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Sörqvist, Patrik, ProfessorORCID iD iconorcid.org/0000-0002-7584-2275
Alternative names
Publications (10 of 158) Show all publications
Sörqvist, P., Öman, L. & Skog, E. (2026). A framework for organization of graded eco-labels in mental space: Malleability and cognitive bias. Journal of Environmental Psychology
Open this publication in new window or tab >>A framework for organization of graded eco-labels in mental space: Malleability and cognitive bias
2026 (English)In: Journal of Environmental Psychology, ISSN 0272-4944, E-ISSN 1522-9610Article in journal (Refereed) Accepted
National Category
Psychology (Excluding Applied Psychology)
Identifiers
urn:nbn:se:hig:diva-51129 (URN)
Available from: 2026-09-25 Created: 2026-09-25 Last updated: 2026-09-28Bibliographically approved
Sörqvist, P., Skog, E., Mason, A. & Marsh, J. (2026). A match made in mental space: Alignment between target skew and cue organization influences recall of attribute values. Psychonomic Bulletin & Review
Open this publication in new window or tab >>A match made in mental space: Alignment between target skew and cue organization influences recall of attribute values
2026 (English)In: Psychonomic Bulletin & Review, ISSN 1069-9384, E-ISSN 1531-5320Article in journal (Refereed) Accepted
National Category
Psychology (Excluding Applied Psychology)
Research subject
no Strategic Research Area (SFO)
Identifiers
urn:nbn:se:hig:diva-50964 (URN)
Available from: 2026-09-03 Created: 2026-09-03 Last updated: 2026-09-04Bibliographically approved
Marsh, J. E., Robinson, S., Vachon, F., Pugh, S., Sörqvist, P. & Ljungberg, J. (2026). Acute stress is associated with increased auditory distraction: evidence from a cross-modal oddball task. Journal of Cognitive Psychology
Open this publication in new window or tab >>Acute stress is associated with increased auditory distraction: evidence from a cross-modal oddball task
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2026 (English)In: Journal of Cognitive Psychology, ISSN 2044-5911, E-ISSN 2044-592XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

Attentional Control Theory suggests that acute stress reduces the efficiency of working memory and top-down control, increasing susceptibility to distraction. In contrast, Cognitive Reallocation accounts suggest that acute stress narrows attentional focus and potentially reduces distraction. We tested these competing predictions using a cross-modal oddball task, comparing participants exposed to an acute stressor, via a realistic firefighter training exercise, with an unstressed control group. Participants categorised visual targets preceded by either a standard sound or a rare deviant (a noise burst or a semantically congruent or incongruent word). Both groups were distracted by the deviant sounds, but the effect was larger in those exposed to the stressor, particularly early in the session. Over time, this difference diminished—consistent with recovery from stress exposure and stronger habituation in controls. These results indicate that acute stress is associated with heightened vulnerability to auditory distraction in a pattern resembling reduced working memory availability.

Place, publisher, year, edition, pages
Taylor & Francis, 2026
Keywords
acute stress; auditory distraction; oddball effect; orienting response; Selective attention
National Category
Psychology (Excluding Applied Psychology)
Research subject
Health-Promoting Work
Identifiers
urn:nbn:se:hig:diva-48952 (URN)10.1080/20445911.2025.2603475 (DOI)001653423800001 ()2-s2.0-105026606746 (Scopus ID)
Available from: 2025-12-08 Created: 2025-12-08 Last updated: 2026-07-02Bibliographically approved
Skog, E., Marsh, J. & Sörqvist, P. (2026). Carbon footprint judgments in context: Does surrounding context produce assimilation or contrast?. Journal of Cognitive Psychology, 38(4), 345-360
Open this publication in new window or tab >>Carbon footprint judgments in context: Does surrounding context produce assimilation or contrast?
2026 (English)In: Journal of Cognitive Psychology, ISSN 2044-5911, E-ISSN 2044-592X, Vol. 38, no 4, p. 345-360Article in journal (Refereed) Published
Abstract [en]

The effect of stimulus context on carbon footprint judgments was examined through two competing hypotheses: the assimilation hypothesis, which predicts estimates are drawn toward the surrounding context, and the contrast hypothesis, which predicts they are repelled from it. Participants judged centrally presented target items while exposed to a peripheral surrounding stimulus context that varied in both item number and carbon footprint valence – represented by coloured eco-labels (yellow for high carbon, green for low carbon, and grey for unspecified carbon). Across three experiments, judgments were influenced by the context, with estimates shifting toward the context valence: increasing in a yellow (high carbon) context and decreasing in a green (low carbon) context. These findings supported the assimilation hypothesis over the contrast hypothesis. However, there was some variability in how contextual information was integrated into judgments, and we investigated how assimilation/contrast effects can be influenced by manipulating perceived target-context commonality.

