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Market and Innovation Orientation: A Typology of Public Housing Companies in Sweden
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi. (Byggd Miljö)ORCID-id: 0000-0003-3258-0671
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi. (Byggd Miljö)ORCID-id: 0000-0003-0084-007X
Högskolan i Gävle, Akademin för utbildning och ekonomi, Avdelningen för ekonomi, Företagsekonomi. (Byggd Miljö)
2013 (engelsk)Inngår i: World Academy Of Science, Engineering And Technology Issue 0076 April 2013, 2013, s. 4-12Konferansepaper, Publicerat paper (Annet vitenskapelig)
Abstract [en]

Abstract— The purpose of this paper is to develop a typology based on market orientation (MO) and innovation orientation (IO), and to illustrate to what extent housing companies in Sweden fit within this framework. A qualitative study on 11 public housing companies in the central part of Sweden has been conducted by the help of open and semi-structured questions for data collection. Four public housing company types’ i.e. reactive prospector, proactive prospector, reactive defender and proactive defender have been identified by the combination of MO-IO dimensions. Future research can include other dimensions like entrepreneurship and network to observe how it particularly affects MO. An empirical study can compare public and private housing companies on the basis of MO and IO dimensions. One major contribution of the paper is the proposition of typology which can be used to describe public housing companies and deciding their future course of actions.

 

Keywords— Customer-led, economy, innovativeness, market orientation.

sted, utgiver, år, opplag, sider
2013. s. 4-12
Emneord [en]
Customer-led, economy, innovativeness, market orientation
HSV kategori
Identifikatorer
URN: urn:nbn:se:hig:diva-14204OAI: oai:DiVA.org:hig-14204DiVA, id: diva2:617711
Konferanse
ICHUE 2013 : International Conference on Housing and Urban Environments, Venice, Italy, November 14-15, 2013
Tilgjengelig fra: 2013-04-24 Laget: 2013-04-24 Sist oppdatert: 2020-01-30bibliografisk kontrollert

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Sundström, AgnetaAhmadi, ZahraHyder, Akmal

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