This study aims to explore how the vision of social sustainability is maintained by a MNC in a context outside their home country specially in an emerging market through transformative marketing strategies. To address the aim of the study the researchers will be following a qualitative approach. The international research group of this research study consists of two researchers from Sweden and two researchers from Brazil. It is assumed that a qualitative lens enable the researchers to obtain detailed insights, perceptions, and experiences of the respondents related to actions taken by Swedish MNCs as part of their transformative international marketing strategies in Brazil to reduce inequalities (UN SDG goal 10) in Brazil. Primary data is collected in Brazil through semi structured interviews as part of this exploratory research. Thematic analysis will be conducted on the collected data. Based on the initial understanding, it can be mentioned that the completed study will provide knowledge of transformative marketing strategies that are planned an implemented by Swedish MNCs to reduce inequalities (SDG 10) in an emerging market like Brazil and specify the challenges they the MNCs face to implement their transformative marketing strategies. This study will also shed light on how the transformative marketing strategies of Swedish MNCs indirectly influences United Nations SDGs 1: no poverty; 5: gender equality and 8: decent work and economic growth in Brazil.