The purpose of the study was to examine why men purchase sex from women. The study includes internet as an arena for these purchases. The study material was collected through four telephone-interviews and one email-interview with men that have purchased sex on the internet. The study material has been analyzed with previous studies on the subject, radical feminism theory, self-control theory, routine activity theory and techniques of neutralization. The results showed that sex was purchased mainly because it was easier from an emotional perspective than to establish a sexual relationship. Sexual dissatisfaction with a partner and personal characteristics were described to have an effect on the men’s ability to have sex. The purchase then seemed to be the only way to satisfy their sexual needs. The internet enables several advantages. The purchase becomes practically easier at the same time as it offers anonymity.

Keywords:

sexbuyers, Sweden, internet, prostitution.