Since its inception about a decade ago, practitioners and researchers alike have been drawn to the blockchain technology vibe. Advocates of blockchain argue that the technology is taking us to truly 'trust-free' transactions. A long list of applications of blockchain has also been proposed in a relatively short period of time. However, a closer look into the literature reveals two shortcomings. To start with, the substantial proportion of the research on blockchain has focused on addressing the technical aspects of blockchain-design and features- as well as legal issues. However, there is a lack of knowledge on how blockchain technology can be used to solve practical problems faced by organizations in different sectors and industries-measurement and value, trust, management and organization. The state-of-the-art also shows that there is a dominance of conceptual and design-oriented research paradigms. To address this gap and respond to the calls for further research, this paper presents a research plan for a longitudinal case study to investigate whether blockchain technology can affect the way organizations conduct their business relationships.