Place, publisher, year, edition, pages
Taylor & Francis, 2026
Keywords
context effect; Eco-label; environmental psychology; inclusion/exclusion; negative footprint illusion
National Category
Psychology (Excluding Applied Psychology)
Identifiers
urn:nbn:se:hig:diva-49788 (URN)10.1080/20445911.2026.2705191 (DOI)001828414500001 ()2-s2.0-105045493003 (Scopus ID)
Funder
Riksbankens Jubileumsfond, P23-0067Vinnova, 2021-02361The Kempe Foundations, JCSMK23-0179
Available from: 2026-05-05 Created: 2026-05-05 Last updated: 2026-09-16Bibliographically approved
Sörqvist, P. & Skog, E. (2026). Cognitive bias can depend on eco-label design: Evidence from a negative footprint illusion in energy labeled household appliances. Energy Policy, 216, Article ID 115391.
Open this publication in new window or tab >>Cognitive bias can depend on eco-label design: Evidence from a negative footprint illusion in energy labeled household appliances
2026 (English)In: Energy Policy, ISSN 0301-4215, E-ISSN 1873-6777, Vol. 216, article id 115391Article in journal (Refereed) Published
Abstract [en]

Eco-labeling is the main policy instrument to communicate products' energy efficiency and environmental diagnosticity to consumers. Eco-labels can be graded, such as the European Union's (EU) new ecodesign scale (with energy classes A, B, C, D, E, F, G) or the EU's old ecodesign scale (with energy classes A+++, A++, A+, A, B, C, D). Whether one scale is superior to the other in its effect on consumers is debated. The new scale tends to be understood as a linear interval scale, whereas the old scale tends to be perceived as skewed. We contribute to this debate by taking the novel approach of investigating how linear and skewed eco-labels elicit cognitive biases in consumers. We found that consumers perceive the energy demand (Experiment 1) and carbon footprint (Experiment 2) of a bundle containing an appliance with an intermediate energy class and an appliance with an excellent energy class to be lower than the energy demand/carbon footprint of the appliance with the intermediate energy class alone—a negative footprint illusion. A distortion of the mental organization of eco-labels (Experiment 2) showed that the magnitude of the negative footprint illusion depends dynamically on how eco-labels are organized in mental space, sometimes resulting in a greater effect with the skewed scale and sometimes a greater effect with the linear scale. The results stress the importance of communicating the energy efficiency of individual eco-label classes, as well as how their relation to other eco-label classes should be understood, to mitigate cognitive biases. 

Place, publisher, year, edition, pages
Elsevier, 2026
Keywords
Carbon footprint; Ecodesign; Energy efficiency; Kilowatt hour; Scale
National Category
Psychology (Excluding Applied Psychology)
Research subject
Sustainable Urban Development
Identifiers
urn:nbn:se:hig:diva-49812 (URN)10.1016/j.enpol.2026.115391 (DOI)001781290200001 ()2-s2.0-105039593842 (Scopus ID)
Available from: 2026-05-13 Created: 2026-05-13 Last updated: 2026-06-20Bibliographically approved
Skog, E. & Sörqvist, P. (2026). Consumers’ understanding of energy labels: Perception of eco-design with scale range and color-coding. Psychology & Marketing, 43(4), 934-952
Open this publication in new window or tab >>Consumers’ understanding of energy labels: Perception of eco-design with scale range and color-coding
2026 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 43, no 4, p. 934-952Article in journal (Refereed) Published
Abstract [en]

Energy labels help consumers understand the environmental impact of products. This drives consumer behavior. Knowing how label features are perceived can thus have important implications for design, policy, and management. Energy labels contain different design features that convey information about the range of available energy classes. Such contextual information can help people make informed comparisons. Across three behavioral experiments, we evaluate the perception of (EU's eco-design) energy labels based on their letter scale, color-coding, and information about the scale's range of energy classes. These three features had different influences on judgments of environmental friendliness. A letter scale that begins with the alphabet (A to G) helped participants tell apart energy classes linearly. But a scale that extends beyond the alphabet (A+++ to D) led to biased and skewed responses. Color-coding and information about the scale's range of energy classes provided important contextual information that made environmental judgments more discriminating and more stable. We demonstrate novel behavioral evidence on how such contextual information leads to better understanding of energy labels, with a discussion informed by range-frequency theory, the cue-utilization framework, and the heuristics and biases framework. Implications for policy and product marketing strategies with energy labels are discussed.

