Open this publication in new window or tab >>2026 (English)In: Computers and Education Open, ISSN 2666-5573, Vol. 10, article id 100381Article in journal (Refereed) Published
Abstract [en]
Generative AI (GAI) is rapidly reshaping higher education, introducing both transformative opportunities and significant challenges across teaching, research, and administration. While GAI offers potential benefits, such as enhanced productivity, personalized learning, and automation of routine tasks, it also raises concerns about academic integrity, ethical governance, and organizational readiness. Understanding how stakeholders perceive these changes is essential for developing strategies that balance innovation with responsibility. This study explores stakeholder perceptions of GAI through a SWOT analysis of 167 contributions collected via Padlet during webinars at two Swedish universities, attended by 152 higher education personnel. Thematic analysis revealed a nuanced landscape of views: strengths include capabilities for content creation, translation, and transcription, which can streamline workflows and support collaborations; weaknesses include inaccuracies, lack of system transparency, and user dependency, highlighting risks of misinformation and the need for advanced skills in and knowledge about AI tools; opportunities include supportive roles, outsourcing repetitive tasks, and partnering with AI for innovative teaching practices; while threats include destabilization of educational norms, ethical issues regarding data privacy and copyright, and organizational challenges such as workforce adaptation and brand reputation. In addition to mapping SWOT themes, the study identifies stakeholder requests for clear institutional guidelines, targeted professional development, and allocation of time and resources to facilitate responsible adoption of generative AI. These insights inform the development of a novel Balanced Scorecard (BSC) framework, translating study findings into actionable strategies across four perspectives: student or customer, internal business, innovation and learning, and financial. By bridging stakeholder perceptions with strategic planning, this study contributes a practical roadmap for higher education institutions seeking to harness the benefits of GAI while mitigating associated risks. The proposed framework underscores the importance of aligning technological integration with ethical, pedagogical, and organizational considerations to ensure long-term value and trust in academia.
Place, publisher, year, edition, pages
Elsevier, 2026
Keywords
Balanced scorecard; Generative AI; Higher education; Personnel perceptions; SWOT analysis
National Category
Educational Sciences
Identifiers
urn:nbn:se:hig:diva-49949 (URN)10.1016/j.caeo.2026.100381 (DOI)2-s2.0-105039993229 (Scopus ID)
2026-06-082026-06-082026-06-08Bibliographically approved