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Exploring communication dynamics for organisational sustainability: interconnections and impact on performance
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Management, Industrial Design and Mechanical Engineering, Industrial Management. University of Gävle, Center for Logistics and Innovative Production.ORCID iD: 0000-0003-2411-9359
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Management, Industrial Design and Mechanical Engineering, Industrial Management. University of Gävle, Center for Logistics and Innovative Production.ORCID iD: 0000-0001-5541-7725
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Management, Industrial Design and Mechanical Engineering, Industrial Management. University of Gävle, Center for Logistics and Innovative Production.ORCID iD: 0000-0002-8305-4412
2025 (English)In: Corporate Communications. An International Journal, ISSN 1356-3289, E-ISSN 1758-6046, Vol. 30, no 7, p. 95-120Article in journal (Refereed) Published
Abstract [en]

Purpose

The objective of this paper is to provide insights into the significance of communication factors for sustainability practices and their interconnections within organisations. In order to achieve this, the paper explores the differences between civil society organisations (CSOs), corporations and public sector organisations (PSOs). Furthermore, it analyses the relationship between these factors and the performance of organisations in relation to environmental, social and economic sustainability.

Design/methodology/approach

A literature review was conducted to identify eight relevant communication factors. A survey was then carried out to explore sustainability integration, focusing on communication factors and sustainability performance. Data analysis included descriptive statistics, Pearson correlations, and ANOVA to identify patterns and relationships.

Findings

The results show that all communication factors are critical for organisational sustainability, with policies ranked first. The results of the correlation analyses indicate that all eight communication factors are interconnected, though the strength of these relationships varies. The reporting shows a low correlation with other communication factors. While there are statistical differences in communication factors across different types of organisations, the “policy” factor is ranked first in all three types. The results also indicate that employee engagement has a significant correlation with all three aspects of sustainability performance. The overall results show that communication factors, including leadership, employee engagement, training, diversity and inclusion, policies, vision and mission and support, have a significant impact on sustainability performance in organisations.

Practical implications

This paper explores key communication factors in sustainability, analysing their interrelations in different type of organisations and links to performance. By mapping factors such as policy, support, reporting and training, the paper highlights how integrated communication structures influence sustainability outcomes. The central roles of support and policy suggest that formal structures are vital for embedding sustainability. PSOs, CSOs and corporations can strengthen their impact through tailored strategies, such as mandatory training, cross-functional teams or incentive-based programs. Improving communication factors enables better alignment with sustainability goals, enhances employee engagement and supports more effective organisation-wide efforts to drive sustainability outcomes and broader societal impact.

Social implications

This study underscores the societal benefits of effective communication strategies for sustainability. Enhanced communication channels can promote transparency, inclusivity and stakeholder collaboration, shaping public policy and fostering community engagement. By integrating sustainability-focused factors, including leadership and support, into policy frameworks, organisations and policymakers can address sustainability challenges more cohesively. These strategies promote collective action and catalyse progress toward sustainable development goals through increased awareness and collaboration.

Originality/value

This paper provides insights into the interconnections of communication factors for sustainability in different types of organisations and their relationship with performance, emphasising the need for a holistic and integrated approach.

Place, publisher, year, edition, pages
Emerald , 2025. Vol. 30, no 7, p. 95-120
Keywords [en]
Organisational sustainability, Communication, Sustainability performance, Communication factors, Communication for sustainability
National Category
Economics and Business Industrial engineering and management
Identifiers
URN: urn:nbn:se:hig:diva-45992DOI: 10.1108/CCIJ-01-2025-0004ISI: 001608884900006Scopus ID: 2-s2.0-105015992317OAI: oai:DiVA.org:hig-45992DiVA, id: diva2:1912373
Available from: 2024-11-11 Created: 2024-11-11 Last updated: 2026-08-28Bibliographically approved
In thesis
1. Integrating Sustainability into Organisational DNA: Analysing Governance Factors
Open this publication in new window or tab >>Integrating Sustainability into Organisational DNA: Analysing Governance Factors
2024 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The field of organisational sustainability research is undergoing a dynamic shift, continuously incorporating new perspectives and addressing emerging challenges. Governance has been identified as an important component of organisational sustainability. While key governance factors – leadership, communication, employee participation, and gender diversity – have been studied individually for their potential to enhance sustainability efforts, organisations often struggle to integrate these factors effectively into their strategies. This PhD thesis bridges this gap by advancing the understanding of governance for organisational sustainability. It also analyses the impact of leadership and communication factors on sustainability performance across different types of organisations.

The thesis consists of five studies based on individual studies. The initial study examines the significance and interrelations of governance factors for organisational sustainability. The second and third studies analyse gender diversity and employee participation as key governance factors, utilising qualitative and quantitative methodologies, respectively. The fourth and fifth studies provide deeper insights into governance factors, particularly leadership and communication, in evolving organisational sustainability practices and their impact on sustainability performance.

The results highlight the complexity of governance structures and their interplay with sustainable outcomes across diverse organisational contexts. The results demonstrate that governance factors, including leadership and communication, have varied impacts across different types of organisations. However, a similar pattern is observed for employee participation factors across all organisations. This highlights the need for contextualised strategies when implementing governance structures for enhanced sustainability. Furthermore, the thesis goes beyond a company-centric view by exploring civil society and public sector organisations as integral players in the broader sustainability landscape. It demonstrates that effective governance requires a contextual and goal-oriented approach tailored to each organisation’s specific needs and goals.

This thesis contributes to the broad literature on governance factors and organisational sustainability. It emphasises integrating governance mechanisms, promoting gender equality, fostering employee participation, leadership, and improved communication to address complex sustainability challenges.

Abstract [sv]

Fältet för forskning om organisatorisk hållbarhet genomgår en dynamisk förändring, där nya perspektiv kontinuerligt integreras och framväxande utmaningar hanteras. Styrning (governance) har identifierats som en viktig komponent i organisatorisk hållbarhet. Även om viktiga faktorer – ledarskap, kommunikation, deltagande och könsmångfald – har studerats, kämpar organisationer ofta med att effektivt integrera dessa faktorer i sina strategier. Denna avhandling överbryggar detta gap genom att öka förståelsen för styrning för organisatorisk hållbarhet. Avhandlingen analyserar också påverkan av ledarskaps- och kommunikationsfaktorer på hållbarhetsprestanda inom olika typer av organisationer.

Avhandlingen består av fem vetenskapliga artiklar, som i sin tur är baserade på tre individuella studier. Den första artikeln undersöker betydelsen och sambanden mellan styrningsfaktorer för organisatorisk hållbarhet. Den andra och tredje studien analyserar könsmångfald och deltagande som viktiga styrningsfaktorer, genom kvalitativa respektive kvantitativa forskningsmetoder. Den fjärde och femte studien ger djupare insikter i styrningsfaktorer, särskilt ledarskap och kommunikation, i utvecklande av organisatoriska hållbarhetstillämpningar och deras påverkan på hållbarhetsprestanda.

Resultaten belyser komplexiteten i styrningsstrukturer och deras samspel med hållbara resultat i olika organisatoriska sammanhang. Resultaten visar att styrningsfaktorer, inklusive ledarskap och kommunikation, har varierande effekter för olika typer av organisationer. Emellertid observeras ett liknande mönster för faktorer som berör anställdas deltagande i alla organisationer. Denna distinktion framhäver behovet av kontextualiserade strategier vid implementering av styrningsstrukturer för ökad hållbarhet. Vidare går avhandlingen bortom ett företagscentrerat perspektiv genom att också utforska organisationer i civilsamhället och offentlig sektor som integrerade aktörer i det bredare hållbarhetslandskapet. Den visar att effektiv styrning kräver kontextuell och målmedveten strategi anpassad till varje organisations specifika behov och mål. Denna avhandling bidrar till den bredare litteraturen om styrningsfaktorer och organisatorisk hållbarhet. Avhandlingen ger värdefulla insikter och konkreta rekommendationer för ledare, beslutsfattare och praktiker för att förbättrad hållbarhet och -prestanda. Den betonar också vikten av att integrera styrningsmekanismer, och främja jämlikhet mellan könen, öka medarbetardelaktighet, främja ett effektivt ledarskap och en förbättrad kommunikation för att hantera komplexa hållbarhetsutmaningar.

Place, publisher, year, edition, pages
Gävle: Gävle University Press, 2024. p. 87
Series
Doctoral thesis ; 54
Keywords
organisational sustainability, leadership, governance, communication, sustainability performance, systems theory, organisatorisk hållbarhet, ledarskap, styrning, kommunikation, hållbarhetsprestanda, systemteori
National Category
Other Engineering and Technologies
Identifiers
urn:nbn:se:hig:diva-45993 (URN)978-91-89593-50-3 (ISBN)978-91-89593-51-0 (ISBN)
Public defence
2025-01-10, 12:108, Kungsbäcksvägen 47, Gävle, 10:00 (English)
Opponent
Supervisors
Available from: 2024-12-16 Created: 2024-11-13 Last updated: 2026-08-28Bibliographically approved

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Temel, Melisvon Haartman, RobinHilletofth, Per

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