hig.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Swipa höger eller vänster: En kvalitativ undersökning kring unga vuxnas användning av dejtingappen Tinder
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för humaniora.
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för humaniora.
2024 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Online dating has developed through the last decade, from meeting people at the bar or through common friends, to a stranger just one swipe away in the mobile phone. Tinder which was launched in 2012, is a popular dating app among young adults. It´s used regurarly in their everyday life. Tinder has in different ways created a world where online dating is constantly a part of our everyday life and social life.The purpose of the survey was to find out how young adults are using and experiences Tinder. We also wanted to know how theories like social constructivism, mediatization, deep mediatization, data and algorithms and gender are a part of online dating. This survey has been performed by a qualitative method in the form of an interview study. 10 people in the ages from 20–27 was interviewed, five men and five women. The interviews lasted for 12–16 minutes. The results showed that the users perceived Tinder as an unserious and superficial app, almost like a game. They thought that an interesting profile with good pictures was most important for them to swipe right. Tinder has in different ways changed the online dating in the social world. Data and algorithms can through behavioral data collect information about the users. Then adapt the offer to what they like. The people we interviewed didn´t think Tinders offer was something they were looking for. It was more often men took the inititative to start a conversation on the app. While the women felt that they got more matches. 

sted, utgiver, år, opplag, sider
2024. , s. 38
Emneord [en]
online dating, tinder, mediatization, algorithms, gender
HSV kategori
Identifikatorer
URN: urn:nbn:se:hig:diva-45366OAI: oai:DiVA.org:hig-45366DiVA, id: diva2:1891192
Fag / kurs
Media and communication studies
Utdanningsprogram
Study Programme in Media and communication
Veileder
Examiner
Tilgjengelig fra: 2024-08-22 Laget: 2024-08-21 Sist oppdatert: 2025-10-02bibliografisk kontrollert

Open Access i DiVA

fulltext(365 kB)258 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 365 kBChecksum SHA-512
e5caaaabff4289707a7f78bde97513596ad2a3cf53e169c34de32f0be4e20cecc9d0befd57f5b824600e8f935283979d9c0aa46728c75f73d5effcac4582d98d
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 259 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 257 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf