The aim of this study is to explore the segmentation strategies of a multinational corporation (MNC) offering mobile financial services (MFS) in emerging market. To address the aim of the study the researchers followed a qualitative approach. Semi structured interviews were conducted with respondents working in key positions of the marketing department of a MNC offering MFS in Bangladesh. The study provided in-depth understanding and knowledge of the segmentation strategy followed by MNC offering MFC to become successful in Bangladesh.