Intimate partner violence (IPV) is a public health and social problem worldwide. However, most studies have concentrated on violence against women and not also against men. Interventions for victimized men will only be successful if there is a better understanding of the real experiences, as narrated by the victims themselves, and how these impact their health and wellbeing. This study aimed to investigate the experiences of intimate partner violence, health, and wellbeing among men in east-central Sweden. Data were gathered using eleven in-depth, semi-structured interviews with men who were victims of IPV. Four categories emerged from the analyses: experiences of abuse in the relationship; feelings of isolation, loneliness, and shame; perceived deterioration of health and wellbeing; and negative experiences with public services. The findings indicate that interviewees experienced psychological (rather than physical) violence at the hands of their intimate partner. The abuse had consequences for their health and wellbeing, as they experienced stress, anxiety, depression, and suicidal thoughts. In some instances, it affected their health behavior, as they reverted to alcohol and drug use to cope with the abuse. Moreover, the interviewees felt lonely and unwilling to disclose their suffering because of fear of what family, friends, society, and professionals across different services would think of them. Also, they experienced negative responses from the health and social care services and police when seeking help, which made them even more entrenched in their fear of disclosing the suffering caused by the abuse.

This paper examines how local governments in emerging market countries promote climate change resilience, using a service marketing perspective. Climate change impacts are intensifying globally, but governments in resource-constrained and geographically vulnerable contexts—such as Bangladesh, India, Iran, Malawi, Peru, the Philippines, and Sri Lanka—face distinct challenges in building resilience. Because many resilience efforts (e.g., awareness campaigns, training, education) are intangible and complex, the study argues that service marketing offers a useful lens for understanding how such initiatives are “marketed” to communities. The research addresses two questions: (1) what opportunities and challenges local governments encounter when promoting climate change resilience, and (2) how they respond to these challenges. An exploratory multiple-case study design is proposed, combining desk research with qualitative interviews. Five local government representatives will be interviewed in each of seven cities (Naogaon, Telangana, Tehran, Lilongwe, Chosica, Navotas, and Colombo), yielding 35 interviews total. The study aims to contribute to marketing and climate resilience scholarship by extending service marketing theory into climate adaptation contexts and by identifying scalable, culturally sensitive promotional strategies that can inform a flexible cross-country framework for resilience development.

This study aims to explore the sustainable global brand development process of Born-Global startups. This study follows a qualitative method which includes semi-structured interviews and thematic analysis. Data is collected from ten Born-Global startups in Sweden. This study contribute both toward a deeper theoretical understanding of the issues that influences sustainable global branding for Born-Global startups as well as work as a practical guide for entrepreneurs and managers to prioritize the factors that influences the sustainable global branding process for Born-Global start-ups. 

This book chapter is positioned to examine how a local government in a vulnerable country facilitates climate change resiliency. In this context, Navotas, a city located in the Philippines, is chosen because of its geographical location, active action concerning climate resilience while operating with limited resources. The study shows that the government (as the provider of the service) faces three challenges: limitation of provider, complexity nature of advocacy, and limitation of the citizens. To help smoothen the process, trust-building and collaboration are placed to fill up the gaps. This means that developing trust and establishing collaboration ease the challenges of government meets during the climate change resilience action.

Purpose - This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries. Approach - The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested. Finding - It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity. Practical implication - This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare. Social implication - From a societal point of view, it explores how healthcare equity can be improved by DMT.

Climate change presents an unprecedented public health challenge as it has a great impact on population health outcomes across the global population. The key to addressing these health challenges is adaptation carried out in cities through collaboration between institutions, including public health ones. Through semi-structured interviews (n=16), this study investigated experiences and perceptions of what public health aspects are considered by urban and public health planners and researchers when planning climate change adaptation in the cities of Söderhamn (Sweden), Porto (Portugal) and Navotas (the Philippines). Results of the thematic analysis indicated that participating stakeholders were aware of the main climate risks threatening their cities (rising water levels and flooding, extreme temperatures, and air pollution). In addition, the interviewees talked about collaboration with other sectors, including the public health sector, in implementing climate change adaptation plans. However, the inclusion of the public health sector as a partner in the process was identified in only two cities, Navotas and Porto. Also, the study found that there were few aspects pertaining to public health (water and sanitation, prevention of heat-related and water-borne diseases, and prevention of the consequences associated with heat waves in vulnerable groups such as children and elderly persons) in the latest climate change adaptation plans posted on each city’s website. Moreover, participants pointed to different difficulties: insufficient financial resources, limited intersectoral collaboration for climate change adaptation, and lack of involvement of the public health sector in the adaptation processes, especially in one of the cities, in which climate change adaptation was solely the responsibility of the urban planners. Studies using larger samples of stakeholders in larger cities are needed to better understand why the public health sector is still almost absent in efforts to adapt to climate change.

Established scholars encourage academics from different fields to make a contribution to the service research to advance, maintain relevance, and promote diversity in the service discipline. This study focuses on a novel type of intermediaries called medical tourism facilitators that assume a vital function in the medical tourism industry. Applying the case study method, the researchers collected qualitative data from three medical tourism facilitators in the Philippines. The study presents a model that includes six supplementary services, namely: information dissemination, consultation, booking, providing hospitality, network development, and support industry development.

Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. This industry’s development exposes the healthcare sector to a competitive environment. As a result, marketing has become a significant part of healthcare providers’ operations and survival. Research into how these providers promote their services is limited. This limitation is further apparent for healthcare providers located in less popular destinations, such as emerging market (EM) countries. This dissertation therefore focuses on MT service providers in an EM, the Philippines.

This study aims to examine how service providers in an EM country market healthcare services internationally. This thesis consists of four articles. Through qualitative case-based research, this study concentrates on hospitals, clinics, and medical tourism facilitators that play a central role in service delivery within the MT industry. The results from this thesis show that to efficiently market healthcare, service providers have to build trust, establish reliable networks, and offer customized and supplementary services.

This dissertation is positioned to contribute to relevance and diversity in service marketing research and the budding healthcare service marketing while sustaining MT literature through studying service providers in an EM context. Although this study was based on one EM, it offers an in-depth understanding of how the marketing of healthcare services is being implemented. This knowledge is not only important for the practicing medical tourism destination countries, but also for patients, managers, policymakers, and researchers in the patients’ home country. Future studies could focus on the perspective of consumers. Accordingly, this study is an initial step toward a deeper understanding of the marketing of commercialized healthcare.