Manufacturing location is a strategic decision that influences a firm’s competitiveness. As global dynamics evolve, updated insights into relocation decisions, particularly reshoring, are needed. This study explores key drivers of manufacturing reshoring among Swedish firms, using the Eclectic Paradigm and data from 14 interviews. Findings show efficiency-seeking drivers remain dominant, with cost as a key driver, while risk, customer proximity, and quality are gaining importance. Market-seeking drivers are important as well, while strategic asset- and resource-seeking drivers are less emphasised. A growing reshoring trend is presented in our findings, reflecting shifts in strategic priorities within Swedish manufacturing.