Abstract

Title: Hur kan chefer i fastighetsmäklarbranschen motverka personalomsättning – En kvalitativ studie av gruppdynamik och teambuilding.

Level: Final assignment for Bachelor Degrees in Business Administration 

Author: Magnus Flodmark and Oscar Stridh

Supervisor: Kristina Mickelsson and Dr Agneta Sundström

Date: 2019 June

Aim: The purpose of the study is to gain an understanding of whether / how a manager within the real estate brokerage industry works to counteract and reduce staff turnover. 

Method: The point of the study is qualitative with an inductive approach. Through interviews with managers in the real estate brokerage industry, empirical data was collected and analyzed with thematic analysis. 

Result & Conclusion: What emerged from our interviews was that staff turnover is still seen as a major problem in the real estate brokerage industry. The managers in the industry are well aware of the problem and actively work to try to curb it. 

Staff turnover in the real estate brokerage industry is largely caused by the lack of financial results for the brokers. The solution according to our respondents is to work with the group dynamic. A tool that is highlighted is work with teambuilding, which is also supported by previous research. In addition, we have also discovered that the managers in the real estate brokerage industry work with recruitment, where they place great emphasis on group dynamic factors instead of focusing solely on previous financial results. In this way, they try to solve the problem with high staff turnover.

Contribution of the thesis: The study contributes to an increased understanding of how managers can work to reduce staff turnover, including work with group dynamics and team building. The recruitment process is considered one of the most important steps in reducing staff turnover. The study also contributes with knowledge to the real estate brokerage industry about how staff turnover can be prevented through concrete methods and emphasizes the importance of the recruitment process.

Suggestions for future research: We propose to carry out studies to find out why employees choose to terminate their employment voluntarily, for example by interviewing formerly active brokers who have chosen to change industry. We also suggest that research should be carried out in the same area but from the employees' perspective.

Key words: Group dynamic, Teambuilding, Well being at workplace, Trust-based relationship, sustainable leadership, Employee turnover, Staff turnover, Personalomsättning.