kvinna ska se ut. Noora, som är kvinnan närmast det perfekta utseendet, får den populäraste killen i skolan. Chis, som är den kvinnan som dock är längst ifrån det perfekta utseendet, blir porträtterad som motbjudande och överdriven i sin sexualitet. Det framställs som att ingen karaktär i serien tar hennes känslor på allvar.

  • 38.
    Larsson Swärd, Josefin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Persson, Veronika
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Hur gestaltar man ondska?: En multimodal analys om gestaltning och representation inom journalistiken, med fokus på Aftonbladets och Dagens Nyheters rapportering kring händelserna i Trollhättan och på Drottninggatan2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The influence news media has on society is huge, we most certainly turn to the news media whenever a big event affects us. For the last couple of years critique has been directed towards the news media concerning the coverage of crime and how some cases get special treatment depending on who the perpetrator is. We wanted to investigate if it actually is true that white criminals get described as ‘mentally ill’, while non white criminals are categorized as ‘terrorists’. By focusing on representation, the Attribute framing theory and the Framing theory, we did a multimodal analysis on the Swedish newspapers Aftonbladet's and Dagens Nyheter’s coverage of the events in Trollhättan and at Drottninggatan. Our goal was to distinguish if there actually are any tendencies for special treatment while covering a case and portraying a perpetrator within the news media. With this study, we weren’t able to come to any conclusions, but the study did show that there were some nuances which pointed towards special treatment in the news articles. For instance we discovered that there were some differences in the portraying of the perpetrators; while Rakhmat Akilov was described as the immigrating veil criminal who shared sympathies with ISIS, Anton Lundin Pettersson was portrayed as the shy guy from Sweden who was passionate about metal AND Nazi Germany. 

  • 39.
    Lindberg, Simon
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Leonardo DiCaprio och den melodramatiska klimatdiskursen: En retoriskt orienterad diskursanalys av The revenant och Before the flood2017Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper examines film star Leonardo DiCaprio’s rhetorical function as it is manifested within the climate discourse. The analysis is effected with especial focus on two of his films which by this paper are considered particularly relevant considering their productional concurrence with DiCaprio’s year as the UN’s Messenger of peace during which he chose to direct attention toward the climate issue: The revenant (2015) and Before the flood (2016). Both movies are herein considered discourses, likewise semiotic texts.

    This analysis is effected with the help of several analytical tools and theoretical perspectives. The research fields of climate communication and celebrity studies are important theoretical views for the study, while the narrative concept of “melodrama” and Lloyd F. Bitzer’s “rhetorical situation” are the most important analytical tools. Also, the western genre and its adherent formation of myths are payed a lot of attention, not least because one of the analyzed movies, The revenant, is a western.

    Melodramas, whose rhetorical function is emphasized, is connected to both the climate discourse and the western genre as well as George Lakoff’s thesis of climate communication which shortly and simply boils down to the view that appealing to feelings rather than reason is the most effective way to inform people about global warming. Furthermore, DiCaprio’s persona is discussed in relation to these discourses and concepts.

    The analyses of the paper show that the concept of melodrama is central both for the climate discourse and the analyzed movies. And furthermore, that DiCaprio’s function within the climate discourse play into these mentioned aspects as well. Doubts are however raised as to whether this necessarily means that the rhetorical discourses (i.e. the movies), and likewise DiCaprio, succeed in answering their respective situations. The results of the analysis paradoxically suggest that the melodramatic climate discourse, as it is communicated by the two movies, is trumped by other, even more melodramatic discourses.

  • 40.
    Lindquist, Viktoria
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Cavallin, Ida
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    And the Oscar goes to...: En feministisk filmanalys av de karaktärer som spelas av kvinnor som vunnit en Oscar för bästa kvinnliga huvudroll mellan åren 2010 - 2015.2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 41.
    Lundberg, Gabriella
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Norin, Josefine
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    En hårfin skillnad mellan urval och censur: En analys av censurdebatten 2012 angående Tintin i Kongo2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: Our purpose with this study has been to analyze the debate regarding the attempt to ban Tintin in the Congos in 2012. With the starting-point being the argument made that children have to be protected from literature that is considered to be controversial, we’ve been interested in seeing how the nuances of the debate have been shaped by the use of arguments and language by those participating in the debate.

    Theoretical points of departure: Agenda setting theory, Framing theory

    Objectives and focus: The study has the following questions

    1. In what way is the debate surrounding Tintin in the Congos, censorship and children’s ability to handle literature considered controversial of interest in understanding how we use language to communicate?
    2. Who are the ones taking part in the debate regarding the ban of Tintin in the Congos?
    3. What are their arguments?
    4. What are some common themes presented in books aimed towards children between the ages of 6-9 2017?

     

    Method: To answer our questions, we have analyzed our material through text analysis.

    Material: We have for our questions analyzed articles. They have been selected both from the newspapers Dagens Nyheter and Svenska Dagbladet as well as from the evening newspapers Aftonbladet and Expressen.

    Result: Your words matter. It matters how and when we use them. Words are an expression of power and reveals the norms of society.

  • 42.
    Lövgren, Karin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Att köpa kläder när man blir äldre, det är hopplöst: Konsumtion, mode och åldrande2016In: À la mode. Mode mellan konst, kultur och kommers / [ed] Ida de Witt Sandström och Cecilia Fredriksson, Göteborg / Stockholm: Makadam Förlag, 2016, p. 207-226Chapter in book (Other academic)
  • 43.
    Lövgren, Karin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Old age in advertisements for garments2017In: Cultural narratives, processes and strategies in representations of age and aging: Cultural gerontology, 2017Conference paper (Refereed)
    Abstract [en]

    This paper explores how old age is represented in advertisements. Two cases are analyzed.  The cases are Gudrun Sjödén’s catalogues and an advertising campaign by a chain store: Åhléns.

    The first case deals with the designer Gudrun Sjödén’s company and their catalogue, distributed by mail, before each new season. Sjödén is one of Sweden’s largest exporters of fashion. In Sweden the company has come to be associated with older women, whereas it in other countries is rather seen as ecological and colorful fashion, with stores in hip locations in e. g. London, New York, Berlin. In Sweden the catalogue is regarded as a mediated example where also older women are represented. This paper explores how this is done, using the perspective of the producers of the catalogue and an analysis of the visual material as well as interviews with women in the targeted age category, who have given their perspective on the imagery. 

    The second case explores an advertising campaign by a Swedish chain of department stores, Åhléns. On billboards, in print and on-line they declared that clothes have no age limit. The company claimed authority through cooperation with a fashion scholar. Although the company stated their intent was to dissolve age limits, paradoxically they presented clearly stated such: for instance, crop tops, age limit 26, ripped jeans, 33, colorful sneakers, 43.  The visual material depicted slender models, in youthful postures dressed in garments associated with youth, with only a few visual clues connoting older age. The campaign, including the following discourse in newspapers, is analyzed.

    The two cases, collected and analyzed with methods from several disciplines, especially media studies, discuss representations of old age in a time of changing cultural conceptions of ageing.  

  • 44.
    Lövgren, Karin
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Tant röd. Montan. Lingonvecka2016In: Jordemodern, ISSN 0021-7468, no 9, p. 4-7Article in journal (Other (popular science, discussion, etc.))
  • 45.
    Lövgren, Karin
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Sjöberg, Johanna
    Att göra ålder i distansförsäljning2017In: Introduktion till kritiska åldersstudier / [ed] Krekula, Clary & Johansson, Barbro, Lund: Studentlitteratur, 2017, p. 197-210Chapter in book (Other academic)
  • 46.
    Nord, Nathalie
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Wolf, Linnea
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Grinden: En öppen grind till en stödverksamhets vardag2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Abstrakt Titel: Grinden i Gävle – En öppen grind till en stödverksamhets vardag

    Sammanfattning: Grinden i Gävle är en socialtjänstenhet som ger stöd till barn och ungdomar med föräldrar som missbrukar, föräldrar som har psykisk ohälsa, våld i nära relationer eller föräldrar som genomgår en svår skilsmässa. Verksamheten arbetar aktivt med sina sociala medie-konton och uppdaterar regelbundet på både Instagram och Facebook. Där de har de vuxna i Gävle som den huvudsakliga målgruppen. Den här uppsatsen innehåller en semiotisk analys av bilder från Grindengavle på Instagram, samt en intervjuanalys med en familjebehandlare som arbetar på Grinden. Uppsatsen innehåller även en textanalys av sju artiklar som nämner Grinden, från lokala medier i Gävle. Ett av de teoretiska begreppen som används i uppsatsen är childism.

