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The Variance between Brand Positioning and Brand Perception: -A Case Study about Volvo Cars in China
Zheng, Tian
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2012 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2012. , p. 50
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hig:diva-11451
Archive number: E3BA:DiVA 15/2012
OAI: oai:DiVA.org:hig-11451
DiVA, id:
diva2:495487
External cooperation
Zhang Yaoqing
Uppsok
Social and Behavioural Science, Law
Available from:
2012-03-12
Created:
2012-02-09
Last updated:
2025-10-02
Bibliographically approved
Open Access in DiVA
fulltext
(1168 kB)
5609 downloads
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FULLTEXT01.pdf
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1168 kB
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ef477d1c4db51aa2e67da0e233e9e22b0f939baacc4937dfb025a5cbdde9caa7e95eebd3d555479af397c43494838b73c178cfe4f6d371b8f5cea214fef26ab0
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fulltext
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Department of Business and Economic Studies
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Business Administration
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Total: 5616 downloads
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apa
harvard-cite-them-right
ieee
modern-language-association-8th-edition
vancouver
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apa
harvard-cite-them-right
ieee
modern-language-association-8th-edition
vancouver
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sv-SE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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