Place, publisher, year, edition, pages
Wiley, 2026
National Category
Psychology (Excluding Applied Psychology)
Research subject
no Strategic Research Area (SFO)
Identifiers
urn:nbn:se:hig:diva-49011 (URN)10.1002/mar.70095 (DOI)001650880400001 ()2-s2.0-105026311551 (Scopus ID)
Funder
Riksbankens Jubileumsfond, P23-0067The Kempe Foundations, JCSMK23-0179
Available from: 2025-12-17 Created: 2025-12-17 Last updated: 2026-04-01Bibliographically approved
Skog, E., Marsh, J., Ljungberg, J. & Sörqvist, P. (2026). No evidence for a vibrotactile changing-state effect in serial recall: A multi-experimental replication attempt. Journal of Cognitive Psychology
Open this publication in new window or tab >>No evidence for a vibrotactile changing-state effect in serial recall: A multi-experimental replication attempt
2026 (English)In: Journal of Cognitive Psychology, ISSN 2044-5911, E-ISSN 2044-592XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

One way to develop theories of forgetting in short-term memory is to introduce novel sources of distraction. A recent study reported a vibrotactile changing-state effect, suggesting that a sequence of irrelevant vibrations can disrupt visual-verbal serial recall if it contains variation. The present study aimed to replicate and extend this finding. But Experiment 1 found no evidence of a vibrotactile changing-state effect in visual-verbal serial recall. The effect was also absent in a direct replication of the original report (Experiment 4) and with a visual-spatial serial recall task (Experiment 2). Experiment 3 implemented further variation in vibrotactile properties, varying the timing, strength and spatial location of vibrations, yet produced no disruption. A Bayesian random-effects meta-analysis across all available experiments further supported the null hypothesis. These results suggest that the previously reported effect may reflect a false positive, and contribute to theory refinement by identifying potential boundary conditions for vibrotactile distraction.

Place, publisher, year, edition, pages
Taylor & Francis, 2026
Keywords
Short-term memory, vibrations, distraction, tactile perception, interference-by-process
National Category
Psychology (Excluding Applied Psychology)
Identifiers
urn:nbn:se:hig:diva-49576 (URN)10.1080/20445911.2026.2657818 (DOI)001751542600001 ()2-s2.0-105037506425 (Scopus ID)
Funder
The Kempe Foundations, JCSMK23-0179Riksbankens Jubileumsfond, P25-0932Vinnova, 2021-02361
Available from: 2026-03-30 Created: 2026-03-30 Last updated: 2026-05-11Bibliographically approved
Skog, E., Marsh, J. & Sörqvist, P. (2026). Out of sight, out of mind? How discarded items shape environmental judgments. Cognitive Research: Principles and Implications, 11, Article ID 37.
Open this publication in new window or tab >>Out of sight, out of mind? How discarded items shape environmental judgments
2026 (English)In: Cognitive Research: Principles and Implications, E-ISSN 2365-7464, Vol. 11, article id 37Article in journal (Refereed) Published
Abstract [en]

Consumers often inspect products before making purchase decisions. Some items are selected for their shopping baskets, while others are discarded. Can discarded products influence how the selected set is perceived? We examined this question across two experiments. Participants viewed sequences of grocery products, some included in the shopping basket and some discarded, and were asked to provide a summative estimate of the included set's environmental friendliness after presentation. In Experiment 1, participants had to remember which items to consider for the upcoming judgment, as each item disappeared after presentation. In Experiment 2, each item remained visible after presentation. Discarded green (environmentally friendly) items produced a downshift in perceived environmental friendliness of the included set of items in Experiment 1 (a contrast effect), but an upshift in Experiment 2 (an assimilation effect). Correspondingly, discarded red (environmentally harmful) items produced an upshift in Experiment 1 and a downshift in Experiment 2. These findings show that discarded items can shift judgments of environmental friendliness, but that the direction of this effect depends on whether discarded items are mentally excluded or perceptually integrated with the remaining set.

