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Swipa höger eller vänster: En kvalitativ undersökning kring unga vuxnas användning av dejtingappen Tinder
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Online dating has developed through the last decade, from meeting people at the bar or through common friends, to a stranger just one swipe away in the mobile phone. Tinder which was launched in 2012, is a popular dating app among young adults. It´s used regurarly in their everyday life. Tinder has in different ways created a world where online dating is constantly a part of our everyday life and social life.The purpose of the survey was to find out how young adults are using and experiences Tinder. We also wanted to know how theories like social constructivism, mediatization, deep mediatization, data and algorithms and gender are a part of online dating. This survey has been performed by a qualitative method in the form of an interview study. 10 people in the ages from 20–27 was interviewed, five men and five women. The interviews lasted for 12–16 minutes. The results showed that the users perceived Tinder as an unserious and superficial app, almost like a game. They thought that an interesting profile with good pictures was most important for them to swipe right. Tinder has in different ways changed the online dating in the social world. Data and algorithms can through behavioral data collect information about the users. Then adapt the offer to what they like. The people we interviewed didn´t think Tinders offer was something they were looking for. It was more often men took the inititative to start a conversation on the app. While the women felt that they got more matches. 

Place, publisher, year, edition, pages
2024. , p. 38
Keywords [en]
online dating, tinder, mediatization, algorithms, gender
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hig:diva-45366OAI: oai:DiVA.org:hig-45366DiVA, id: diva2:1891192
Subject / course
Media and communication studies
Educational program
Study Programme in Media and communication
Supervisors
Examiners
Available from: 2024-08-22 Created: 2024-08-21 Last updated: 2025-10-02Bibliographically approved

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fulltext(365 kB)252 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf