This study focuses on the transition towards “fossil-free” (meaning fossil fuel-free)passenger transport in rural areas. We identify enablers for travel behaviour changethrough alternative transport and accessibility solutions from a bottom-up/travellerperspective, reducing the current knowledge gap and adding nuances to our existingbody of knowledge. Rural environments are particularly challenging with longdistances, inadequate accessibility to services, and limited public transport. As fossilfuel cars are the dominant means of achieving essential accessibility for many ruralresidents, maintaining accessibility with alternative solutions in connection withthe transition to a sustainable transport system is vital. The study was conducted inVästerbotten and Norrbotten, located in Northern Sweden, Europe’s most sparselypopulated area. The empirical material consists of focus groups with rural inhabitantsand (separately) civil servants, and material gathered from various other transport-related projects. The results identify five enabling themes: motivation, personaland local community, opportunities and adaptability, expectation or anticipationof the transition, and physical proximity. The research material was analysed throughsocial innovation theory, meaning that the changes under consideration were notonly seen from the perspective of simple technical changes in transport but also asa complex social process moving towards changing travel habits.