Place, publisher, year, edition, pages
Springer, 2026
Keywords
Assimilation; Context effect; Contrast; Ecological footprint; Food products
National Category
Psychology (Excluding Applied Psychology)
Identifiers
urn:nbn:se:hig:diva-50322 (URN)10.1186/s41235-026-00743-9 (DOI)001806449000001 ()42365540 (PubMedID)2-s2.0-105043418025 (Scopus ID)
Available from: 2026-06-19 Created: 2026-06-19 Last updated: 2026-07-13Bibliographically approved
Högberg, A. & Sörqvist, P. (2026). The effect of waste bin design on observable recycling behaviour: A systematic review and research agenda. Environmental Psychology Research, 1(1), Article ID e70002.
Open this publication in new window or tab >>The effect of waste bin design on observable recycling behaviour: A systematic review and research agenda
2026 (English)In: Environmental Psychology Research, ISSN 3067-6789, Vol. 1, no 1, article id e70002Article in journal (Refereed) Published
Abstract [en]

Background

In view of the attitude-behaviour gap, the most valid way to study waste bin behaviour (i.e., human interaction with waste bins) is arguably through observable rather than self-reported behaviour.

Aims

The purpose of the present paper was to conduct a systematic review of research on observed waste bin behaviour with focus on effects of design and location. The goal was to outline a research agenda with this review as a basis.

Materials and Methods

440 articles were screened and a final sample of 44 articles were included in the review.

Results

The review shows that waste bin saliency (i.e., features that makes the bin stand out from the surrounding environment) is important as it attracts users' attention and increases waste bin use; prompts, logos and signs (that can provide semantic cues on how bins should be used) can improve recycling, but should preferably comprise explicit symbols and only necessary words; the shape of lids and slot holes are important, and should be designed such that they guide behaviour to a desired outcome; and finally, while waste bin location, distance and proximity are important, a strategic bin location (e.g., placing the bin on a common walking path) appears to be more important than distance per se. The review also shows that the importance of these factors varies depending on setting (indoor vs. outdoor environments, public spaces vs. home environments) and they are often studied in isolation.

Discussion and Conclusion

The findings call for future studies on how these factors interact and their relative importance to waste bin behaviour. A research agenda is outlined as well as policy implications for home environments and public spaces.

Place, publisher, year, edition, pages
Wiley, 2026
National Category
Psychology
Research subject
Sustainable Urban Development
Identifiers
urn:nbn:se:hig:diva-49408 (URN)10.1002/epr2.70002 (DOI)
Funder
Swedish Energy Agency, P2024‐00675
Available from: 2026-02-23 Created: 2026-02-23 Last updated: 2026-02-27Bibliographically approved
Skog, E. & Sörqvist, P. (2026). Visual cue competition in energy label design: How dominant, linear cues can mitigate cognitive bias by overshadowing. Environmental Psychology Research
Open this publication in new window or tab >>Visual cue competition in energy label design: How dominant, linear cues can mitigate cognitive bias by overshadowing
2026 (English)In: Environmental Psychology Research, ISSN 3067-6789Article in journal (Refereed) Accepted
Place, publisher, year, edition, pages
Wiley, 2026
National Category
Psychology (Excluding Applied Psychology)
Research subject
no Strategic Research Area (SFO)
Identifiers
urn:nbn:se:hig:diva-51029 (URN)
Available from: 2026-09-15 Created: 2026-09-15 Last updated: 2026-09-16Bibliographically approved
Projects
A new perspective on selective attention: Is there a relation between the cognitive and the physiological mechanisms of hearing? [P11-0617:1_RJ]; University of Gävle; Publications
Halin, N., Marsh, J. E. & Sörqvist, P. (2015). Central load reduces peripheral processing: evidence from incidental memory of background speech. Scandinavian Journal of Psychology, 56(6), 607-612Sörqvist, P., Dahlström, Ö., Karlsson, T., Stenfelt, S. & Rönnberg, J. (2015). Central/cognitive load modulates peripheral/perceptual processing. In: Maria Hugo-Lindén (Ed.), Abstract book: Third International Conference on Cognitive Hearing Science for Communication 14–17 June 2015 Linköping, Sweden. Paper presented at Cognitive Hearing Science for Communication (CHSCOM 2015), 14-17 June 2015, Linköping, Sweden (pp. 62-62). Marsh, J. E., Sörqvist, P. & Hughes, R. (2015). Dynamic cognitive control of irrelevant sound: increased task engagement attenuates semantic auditory distraction. Journal of Experimental Psychology: Human Perception and Performance, 41(5), 1462-1474Halin, N., Marsh, J. & Sörqvist, P. (2015). Higher Task Difficulty Shields Against Background Speech. In: : . Paper presented at BCEP 2015, 11th Biennial Conference on Environmental Psychology, Bridging theory and practice: inspiring the future of environmental psychology, 24-26 August 2015, Groningen, The Netherlands. GävleSörqvist, P., Marsh, J. E. & Halin, N. (2015). How concentration shields against distraction. In: : . Paper presented at 32nd BPS Cognitive Psychology Section Annual Conference, 1-3 September 2015, University of Kent, Kent, UK. Sörqvist, P. & Marsh, J. E. (2015). How concentration shields against distraction. Current directions in psychological science (Print), 24(4), 267-272Halin, N., Marsh, J. E., Hellman, A., Hellström, I. & Sörqvist, P. (2014). A shield against distraction. Journal of Applied Research in Memory and Cognition, 3(1), 31-36Halin, N., Marsh, J. E., Haga, A., Holmgren, M. & Sörqvist, P. (2014). Effects of speech on proofreading: can task-engagement manipulations shield against distraction?. Journal of experimental psychology. Applied, 20(1), 69-80Sörqvist, P. & Rönnberg, J. (2014). Individual differences in distractibility: an update and a model. PsyCh Journal, 3(1), 42-57Marsh, J. E., Sörqvist, P. & Hughes, R. W. (2013). Cognitive control of distraction: How does task engagement modulate the effects of between-sequence semantic similarity?. In: Abstracts of the Psychonomic Society: Volume 18, November 2013, 54th Annual Meeting. Paper presented at 2013 Psychonomic Society Annual Meeting, Ontario, Canada, 14-17 Nobember 2013.
A new perspective on working memory and its relation to attention and learning [2015-01116_VR]; University of Gävle; Publications
Marsh, J. E., Campbell, T. A., Vachon, F., Taylor, P. J. & Hughes, R. W. (2020). How the deployment of visual attention modulates auditory distraction. Attention, Perception & Psychophysics, 82(1), 350-362Hughes, R. W. & Marsh, J. E. (2020). When is forewarned forearmed?: Predicting auditory distraction in short-term memory. Journal of Experimental Psychology. Learning, Memory and Cognition, 46(3), 427-442Marsh, J. E., Hansson, P., Eriksson Sörman, D. & Körning Ljungberg, J. (2019). Executive Processes Underpin the Bilingual Advantage on Phonemic Fluency: Evidence from Analyses of Switching and Clustering. Frontiers in Psychology, 10, Article ID 1355. Marois, A., Marsh, J. E. & Vachon, F. (2019). Is auditory distraction by changing-state and deviant sounds underpinned by the same mechanism?: Evidence from pupillometry. Biological Psychology, 141, 64-74Campbell, T. A. & Marsh, J. E. (2019). On corticopetal-corticofugal loops of the new early filter: from cell assemblies to the rostral brainstem. NeuroReport, 30(3), 202-206Richter, H., Forsman, M., Elcadi, G. H., Brautaset, R., Marsh, J. E. & Zetterberg, C. (2018). Prefrontal cortex activity evoked by convergence load under conflicting stimulus-to-accommodation and stimulus-to-vergence eye-movements measured by NIRS: Prefrontal cortex oxygenation and visual fatigue. Frontiers in Human Neuroscience, 12, Article ID 298. Sörqvist, P., Dahlström, Ö., Karlsson, T. & Rönnberg, J. (2016). Concentration: the neural underpinnings of how cognitive load shields against distraction. Frontiers in Human Neuroscience, 10, Article ID 221. Nöstl, A., Sörqvist, P. & Marsh, J. E. (2013). Attentional Capture by Auditory Events: The role of Expectations. In: : . Paper presented at Cognitive Hearing Science, Linköping, Sweden, June 16-19 2013.
Bottle refund in public environments: Design, behavior and resource efficiency [2024-00675_Energimyndigheten]; University of Gävle
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ORCID iD: ORCID iD iconorcid.org/0000-0002-7584-2275

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