    Grinden använder sig av sociala medier för att skapa en positiv bild av sig själva i samhället. Artiklarna som handlar om Grinden har i Gävles lokala tryckmedia de senaste tre åren förändrats. Från att tidigare varit skrivna ur en vuxens perspektiv, har de senaste artiklarna skrivits ur ett barns perspektiv. Även fast det är inte är många artiklar tyder det ändå på att det går åt rätt håll. De samarbetar tillsammans med en nationell kampanj för att få större genomslag, där försöker de få barnen att våga ta stöd och hjälp. Grinden försöker arbeta bort tabun i samhället kring missbruk, våld och psykisk ohälsa. De vill att alla ska känna till Grinden och ingen ska tycka det är konstigt att ta stöd och hjälp med de problemområden de arbetar med.

    Nyckelord: Grinden, sekretess, kommunikation, stödverksamhet, sociala medier 

  • 47.
    Nordlöv, Daniel
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Jakten på det perfekta intranätet: En intervjustudie i användandet av intranätet i ett statligt bolag2017Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
  • 48.
    Pihlajainen, Juhani
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Fors-Jadin, Victor
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Ett glas vin med omtanke: Systembolagets kamp i den svenska alkoholkulturen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Systembolagets external communication is something a lot of people in Sweden have to deal with. The mission is unique because of their monopoly of the retail sales of alcoholic beverages in Sweden and a mission to sell alcohol with responsibility and without profit. The purpose of this essay is to elucidate how they previously worked in Operation Vin 1960, and how they work 2018 with the movie “Tack för din omtanke”, to shed light about their external communication. This case study is a content analysis with focus on rhetoric and strategical communication with emphasis on health and culture.

                          Systembolaget and the government have a long history of campaigns to reduce alcohol consumption. Raised taxes and low accessibility have been part to the alcohol politics by the government. Systembolaget have besides this, been focused on information campaigns to keep the Swedish alcohol consumption low. They have lead information campaigns from the start of the company to inform the Swedish population of the risks of alcohol. Through an analysis of the first and the last infomercials did it reveal that culture was an important part of the alcohol culture in Sweden and how Systembolaget has used communication in order to shed light on this matter. Systembolaget use a commercial kind of element to strengthen their brand and by that, the infomercials could be read as commercials.

                          The analysis revealed that the problem Systembolaget had, was different 2018 compared to 1960. The mission had not changed, however. Branding communication and the maintaining of a high reputation was central, compared to Operation vin, which dealt with the problem of high consumption of hard liquor within the population.

  • 49.
    Rehn, Sandra
    et al.
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Siljeholm, Emma
    Kvinna gråter och mannen kritiserar: En genuskritisk text- och innehållsanalys om manlig och kvinnlig katastrofjournalistik2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is aiming to investigate if there is a detectable difference, and if so, what characterizes that difference, between female and male written language in news reports from two catastrophic events that have had great impact on the Swedish society, namely the disco fire in Gothenburg in 1998 and the tsunami that hit the Bay of Bengal in 2004.

     

    For the purpose of the investigation, 78 articles were pulled from the Swedish newspapers Dagens Nyheterand Svenska Dagbladet, with help by the newspaper search engine Retriever. Those articles were then closely examined through the use of both qualitative and quantitative content analysis. 

     

    The study showed that there were some differences to be found in the language use of female and male journalists concerning the two news events. Some of these differences being that the female reporters both tended to use more pronouns in their texts, and too describe events in more detail than their male colleagues. Other features that set female and male articles apart, were that female texts tended to contain more words than male texts at the same time as being more emotionally orientated. Articles by female writers also tended to be divided into shorter sentences than articles by male writers.

  • 50.
    Rönnberg, Margareta
    University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
    Children's television2019In: An Encyclopaedia of Contemporary Nordic Culture / [ed] Helena Forsås-Scott, Mary Hilson & Titus Hjelm, London: Hurst Publishers , 2019Chapter in book (Refereed)
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