Marknadsföring genom att skapa upplevelser i köpcentrum

Asplund, Anna; Löwling Helmerskog, Madeleine

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Marknadsföring genom att skapa upplevelser i köpcentrum

Asplund, Anna

University of Gävle, Department of Business Administration and Economics.

Löwling Helmerskog, Madeleine

University of Gävle, Department of Business Administration and Economics.

2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title

Marketing by create experiences in shopping centres (English)

Place, publisher, year, edition, pages

2009. , p. 63

Keywords [en]

Experience economy, experiences, malls, marketing, real estate

Keywords [sv]

Upplevelseekonomi, upplevelser, köpcentrum, marknadsföring, fastighetsekonomi

National Category

Business Administration

Identifiers

URN: urn:nbn:se:hig:diva-4835Archive number: E3BA: DiVA 108/09OAI: oai:DiVA.org:hig-4835DiVA, id: diva2:224865

Presentation

2009-05-28, Konferensrum 1, hus Embla markplan, Kungsbäcksvägen 47, Gävle, 13:40 (Swedish)

Uppsok

Social and Behavioural Science, Law

Supervisors

Källquist, Tomas, Universitetsadjunkt

Examiners

Hyder, Akmal, Professor

Available from: 2009-08-20 Created: 2009-06-21 Last updated: 2025-10-02Bibliographically approved

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