Medical tourism facilitators are novel type of organizations that assume an important role in medical tourism industry. Employing Lovelock (1995) supplementary service model, this paper aims to examine how medical tourism facilitators operationalize in an emerging market. Qualitative method using case-study strategy was employed to gather empirical data from three medical tourism facilitators in the Philippines. The study presents a revised Lovelock’s supplementary service model that includes six supplementary service clusters namely: information, consultation, order-taking, hospitality, linking and alleviation. This research recognizes the applicability of Lovelock's model to an underexplored industry in emerging market context.